Moulding Starch Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195662
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Moulding Starch Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.45 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Moulding Starch Market

(Market Size)
$850 million
$1.45 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 850 million
2030 Market Size USD 1.45 billion
Key Players Cargill, ADM, Ingredion, Tate & Lyle, Grain Processing Corp

Market Summary

The moulding starch market is an integral segment within the broader food and beverage industry, primarily serving as a key ingredient in confectionery and processed food manufacturing. Moulding starch, often derived from corn, tapioca, or potato sources, is utilized for its excellent shaping and moulding properties, particularly in the production of candies like gummies, jelly beans, and other starch-based moulded confections. It acts as an impression material that holds the shape of the product during setting and drying processes, ensuring consistency and quality in the final output. The market is characterized by steady demand driven by the expanding confectionery sector and the rising consumption of convenience foods globally. Manufacturers are increasingly focusing on developing modified and customized starch solutions to meet specific functional requirements such as improved release properties, non-GMO attributes, and enhanced sustainability profiles. The industry sees active participation from both global starch producers and regional specialists, contributing to a competitive landscape that emphasizes innovation and supply chain efficiency.

Key Highlights

The moulding starch market is distinguished by several critical factors that underline its significance and growth trajectory. A primary highlight is the indispensable role of moulding starch in the confectionery industry, where it enables high-volume production of intricately shaped candies with consistent quality and minimal defects. The functionality of moulding starch extends beyond shaping to include moisture control and shelf-life extension, making it a multifunctional ingredient in food processing. Another key aspect is the ongoing innovation in starch modification technologies, allowing manufacturers to offer products with superior demoulding capabilities, reduced sticking, and tailored viscosity profiles. The market is also witnessing a shift towards clean-label and organic moulding starches, responding to consumer demand for natural and transparent ingredient lists. Furthermore, the adaptability of moulding starch in various food applications beyond confectionery, such as pharmaceutical capsules and processed meat products, showcases its versatility and expanding utility. Leading companies like Cargill, Ingredion, and Tate & Lyle are at the forefront, driving advancements and setting industry standards.

Drivers, Opportunities & Restraints

The moulding starch market is propelled by several drivers, with the most significant being the robust growth in the global confectionery industry, particularly in emerging economies where disposable incomes are rising and consumer preferences are shifting towards indulgent and novelty snack products. The increasing demand for convenience foods and the expansion of food processing activities further stimulate market growth, as moulding starch is essential for efficient and scalable production lines. Opportunities abound in the development of bio-based and sustainable starch solutions, catering to the growing environmental consciousness among consumers and manufacturers. The exploration of new application areas, such as in plant-based food products and functional foods, presents additional avenues for market expansion. However, the market faces restraints including the volatility in raw material prices, which can impact production costs and profit margins. Additionally, the availability of alternative moulding technologies and materials, such as silicone moulds or other hydrocolloids, poses a competitive challenge. Regulatory hurdles related to food safety and labelling requirements in different regions also necessitate continuous compliance efforts, potentially restraining rapid market adoption.

Concentration Insights

The concentration of the moulding starch market reveals a landscape with a mix of large multinational corporations and specialized regional players, leading to a moderately consolidated competitive environment. Major companies such as Cargill, Archer Daniels Midland Company, Ingredion Incorporated, Tate & Lyle, and Roquette Fr?res dominate the market, leveraging their extensive product portfolios, global distribution networks, and significant investments in research and development. These industry leaders focus on strategic initiatives including mergers and acquisitions, partnerships with confectionery manufacturers, and capacity expansions to strengthen their market presence and cater to diverse regional demands. Alongside these giants, several mid-sized and niche players concentrate on specific geographic markets or specialized starch types, offering customized solutions and competing on factors like product quality, price, and local customer service. The market concentration is influenced by factors such as technological expertise, access to raw materials, and the ability to meet stringent food-grade standards, creating barriers to entry for new players. This structure fosters a competitive yet innovative atmosphere where continuous improvement and adaptation to consumer trends are paramount for sustained growth.

Type Insights

Moulding starch is available in various types, primarily categorized based on the source material, with corn starch, tapioca starch, and potato starch being the most prevalent. Corn starch holds a dominant position in the market due to its widespread availability, cost-effectiveness, and excellent binding and moulding properties, making it a preferred choice for large-scale confectionery production. Tapioca starch is gaining traction owing to its clean label appeal, neutral taste, and non-GMO attributes, which align with the growing consumer demand for natural and sustainable ingredients. Potato starch offers unique advantages such as high water absorption capacity and smooth texture, making it suitable for specific applications where these properties are desired. Additionally, modified starches represent a significant segment, where native starches are chemically or physically altered to enhance functional characteristics like improved stability, better release properties, and resistance to high temperatures and acidic conditions. The choice of starch type depends on factors including the specific application requirements, desired product characteristics, and regional availability, driving manufacturers to offer a diverse range of options to meet varied customer needs.

Application Insights

Moulding starch finds its primary application in the confectionery industry, where it is extensively used in the manufacturing of gummi candies, jelly beans, licorice, and other starch-based moulded sweets. In this context, it serves as a moulding agent that imparts precise shapes and smooth surfaces to the products while facilitating easy demoulding and reducing stickiness. Beyond confectionery, moulding starch is utilized in the pharmaceutical sector for the production of capsules and tablets, where it acts as a binder and disintegrant. The food processing industry also employs moulding starch in items like processed meats and cheese analogues to improve texture, consistency, and forming capabilities. Another emerging application is in the realm of plant-based and alternative protein products, where starch aids in structuring and shaping. The versatility of moulding starch allows it to be adapted for various industrial processes, highlighting its critical role in enhancing production efficiency and product quality across multiple sectors.

