Modified Soya Flour Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195655
  • Format: Electronic (PDF)
  • Number of Pages: 180
  • Author(s): Joshi, Madhavi

Report Overview

The Modified Soya Flour Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Modified Soya Flour Market

(Market Size)
$1.8 billion
$3.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.1 billion
Key Players ADM, Cargill, Bunge, CHS, Scoular

Market Summary

The modified soya flour market is a specialized segment within the broader food ingredients industry, characterized by its focus on enhancing the functional and nutritional properties of conventional soya flour. This product undergoes various physical, chemical, or enzymatic treatments to improve its solubility, texture, flavor profile, and protein content, making it a highly versatile ingredient. It is increasingly adopted across multiple food and beverage applications due to its ability to act as an emulsifier, stabilizer, and nutritional fortifier. The market is driven by the growing consumer shift towards plant-based proteins and healthier food options, alongside the food industry's continuous innovation in product formulation. Key end-use sectors include bakery, meat alternatives, dairy substitutes, and nutritional supplements, where modified soya flour serves as a critical component for improving product quality and meeting specific dietary requirements. Geographically, the market demonstrates a global presence with varying levels of adoption and manufacturing capabilities across different regions, influenced by local dietary patterns, agricultural production of soybeans, and regulatory frameworks governing food ingredients.

Key Highlights

The modified soya flour market is distinguished by several key factors that underscore its growing importance in the food and beverage sector. A primary highlight is its superior nutritional profile, offering a high-quality plant-based protein source that is rich in essential amino acids, making it an ideal ingredient for fortifying foods aimed at health-conscious consumers. Its functional properties, such as improved water absorption, fat binding, and emulsification, provide significant technical advantages in food processing, enabling manufacturers to enhance product texture, shelf stability, and overall quality. The market is also characterized by ongoing research and development activities focused on creating novel modification techniques to further expand its application scope and efficiency. Furthermore, the alignment with major global food trends, including veganism, clean label, and sustainable sourcing, positions modified soya flour as a future-proof ingredient. The competitive landscape features both global agri-business giants and specialized ingredient manufacturers, all investing in capacity expansion and technological advancements to capture a larger market share.

Drivers, Opportunities & Restraints

The expansion of the modified soya flour market is propelled by a confluence of powerful drivers. The most significant is the escalating global demand for plant-based proteins, fueled by rising health awareness, environmental concerns associated with animal agriculture, and the growing popularity of flexitarian, vegetarian, and vegan diets. This consumer shift creates a robust foundation for increased adoption in alternative dairy, meat, and bakery products. Concurrently, the functional benefits of modified soya flour, which solve formulation challenges related to texture and stability, make it an indispensable tool for food technologists, thus driving its use across a wider array of processed foods. Opportunities abound in the development of organic and non-GMO variants to cater to the clean label movement, as well as in penetrating emerging economies where dietary patterns are rapidly evolving. However, the market faces notable restraints, including the prevalence of soy allergies which limits its consumer base, and fluctuating prices of raw soybeans which can impact production costs and profit margins. Additionally, intense competition from other plant-based flours and protein isolates presents a constant challenge for market players.

Concentration Insights

The competitive concentration within the modified soya flour market indicates a landscape with a mix of large multinational corporations and specialized niche players. A handful of major global agribusiness and food ingredient companies hold a significant portion of the market share, leveraging their extensive soybean sourcing networks, integrated production facilities, and substantial research and development capabilities to maintain a dominant position. These industry leaders often compete on the basis of product portfolio breadth, consistent quality, and global distribution reach. Alongside these giants, there are numerous smaller, specialized manufacturers that compete by focusing on specific application areas, offering customized solutions, or producing organic and identity-preserved non-GMO products that appeal to specific consumer segments. This structure results in a moderately concentrated market where innovation, supply chain efficiency, and the ability to meet evolving customer specifications are critical for success. Strategic activities such as mergers, acquisitions, and partnerships are common as companies seek to enhance their technological expertise and expand their geographical footprint.

Type Insights

The modified soya flour market can be segmented based on the type of modification process employed, which directly influences its functional properties and end-use applications. The primary types include chemically modified, physically modified, and enzymatically modified soya flour. Chemically modified variants often involve treatments with acids, alkalis, or bleaching agents to alter the protein structure and functionality, enhancing properties like solubility and viscosity for use in sauces, soups, and baked goods. Physically modified soya flour undergoes processes such as heat treatment, extrusion, or micronization to improve its digestibility, reduce anti-nutritional factors, and enhance its texture, making it suitable for infant formulas and nutritional bars. Enzymatically modified soya flour is treated with specific enzymes to break down carbohydrates and proteins, resulting in improved flavor, reduced bitterness, and better mixing properties, which is highly valued in beverages and dairy alternatives. The choice of modification type is a strategic decision for manufacturers, dictated by the desired functional outcome and the specific requirements of the target application.

Application Insights

Modified soya flour finds diverse and growing applications across the food and beverage industry, each leveraging its unique functional and nutritional attributes. In the bakery and confectionery sector, it is extensively used as a protein enhancer, dough conditioner, and fat replacer, improving the nutritional profile, texture, and volume of bread, cakes, and pastries without compromising taste. The meat alternatives segment represents a rapidly expanding application, where modified soya flour provides the necessary binding, texturizing, and water-holding capacity to create convincing plant-based burgers, sausages, and nuggets. Within dairy alternatives, it is a key ingredient in non-dairy milk, yogurt, and cheese, contributing to a creamy mouthfeel and stable emulsion. The nutritional supplements and clinical nutrition industry utilizes it for its high-quality protein content to fortify shakes, bars, and meal replacements. Furthermore, it is employed in soups, sauces, and dressings as a natural thickener and stabilizer, replacing less desirable ingredients like modified starches.

