Oleoresins Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196195
  • Format: Electronic (PDF)
  • Number of Pages: 175
  • Author(s): Joshi, Madhavi

Report Overview

The Oleoresins Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Oleoresins Market

(Market Size)
$3.2 billion
$7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 3.2 billion
2030 Market Size USD 7 billion
Key Players Synthite, Kancor, Universal Oleoresins, Plant Lipids, Akay

Market Summary

The oleoresins market within the food and beverages industry represents a critical segment focused on natural flavor and color extraction solutions. Oleoresins are concentrated extracts derived from various spices and herbs through solvent extraction, capturing the complete flavor profile, aroma, and color of the source material. They are highly valued as natural alternatives to synthetic additives, aligning with the growing consumer demand for clean-label and organic products. The market serves a wide array of applications, including seasonings, sauces, snacks, meat products, and beverages, providing manufacturers with consistent, potent, and shelf-stable ingredients. Key players in this sector are continually investing in research and development to enhance extraction technologies and expand their product portfolios to cater to evolving consumer preferences and stringent regulatory standards. The market is characterized by a robust supply chain involving raw material sourcing, processing, and distribution across global markets, with significant activity in regions rich in spice cultivation.

Key Highlights

The oleoresins market is distinguished by several key factors that underscore its importance and growth trajectory. The shift towards natural ingredients is a primary driver, as food manufacturers increasingly replace artificial flavors and colors with oleoresins to meet consumer expectations for transparency and health. Technological advancements in extraction methods, such as supercritical fluid extraction, have improved the efficiency, yield, and quality of oleoresins, ensuring better retention of volatile compounds and bioactive ingredients. The versatility of oleoresins allows for their use in a multitude of food products, enhancing taste, aroma, and visual appeal without compromising on natural claims. Additionally, the market benefits from the expanding food processing industry and the rising popularity of ethnic and exotic cuisines globally, which demand authentic and intense flavors. Companies like Synthite Industries Limited, Kancor Ingredients Limited, and Plant Lipids are at the forefront, leveraging their expertise and extensive product ranges to maintain competitive advantage and drive innovation.

Drivers, Opportunities & Restraints

The oleoresins market is propelled by several drivers, including the increasing consumer inclination towards natural and organic food products, which boosts the demand for clean-label ingredients. Regulatory support for natural additives over synthetic ones further encourages adoption across the food and beverage sector. The growth of the processed food industry, particularly in emerging economies, presents substantial opportunities for market expansion, as manufacturers seek consistent and high-quality flavor solutions. However, the market faces restraints such as the high cost of production associated with advanced extraction technologies and the fluctuating prices of raw materials due to seasonal variations and climatic conditions. Opportunities lie in the development of innovative applications, such as in functional foods and nutraceuticals, where oleoresins can contribute both flavor and health benefits. Expanding into untapped regional markets and increasing product customization to meet specific client needs are also promising avenues for growth, albeit challenged by the need for compliance with diverse international food safety standards.

Concentration Insights

The oleoresins market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized regional players dominating the landscape. Leading companies such as Synthite Industries Limited, Kancor Ingredients Limited, Plant Lipids, Akay Group, and Universal Oleoresins have established strong market positions through extensive product portfolios, robust R&D capabilities, and global distribution networks. These players often engage in strategic initiatives like mergers, acquisitions, and partnerships to enhance their market reach and technological expertise. There is also significant presence of smaller enterprises focusing on niche segments or specific types of oleoresins, contributing to a competitive yet collaborative environment. Geographic concentration is notable in regions with abundant spice cultivation, such as India, which is a major producer and exporter, influencing global supply dynamics. The competitive intensity drives continuous innovation and quality improvement, ensuring that the market remains dynamic and responsive to evolving industry demands.

Type Insights

Oleoresins are categorized based on their source materials, with prominent types including paprika, black pepper, turmeric, ginger, capsicum, and others like cinnamon and cardamom. Paprika oleoresin is widely used for its vibrant red color and mild flavor, making it popular in snacks, meats, and sauces. Black pepper oleoresin is valued for its pungent taste and aroma, extensively applied in processed foods and seasonings. Turmeric oleoresin, known for its bright yellow color and antioxidant properties, finds applications in mustards, pickles, and health-oriented products. Ginger oleoresin offers a spicy and aromatic profile, commonly used in beverages, baked goods, and confectionery. Capsicum oleoresin provides heat and color, ideal for spicy food products and sauces. Each type possesses distinct characteristics that cater to specific functional and sensory requirements in food formulation, driving diversified demand across various segments of the food and beverage industry.

Application Insights

In the food and beverages industry, oleoresins are utilized across multiple applications to enhance flavor, color, and functionality. They are integral to the production of seasonings and condiments, providing consistent and intense tastes that are essential for product standardization. The meat and poultry segment employs oleoresins for marination, coloring, and preservation, improving shelf life and consumer appeal. In snacks and convenience foods, oleoresins deliver authentic flavors and visual attractiveness, aligning with trends towards premium and ethnic offerings. Beverages, including health drinks and alcoholic beverages, use oleoresins for natural flavoring and coloring, supporting the clean-label movement. Additionally, oleoresins are increasingly incorporated into bakery and confectionery products to impart natural flavors and colors, replacing artificial additives. Their application extends to dairy products, soups, and ready-to-eat meals, highlighting their versatility and critical role in modern food processing and innovation.

