Native Starches Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196766
  • Format: Electronic (PDF)
  • Number of Pages: 219
  • Author(s): Joshi, Madhavi

Report Overview

The Native Starches Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 16 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.20% during the forecast period (2024-2030).

Native Starches Market

(Market Size)
$8.5 billion
$16 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.20%
2023 Market Size USD 8.5 billion
2030 Market Size USD 16 billion
Key Players Cargill, Archer Daniels Midland, Ingredion, Tate & Lyle, Roquette

Market Summary

The native starches market is a fundamental segment within the global food and beverages industry, serving as a critical ingredient for numerous applications. Derived from sources such as corn, wheat, cassava, potato, and rice, these starches are valued for their natural functionality as thickeners, stabilizers, and texturizers without undergoing chemical modification. The market is characterized by consistent demand driven by the extensive use of these ingredients in everyday food products. Manufacturers rely on native starches for their clean-label appeal, aligning with the growing consumer preference for natural and recognizable ingredients. The supply chain is well-established, with key agricultural regions contributing to the raw material production, while food processing companies integrate these starches into their formulations to enhance product quality and shelf stability. The market's dynamics are influenced by agricultural output, pricing fluctuations of raw materials, and the evolving regulatory landscape governing food ingredients. Continuous innovation in extraction and processing techniques also plays a role in maintaining the relevance and efficiency of native starch production for modern food manufacturing needs.

Key Highlights

The native starches market is distinguished by several key factors that underscore its importance. A primary highlight is the ingredient's versatility, as it is indispensable in providing desired viscosity, mouthfeel, and consistency across a vast array of food and beverage products. Another significant aspect is the strong alignment with the clean-label trend, as native starches are perceived as natural and minimally processed, which is a powerful marketing advantage for brands. The market is also noted for the intense research and development focus from leading ingredient suppliers, who are constantly working to improve the functional properties of native starches, such as enhancing their heat and shear stability to broaden their application scope. Furthermore, the market exhibits a high degree of fragmentation with the presence of both global giants and regional specialists, fostering a competitive environment that drives innovation and cost-effectiveness. The resilience of demand, even amidst fluctuating economic conditions, is a testament to the staple nature of these ingredients in food production worldwide.

Drivers, Opportunities & Restraints

The growth of the native starches market is propelled by several powerful drivers. The most prominent is the escalating consumer demand for clean-label and natural food products, which positions native starches favorably against their modified counterparts. The expansion of the processed food industry, particularly in emerging economies, is another significant driver, creating sustained demand for functional ingredients like native starches. The versatility and cost-effectiveness of these starches make them a preferred choice for manufacturers aiming to control production costs without compromising on quality. Key opportunities for market expansion lie in the development of novel native starches from alternative sources like pulses and ancient grains, catering to niche markets and allergen-free demands. There is also a substantial opportunity in optimizing the supply chain and production processes to enhance sustainability credentials. However, the market faces notable restraints, including the inherent functional limitations of native starches, such as low stability under high-temperature processing and acidic conditions, which can restrict their use in certain applications. Price volatility of raw agricultural commodities also poses a challenge to stable pricing and profit margins for manufacturers.

Concentration Insights

The competitive landscape of the native starches market is a mix of high concentration among a few multinational corporations and a long tail of regional and local players. A handful of major companies, including Archer Daniels Midland Company, Cargill, Incorporated, and Ingredion Incorporated, command a significant share of the global market. These players possess extensive portfolios, robust global distribution networks, and substantial investments in research and development, allowing them to serve a diverse multinational clientele. Their dominance is reinforced by vertically integrated operations that control everything from raw material sourcing to final product manufacturing. Alongside these giants, numerous specialized and regional manufacturers, such as Tate & Lyle PLC and AGRANA Beteiligungs-AG, compete effectively by focusing on specific starch sources, organic offerings, or superior customer service in local markets. This structure creates a dynamic environment where large companies drive broad innovation and economies of scale, while smaller firms often pioneer niche applications and cater to specific regional preferences or requirements.

Type Insights

The native starches market is segmented by source type, with corn, wheat, cassava, potato, and rice being the primary categories. Corn starch holds a dominant position in the market, prized for its wide availability, neutral taste, and excellent thickening properties, making it a workhorse ingredient in countless applications from soups and sauces to baked goods. Wheat starch is another significant segment, often utilized in European markets and valued in specific applications like noodle production. Cassava starch, also known as tapioca starch, is experiencing growing demand due to its clean, neutral flavor and smooth texture, and it is a key ingredient in gluten-free product formulations. Potato starch is recognized for its superior binding and water-holding capacities, making it ideal for applications in meat products and certain types of bread. Rice starch, with its very small granule size and hypoallergenic properties, is often used in baby food and dairy desserts. Each starch type offers a unique functional profile, allowing manufacturers to select the most appropriate one based on their specific product requirements and desired sensory outcomes.

Application Insights

Native starches find extensive application across the entire spectrum of the food and beverages industry. In the bakery and confectionery sector, they are crucial for providing structure, crumb softness, and moisture retention in products like bread, cakes, and cookies, while also acting as dusting agents and binders. The processed food industry is a massive consumer, utilizing native starches as thickeners and stabilizers in soups, sauces, gravies, and ready meals to achieve the perfect consistency and shelf stability. Within the beverage industry, they function as clouding agents and bodying agents in fruit drinks and other liquid products. The dairy industry employs them in products like yogurts, puddings, and ice creams to enhance texture and prevent syneresis. Furthermore, native starches are increasingly used in meat and poultry products as binders and fillers to improve yield and texture. The confectionery segment uses them for producing gummies and chewy candies. The diversity of these applications underscores the indispensable role of native starches as multifunctional ingredients in modern food processing.

