Pulses Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196881
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Pulses Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 70 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Pulses Market

(Market Size)
$45 billion
$70 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 45 billion
2030 Market Size USD 70 billion
Key Players AGT Food, Ingredion, ADM, Bunge

Market Summary

The pulses market is a vital segment within the global food and beverages industry, encompassing a diverse range of edible seeds from leguminous plants. These crops are primarily cultivated for human consumption and animal feed, serving as a fundamental protein source for populations worldwide. The market is characterized by its essential role in food security, nutritional diets, and sustainable agricultural practices. Key varieties include chickpeas, lentils, dry peas, and beans, which are consumed in various forms across different cuisines. Production is widespread, with both developed and developing nations contributing significantly to the global supply chain. The industry is supported by a complex network of farmers, processors, distributors, and retailers, ensuring a steady flow of products to meet consumer demand. Market dynamics are influenced by factors such as agricultural output, trade policies, and shifting dietary preferences towards plant-based proteins. The pulses market remains a cornerstone of the agri-food sector, with its stability and growth underpinned by its nutritional benefits and versatility in food applications.

Key Highlights

The pulses market is distinguished by several key highlights that underscore its importance and trajectory. A major highlight is the increasing consumer shift towards plant-based diets, which has significantly boosted the demand for pulses as a primary protein alternative to animal products. This trend is driven by growing health consciousness, environmental sustainability concerns, and ethical considerations regarding food consumption. Additionally, pulses are recognized for their nutritional richness, being high in protein, fiber, vitamins, and minerals while low in fat, which aligns with modern dietary guidelines aimed at combating lifestyle diseases. The market also benefits from its role in crop rotation practices, enhancing soil health and reducing the need for synthetic fertilizers, thereby promoting sustainable agriculture. Innovations in product development, such as ready-to-eat pulse-based snacks and flours, are expanding the application scope and attracting a broader consumer base. Furthermore, government initiatives in various countries to promote pulse cultivation and consumption through subsidies and nutritional programs are pivotal in supporting market growth. These factors collectively highlight the pulses market as a dynamic and evolving sector with substantial future potential.

Drivers, Opportunities & Restraints

The pulses market is propelled by several key drivers, including the rising global population and increasing awareness of the health benefits associated with pulse consumption. Health trends favoring plant-based proteins and dietary fibers are significantly driving demand, as consumers seek nutritious and sustainable food options. Additionally, government policies and agricultural support programs in major producing countries encourage pulse farming, ensuring stable supply. Opportunities in the market are abundant, particularly in the development of value-added products such as pulse-based pasta, snacks, and meat alternatives, which cater to evolving consumer preferences. The expansion of retail channels, including e-commerce, provides greater accessibility and convenience for consumers, further boosting market penetration. However, the market faces restraints such as price volatility due to climatic uncertainties and yield fluctuations, which can impact both producers and consumers. Supply chain inefficiencies and post-harvest losses also pose challenges, particularly in developing regions with inadequate storage infrastructure. Moreover, competition from other protein sources and alternative plant-based foods may restrain growth, necessitating continuous innovation and market adaptation to maintain competitiveness.

Concentration Insights

The global pulses market exhibits a concentrated production and consumption pattern, with certain regions dominating the landscape. Major producing countries include India, Canada, Myanmar, and Russia, which collectively account for a significant portion of the world's pulse output. India stands out as the largest producer and consumer, driven by its vast agricultural sector and cultural dietary habits that heavily incorporate pulses. Canada is a leading exporter, particularly of lentils and peas, leveraging its advanced agricultural practices and efficient supply chains. Consumption is similarly concentrated in regions where pulses are a dietary staple, such as South Asia, the Middle East, and parts of Africa. In contrast, Western markets are experiencing growth due to increasing adoption of plant-based diets. The market concentration is influenced by factors such as climatic conditions, agricultural policies, and trade agreements, which shape production and distribution networks. This geographical concentration necessitates robust international trade to meet global demand, with exporting nations playing a crucial role in balancing supply deficits in importing countries. Understanding these concentration insights is essential for stakeholders to navigate market dynamics and identify strategic opportunities.