Regional Insights

The moulding starch market exhibits distinct regional dynamics influenced by factors such as dietary preferences, industrial development, and economic conditions. North America and Europe represent mature markets with well-established confectionery and food processing industries, where demand is driven by high consumption of processed foods and stringent quality standards. These regions see a strong emphasis on innovation and the adoption of advanced starch modifications to meet consumer demands for clean-label and sustainable products. The Asia-Pacific region is identified as a high-growth area, fueled by rapid urbanization, increasing disposable incomes, and the expanding footprint of international confectionery brands. Countries like China, India, and Japan are significant contributors, with local manufacturers scaling up production to cater to both domestic and export markets. Latin America and the Middle East & Africa are emerging regions with growing potential, attributed to rising investments in food processing infrastructure and changing consumer lifestyles. Each region presents unique opportunities and challenges, necess tailored strategies from market players to address local preferences and regulatory frameworks effectively.

Company Insights

The competitive landscape of the moulding starch market features several key players who exert considerable influence through their product innovations, strategic expansions, and extensive industry expertise. Cargill Incorporated is a prominent participant, offering a wide range of starch solutions and focusing on sustainability initiatives and customer-specific formulations. Ingredion Incorporated is another major player, known for its diverse portfolio of native and modified starches and strong global presence, particularly in the Americas and Asia-Pacific. Tate & Lyle PLC leverages its technical expertise to provide specialized starch products that enhance texture and functionality in various applications. Archer Daniels Midland Company emphasizes integrated supply chain capabilities and research-driven approaches to maintain its competitive edge. Roquette Fr?res stands out for its focus on plant-based ingredients and innovation in tapioca and pea starches. Other notable companies include AGRANA Beteiligungs-AG, SMS Corporation, and Gulshan Polyols Ltd., each contributing to the market through targeted product offerings and regional strengths. These companies engage in continuous research and development to introduce advanced starch solutions, ensuring they remain responsive to evolving market demands and consumer preferences.

Recent Developments

Recent developments in the moulding starch market reflect a trend towards innovation, sustainability, and strategic growth initiatives undertaken by leading companies. There has been a noticeable increase in investments aimed at expanding production capacities and enhancing manufacturing technologies to improve efficiency and product quality. For instance, several key players have announced facility expansions in high-growth regions to better serve local markets and reduce logistical costs. Research and development efforts are intensifying, with a focus on creating next-generation modified starches that offer superior functionality, such as enhanced mould release properties and reduced environmental impact. Sustainability has become a central theme, prompting companies to adopt greener practices, including water conservation, energy efficiency, and the development of biodegradable starch solutions. Partnerships and collaborations between starch manufacturers and food processors are on the rise, aiming to co-create customized products that address specific application challenges. Additionally, acquisitions and mergers continue to shape the competitive landscape, enabling companies to diversify their portfolios and strengthen their market positions. These developments collectively indicate a dynamic market poised for continued evolution and growth.

Report Segmentation

This comprehensive report on the moulding starch market is meticulously segmented to provide detailed insights and facilitate a thorough understanding of various market dimensions. The segmentation is based on type, which includes categories such as corn starch, tapioca starch, potato starch, and other specialized starches, allowing readers to discern the demand patterns and growth prospects associated with each variant. Application-wise, the report covers confectionery, pharmaceuticals, food processing, and other industrial uses, highlighting the diverse utilization of moulding starch across different sectors. Geographically, the analysis is divided into key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further breakdowns into major countries within these regions to offer granular insights into regional trends and opportunities. Additionally, the report includes a competitive landscape section that profiles leading market players, examining their strategies, product offerings, and recent developments. This structured segmentation enables stakeholders to identify specific areas of interest, assess market dynamics accurately, and make informed decisions based on comprehensive and categorized data.

FAQs

What is moulding starch used for? Moulding starch is primarily used in the confectionery industry for shaping candies like gummies and jelly beans. It serves as a moulding agent that holds the shape during production and allows for easy release of the final product.

How is moulding starch made? Moulding starch is typically derived from natural sources such as corn, tapioca, or potatoes. The process involves extracting starch from these raw materials, followed by purification and sometimes modification to enhance its functional properties for specific applications.

Is moulding starch edible? Yes, moulding starch used in food applications is edible and complies with food safety regulations. It is designed to be safe for consumption and is commonly used in the production of various food products.

What are the benefits of using moulding starch? The benefits include excellent shaping capabilities, improved product consistency, moisture control, and extended shelf life. It also facilitates efficient production processes by enabling easy demoulding and reducing stickiness.

Can moulding starch be reused? In industrial settings, moulding starch can often be reused multiple times after proper conditioning and sieving to maintain its effectiveness, though the number of reuses depends on the specific type and application requirements.

Citius Research has developed a research report titled “Moulding Starch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Moulding Starch Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Moulding Starch Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Moulding Starch Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Moulding Starch Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Moulding Starch Market
• Research Methodology
• Executive Summary
• Market Dynamics of Moulding Starch Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Moulding Starch Market
• Cost and Gross Margin Analysis of Moulding Starch Market
• Moulding Starch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Moulding Starch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Moulding Starch Market Key Stakeholders

Below are the key stakeholders for the Moulding Starch Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Moulding Starch Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Moulding Starch Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Moulding Starch Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Moulding Starch Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Moulding Starch Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Moulding Starch Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Moulding Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Moulding Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Moulding Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Moulding Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Moulding Starch Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Moulding Starch Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Moulding Starch Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Moulding Starch Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Moulding Starch Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Moulding Starch Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Moulding Starch Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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