Regional Insights

The demand and production of modified soya flour exhibit distinct regional patterns influenced by agricultural output, dietary habits, and economic development. The Asia Pacific region stands as a dominant force, both as a major producer and consumer, driven by countries like China and India where soy is a traditional dietary staple and the food processing industry is growing rapidly. North America and Europe represent mature and high-value markets, characterized by strong consumer demand for health-oriented and plant-based products; advanced food processing technologies; and stringent regulations on food ingredients and labeling. In these regions, innovation and premium product development are key trends. South America, particularly Brazil and Argentina, is a crucial hub for raw soybean production, which supports a strong export-oriented processing industry for soya flour and its derivatives. The Middle East and Africa present emerging opportunities, fueled by urbanization, changing lifestyles, and a growing food processing sector, though market penetration is still in its early stages compared to other regions.

Company Insights

The modified soya flour market features a competitive arena with participation from prominent global players and specialized ingredient suppliers. Leading companies such as Archer-Daniels-Midland Company, Cargill Incorporated, and CHS Inc. leverage their massive scale, integrated supply chains from farm to finished product, and extensive research and development resources to produce a wide range of modified soya flour products for diverse industrial applications. These corporations often focus on consistency, volume supply, and global customer support. Other significant players include Scoular Company, SunOpta Inc., and Nutra Food Ingredients, which may compete through specialization, offering organic, non-GMO, or custom-modified solutions tailored to specific client needs. The strategies employed by these companies typically encompass continuous investment in processing technology, expansion of production capacities, and strategic acquisitions to broaden their product portfolios and strengthen their market positions in response to the evolving demands of the global food industry.

Recent Developments

The modified soya flour market has witnessed several noteworthy recent developments reflecting its dynamic nature and growth trajectory. A prominent trend is the increased investment in research and development aimed at creating next-generation modification techniques that are more efficient, sustainable, and yield flours with even superior functional properties, such as enhanced emulsification or neutral flavor profiles. Several leading manufacturers have announced capacity expansion projects and the opening of new production facilities dedicated to plant-based ingredients, directly increasing the available supply of modified soya flour. There has been a surge in the launch of clean-label and organic certified products to align with consumer preferences for natural and recognizable ingredients. Furthermore, strategic partnerships and collaborations between ingredient suppliers and food brands are becoming more common, aimed at co-developing customized soya flour solutions for specific innovative product launches in the alternative protein and health food spaces.

Report Segmentation

This comprehensive market research report on the modified soya flour industry provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation is primarily based on type, categorizing the market into chemically modified, physically modified, and enzymatically modified soya flour, detailing the production processes, characteristics, and demand trends for each variant. The application segmentation is extensive, covering key end-use sectors such as bakery and confectionery, meat alternatives, dairy alternatives, nutritional supplements, and others including soups and sauces, providing an in-depth analysis of consumption patterns and growth prospects in each area. Furthermore, the report offers a thorough geographical segmentation, analyzing the market performance and future outlook across key regions including North America, Europe, Asia Pacific, South America, and the Middle East and Africa. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand regional nuances, and tailor their strategies accordingly for maximum impact and ROI.

FAQs

What is modified soya flour?

Modified soya flour is a processed form of conventional soya flour that has undergone physical, chemical, or enzymatic treatments to enhance its functional properties, such as improved solubility, texture, flavor, and nutritional value, making it more suitable for specific food applications.

How is modified soya flour made?

It is produced by subjecting defatted soy flakes or flour to various modification processes. These can include heat treatment (physical), treatment with acids or alkalis (chemical), or the application of specific enzymes (enzymatic) to alter its protein and carbohydrate structures for improved functionality.

What are the uses of modified soya flour?

Its primary uses are as a functional ingredient in the food industry. It is widely used as a protein fortifier and texture enhancer in bakery products, a binder and texturizer in meat alternatives, a stabilizer and emulsifier in dairy alternatives and sauces, and a nutritional component in supplements.

What is the difference between soya flour and modified soya flour?

The key difference lies in their functionality. While standard soya flour offers basic nutrition, modified soya flour has enhanced properties like better water absorption, fat binding, emulsification, and often a more neutral taste, achieved through specific processing treatments not applied to the conventional product.

Is modified soya flour gluten-free?

Yes, modified soya flour is inherently gluten-free as it is derived solely from soybeans, which do not contain gluten. This makes it a valuable ingredient for formulating gluten-free food products for consumers with celiac disease or gluten sensitivity.

Citius Research has developed a research report titled “Modified Soya Flour Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Modified Soya Flour Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Modified Soya Flour Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Modified Soya Flour Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Modified Soya Flour Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Modified Soya Flour Market
• Research Methodology
• Executive Summary
• Market Dynamics of Modified Soya Flour Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Modified Soya Flour Market
• Cost and Gross Margin Analysis of Modified Soya Flour Market
• Modified Soya Flour Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Modified Soya Flour Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Modified Soya Flour Market Key Stakeholders

Below are the key stakeholders for the Modified Soya Flour Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Modified Soya Flour Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Modified Soya Flour Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Modified Soya Flour Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Modified Soya Flour Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Modified Soya Flour Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Modified Soya Flour Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Modified Soya Flour Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Modified Soya Flour Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Modified Soya Flour Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Modified Soya Flour Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Modified Soya Flour Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Modified Soya Flour Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Modified Soya Flour Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Modified Soya Flour Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Modified Soya Flour Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Modified Soya Flour Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Modified Soya Flour Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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