Type Insights

The pulses market is segmented into various types, each with distinct characteristics and demand patterns. Chickpeas are among the most popular, widely used in dishes like hummus and curries, and valued for their high protein and fiber content. Lentils are another significant category, available in multiple varieties such as red, green, and brown, and are commonly used in soups, stews, and salads. Dry peas, including green and yellow peas, are utilized in both whole and split forms, often in traditional cuisines and processed foods. Beans encompass a broad range, including kidney beans, black beans, and pinto beans, which are staples in many diets due to their versatility and nutritional profile. Other pulses like pigeon peas and mung beans also contribute to market diversity. Each type has specific cultivation requirements, with production concentrated in regions best suited to their growth. Consumer preferences vary by region, influenced by cultural dietary habits and culinary traditions. The diversity in pulse types allows for a wide array of food applications, from traditional meals to innovative health products, driving continuous demand across different market segments.

Application Insights

Pulses find applications across multiple segments within the food and beverages industry, highlighting their versatility and widespread use. The primary application is in direct human consumption, where pulses are used in household cooking for preparing traditional dishes, soups, stews, and salads. They are a staple in many cuisines, particularly in South Asia, Latin America, and the Middle East. Another significant application is in the food processing industry, where pulses are ingredients in products such as snacks, baked goods, pasta, and meat alternatives. The growing trend towards plant-based proteins has spurred innovation in this sector, leading to the development of pulse-based flours, isolates, and concentrates. Animal feed represents another important application, as pulses are used as a protein-rich component in livestock and poultry feed, contributing to animal nutrition and farm productivity. Additionally, pulses are utilized in the pharmaceutical and nutraceutical industries due to their health benefits, including their role in managing diabetes and heart health. The diverse applications of pulses ensure a broad and stable demand, supporting market growth and encouraging continuous product development and innovation.

Regional Insights

The pulses market demonstrates varied dynamics across different regions, influenced by local agricultural practices, dietary habits, and economic conditions. Asia-Pacific is the dominant region, both in production and consumption, with India leading as the largest market due to its high per capita consumption and cultural significance of pulses in the diet. Countries like China and Pakistan also contribute significantly to regional demand. North America, particularly Canada and the United States, is a major producer and exporter, with advanced farming techniques ensuring high yields and quality. Europe shows growing demand driven by health trends and increasing adoption of plant-based diets, with countries like Germany and the UK seeing rising pulse consumption. Latin America, with nations such as Brazil and Mexico, has a strong traditional consumption base, while also exploring export opportunities. The Middle East and Africa rely heavily on imports to meet domestic demand, with pulses being a key food security commodity. Each region faces unique challenges, including climatic impacts, trade policies, and supply chain issues, which shape local market conditions and opportunities for growth and investment.

Company Insights

The pulses market features a competitive landscape with several key players engaged in production, processing, and distribution. Major companies include Archer Daniels Midland Company, which leverages its extensive global network to supply a wide range of pulse products. Ingredion Incorporated is another significant player, focusing on value-added pulse ingredients for the food and beverage industry. Companies like Vestkorn Milling AS specialize in processing pulses into flours and proteins, catering to the growing demand for plant-based alternatives. AGT Food and Ingredients Inc. is a prominent exporter and processor, particularly known for its lentils and peas. Local and regional players also play crucial roles, especially in markets with high domestic consumption, such as India-based companies like Adani Wilmar Limited and LT Foods Limited. These companies engage in various activities, from farming and procurement to processing and branding, ensuring product quality and supply chain efficiency. The competitive environment is characterized by strategies such as mergers and acquisitions, product innovation, and expansion into new geographic markets. Understanding the strategies and strengths of these companies provides valuable insights into market dynamics and competitive positioning.

