Organic Shrimps Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196814
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Organic Shrimps Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Organic Shrimps Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Thai Union, Mowi, Lerøy Seafood Group, Austevoll Seafood, Grieg Seafood

Market Summary

The organic shrimps market represents a specialized segment within the global seafood industry, characterized by production methods that adhere to stringent organic certification standards. This market caters to a growing consumer base increasingly concerned with health, sustainability, and ethical sourcing. Organic shrimp farming prohibits the use of antibiotics, synthetic fertilizers, and pesticides, focusing instead on sustainable practices that maintain ecological balance and water quality. The supply chain involves hatcheries, organic feed producers, farmers, processors, and distributors, all operating under certified organic guidelines. Key market dynamics are influenced by evolving regulatory frameworks across different countries, which standardize what constitutes organic aquaculture. Demand is primarily concentrated in developed regions with high consumer awareness, though emerging economies are gradually showing increased interest. The market's evolution is closely tied to the broader organic food movement, with shrimp being a popular and versatile protein source. Industry participants range from large-scale integrated aquaculture companies to smaller specialized farms, all competing on quality, certification authenticity, and supply chain reliability.

Key Highlights

The organic shrimps market is distinguished by several critical factors that underscore its niche appeal and growth potential. A paramount highlight is the rigorous certification process, governed by organizations that set standards for feed, stocking density, and disease management without synthetic chemicals. This ensures product integrity and builds consumer trust. Sustainability is a core tenet, with farming systems often designed to minimize environmental impact, such as using mangrove-friendly practices or integrated multi-trophic aquaculture. The premium pricing of organic shrimp, compared to conventional counterparts, reflects the higher production costs and specialized inputs required. Major brands and retailers are increasingly incorporating organic shrimp into their product lines, responding to demand from health-conscious and environmentally aware shoppers. The traceability of the product, from farm to table, is another significant highlight, often enabled by blockchain and other technologies to provide transparency. Flavor profile and texture are also frequently cited as superior by chefs and consumers, adding a gastronomic dimension to its value proposition.

Drivers, Opportunities & Restraints

Market growth is propelled by powerful drivers, primarily the rising global consumer consciousness regarding health and wellness. Individuals are actively seeking protein sources free from antibiotics and harmful chemicals, directly fueling demand for organic shrimp. Concurrently, increasing disposable income in developing nations allows a broader consumer base to afford premium-priced organic products. The expansion of modern retail formats and e-commerce platforms has significantly improved product accessibility and availability worldwide. However, the market faces considerable restraints, including the high cost of organic certification and compliance, which can be prohibitive for small-scale farmers. The complex and time-intensive nature of organic farming, often resulting in lower yields compared to intensive conventional methods, also constrains supply. Significant opportunities lie in technological advancements in organic feed formulation and disease management, which can improve profitability. Furthermore, untapped potential exists in emerging markets where awareness is growing but penetration remains low, offering avenues for expansion and new consumer acquisition.

Concentration Insights

The competitive landscape of the organic shrimps market features a mix of large, vertically integrated players and smaller specialized producers. Leading companies such as Omarsa S.A., Ristic GmbH, and Seajoy Group have established strong positions through control over extensive segments of the supply chain, from hatcheries and farms to processing and distribution. These entities often hold multiple international organic certifications, giving them a competitive edge in major import markets like North America and Europe. The market also includes a significant number of smaller farms, particularly in Southeast Asia and Latin America, which often collaborate through cooperatives to achieve economies of scale and gain market access. Concentration is notably high in the processing and export stages, where a few key players handle a substantial volume of the global organic shrimp trade. This structure creates a market where brand reputation, certification authenticity, and consistent quality are critical differentiators for maintaining and growing market share.

Type Insights

The organic shrimps market is segmented by type, primarily distinguished by species and product form. The most prevalent species in organic production is the Pacific whiteleg shrimp (Litopenaeus vannamei), prized for its adaptability to farming conditions, rapid growth rate, and mild flavor profile. Other species, such as the black tiger shrimp (Penaeus monodon), are also farmed organically but on a smaller scale due to specific husbandry challenges. Regarding product form, the market offers a range of options to meet diverse culinary and retail needs. These include head-on and head-off shrimp, peeled and deveined shrimp, and individually quick frozen (IQF) products. The value-added segment, which includes cooked, breaded, or seasoned organic shrimp, is experiencing growth as it offers convenience to end-users. The choice of type and form is influenced by regional culinary preferences, with certain forms being more popular in specific geographical markets than others.

Application Insights

Organic shrimp finds application across several key end-use sectors, each with distinct demand patterns. The primary application is in the retail sector, where products are sold through supermarkets, hypermarkets, specialty organic stores, and online platforms directly to consumers. Within this sector, demand is for various product forms, from whole frozen shrimp to ready-to-cook options. The foodservice industry is another major application area, encompassing restaurants, hotels, resorts, and catering services. High-end culinary establishments often feature organic shrimp on their menus to cater to discerning patrons seeking premium, sustainable ingredients. The third significant application is in the processing industry, where organic shrimp is used as a raw material for producing value-added items like shrimp cocktails, salads, and prepared meals. Each application segment dictates specific requirements for packaging, sizing, and consistency, influencing how producers and processors tailor their offerings.

