Pea Grits Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195770
  • Format: Electronic (PDF)
  • Number of Pages: 223
  • Author(s): Joshi, Madhavi

Report Overview

The Pea Grits Market size was estimated at USD 320 million in 2023 and is projected to reach USD 700 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Pea Grits Market

(Market Size)
$320 million
$700 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 320 million
2030 Market Size USD 700 million
Key Players Roquette, Cosucra, Emsland Group, Vestkorn, Shandong Jianyuan

Market Summary

The pea grits market is an integral segment within the global food and beverages industry, characterized by the processing of dried peas into coarse, granular products utilized across various food applications. Pea grits are derived primarily from yellow and green peas, serving as a versatile ingredient valued for its nutritional profile, including high protein and fiber content. The market is witnessing steady growth driven by increasing consumer demand for plant-based and gluten-free food products. Manufacturers are focusing on expanding production capacities and enhancing product quality to meet the diverse needs of food processors and end consumers. The market operates within a competitive landscape with several key players engaging in strategic initiatives to strengthen their market presence. Regions such as North America and Europe are prominent consumers, while Asia-Pacific is emerging as a significant growth area due to changing dietary patterns and rising health consciousness. The market's evolution is closely tied to advancements in food processing technologies and the broadening application scope of pea grits in snacks, bakery, and meat alternatives.

Key Highlights

The pea grits market is distinguished by several key highlights that underscore its dynamic nature and potential. A primary highlight is the robust demand for plant-based protein ingredients, positioning pea grits as a favored choice among health-conscious consumers and food manufacturers. The product's non-GMO and allergen-free attributes further enhance its appeal in the clean label trend. Technological innovations in processing methods have improved the functional properties of pea grits, such as water absorption and emulsification, making them suitable for a wider range of food formulations. Sustainability aspects are also prominent, as pea cultivation requires less water and fertilizer compared to other crops, aligning with environmental concerns. Key market players like Roquette Fr?res, Vestkorn Milling, and Cosucra Groupe Warcoing are actively investing in research and development to introduce novel applications and improve supply chain efficiencies. Additionally, regulatory support for plant-based foods in various regions is fostering market growth, while partnerships and mergers among companies are reshaping the competitive dynamics.

Drivers, Opportunities & Restraints

The pea grits market is propelled by several drivers, including the escalating consumer shift towards plant-based diets and the increasing prevalence of gluten intolerance and celiac disease. Health and wellness trends are significant drivers, as pea grits offer high nutritional value, supporting weight management and digestive health. The growing demand for clean label and natural ingredients in food products further accelerates market expansion. Opportunities abound in the development of innovative applications, such as in meat analogs, dairy alternatives, and functional foods, where pea grits serve as texturizers and protein enhancers. Emerging markets in Asia-Pacific and Latin America present untapped potential due to rising disposable incomes and urbanization. However, the market faces restraints such as fluctuations in raw material supply and prices, influenced by climatic conditions and agricultural practices. Additionally, competition from other plant-based proteins like soy and wheat may challenge market growth. Processing challenges, including off-flavors and anti-nutritional factors in peas, require ongoing technological solutions to overcome and ensure product acceptability.

Concentration Insights

The concentration of the pea grits market is characterized by the presence of both global and regional players, with a few companies holding significant market shares. Key players such as Roquette Fr?res, Vestkorn Milling, Cosucra Groupe Warcoing, and Emsland Group dominate the landscape through extensive product portfolios and strong distribution networks. These companies focus on vertical integration, controlling aspects from pea sourcing to processing, which enhances their competitive edge. The market also features numerous small and medium-sized enterprises specializing in niche applications or regional supply. Concentration is higher in developed regions like North America and Europe, where advanced processing facilities and high consumer awareness exist. In contrast, emerging markets exhibit fragmented concentration with local players gaining traction. Strategic initiatives such as mergers, acquisitions, and partnerships are common, enabling companies to expand their geographic reach and technological capabilities. Investment in research and development is a critical factor, with leading firms innovating to improve product functionality and sustainability, thereby strengthening their market positions.

Type Insights

The pea grits market is segmented based on type, primarily into yellow pea grits and green pea grits, each offering distinct characteristics and applications. Yellow pea grits are widely utilized due to their mild flavor and high protein content, making them ideal for protein enrichment in various food products such as snacks, bakery items, and meat alternatives. They are often preferred in applications where color neutrality is important. Green pea grits, on the other hand, are valued for their earthy flavor and are commonly used in products where color and taste align with consumer expectations, such as in soups, stews, and certain snacks. Both types undergo processing methods like drying, milling, and grading to achieve desired granulation and functional properties. The choice between yellow and green pea grits depends on end-use requirements, with manufacturers offering customized solutions to meet specific needs. The market sees continuous innovation in processing techniques to enhance the nutritional and functional attributes of both types, catering to the evolving demands of the food industry.

Application Insights

Pea grits find diverse applications across the food and beverages industry, driven by their functional and nutritional benefits. In the snack segment, they are used to produce healthy, high-protein snacks like puffs and chips, appealing to health-conscious consumers. The bakery industry incorporates pea grits into bread, cookies, and pastries to enhance protein content and provide gluten-free options. Meat alternatives represent a rapidly growing application, where pea grits serve as a key ingredient in plant-based burgers, sausages, and nuggets, mimicking the texture and nutritional profile of meat. Additionally, they are utilized in soups, sauces, and ready-to-eat meals as thickeners and stabilizers. The pet food industry also employs pea grits for protein fortification in animal feeds. Each application leverages the unique properties of pea grits, such as water binding, emulsification, and gelation, which are optimized through processing. The expansion of these applications is supported by ongoing research into improving functionality and addressing challenges like flavor masking.