Regional Insights

The demand and production patterns for native starches exhibit distinct regional characteristics influenced by agricultural practices, dietary habits, and industrial development. North America and Europe represent mature markets characterized by high per capita consumption of processed foods and a strong presence of major ingredient manufacturers. These regions are at the forefront of clean-label innovation, driving demand for high-quality native starches. The Asia-Pacific region is the fastest-growing market, fueled by rapid urbanization, rising disposable incomes, and the expansion of the food processing sector. Countries like China, Thailand, and Indonesia are not only major consumers but also leading producers, particularly of cassava and rice starches. South America shows significant potential, with Brazil being a key player in the production and export of cassava-based starches. The Middle East and Africa region presents emerging opportunities, driven by growing investments in food processing infrastructure and changing consumer lifestyles. Each region's unique agricultural output directly influences the types of native starches that are most prevalent and economically competitive locally.

Company Insights

The native starches market features a competitive arena with several established multinational corporations and specialized firms. Archer Daniels Midland Company is a global leader, leveraging its vast agricultural processing network to offer a wide array of native starches. Cargill, Incorporated is another powerhouse, known for its extensive product portfolio and focus on innovation to meet clean-label demands. Ingredion Incorporated is a key player with a strong global footprint and a strategic emphasis on texturizing and health-focused solutions. Tate & Lyle PLC holds a significant position, particularly in specialty food ingredients, including a range of native starches. AGRANA Beteiligungs-AG is a prominent player in the European market, specializing in fruit, starch, and sugar products. Companies like Roquette Fr?res and Emsland Group are also important competitors, often focusing on specific starch sources like pea and potato, respectively. These companies compete on factors such as product quality, consistency, technical support, pricing, and sustainability initiatives, continually striving to strengthen their market positions through innovation and strategic acquisitions.

Recent Developments

The native starches market is subject to continuous evolution, with recent developments focusing on sustainability, innovation, and strategic growth. A prominent trend is the increased investment in research and development to enhance the functional properties of native starches, making them more suitable for a wider range of applications without modification. Many leading companies are launching new lines of clean-label native starches designed to withstand processing conditions that were previously challenging, such as high heat and low pH. Sustainability has become a central theme, with manufacturers implementing initiatives to reduce water and energy consumption in processing plants and promoting sustainable agricultural practices within their supply chains. There has also been a noticeable rise in mergers, acquisitions, and partnerships aimed at expanding geographical reach and portfolio diversity. For instance, companies are acquiring smaller firms with expertise in alternative starch sources to cater to the growing demand for allergen-free and non-GMO options. Furthermore, advancements in processing technologies are improving the efficiency and yield of starch extraction, contributing to better cost management and product quality.

Report Segmentation

This comprehensive market research report on the native starches market provides a detailed and structured analysis segmented across multiple dimensions to offer granular insights. The segmentation is primarily based on type, which includes corn, wheat, cassava, potato, rice, and other emerging sources, allowing for a detailed examination of each segment's dynamics. The report further breaks down the market by application, covering critical areas such as bakery & confectionery, processed foods, beverages, dairy products, meat and poultry, and other niche applications. A crucial component of the segmentation is the regional analysis, which provides in-depth coverage of key geographical markets including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. This multi-faceted segmentation enables stakeholders to understand not only the overall market trends but also the specific drivers, opportunities, and competitive landscapes within each sub-segment. The analysis within each category delves into factors influencing demand, supply chain considerations, pricing trends, and the strategic initiatives of key players operating in those specific niches.

FAQs

What are native starches? Native starches are carbohydrates extracted from plants like corn, wheat, and cassava in their pure, unmodified form. They are widely used in the food industry as natural thickeners, stabilizers, and texturizers.

What is the difference between native and modified starch? The key difference lies in processing. Native starch is used in its natural state, while modified starch undergoes physical, enzymatic, or chemical treatments to alter its properties for improved functionality in demanding applications.

What are native starches used for? They are used extensively across food and beverages for thickening soups and sauces, providing structure in baked goods, stabilizing dairy products like yogurt, and improving texture in processed meats and confectionery items.

Is native starch natural? Yes, native starch is considered a natural ingredient. It is extracted from plants without chemical modification, making it a preferred choice for clean-label and naturally positioned food products.

What are the sources of native starch? The primary commercial sources are corn, wheat, cassava (tapioca), potato, and rice. Other sources include sorghum, barley, and various pulse crops, though these are less common.

Citius Research has developed a research report titled “Native Starches Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Native Starches Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Native Starches Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Native Starches Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Native Starches Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Native Starches Market
• Research Methodology
• Executive Summary
• Market Dynamics of Native Starches Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Native Starches Market
• Cost and Gross Margin Analysis of Native Starches Market
• Native Starches Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Native Starches Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Native Starches Market Key Stakeholders

Below are the key stakeholders for the Native Starches Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Native Starches Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Native Starches Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Native Starches Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Native Starches Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Native Starches Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Native Starches Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Native Starches Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Native Starches Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Native Starches Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Native Starches Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Native Starches Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Native Starches Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Native Starches Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Native Starches Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Native Starches Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Native Starches Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Native Starches Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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