The Rice Bran Oil Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Rice Bran Oil Market

Market Summary

The rice bran oil market is a significant segment within the global edible oils industry, characterized by its growing adoption in both food and non-food applications. Derived from the outer layer of rice grains, this oil is gaining prominence due to its nutritional profile and functional properties. The market is experiencing steady growth driven by increasing health consciousness among consumers and the rising prevalence of lifestyle diseases, which has heightened demand for healthier cooking oil alternatives. Asia-Pacific dominates the market, given its extensive rice cultivation and traditional usage, but North America and Europe are emerging as lucrative regions due to shifting consumer preferences. Key players are focusing on product innovation and expanding their distribution networks to capture a larger market share. The competitive landscape is fragmented with numerous regional and international companies vying for prominence through strategies such as mergers, acquisitions, and new product launches.

Key Highlights

The rice bran oil market is distinguished by several key factors that underscore its potential and current trajectory. One notable highlight is the oil's high smoke point, making it ideal for various cooking methods, including frying and saut?ing, without degrading its quality. Additionally, rice bran oil contains a balanced composition of monounsaturated, polyunsaturated, and saturated fats, along with antioxidants like oryzanol, which contribute to its heart-healthy benefits. The market is also witnessing increased investment in research and development to enhance extraction techniques and improve yield efficiency. Another significant aspect is the growing application beyond culinary uses, such as in cosmetics and pharmaceuticals, due to its moisturizing and anti-inflammatory properties. Furthermore, supportive government initiatives promoting healthy eating habits and the adoption of nutritious oils are bolstering market growth. These highlights collectively position rice bran oil as a versatile and valuable product in the global marketplace.

Drivers, Opportunities & Restraints

Several drivers are propelling the rice bran oil market forward, including rising health awareness and the increasing incidence of cardiovascular diseases, which are prompting consumers to switch to healthier oil options. The growing food processing industry, particularly in emerging economies, is another major driver, as rice bran oil is extensively used in packaged foods, snacks, and ready-to-eat meals due to its stability and nutritional benefits. Opportunities abound in the expansion of retail channels, such as supermarkets and e-commerce platforms, which enhance product accessibility and consumer reach. Additionally, the development of organic and non-GMO variants presents a significant growth avenue catering to the demand for natural and clean-label products. However, the market faces restraints like high production costs compared to conventional oils, which can limit affordability and adoption in price-sensitive regions. Fluctuations in raw material availability and the need for advanced processing technology also pose challenges. Despite these restraints, strategic initiatives and technological advancements are expected to mitigate these issues over time.

Concentration Insights

The rice bran oil market exhibits a varied concentration landscape with a mix of large multinational corporations and regional players. Key companies such as Cargill, Adani Wilmar, and Ricela Health Foods hold substantial market shares due to their extensive product portfolios, strong distribution networks, and continuous innovation efforts. The market is moderately concentrated in regions like Asia-Pacific, where local players dominate due to their deep-rooted presence and understanding of regional preferences. In contrast, markets in North America and Europe are more fragmented, with numerous smaller brands and private labels competing alongside established names. Collaboration and partnerships between manufacturers and suppliers are common strategies to enhance market penetration and leverage complementary strengths. The competitive intensity is high, driven by factors like product quality, pricing, and brand reputation, prompting companies to focus on differentiation through certifications, sustainability claims, and health endorsements to gain a competitive edge.

Type Insights

Rice bran oil is primarily categorized into refined and unrefined types, each catering to distinct consumer needs and applications. Refined rice bran oil undergoes processing to remove impurities, resulting in a neutral flavor, light color, and higher smoke point, making it suitable for high-temperature cooking and commercial food processing. This type dominates the market due to its versatility and longer shelf life. Unrefined rice bran oil, often labeled as cold-pressed or virgin, retains more of its natural nutrients and flavors but has a lower smoke point, limiting its use to low-heat cooking or raw applications like dressings. The demand for unrefined variants is growing among health-conscious consumers seeking minimally processed oils. Additionally, there is an emerging trend towards organic and non-GMO rice bran oil, driven by increasing consumer preference for natural and sustainably produced foods. Manufacturers are responding by expanding their product lines to include these specialty types, thereby addressing niche market segments and enhancing overall market diversity.

Application Insights

Rice bran oil finds diverse applications across multiple industries, with the food and beverages sector being the largest consumer. In culinary uses, it is employed for frying, baking, and as a salad oil due to its mild flavor and health benefits. The food processing industry utilizes it in products like margarine, shortenings, and packaged snacks to improve texture and nutritional value. Beyond food, rice bran oil is increasingly used in the cosmetics and personal care industry for its moisturizing and antioxidant properties, featuring in products such as lotions, creams, and hair care items. The pharmaceutical sector also leverages its components for dietary supplements and functional foods aimed at promoting heart health and reducing cholesterol. Furthermore, industrial applications include its use as a base for lubricants and biofuels, although these segments are relatively smaller. The expanding application scope is driving innovation and opening new revenue streams for market players.