Regional Insights

The pea grits market exhibits varied dynamics across different regions, influenced by dietary patterns, regulatory frameworks, and economic factors. North America is a leading market, driven by high consumer awareness of plant-based diets and strong demand for gluten-free products. The United States and Canada are key contributors, with numerous food manufacturers incorporating pea grits into innovative products. Europe follows closely, with countries like Germany, France, and the United Kingdom emphasizing sustainability and clean label trends, boosting pea grits adoption. The Asia-Pacific region is emerging as a significant growth area, propelled by rising health consciousness, urbanization, and increasing disposable incomes in countries such as China, India, and Japan. Latin America and the Middle East & Africa are also witnessing gradual growth, supported by expanding food processing industries and shifting consumer preferences towards healthier options. Regional differences in pea cultivation and processing capabilities impact supply chains, with local players adapting to meet specific market demands and regulatory requirements.

Company Insights

Key companies in the pea grits market include Roquette Fr?res, Vestkorn Milling, Cosucra Groupe Warcoing, Emsland Group, and Puris Proteins. Roquette Fr?res is a global leader, known for its extensive research and development efforts and broad product portfolio aimed at various food applications. Vestkorn Milling focuses on sustainable pea processing, offering high-quality grits for the European market. Cosucra Groupe Warcoing emphasizes innovation in functional ingredients, providing tailored solutions for food manufacturers. Emsland Group leverages its expertise in plant-based proteins, with a strong presence in multiple regions. Puris Proteins is notable for its non-GMO and organic pea grits, catering to the clean label trend in North America. These companies engage in strategies such as capacity expansions, product launches, and partnerships to enhance their market positions. Additionally, they invest in sustainable practices and traceability to meet consumer and regulatory demands, ensuring a reliable supply of high-quality pea grits.

Recent Developments

Recent developments in the pea grits market highlight ongoing innovation and strategic moves by key players. Roquette Fr?res has expanded its production facilities to increase capacity for pea-based ingredients, addressing growing global demand. Vestkorn Milling introduced new processing technologies to improve the functional properties of pea grits, enhancing their application in meat analogs. Cosucra Groupe Warcoing launched a range of organic pea grits, responding to the increasing consumer preference for organic products. Emsland Group formed partnerships with food manufacturers to develop customized pea grit solutions for specific applications, such as bakery and snacks. Puris Proteins focused on sustainability initiatives, including water conservation and reduced carbon footprint in pea processing. Additionally, there have been advancements in extraction techniques to minimize off-flavors and anti-nutritional factors, improving product acceptability. These developments reflect the market's commitment to meeting evolving consumer needs through innovation, sustainability, and collaboration.

Report Segmentation

This report on the pea grits market provides a comprehensive analysis segmented by type, application, and region. The type segmentation includes yellow pea grits and green pea grits, detailing their respective market shares, growth trends, and application suitability. Application segmentation covers snacks, bakery, meat alternatives, soups & sauces, and others, examining the demand dynamics and functional requirements for pea grits in each category. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional market sizes, growth rates, and key influencing factors. Each segment is analyzed in terms of market drivers, opportunities, restraints, and competitive landscape. The report also includes profiles of major companies, highlighting their strategies, product offerings, and recent developments. This structured approach enables a thorough understanding of the market, assisting stakeholders in identifying growth areas and making informed decisions.

FAQs

What are pea grits? Pea grits are coarse particles obtained from milling dried peas, primarily used as a food ingredient for their high protein and fiber content in various applications like snacks and bakery products.

How are pea grits produced? Pea grits are produced through processes including cleaning, drying, dehulling, and milling of peas, followed by grading to achieve the desired particle size for specific food uses.

What are the benefits of pea grits? Pea grits offer benefits such as being gluten-free, non-GMO, and rich in protein and fiber, supporting health trends and catering to consumers with dietary restrictions.

Where are pea grits commonly used? Pea grits are commonly used in snacks, bakery products, meat alternatives, soups, sauces, and pet food due to their functional properties like water absorption and texture enhancement.

Who are the key players in the pea grits market? Key players include Roquette Fr?res, Vestkorn Milling, Cosucra Groupe Warcoing, Emsland Group, and Puris Proteins, who lead through innovation and extensive market presence.

Citius Research has developed a research report titled “Pea Grits Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Pea Grits Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Pea Grits Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Pea Grits Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Pea Grits Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Pea Grits Market
• Research Methodology
• Executive Summary
• Market Dynamics of Pea Grits Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Pea Grits Market
• Cost and Gross Margin Analysis of Pea Grits Market
• Pea Grits Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Pea Grits Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Pea Grits Market Key Stakeholders

Below are the key stakeholders for the Pea Grits Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Pea Grits Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Pea Grits Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Pea Grits Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Pea Grits Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Pea Grits Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Pea Grits Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Pea Grits Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Pea Grits Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Pea Grits Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Pea Grits Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Pea Grits Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Pea Grits Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Pea Grits Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Pea Grits Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Pea Grits Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Pea Grits Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Pea Grits Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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