Scleroglucan Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195927
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The Scleroglucan Market size was estimated at USD 180 million in 2023 and is projected to reach USD 400 million by 2030, exhibiting a compound annual growth rate (CAGR) of 13.00% during the forecast period (2024-2030).

Scleroglucan Market

(Market Size)
$180 million
$400 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 13.00%
2023 Market Size USD 180 million
2030 Market Size USD 400 million
Key Players Cargill, CP Kelco, DuPont, DSM, Jungbunzlauer

Market Summary

The scleroglucan market within the food and beverages industry is a specialized segment focused on a high-performance microbial polysaccharide. Scleroglucan is valued for its exceptional stabilizing, thickening, and gelling properties, which are highly effective across a wide range of temperatures and pH levels. This biopolymer is produced through the fermentation of carbohydrates by fungi of the Sclerotium genus. Its primary function in food applications is to enhance texture, improve mouthfeel, prevent syneresis, and extend the shelf life of various products. The market is characterized by its niche appeal, catering to manufacturers seeking clean-label and multifunctional ingredients that can perform under strenuous processing conditions. Key players are continually investing in research to expand its application scope and improve production efficiency. The demand is intrinsically linked to the broader consumer trend towards natural and sustainable food additives. As a hydrocolloid, it competes with other established gums but is often selected for specific formulations where its unique rheological properties provide a superior advantage.

Key Highlights

The scleroglucan market presents several key highlights that underscore its strategic importance. A foremost highlight is its remarkable stability in high-salt and high-acid environments, making it indispensable for dressings, sauces, and certain dairy products where other hydrocolloids might fail. Its ability to form thermally stable gels is another critical advantage, allowing for its use in products that undergo retorting or ultra-high-temperature processing. The ingredient aligns perfectly with the growing consumer demand for natural and label-friendly additives, as it is derived from a fermentation process. Furthermore, scleroglucan exhibits excellent suspension properties, which is crucial for preventing the settling of particles in beverages and liquid food products. The market is also highlighted by ongoing technological advancements in fermentation and downstream processing, which aim to reduce production costs and enhance yield. Companies like Cargill, Archer-Daniels-Midland Company, and Jungbunzlauer are actively exploring its potential, signaling strong industry confidence in its future growth and application diversity.

Drivers, Opportunities & Restraints

The growth of the scleroglucan market is driven by several powerful factors. The primary driver is the escalating demand from the food and beverage industry for natural and multifunctional hydrocolloids that can improve product quality and stability. The clean-label trend is a significant force, pushing manufacturers to replace synthetic stabilizers with natural alternatives like scleroglucan. Additionally, the expansion of the processed food sector globally creates a sustained demand for effective texturizing agents. Opportunities for market expansion are abundant, particularly in the development of new applications in gluten-free baking, plant-based meat alternatives, and functional beverages where texture is paramount. There is also an opportunity to penetrate emerging economies where the processed food market is growing rapidly. However, the market faces notable restraints. The high production cost of scleroglucan compared to more common hydrocolloids like xanthan gum can limit its adoption to high-value applications. Furthermore, a lack of widespread awareness and technical knowledge about its benefits among smaller manufacturers can act as a barrier to market penetration.

Concentration Insights

The competitive landscape of the global scleroglucan market is moderately concentrated, featuring a mix of established multinational ingredient corporations and specialized biotechnology firms. A handful of key players hold a significant portion of the market share, leveraging their extensive research and development capabilities, robust distribution networks, and strong customer relationships. These leading companies, such as Cargill, Incorporated, and Archer-Daniels-Midland Company, often have diverse product portfolios that include a range of hydrocolloids, allowing them to offer comprehensive solutions to food manufacturers. Their dominance is reinforced by continuous investment in production capacity expansion and technological innovation to improve the efficiency and cost-effectiveness of scleroglucan production. Alongside these giants, several niche players and regional manufacturers compete by focusing on specific application areas or by offering customized product grades. The market concentration suggests that technological expertise and economies of scale are critical success factors, while also indicating potential for consolidation through mergers and acquisitions as the market evolves.

Type Insights

Within the scleroglucan market, the product is typically categorized based on its grade and purity level, which directly influences its suitability for various applications. The main differentiation lies between food-grade and industrial-grade scleroglucan, with the food and beverages industry exclusively utilizing the high-purity food-grade variant. Food-grade scleroglucan is produced under strict quality control and regulatory standards to ensure it is safe for human consumption. It is available in different forms, primarily as a fine, off-white powder that is highly soluble in water, forming viscous solutions at low concentrations. The performance characteristics can be slightly tailored during the production process, leading to grades that might be optimized for maximum viscosity, clarity, or acid stability. While there is essentially one type of molecule, the market offerings are differentiated by the consistency of the product, its microbial profile, and the specific technical support provided by the supplier to integrate it into complex food matrices effectively.

Application Insights

The application of scleroglucan in the food and beverages industry is diverse, capitalizing on its superior functional properties. A major application is in sauces and dressings, where it acts as a potent thickener and stabilizer, preventing oil separation and ensuring a consistent texture even in acidic formulations like vinaigrettes. In the dairy industry, it is used in products like yogurt, ice cream, and cream cheeses to improve viscosity, enhance mouthfeel, and inhibit whey separation. The bakery sector utilizes scleroglucan in gluten-free products to mimic the viscoelastic properties of gluten, thereby improving the volume and crumb structure of bread and cakes. It also finds use in meat and poultry products as a binder and moisture-retaining agent. Furthermore, the beverage industry employs it for suspending pulp in fruit drinks and for stabilizing protein-based nutritional drinks. Its ability to perform in extreme conditions makes it a valuable ingredient in retorted canned foods and frozen goods that undergo thawing cycles.

