Oil-Dispersible Colours Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195725
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The Oil-Dispersible Colours Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.30% during the forecast period (2024-2030).

Oil-Dispersible Colours Market

(Market Size)
$650 million
$1.3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.30%
2023 Market Size USD 650 million
2030 Market Size USD 1.3 billion
Key Players Chr. Hansen, Sensient, DSM, DDW, Naturex

Market Summary

The oil-dispersible colours market is a specialized segment within the food and beverage industry, dedicated to providing vibrant and stable colouring solutions for oil-based and fatty food products. These colourants are insoluble in water but are finely dispersed in oil phases, making them essential for applications like chocolates, compound coatings, fat-based fillings, bakery products, and snack seasonings. The market is characterized by a strong focus on achieving consistent colour dispersion, stability against heat and light, and maintaining the desired aesthetic appeal in the final product without compromising on taste or texture. Key manufacturers are continuously investing in research and development to create innovative formulations that meet stringent global food safety regulations and cater to the growing consumer demand for natural and clean-label ingredients. The market is intrinsically linked to the performance and growth of the broader food colouring industry, with its dynamics heavily influenced by trends in the processed and packaged food sector.

Key Highlights

The oil-dispersible colours market is distinguished by several critical factors. A primary highlight is the significant and ongoing shift from synthetic colourants towards natural alternatives derived from sources like paprika, annatto, turmeric, and lycopene. This transition is a direct response to increasing health consciousness among consumers and stricter regulatory frameworks governing synthetic additives. Another key aspect is the advanced technological development in dispersion and encapsulation techniques, which enhance the colour strength, stability, and shelf-life of these products, ensuring consistent performance in challenging applications like high-temperature baking. The market is also marked by its essential role in product branding and consumer perception, as colour is a primary determinant of food appeal. Leading companies are focusing on expanding their product portfolios with solutions that are not only vibrant and stable but also align with non-GMO, allergen-free, and organic certification demands, providing a competitive edge in the marketplace.

Drivers, Opportunities & Restraints

The growth of the oil-dispersible colours market is propelled by several powerful drivers. The most prominent is the expanding global processed food industry, which consistently demands high-performance colouring agents to enhance product visual appeal. The rising consumer preference for visually attractive and Instagram-worthy food products further fuels this demand. A significant opportunity lies in the burgeoning demand for clean-label and natural colour solutions. This trend opens new avenues for innovation and allows companies to command premium pricing for products derived from natural sources. However, the market faces considerable restraints. The high cost of natural colourants compared to their synthetic counterparts can limit their adoption, particularly in price-sensitive markets and product categories. Furthermore, technical challenges associated with achieving colour consistency, stability in various oil matrices, and susceptibility to degradation under certain processing conditions pose significant hurdles for manufacturers. Navigating the complex and varying food safety regulations across different countries also remains a persistent challenge for market players.

Concentration Insights

The global landscape of the oil-dispersible colours market demonstrates a moderate level of concentration, featuring a mix of large multinational corporations and specialized niche players. The market is dominated by established giants with extensive research capabilities and global distribution networks, such as Chr. Hansen Holding A/S, Givaudan, Sensient Technologies Corporation, Archer Daniels Midland Company, and D?hler GmbH. These leaders compete on the basis of their broad product portfolios, technological expertise, and strong client relationships with major food and beverage brands. Alongside these leaders, several smaller and regional companies compete effectively by focusing on specific application areas, offering customized solutions, or specializing in novel natural extract technologies. This competitive environment fosters continuous innovation in product development, particularly in enhancing the performance and cost-effectiveness of natural colour dispersions, ensuring a dynamic and evolving marketplace.

Type Insights

The oil-dispersible colours market is segmented by type, primarily into natural and synthetic variants. The natural colours segment is experiencing rapid growth and is derived from a variety of sources including fruits, vegetables, plants, and minerals. Common examples include annatto extract for yellow to orange shades, paprika oleoresin for reds, turmeric curcumin for yellow, and chlorophyllin for greens. These are highly sought after due to the clean-label trend and perceived health benefits. The synthetic colours segment, which includes certified colourants like Allura Red AC and Tartrazine, continues to hold a significant market share, particularly in applications where extreme colour intensity, stability, and cost-effectiveness are paramount. However, the use of synthetics is facing increasing scrutiny and regulatory pressure in many regions, leading manufacturers to invest heavily in developing high-performance natural alternatives that can match the vibrancy and stability of their synthetic predecessors.

Application Insights

The application of oil-dispersible colours spans a wide array of product categories within the food and beverage industry. The bakery and confectionery segment represents a major application area, where these colours are indispensable for icings, fillings, compound coatings, and decorative elements in cakes, cookies, and chocolates. The processed snacks and savory product category is another significant consumer, utilizing colour dispersions in seasonings, coatings, and extruded products to enhance visual appeal. Furthermore, these colourants find important applications in dairy and frozen desserts like ice cream inclusions, in beverage concentrates, and in the manufacturing of culinary oils and dressings. Each application presents unique challenges regarding pH, heat exposure, and shelf-life, driving the need for specialized and application-specific colour formulations from suppliers to ensure optimal performance and stability in the final food product.