Regional Insights

The rice bran oil market demonstrates distinct regional dynamics, with Asia-Pacific leading in both production and consumption. Countries like India, China, Japan, and Thailand are major contributors, driven by traditional usage, extensive rice cultivation, and growing health awareness. North America and Europe are emerging as high-growth regions due to increasing consumer inclination towards healthy eating habits and the adoption of exotic oils. In these regions, the market is fueled by the presence of health-conscious populations and robust retail infrastructure. Latin America and the Middle East & Africa are also witnessing gradual growth, supported by rising disposable incomes and urbanization, though market penetration remains lower compared to other regions. Regional disparities in regulatory frameworks and dietary preferences influence market strategies, with companies tailoring their products to meet local tastes and compliance requirements. Overall, the global market is characterized by opportunities for expansion in developing economies alongside sustained demand in established markets.

Company Insights

Prominent companies in the rice bran oil market include Cargill, Adani Wilmar, Ricela Health Foods, A.P. Refinery, and BCL Industries. These players are actively engaged in strategies such as product innovation, capacity expansion, and mergers and acquisitions to strengthen their market positions. Cargill focuses on leveraging its global supply chain and R&D capabilities to introduce advanced variants and cater to diverse consumer needs. Adani Wilmar emphasizes brand building and distribution efficiency, particularly in Asian markets. Ricela Health Foods is known for its health-centric product portfolio and sustainability initiatives. Regional players often compete on price and local authenticity, while international companies emphasize quality certifications and global standards. The competitive landscape is dynamic, with companies investing in marketing campaigns highlighting health benefits and forming partnerships with food manufacturers and retailers to enhance visibility and accessibility. These efforts are crucial for maintaining relevance and driving growth in an increasingly competitive environment.

Recent Developments

Recent developments in the rice bran oil market reflect ongoing innovation and strategic movements aimed at capturing growth opportunities. Key players have launched new product variants, including organic and fortified rice bran oils, to meet evolving consumer demands for health and wellness. There has been an increase in mergers and acquisitions, such as larger firms acquiring regional brands to expand their geographic footprint and product offerings. Technological advancements in extraction and refining processes have improved oil yield and quality, making production more efficient and sustainable. Companies are also enhancing their sustainability credentials by adopting eco-friendly practices and obtaining certifications to appeal to environmentally conscious consumers. Additionally, partnerships with health organizations and influencers are being forged to promote the benefits of rice bran oil and educate consumers. These developments indicate a market that is responsive to trends and committed to long-term growth through innovation and strategic expansion.

Report Segmentation

This report on the rice bran oil market provides a comprehensive analysis segmented by type, application, and region. The type segmentation includes refined and unrefined rice bran oil, with further breakdown into organic and conventional categories where applicable. Application segmentation covers food and beverages, cosmetics and personal care, pharmaceuticals, and industrial uses, detailing the specific usage patterns and growth prospects for each segment. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional market dynamics, key countries, and emerging opportunities. Each segment is analyzed in terms of market trends, drivers, and challenges, providing a holistic view of the industry. The report also includes competitive landscape analysis, profiling major players and their strategies, to give stakeholders a clear understanding of the market structure and future potential. This detailed segmentation enables targeted insights for businesses and investors seeking to navigate the rice bran oil market effectively.

FAQs

What are the health benefits of rice bran oil? Rice bran oil is rich in antioxidants like oryzanol and tocopherols, which help in reducing cholesterol levels and improving heart health. It also has a balanced fatty acid profile and anti-inflammatory properties, making it a beneficial choice for cooking and overall wellness.

How is rice bran oil produced? Rice bran oil is extracted from the outer layer of rice grains through mechanical pressing or solvent extraction methods. The crude oil is then refined to remove impurities, resulting in a clear, stable oil suitable for various applications.

What is the smoke point of rice bran oil? Rice bran oil has a high smoke point, typically around 450?F (232?C), which makes it ideal for high-temperature cooking methods such as frying and saut?ing without breaking down or producing harmful compounds.

Is rice bran oil good for frying? Yes, due to its high smoke point and neutral flavor, rice bran oil is excellent for frying. It maintains stability at high temperatures, ensures crispy texture, and does not impart unwanted tastes to food.

What is the difference between rice bran oil and other cooking oils? Unlike many other cooking oils, rice bran oil contains a unique antioxidant called oryzanol, which offers additional health benefits. It also has a lighter texture and higher smoke point compared to oils like olive or sunflower oil, making it more versatile for various culinary uses.

Citius Research has developed a research report titled “Rice Bran Oil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Rice Bran Oil Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Rice Bran Oil Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Rice Bran Oil Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Rice Bran Oil Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Rice Bran Oil Market
• Research Methodology
• Executive Summary
• Market Dynamics of Rice Bran Oil Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Rice Bran Oil Market
• Cost and Gross Margin Analysis of Rice Bran Oil Market
• Rice Bran Oil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Rice Bran Oil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Rice Bran Oil Market Key Stakeholders

Below are the key stakeholders for the Rice Bran Oil Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Rice Bran Oil Market Report Scope

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Rice Bran Oil Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Rice Bran Oil Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Rice Bran Oil Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

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