Nutritional Analysis Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196194
  • Format: Electronic (PDF)
  • Number of Pages: 200
  • Author(s): Joshi, Madhavi

Report Overview

The Nutritional Analysis Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Nutritional Analysis Market

(Market Size)
$1.8 billion
$4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 1.8 billion
2030 Market Size USD 4 billion
Key Players SGS, Eurofins, Intertek, Bureau Veritas, ALS Limited

Market Summary

The nutritional analysis market is an integral segment within the broader food and beverages industry, focusing on the scientific evaluation of food components to determine their nutritional content. This market is driven by the increasing consumer awareness regarding health and wellness, alongside stringent government regulations mandating accurate food labeling. Companies and food manufacturers rely on nutritional analysis to ensure compliance, enhance product quality, and meet the growing demand for transparent and healthy food options. The process involves advanced technologies and methodologies to analyze macronutrients, micronutrients, calories, and other vital components in food products. Nutritional analysis services are essential for product development, quality control, and marketing strategies, enabling businesses to cater to health-conscious consumers and gain a competitive edge. The market is characterized by a diverse range of service providers, including specialized laboratories, research institutions, and in-house analysis teams within large food corporations. As the global population becomes more health-oriented, the demand for precise and reliable nutritional analysis continues to rise, making it a critical area for investment and innovation in the food and beverage sector.

Key Highlights

The nutritional analysis market is distinguished by several key highlights that underscore its importance and growth trajectory. One significant aspect is the adoption of advanced analytical technologies such as high-performance liquid chromatography (HPLC), mass spectrometry, and near-infrared spectroscopy, which enhance the accuracy and efficiency of nutrient profiling. Another highlight is the increasing integration of digital tools and software solutions that streamline data management and reporting, providing businesses with actionable insights for product formulation and compliance. The market also sees a rising trend of outsourcing nutritional analysis services to specialized third-party providers, allowing companies to focus on core activities while ensuring regulatory adherence. Additionally, the expansion of the market is fueled by the growing prevalence of diet-related health issues, prompting consumers to seek detailed nutritional information. Key players in this space include established laboratories and emerging startups that offer comprehensive services, from baseline nutrient testing to allergen detection and shelf-life studies. These highlights collectively contribute to the market's robustness, driving innovation and setting high standards for quality and reliability in nutritional assessment.

Drivers, Opportunities & Restraints

The nutritional analysis market is propelled by several drivers, including increasing health consciousness among consumers and stringent regulatory requirements for food labeling and safety. Governments worldwide are implementing policies that mandate accurate nutritional information on packaged foods, compelling manufacturers to invest in reliable analysis services. The rise in chronic diseases such as obesity and diabetes has also heightened the demand for nutritious and well-labeled food products, further driving market growth. Opportunities in this market abound, particularly with the advent of innovative technologies like artificial intelligence and machine learning, which can revolutionize nutrient detection and data analysis. The growing trend of personalized nutrition presents another significant opportunity, as companies seek to develop customized food products based on individual dietary needs. However, the market faces restraints such as the high cost of advanced analytical equipment and the need for skilled professionals to operate these technologies. Additionally, the complexity of analyzing certain food matrices and the lack of standardized methods across regions can pose challenges. Despite these restraints, the overall outlook remains positive, with continuous advancements and increasing investments poised to overcome these hurdles.

Concentration Insights

The nutritional analysis market exhibits a varied concentration of players, ranging from large multinational corporations to specialized small and medium-sized enterprises. Geographically, North America and Europe hold significant market shares due to well-established regulatory frameworks and high consumer awareness regarding health and nutrition. In these regions, companies like Eurofins Scientific, SGS SA, and Intertek Group plc dominate the market with their comprehensive service offerings and global reach. The Asia-Pacific region is emerging as a lucrative market, driven by rapid urbanization, changing dietary habits, and increasing government initiatives to improve food safety standards. Here, local players and international giants are expanding their presence to tap into the growing demand. The market concentration is also influenced by the type of services offered, with some companies focusing on specific niches such as allergen testing or organic certification. Collaboration and mergers and acquisitions are common strategies employed by key players to enhance their capabilities and geographic footprint. This concentrated yet competitive landscape ensures that businesses have access to a wide range of services, fostering innovation and maintaining high standards in nutritional analysis.

