Resveratrol Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195900
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The Resveratrol Market size was estimated at USD 280 million in 2023 and is projected to reach USD 600 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Resveratrol Market

(Market Size)
$280 million
$600 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 280 million
2030 Market Size USD 600 million
Key Players DSM, Sabinsa, Evolva, JF-Natural, Shaanxi Ciyuan Biotech

Market Summary

The resveratrol market is a dynamic and evolving segment within the global food and beverages industry, characterized by growing consumer awareness of its potential health benefits. Resveratrol, a natural polyphenol found in grapes, berries, peanuts, and other plants, is increasingly being incorporated into various functional foods, dietary supplements, and beverages. The market is driven by a rising emphasis on preventive healthcare and wellness, with consumers actively seeking natural ingredients that support cardiovascular health, anti-aging, and overall well-being. Key industry participants are engaged in extensive research and development to enhance extraction techniques and improve the bioavailability of resveratrol in final products. The market landscape is competitive, with numerous players striving to expand their product portfolios and geographic reach. Sustainability and sourcing of raw materials are also critical factors influencing production and supply chain strategies. As scientific studies continue to validate the health properties of resveratrol, its application spectrum is broadening, creating new avenues for growth and innovation in the food and beverage sector.

Key Highlights

The resveratrol market is distinguished by several key highlights that underscore its significance and potential. A primary factor is the robust scientific backing from numerous studies highlighting resveratrol's antioxidant and anti-inflammatory properties, which bolster its appeal in health-centric product formulations. The ingredient's versatility allows for its incorporation into a wide array of products, including wines, juices, chocolates, and nutritional supplements, catering to diverse consumer preferences. Another notable highlight is the increasing investment in biotechnology and fermentation processes to produce synthetic resveratrol, ensuring consistent quality and supply independent of seasonal variations in natural sources. Major industry players such as DSM, Evolva, and Sabinsa Corporation are leading innovation through strategic partnerships and advanced production technologies. Furthermore, the market is witnessing a surge in demand from the nutraceutical sector, where resveratrol is a key component in supplements aimed at promoting longevity and metabolic health. Regulatory approvals and a generally recognized as safe (GRAS) status in several regions further facilitate market expansion and new product launches.

Drivers, Opportunities & Restraints

The growth of the resveratrol market is propelled by several key drivers, primarily the escalating consumer inclination towards natural and plant-based ingredients in their diets. The global wellness trend, coupled with increasing incidences of lifestyle-related diseases, is prompting individuals to seek functional foods and beverages that offer health benefits beyond basic nutrition. This shift is a significant driver for resveratrol adoption. Opportunities abound in the development of novel delivery systems, such as nano-encapsulation, to improve the stability and efficacy of resveratrol in various applications. The expanding geriatric population, particularly in developed regions, presents a substantial opportunity due to their heightened focus on anti-aging and health-maintenance products. However, the market faces notable restraints, including the high cost of extraction and purification of high-purity resveratrol, which can limit its widespread use in cost-sensitive market segments. Regulatory hurdles and the need for extensive clinical trials to substantiate health claims can also impede market growth. Additionally, competition from other antioxidant ingredients and fluctuating prices of raw materials pose challenges to market players.

Concentration Insights

The competitive landscape of the resveratrol market is moderately concentrated, with a mix of large multinational corporations and specialized ingredient suppliers dominating the space. Key players such as DSM Nutritional Products, Evolva Holding SA, and Sabinsa Corporation hold significant market shares due to their extensive research capabilities, robust distribution networks, and diverse product portfolios. These companies invest heavily in biotechnology to develop sustainable and efficient production methods, including yeast fermentation, which reduces reliance on plant extracts. There is also a presence of several smaller companies and startups focusing on niche applications or organic and non-GMO resveratrol sources, catering to specific consumer demands. Geographically, North American and European companies are at the forefront of innovation and commercialization. The market concentration is further influenced by strategic activities such as mergers, acquisitions, and partnerships aimed at expanding technological expertise and geographic presence. Intellectual property, particularly patents related to extraction and synthesis processes, plays a crucial role in maintaining a competitive edge in this market.

Type Insights

Resveratrol available in the market is primarily categorized based on its source into plant extract and synthetic segments. Plant-derived resveratrol, sourced from Japanese knotweed, grapes, blueberries, and peanuts, is favored in applications where a natural label claim is essential, such as in organic food products and clean-label supplements. However, the extraction process from plants can be costly and yield variability based on agricultural conditions. The synthetic segment, produced through microbial fermentation, is gaining substantial traction due to its scalability, consistency, and often higher purity levels. This type is particularly prominent in pharmaceutical and high-dose supplement applications where precise dosage and efficacy are critical. The choice between types often depends on the target application, cost considerations, and consumer perception. Ongoing research is focused on enhancing the bioavailability of both types through advanced formulation technologies, which is a key area of differentiation among suppliers.

Application Insights

In the food and beverages industry, resveratrol finds diverse applications across several product categories. The dietary supplements segment represents a major application area, driven by consumer demand for capsules, tablets, and softgels that promote heart health, cognitive function, and anti-aging. Functional beverages, including fortified juices, health drinks, and even wines enhanced with additional resveratrol, are a rapidly growing application, appealing to health-conscious consumers seeking convenient wellness solutions. The confectionery segment is exploring the incorporation of resveratrol in dark chocolates and snacks, leveraging its antioxidant properties for health positioning. Furthermore, resveratrol is being integrated into cosmetic and nutricosmetic products, blurring the lines between food, supplement, and personal care industries. Each application requires specific formulation expertise to address challenges such as stability, taste masking, and optimal dosage, influencing how manufacturers develop and market their resveratrol-enriched products.