Regional Insights

Geographically, the demand for oil-dispersible colours is global, with distinct regional patterns. North America and Europe are mature and highly regulated markets characterized by a strong consumer push towards natural ingredients and a well-established processed food industry. These regions are at the forefront of innovation in natural colour solutions. The Asia Pacific region is identified as the fastest-growing market, driven by rapid urbanization, rising disposable incomes, and the expanding influence of Western food habits, which is boosting the demand for packaged and processed foods. Countries like China, India, and Japan are key growth engines. Latin America and the Middle East and Africa present emerging opportunities, with growth fueled by changing lifestyles and the gradual expansion of modern retail and food processing sectors, although these markets can be more price-sensitive and have less stringent regulatory frameworks compared to Western economies.

Company Insights

The competitive arena of the oil-dispersible colours market is populated by several key international players who exert considerable influence. Chr. Hansen Holding A/S is renowned for its strong focus on natural solutions and extensive microbial and fermentation technology. Givaudan, following its acquisition of Naturex, has significantly strengthened its position in the natural ingredients space. Sensient Technologies Corporation is a major force with deep expertise in colour chemistry and a comprehensive portfolio of both synthetic and natural colourants. Archer Daniels Midland Company leverages its vast agricultural supply chain to provide a range of natural colour options. D?hler GmbH is recognized for its integrated system solutions and broad natural ingredient portfolio. Other notable participants include Kalsec Inc., DDW The Colour House, and Lycored Ltd., each contributing to market dynamics through innovation, specialization, and strategic expansions to capture a larger market share.

Recent Developments

The oil-dispersible colours market is witnessing a wave of strategic activities focused on innovation and market expansion. A predominant trend is the launch of new natural colour ranges designed to overcome traditional limitations such as heat instability and low colour yield in oil-based systems. Companies are investing in advanced extraction and purification technologies to achieve more vibrant and stable natural hues. Mergers and acquisitions remain a key strategy for growth and portfolio diversification, as seen in larger ingredient companies acquiring specialized natural extract firms to bolster their offerings. There is also a significant focus on sustainability initiatives, with companies working on responsible sourcing of raw materials and reducing the environmental footprint of their production processes. Furthermore, collaborations with food manufacturers to co-develop custom colour solutions for specific applications are becoming increasingly common, highlighting a move towards partnership-driven innovation.

Report Segmentation

This comprehensive market research report on the oil-dispersible colours market provides a detailed analysis structured through meticulous segmentation. The report is segmented by type, distinguishing between natural and synthetic colourants to analyze the trends, demand, and growth prospects for each category. It is further segmented by application, providing in-depth insights into key end-use sectors such as bakery and confectionery, processed snacks, dairy and frozen desserts, beverages, and others. Geographically, the report offers a thorough regional analysis covering North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, examining the unique market dynamics, regulatory environment, and growth opportunities in each region. This multi-faceted segmentation allows for a granular understanding of the market, enabling stakeholders to identify specific growth pockets, understand competitive landscapes, and make informed strategic decisions.

FAQs

What are oil-dispersible colours? Oil-dispersible colours are pigment preparations that are insoluble in water but are designed to be evenly distributed within oil and fat phases. They are essential for colouring food products with a high fat content, such as chocolates, buttercreams, and snack coatings, providing vibrant and stable colour without affecting the product's texture.

What is the difference between oil-dispersible and water-dispersible colours? The fundamental difference lies in their solubility. Oil-dispersible colours are formulated to mix evenly with oils and fats, while water-dispersible colours are designed for water-based systems. Using the wrong type can lead to colour bleeding, uneven distribution, or product separation.

Are natural oil-dispersible colours available? Yes, the availability of natural oil-dispersible colours is expanding rapidly. These are derived from sources like annatto, paprika, turmeric, and chlorophyll, and are processed into oleoresins or other oil-soluble formats to meet the growing demand for clean-label ingredients in fatty food applications.

What are the challenges in using natural oil-dispersible colours? Key challenges include achieving colour intensity and stability comparable to synthetic options, higher costs, potential for flavour carry-over from the source material, and sensitivity to factors like heat, light, and pH, which can lead to fading or shade changes over time.

Which industries use oil-dispersible colours the most? The primary end-user industry is food and beverages, specifically the bakery, confectionery, and snack sectors. They are also used in certain personal care and cosmetic products, such as lipsticks and makeup, where colour needs to be dispersed in oil or wax bases.

Citius Research has developed a research report titled “Oil-Dispersible Colours Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Oil-Dispersible Colours Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Oil-Dispersible Colours Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Oil-Dispersible Colours Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Oil-Dispersible Colours Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Oil-Dispersible Colours Market
• Research Methodology
• Executive Summary
• Market Dynamics of Oil-Dispersible Colours Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Oil-Dispersible Colours Market
• Cost and Gross Margin Analysis of Oil-Dispersible Colours Market
• Oil-Dispersible Colours Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Oil-Dispersible Colours Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Oil-Dispersible Colours Market Key Stakeholders

Below are the key stakeholders for the Oil-Dispersible Colours Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Oil-Dispersible Colours Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Oil-Dispersible Colours Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Oil-Dispersible Colours Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Oil-Dispersible Colours Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Oil-Dispersible Colours Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Oil-Dispersible Colours Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Oil-Dispersible Colours Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Oil-Dispersible Colours Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Oil-Dispersible Colours Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Oil-Dispersible Colours Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Oil-Dispersible Colours Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Oil-Dispersible Colours Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Oil-Dispersible Colours Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Oil-Dispersible Colours Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Oil-Dispersible Colours Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Oil-Dispersible Colours Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Oil-Dispersible Colours Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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