Regional Insights

The oleoresins market demonstrates varied dynamics across different regions, influenced by factors such as agricultural production, consumer preferences, and regulatory frameworks. North America and Europe are significant markets, driven by high demand for natural ingredients and stringent regulations against synthetic additives. These regions also have well-established food processing industries that extensively use oleoresins for product differentiation. The Asia-Pacific region, led by India and China, is a major producer and consumer, benefiting from abundant spice cultivation and growing domestic demand for processed foods. Latin America and the Middle East & Africa are emerging markets, with increasing adoption of oleoresins in food manufacturing and export-oriented activities. Regional disparities in climate and spice availability affect production capacities and trade flows, creating opportunities for international collaboration and market expansion. Companies tailor their strategies to address regional specificities, ensuring compliance and relevance in diverse market environments.

Company Insights

The competitive landscape of the oleoresins market features several key players who leverage their expertise and resources to maintain leadership. Synthite Industries Limited is renowned for its comprehensive product range and strong global presence, focusing on innovation and sustainability. Kancor Ingredients Limited emphasizes research and development, offering high-quality oleoresins and customized solutions to meet client needs. Plant Lipids is noted for its advanced extraction technologies and extensive portfolio, serving various industries worldwide. Akay Group integrates backward linkages with spice farming to ensure quality and supply chain stability. Universal Oleoresins specializes in diverse oleoresin types, catering to specific application requirements. These companies invest in capacity expansion, quality certification, and strategic partnerships to enhance their market position. Other notable participants include Vidya Herbs, Naturite Agro Products, and Indo-World, each contributing to market diversity through specialized offerings and regional focus.

Recent Developments

Recent developments in the oleoresins market reflect ongoing innovation and strategic movements aimed at capturing growth opportunities. Companies are increasingly investing in sustainable and organic certification processes to appeal to environmentally conscious consumers and comply with regulatory standards. Technological advancements, such as the adoption of green extraction methods like supercritical CO2 extraction, are gaining traction for their efficiency and eco-friendliness. There has been a surge in product launches targeting specific health benefits, such as anti-inflammatory and antioxidant properties, aligning with the nutraceutical trend. Strategic collaborations and acquisitions are common, enabling firms to expand their geographic reach and product capabilities. For instance, several key players have entered into partnerships with food manufacturers to develop customized oleoresin solutions. Additionally, efforts to improve supply chain transparency and traceability are enhancing consumer trust and product quality, driving further adoption in the food and beverage sector.

Report Segmentation

This report on the oleoresins market provides a detailed segmentation to facilitate comprehensive analysis and strategic decision-making. The market is segmented by type, including paprika, black pepper, turmeric, ginger, capsicum, and others, each analyzed for their market dynamics and growth prospects. Application segmentation covers seasonings, meat & poultry, snacks & convenience foods, beverages, bakery & confectionery, and others, highlighting usage patterns and demand drivers across different food sectors. Geographic segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional trends, opportunities, and challenges. The report also includes analysis of key market players, their strategies, and competitive positioning. This structured approach enables stakeholders to identify niche segments, understand regional variations, and assess competitive landscapes, supporting informed investment and business planning in the oleoresins market.

FAQs

What are oleoresins? Oleoresins are concentrated extracts obtained from spices or herbs through solvent extraction, containing the essential oils, resins, and other soluble components that provide the complete flavor, aroma, and color of the source material. They are used as natural additives in the food and beverages industry.

How are oleoresins used in food? Oleoresins are used to enhance flavor, color, and aroma in various food products such as seasonings, sauces, meat products, snacks, beverages, and bakery items. They offer a natural alternative to artificial additives and help in achieving consistent quality in food manufacturing.

What is the difference between essential oils and oleoresins? Essential oils are volatile compounds extracted through distillation, capturing only the aroma components, whereas oleoresins are obtained through solvent extraction and include both volatile oils and non-volatile resins, providing a fuller representation of the source's flavor and color.

Are oleoresins natural? Yes, oleoresins are natural extracts derived from spices and herbs using physical extraction processes. They are considered natural ingredients and are widely used in clean-label and organic food products.

Which spices are commonly used to produce oleoresins? Common spices used for oleoresin production include paprika, black pepper, turmeric, ginger, capsicum, cinnamon, and cardamom. Each offers distinct sensory properties and functional benefits for food applications.

Citius Research has developed a research report titled “Oleoresins Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Oleoresins Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Oleoresins Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Oleoresins Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Oleoresins Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Oleoresins Market
• Research Methodology
• Executive Summary
• Market Dynamics of Oleoresins Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Oleoresins Market
• Cost and Gross Margin Analysis of Oleoresins Market
• Oleoresins Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Oleoresins Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Oleoresins Market Key Stakeholders

Below are the key stakeholders for the Oleoresins Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Oleoresins Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Oleoresins Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Oleoresins Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Oleoresins Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Oleoresins Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Oleoresins Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Oleoresins Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Oleoresins Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Oleoresins Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Oleoresins Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Oleoresins Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Oleoresins Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Oleoresins Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Oleoresins Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Oleoresins Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Oleoresins Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Oleoresins Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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