Type Insights

Nutritional analysis services can be categorized into various types based on the parameters tested and the methodologies employed. Macronutrient analysis is one of the most common types, involving the measurement of proteins, fats, carbohydrates, and fiber content in food products. This is essential for determining caloric value and meeting labeling requirements. Micronutrient analysis focuses on vitamins, minerals, and other trace elements that are crucial for health but required in smaller quantities. Advanced techniques such as atomic absorption spectroscopy and inductively coupled plasma mass spectrometry are often used for accurate micronutrient profiling. Another important type is allergen testing, which detects the presence of common allergens like gluten, peanuts, and dairy to prevent allergic reactions and ensure consumer safety. Additionally, contaminant analysis identifies harmful substances such as pesticides, heavy metals, and pathogens, aligning with food safety regulations. Specialty testing services include shelf-life studies, which assess how nutritional content changes over time, and authenticity testing, which verifies the composition and origin of food products. These diverse types of analysis cater to the multifaceted needs of the food and beverage industry, providing comprehensive insights that support product development, quality assurance, and regulatory compliance.

Application Insights

Nutritional analysis finds applications across various segments within the food and beverage industry, each with distinct requirements and objectives. One primary application is in product development and formulation, where manufacturers use nutritional data to create foods that meet specific health claims or cater to niche markets such as vegan, gluten-free, or low-sodium products. This ensures that new products are not only tasty but also nutritionally balanced and compliant with regulations. Quality control and assurance represent another critical application, as continuous monitoring of nutritional content helps maintain consistency and safety in production processes. Nutritional analysis is also indispensable for labeling and compliance, enabling companies to provide accurate information on packaging as mandated by authorities like the FDA and EFSA. In the realm of marketing and consumer education, detailed nutritional profiles serve as a tool to communicate health benefits and differentiate products in a competitive market. Additionally, healthcare institutions and dietary planners utilize nutritional analysis to develop meal plans for patients with specific medical conditions. Sports nutrition is another growing application, where precise nutrient data is used to formulate products that enhance athletic performance and recovery. These diverse applications highlight the versatility and necessity of nutritional analysis in ensuring food quality, safety, and consumer satisfaction.

Regional Insights

The nutritional analysis market demonstrates distinct regional dynamics influenced by economic development, regulatory environments, and consumer behaviors. North America is a leading region, characterized by strict food labeling laws and a highly health-conscious population. The United States, in particular, has a robust market driven by the Food and Drug Administration's regulations and the presence of major players like Eurofins and Thermo Fisher Scientific. Europe follows closely, with countries such as Germany, the UK, and France emphasizing food safety and quality through directives from the European Food Safety Authority. The Asia-Pacific region is experiencing rapid growth due to increasing disposable incomes, urbanization, and rising awareness about nutrition. Countries like China, India, and Japan are investing in food safety infrastructure, creating opportunities for nutritional analysis services. Latin America and the Middle East and Africa are emerging markets, where growing regulatory frameworks and consumer demand for safe food are driving adoption. However, these regions may face challenges related to infrastructure and accessibility. Overall, regional insights reveal a global trend towards stricter regulations and higher consumer expectations, fueling the demand for nutritional analysis services across diverse geographic landscapes.

Company Insights

The nutritional analysis market features a competitive landscape with several key companies leading the industry through innovation, extensive service portfolios, and global reach. Eurofins Scientific is a prominent player, offering a wide range of testing services including nutritional labeling, allergen detection, and contaminant analysis. Their global network of laboratories ensures reliable and timely services for clients worldwide. SGS SA is another major entity, known for its comprehensive food testing solutions that adhere to international standards. Intertek Group plc provides integrated services that span from raw material testing to finished product analysis, helping businesses ensure quality and compliance. Thermo Fisher Scientific contributes significantly with advanced analytical instruments and software that enhance the accuracy and efficiency of nutritional testing. Additionally, companies like ALS Limited and Bureau Veritas offer specialized services tailored to regional and industry-specific needs. These companies invest heavily in research and development to incorporate cutting-edge technologies such as automation and digital platforms, streamlining the analysis process. Their strategies often include acquisitions and partnerships to expand capabilities and geographic presence. This competitive environment drives continuous improvement, ensuring that businesses have access to high-quality nutritional analysis services that meet evolving market demands.