Regional Insights

Geographically, the demand for resveratrol is strongest in North America and Europe, regions characterized by high health awareness, disposable income, and a well-established dietary supplements industry. North America, particularly the United States, is a leading market due to robust consumer adoption of nutraceuticals and functional foods. Europe follows closely, with countries like Germany and the United Kingdom showing significant demand driven by an aging population and preventive healthcare trends. The Asia Pacific region is anticipated to exhibit the fastest growth, fueled by rising urbanization, increasing health consciousness, and expanding middle-class populations in countries such as China, India, and Japan. Latin America and the Middle East and Africa are emerging markets, where growth is gradually picking up due to increasing distribution channels and growing awareness of nutritional supplements. Regional regulatory frameworks regarding health claims and ingredient approvals significantly influence market dynamics and product launch strategies in these diverse geographies.

Company Insights

The resveratrol market features active participation from several prominent companies that are shaping the industry's trajectory. DSM Nutritional Products, a global leader, leverages its strong capabilities in innovation and sustainability to offer high-quality resveratrol ingredients. Evolva Holding SA utilizes advanced fermentation technology to produce sustainable, bio-identical resveratrol, focusing on scalability and cost-effectiveness. Sabinsa Corporation is renowned for its extensive portfolio of botanical extracts, including resveratrol derived from Japanese knotweed, supported by significant scientific research. Other notable players include Jeunesse Global, which integrates resveratrol into its anti-aging product lines, and Laurus Labs, which is involved in the synthesis of active pharmaceutical ingredients. These companies compete on factors such as product purity, technological innovation, production capacity, and strategic collaborations with end-product manufacturers in the food, beverage, and pharmaceutical industries to strengthen their market positions.

Recent Developments

The resveratrol market has witnessed several noteworthy recent developments that reflect its dynamic nature. There has been a marked increase in research activities focused on elucidating new health benefits and mechanisms of action of resveratrol, particularly concerning gut health and metabolic syndrome. On the technological front, companies are investing in novel extraction methods like supercritical fluid extraction to obtain purer forms of resveratrol with higher yields. Strategic collaborations are prevalent, such as partnerships between ingredient suppliers and academic institutions to conduct clinical trials that validate health claims. Furthermore, market players are expanding their production facilities to meet growing demand, with a particular emphasis on increasing capacity for synthetic resveratrol. The trend towards clean-label and non-GMO products is also driving innovation, with companies developing new resveratrol offerings that cater to these specific consumer preferences. These developments collectively indicate a market that is rapidly evolving through science, technology, and strategic business initiatives.

Report Segmentation

This comprehensive market research report on the resveratrol market provides a detailed analysis segmented by type, application, and geography to offer a granular understanding of the industry. The type segmentation covers plant extract and synthetic resveratrol, analyzing the production methods, supply trends, and demand patterns for each category. Application segmentation delves into the various uses of resveratrol, including dietary supplements, functional food and beverages, cosmetics, and others, examining the growth drivers, market size, and future potential for each segment. Geographic segmentation provides a regional breakdown, assessing market performance and opportunities across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Each segment analysis includes evaluation of key trends, competitive landscape, regulatory environment, and consumer behavior insights, providing stakeholders with actionable intelligence to inform strategic decision-making and identify growth avenues in the global resveratrol market.

FAQs

What are the primary natural sources of resveratrol? Resveratrol is naturally found in the skin of red grapes, blueberries, raspberries, mulberries, and peanuts. It is also abundantly present in Japanese knotweed, which is a common commercial source for extraction due to its high resveratrol content.

What are the key health benefits associated with resveratrol? Resveratrol is widely researched for its antioxidant and anti-inflammatory properties. It is associated with supporting cardiovascular health, promoting longevity, enhancing cognitive function, and potentially offering anti-cancer benefits, although more human clinical studies are ongoing to fully substantiate these effects.

How is synthetic resveratrol produced? Synthetic resveratrol is primarily produced through microbial fermentation using genetically modified yeast or bacteria. This biotechnological approach allows for the production of high-purity, bio-identical resveratrol in a controlled environment, ensuring consistency and scalability independent of agricultural variables.

Which industries are the largest consumers of resveratrol? The largest consumers of resveratrol are the nutraceutical and dietary supplement industries, followed by the functional food and beverage sector. There is also growing usage in the cosmetics and personal care industry for its anti-aging properties in topical applications and nutricosmetics.

What factors should be considered when choosing a resveratrol supplier? Key factors include the supplier's production capacity and reliability, the purity and certification of their product (e.g., non-GMO, organic), their technological expertise in extraction or synthesis, compliance with regulatory standards, and their ability to provide technical support for product formulation and application development.

Citius Research has developed a research report titled “Resveratrol Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Resveratrol Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Resveratrol Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Resveratrol Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Resveratrol Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Resveratrol Market
• Research Methodology
• Executive Summary
• Market Dynamics of Resveratrol Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Resveratrol Market
• Cost and Gross Margin Analysis of Resveratrol Market
• Resveratrol Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Resveratrol Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Resveratrol Market Key Stakeholders

Below are the key stakeholders for the Resveratrol Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Resveratrol Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Resveratrol Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Resveratrol Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Resveratrol Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Resveratrol Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Resveratrol Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Resveratrol Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Resveratrol Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Resveratrol Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Resveratrol Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Resveratrol Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Resveratrol Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Resveratrol Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Resveratrol Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Resveratrol Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Resveratrol Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Resveratrol Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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