Regional Insights

Geographically, the production and consumption of organic shrimp are concentrated in distinct regions. Southeast Asia, particularly countries like Vietnam, Indonesia, and Thailand, is a major production hub due to favorable climatic conditions and established aquaculture expertise. Latin America, with Ecuador and Peru as leading producers, is another critical region known for large-scale, technologically advanced organic shrimp farms. On the consumption side, North America and Europe represent the largest markets, driven by high consumer awareness, strong purchasing power, and well-developed retail distribution networks for organic products. Within Europe, countries like Germany, France, and the United Kingdom show particularly strong demand. Emerging markets in Asia-Pacific, such as China and Japan, are witnessing growing consumption, albeit from a smaller base, indicating significant future potential. Regional regulatory differences in organic certification also play a crucial role in shaping trade flows and market dynamics between these producing and consuming regions.

Company Insights

The competitive fabric of the market is woven by several key companies that have carved out significant roles. Omarsa S.A., based in Ecuador, is a prominent vertically integrated producer and exporter with a strong focus on sustainable and organic aquaculture practices. Ristic GmbH, a major German seafood supplier, is known for its extensive portfolio of certified organic shrimp products sourced from various global partners. Seajoy Group, operating in Central America, is recognized for its large-scale production and commitment to social and environmental responsibility. Other notable players include Ocean Garden Products, Inc. in the United States, which markets a range of premium seafood, and Minh Phu Seafood Corporation in Vietnam, a large processor and exporter. These companies compete not only on volume and price but increasingly on demonstrable commitments to sustainability, traceability, and third-party certifications, which are critical for maintaining credibility and market access in the organic segment.

Recent Developments

The organic shrimps market has been active with strategic developments aimed at expanding capacity, enhancing sustainability, and capturing market share. A prominent trend has been strategic investments and partnerships between major seafood corporations and organic shrimp farms to secure a steady supply of certified product. There is a marked increase in technological adoption, with companies integrating advanced water quality monitoring systems, AI-based feeding solutions, and blockchain for traceability into their operations to improve efficiency and transparency. Several leading producers have announced expansions of their organic-certified farming areas to meet rising demand. Furthermore, there is a growing movement towards more holistic sustainability certifications that go beyond organic standards, encompassing social welfare for workers and broader ecosystem impacts. Product innovation is also evident, with companies launching new value-added organic shrimp items tailored for convenience-seeking consumers in the retail sector.

Report Segmentation

This comprehensive market research report on the organic shrimps industry provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation by type categorizes the market into key species such as Pacific Whiteleg Shrimp and Black Tiger Shrimp, along with an analysis of various product forms including frozen, peeled, and value-added offerings. Application segmentation delves into the distinct demand drivers within the retail, foodservice, and industrial processing sectors. The geographical segmentation provides a thorough regional analysis, covering key production and consumption areas including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Furthermore, the report includes a dedicated competitive landscape section, profiling major players, their market shares, product portfolios, and strategic initiatives. This multi-faceted segmentation allows for a nuanced understanding of market dynamics, trends, and opportunities within each specific segment, providing actionable intelligence for stakeholders.

FAQs

What are the benefits of organic shrimp?

Organic shrimp are cultivated without the use of antibiotics, synthetic pesticides, or fertilizers. The primary benefits include a product free from potentially harmful chemical residues, support for more sustainable and environmentally friendly aquaculture practices that often preserve mangrove ecosystems, and frequently, a superior taste and texture profile as reported by consumers and chefs.

How is organic shrimp farming different?

Organic shrimp farming fundamentally differs from conventional methods through strict adherence to certified standards. These standards mandate lower stocking densities to reduce stress and disease, prohibit the use of antibiotics and synthetic chemicals, require the use of certified organic feed, and often implement practices that maintain and improve the health of the surrounding aquatic environment.

Where can I buy organic shrimp?

Organic shrimp are increasingly available through various channels. Consumers can find them in the frozen seafood sections of major supermarket chains, particularly those with a strong focus on natural and organic products. Specialty health food stores and organic grocery chains are also key retailers. Furthermore, numerous online seafood distributors and meal kit services now offer certified organic shrimp for direct delivery.

Is organic shrimp sustainable?

When produced according to genuine certified standards, organic shrimp is considered a more sustainable choice compared to conventional shrimp farming. The practices are designed to minimize environmental impact by reducing pollution, preventing the destruction of sensitive ecosystems like mangroves, and promoting better overall water quality and resource management throughout the production cycle.

What does organic certification for shrimp involve?

Obtaining organic certification for shrimp is a rigorous process administered by accredited third-party organizations. It involves comprehensive audits of the entire production chain. This includes scrutiny of hatchery sources, feed ingredients, farming practices (stocking density, water management, disease control), processing facilities, and packaging materials to ensure full compliance with strict standards that forbid synthetic inputs and mandate animal welfare and ecological sustainability.

Citius Research has developed a research report titled “Organic Shrimps Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Organic Shrimps Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Organic Shrimps Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Organic Shrimps Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Organic Shrimps Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Organic Shrimps Market
• Research Methodology
• Executive Summary
• Market Dynamics of Organic Shrimps Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Organic Shrimps Market
• Cost and Gross Margin Analysis of Organic Shrimps Market
• Organic Shrimps Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Organic Shrimps Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Organic Shrimps Market Key Stakeholders

Below are the key stakeholders for the Organic Shrimps Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Organic Shrimps Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Organic Shrimps Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Organic Shrimps Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Organic Shrimps Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Organic Shrimps Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Organic Shrimps Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Organic Shrimps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Organic Shrimps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Organic Shrimps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Organic Shrimps Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Organic Shrimps Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Organic Shrimps Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Organic Shrimps Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Organic Shrimps Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Organic Shrimps Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Organic Shrimps Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Organic Shrimps Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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