Recent Developments

Recent developments in the nutritional analysis market reflect a trend towards technological innovation and strategic expansions. Companies are increasingly adopting automation and robotics to enhance testing throughput and reduce human error, thereby improving efficiency and accuracy. For instance, the integration of artificial intelligence and machine learning algorithms allows for predictive analytics and faster data interpretation, revolutionizing how nutritional data is processed and utilized. Another significant development is the rise of portable and rapid testing devices, enabling on-site nutritional analysis for field applications and smaller laboratories. Major players have also been active in mergers and acquisitions to bolster their market position; for example, Eurofins has acquired several regional laboratories to expand its global footprint. Additionally, there is a growing emphasis on sustainability, with companies developing eco-friendly testing methods and reducing waste in analytical processes. Collaborations between nutritional analysis firms and food manufacturers are becoming more common, focusing on co-developing customized solutions for product innovation. Regulatory updates, such as changes in labeling requirements by authorities like the FDA, continue to shape industry practices, prompting companies to adapt quickly. These developments indicate a dynamic market that is evolving to meet the complex needs of the food and beverage industry through innovation and strategic growth.

Report Segmentation

The nutritional analysis market report is segmented to provide a detailed understanding of various aspects influencing the industry. Segmentation by type includes services such as macronutrient testing, micronutrient testing, allergen testing, and contaminant analysis, each addressing specific nutritional parameters and regulatory requirements. By application, the market is divided into segments like product development, quality control, labeling and compliance, and marketing, reflecting the diverse uses of nutritional data in the food and beverage sector. Geographic segmentation covers key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional trends and opportunities. Additionally, the report may segment by end-user, categorizing clients into food manufacturers, retail chains, healthcare institutions, and sports nutrition companies, each with unique needs and drivers. Technology segmentation explores the tools and methods used, such as traditional chromatography techniques versus modern spectroscopic and digital platforms. This comprehensive segmentation allows stakeholders to identify specific market niches, understand competitive dynamics, and make informed decisions based on granular insights. It also aids in recognizing growth areas and potential challenges, facilitating strategic planning and investment in the nutritional analysis market.

FAQs

What is driving the growth of the nutritional analysis market?

The growth is primarily driven by increasing consumer awareness about health and wellness, stringent government regulations for food labeling, and the rising incidence of diet-related diseases. These factors compel food manufacturers to invest in accurate nutritional analysis to ensure compliance and meet consumer demands for transparent information.

Which companies are the key players in the nutritional analysis market?

Key players include Eurofins Scientific, SGS SA, Intertek Group plc, Thermo Fisher Scientific, and ALS Limited. These companies offer a wide range of testing services and have a global presence, leveraging advanced technologies to maintain leadership in the market.

What are the common types of nutritional analysis services?

Common types include macronutrient analysis for proteins, fats, and carbohydrates; micronutrient analysis for vitamins and minerals; allergen testing to detect substances like gluten or nuts; and contaminant analysis for pesticides and heavy metals. Each service addresses specific regulatory and quality needs.

How is technological innovation impacting the nutritional analysis market?

Technological innovations such as automation, artificial intelligence, and portable testing devices are enhancing the accuracy, speed, and efficiency of nutritional analysis. These advancements allow for faster data processing, reduced costs, and improved accessibility, driving market evolution.

Which regions are leading in the nutritional analysis market?

North America and Europe are leading regions due to strict regulatory frameworks and high consumer awareness. The Asia-Pacific region is emerging as a significant market, fueled by urbanization, changing dietary habits, and increasing government focus on food safety.

Citius Research has developed a research report titled “Nutritional Analysis Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Nutritional Analysis Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Nutritional Analysis Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Nutritional Analysis Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Nutritional Analysis Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Nutritional Analysis Market
• Research Methodology
• Executive Summary
• Market Dynamics of Nutritional Analysis Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Nutritional Analysis Market
• Cost and Gross Margin Analysis of Nutritional Analysis Market
• Nutritional Analysis Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Nutritional Analysis Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Nutritional Analysis Market Key Stakeholders

Below are the key stakeholders for the Nutritional Analysis Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Nutritional Analysis Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Nutritional Analysis Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Nutritional Analysis Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Nutritional Analysis Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Nutritional Analysis Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Nutritional Analysis Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Nutritional Analysis Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Nutritional Analysis Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Nutritional Analysis Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Nutritional Analysis Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Nutritional Analysis Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Nutritional Analysis Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Nutritional Analysis Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Nutritional Analysis Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Nutritional Analysis Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Nutritional Analysis Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Nutritional Analysis Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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