Recent Developments

Recent developments in the pulses market reflect ongoing trends towards sustainability, innovation, and market expansion. Companies are increasingly investing in research and development to create new pulse-based products, such as protein isolates and textured vegetable proteins, which cater to the rising demand for plant-based alternatives. There has been a notable increase in mergers and acquisitions, as larger firms seek to consolidate their market position and enhance their product portfolios. For instance, acquisitions of specialized pulse processing companies have been observed to gain technological expertise and market access. Sustainability initiatives are gaining traction, with efforts to reduce the environmental impact of pulse production through improved agricultural practices and water management. Technological advancements in farming, such as precision agriculture and genetically improved pulse varieties, are being adopted to increase yields and resilience to climate change. Additionally, expansion into emerging markets through strategic partnerships and distribution agreements is a key focus for many companies. These developments indicate a dynamic market environment where innovation and adaptation are critical for growth and competitiveness, driven by evolving consumer preferences and global food trends.

Report Segmentation

This comprehensive market report on the pulses industry provides detailed segmentation to offer nuanced insights into various aspects of the market. The segmentation is based on type, which includes chickpeas, lentils, dry peas, beans, and others, each analyzed for their market share, growth potential, and regional demand patterns. Application segmentation covers key areas such as direct human consumption, food processing, animal feed, and others, highlighting the diverse uses of pulses and their contribution to different sectors. Regional segmentation breaks down the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, examining production, consumption, trade, and regulatory environments in each region. The report also includes segmentation by form, such as whole pulses, split pulses, flour, and others, to address the processing and value-addition aspects. Additionally, it considers distribution channels, including supermarkets/hypermarkets, convenience stores, online retail, and others, to understand consumer purchasing behavior. This multi-faceted segmentation allows for a thorough analysis of market dynamics, trends, and opportunities, providing stakeholders with actionable intelligence to make informed decisions and strategize effectively in the evolving pulses market.

FAQs

What are pulses? Pulses are the edible seeds of plants in the legume family, harvested solely for their dry grains. Common types include chickpeas, lentils, dry peas, and beans, which are valued for their high protein and fiber content, making them a crucial component of diets worldwide.

What are the health benefits of eating pulses? Pulses offer numerous health benefits, including being an excellent source of plant-based protein, dietary fiber, vitamins, and minerals. They help in managing weight, reducing the risk of chronic diseases such as diabetes and heart conditions, and promoting digestive health due to their high fiber content.

Which country is the largest producer of pulses? India is the largest producer of pulses globally, accounting for a significant portion of world production. The country's extensive agricultural land and traditional dietary practices contribute to its leading position in pulse cultivation and consumption.

How are pulses used in the food industry? In the food industry, pulses are used in a variety of applications, including as ingredients in soups, stews, and salads; processed into flours for baking and snacks; and as base materials for plant-based meat alternatives and protein isolates, catering to the growing demand for healthy and sustainable food options.

What is the future outlook for the pulses market? The future outlook for the pulses market is positive, driven by increasing consumer awareness of health and sustainability, rising demand for plant-based proteins, and supportive government policies. Innovations in product development and expansion into new markets are expected to further fuel growth in the coming years.

Citius Research has developed a research report titled “Pulses Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Pulses Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Pulses Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Pulses Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Pulses Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Pulses Market
• Research Methodology
• Executive Summary
• Market Dynamics of Pulses Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Pulses Market
• Cost and Gross Margin Analysis of Pulses Market
• Pulses Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Pulses Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Pulses Market Key Stakeholders

Below are the key stakeholders for the Pulses Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Pulses Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Pulses Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Pulses Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Pulses Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Pulses Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Pulses Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Pulses Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Pulses Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Pulses Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Pulses Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Pulses Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Pulses Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Pulses Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Pulses Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Pulses Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Pulses Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Pulses Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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