Regional Insights

The demand for scleroglucan exhibits distinct regional patterns influenced by the maturity of food processing industries and regulatory landscapes. North America and Europe represent significant markets, driven by high consumer awareness, a strong inclination towards clean-label products, and the presence of major food ingredient manufacturers. These regions have well-established regulatory frameworks that approve the use of scleroglucan as a food additive, facilitating its adoption. The Asia-Pacific region is anticipated to witness the most dynamic growth, fueled by the rapidly expanding processed food sector in countries like China, India, and Japan. Rising disposable incomes, urbanization, and changing dietary habits are key factors propelling demand for advanced food additives in this region. South America and the Middle East and Africa are smaller but emerging markets, where growth is linked to the gradual modernization of the food industry and increasing investment from global players seeking new growth avenues.

Company Insights

The scleroglucan market features participation from several prominent companies that are leaders in the food ingredients sector. Cargill, Incorporated is a key player, known for its extensive portfolio of food additives and significant investment in biopolymer research. Archer-Daniels-Midland Company leverages its global scale and fermentation expertise to produce and market specialty ingredients like scleroglucan. Jungbunzlauer Suisse AG is another significant competitor, focusing on natural and sustainable ingredients derived from fermentation. Companies such as Pfizer Inc. have historical expertise in fermentation technology, though their focus may be broader. These established players compete on the basis of product quality, consistency, technical customer support, and the ability to ensure a reliable supply chain. Their strategies often include collaboration with food manufacturers to co-develop customized solutions that address specific formulation challenges, thereby strengthening their market position and driving innovation in application development.

Recent Developments

The scleroglucan market has seen several recent developments focused on innovation and market expansion. A prominent trend is the increased investment in research and development activities aimed at optimizing the fermentation process to enhance yield and reduce production costs, making scleroglucan more competitive against other hydrocolloids. Companies are also actively pursuing regulatory approvals in new geographic markets to unlock growth potential. There is a growing emphasis on sustainability, with producers exploring the use of alternative and cheaper carbon sources for fermentation to minimize the environmental footprint. Furthermore, key industry players are engaging in strategic partnerships and collaborations with food processing companies to co-create novel applications, particularly in the burgeoning plant-based and clean-label product categories. These developments indicate a market that is evolving to overcome its cost challenges and is poised to capitalize on the global shift towards natural and high-performance food ingredients.

Report Segmentation

This comprehensive market research report on the scleroglucan market for the food and beverages industry is meticulously segmented to provide a detailed and granular analysis. The segmentation allows for a thorough examination of each aspect influencing the market dynamics. The report is structured to analyze the market based on type, although the primary focus for this industry is on food-grade products. The application segment provides an in-depth analysis of usage across key areas such as bakery, dairy, sauces and dressings, beverages, and meat products. Furthermore, the report offers a detailed geographical segmentation, covering key regions including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. Each regional analysis delves into the specific drivers, trends, and competitive landscape unique to that area. This multi-faceted segmentation enables stakeholders to identify high-growth segments, understand application-specific demands, and formulate region-specific strategies to strengthen their market presence.

FAQs

What is scleroglucan?

Scleroglucan is a natural polysaccharide produced through the fermentation of sugar by fungi. It is renowned in the food industry for its exceptional ability to thicken, stabilize, and gel formulations, even under high temperature, acidity, or salinity conditions.

How is scleroglucan used in food?

In food products, scleroglucan is used as a versatile hydrocolloid to improve texture, enhance stability, prevent ingredient separation, and extend shelf life. It is commonly applied in sauces, dressings, dairy products like yogurt, gluten-free baked goods, and various beverages.

What are the properties of scleroglucan?

Scleroglucan possesses several key properties, including high viscosity at low concentrations, outstanding stability across a wide pH and temperature range, strong shear-thinning behavior, and excellent suspension capabilities for solid particles in liquids.

Is scleroglucan safe for consumption?

Yes, food-grade scleroglucan is generally recognized as safe for consumption by major regulatory bodies in key markets when produced according to specified purity and safety standards. It is a natural additive used in permitted quantities.

What can be used instead of scleroglucan?

Other hydrocolloids like xanthan gum, guar gum, or locust bean gum can sometimes be used as substitutes. However, scleroglucan is often chosen for specific applications where its superior performance in extreme conditions provides a formulation advantage that other gums cannot match.

Citius Research has developed a research report titled “Scleroglucan Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Scleroglucan Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Scleroglucan Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Scleroglucan Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Scleroglucan Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Scleroglucan Market
• Research Methodology
• Executive Summary
• Market Dynamics of Scleroglucan Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Scleroglucan Market
• Cost and Gross Margin Analysis of Scleroglucan Market
• Scleroglucan Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Scleroglucan Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Scleroglucan Market Key Stakeholders

Below are the key stakeholders for the Scleroglucan Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Scleroglucan Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Scleroglucan Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Scleroglucan Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Scleroglucan Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Scleroglucan Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Scleroglucan Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Scleroglucan Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Scleroglucan Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Scleroglucan Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Scleroglucan Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Scleroglucan Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Scleroglucan Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Scleroglucan Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Scleroglucan Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Scleroglucan Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Scleroglucan Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Scleroglucan Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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