Modified Flour Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195653
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Modified Flour Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 13.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.20% during the forecast period (2024-2030).

Modified Flour Market

(Market Size)
$8.5 billion
$13.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.20%
2023 Market Size USD 8.5 billion
2030 Market Size USD 13.5 billion
Key Players Cargill, ADM, Ingredion, Tate & Lyle, Grain Processing Corp

Market Summary

The modified flour market is a dynamic and essential segment within the global food and beverages industry, characterized by the utilization of flours that have been physically, chemically, or enzymatically altered to enhance their functional properties. These modifications are designed to improve characteristics such as texture, stability, shelf life, and nutritional profile, making them indispensable for a wide array of food applications. The market is driven by evolving consumer preferences towards convenience and processed foods, alongside a growing awareness of health and wellness which spurs demand for fortified and nutritionally enhanced products. Manufacturers are increasingly investing in research and development to innovate and create flours that cater to specific dietary needs, including gluten-free, high-fiber, and low-carb alternatives. The competitive landscape is marked by the presence of both global players and regional specialists striving to expand their product portfolios and geographic reach. As the food industry continues to evolve, modified flours are poised to play a critical role in product development, enabling the creation of foods that meet modern consumer expectations for quality, safety, and health benefits.

Key Highlights

The modified flour market is distinguished by several key factors that underscore its significance and growth trajectory. A primary highlight is the extensive application spectrum, spanning bakery products, snacks, soups, sauces, and ready-to-eat meals, which demonstrates the ingredient's versatility and indispensability. Innovation remains a cornerstone, with advancements in modification technologies leading to flours with superior performance attributes, such as improved water absorption, enhanced viscosity, and better freeze-thaw stability. The market is also witnessing a surge in demand for clean-label and organic modified flours, reflecting the broader consumer shift towards natural and minimally processed ingredients. Geographically, while developed regions exhibit mature demand driven by well-established food processing sectors, emerging economies are displaying rapid growth due to urbanization, changing lifestyles, and expanding retail infrastructure. Furthermore, strategic activities such as mergers, acquisitions, and partnerships among key players like Archer Daniels Midland Company, Cargill, and Ingredion are reshaping the competitive dynamics, fostering innovation, and expanding market presence.

Drivers, Opportunities & Restraints

The growth of the modified flour market is propelled by a confluence of drivers, primarily the escalating demand for processed and convenience foods across the globe. Changing consumer lifestyles, increased disposable incomes, and busier schedules have amplified the reliance on ready-to-eat and easy-to-prepare food items, which extensively utilize modified flours for their functional benefits. Additionally, the rising health consciousness among consumers is creating opportunities for flours modified to enhance nutritional content, such as those fortified with proteins, vitamins, or fibers, and those catering to specific dietary regimes like gluten-free diets. However, the market faces certain restraints, including stringent government regulations and labeling requirements concerning food additives and modified ingredients, which can impede product innovation and market entry. Fluctuations in the prices of raw materials, particularly wheat and other cereals, also pose a challenge to market stability. Despite these challenges, significant opportunities lie in the untapped potential of emerging markets and the continuous development of novel modification techniques that can yield flours with even more targeted and efficient functional properties.

Concentration Insights

The competitive concentration within the modified flour market indicates a landscape that is moderately consolidated, featuring a mix of large multinational corporations and several regional players. Leading companies such as Archer Daniels Midland Company, Cargill, Incorporated, and Ingredion Incorporated command significant market shares due to their extensive product portfolios, robust research and development capabilities, and strong global distribution networks. These industry giants often engage in strategic initiatives like acquisitions and partnerships to bolster their market position and expand their technological expertise. Concurrently, numerous smaller and mid-sized companies compete by specializing in niche segments, offering organic or non-GMO products, or catering to specific regional tastes and requirements. This blend of global reach and local specialization creates a competitive yet collaborative environment. The market concentration is further influenced by high barriers to entry, including the need for substantial capital investment in processing technology and compliance with diverse international food safety standards, which tends to reinforce the dominance of established players while allowing for innovation from specialized entrants.

Type Insights

Modified flours are categorized based on the type of modification and the base ingredient used, with common types including physically modified, chemically modified, and enzymatically modified flours. Physically modified flours undergo processes like heat treatment, extrusion, or micronization to alter their structure without chemical agents, often appealing to the clean-label trend. Chemically modified flours involve treatments with approved food-grade chemicals to change their functional properties, such as cross-linking or bleaching, to achieve specific textures or appearances in final products. Enzymatically modified flours utilize enzymes to break down starches or proteins, enhancing properties like sweetness, solubility, or gel formation. The base ingredients are predominantly wheat, corn, rice, and tapioca, with wheat-based modified flours holding a substantial share due to their widespread use in bakery applications. However, there is growing traction for alternatives like modified rice flour in gluten-free products and modified tapioca flour as a thickener, driven by consumer demand for diversity and allergen-free options.

Application Insights

The application of modified flour is vast and integral to numerous segments within the food and beverage industry. In the bakery sector, it is crucial for improving dough stability, volume, and crumb structure in bread, cakes, and pastries. The snacks industry relies on modified flours to achieve the desired crispness, expansion, and mouthfeel in products like chips and extruded snacks. In soups, sauces, and gravies, modified flours act as effective thickening and stabilizing agents, ensuring consistent texture and preventing separation. The ready-to-eat meals segment utilizes these flours for binding, coating, and enhancing the overall sensory appeal of convenience foods. Furthermore, the burgeoning market for meat analogs and plant-based products employs modified flours to replicate the texture and binding properties traditionally provided by meat proteins. This diverse application range underscores the ingredient's functionality and its critical role in meeting the technical challenges of modern food production, from processing efficiency to final product quality.

Regional Insights

The demand for modified flour exhibits distinct regional patterns influenced by dietary habits, economic development, and the maturity of the food processing sector. North America and Europe represent mature markets characterized by high consumption of processed foods, stringent food safety regulations, and a strong presence of major manufacturers. These regions are also at the forefront of innovation, particularly in health-oriented and clean-label modified flour products. The Asia Pacific region is identified as a high-growth market, fueled by rapid urbanization, a growing middle class, and the increasing westernization of diets, which boosts demand for bakery products, instant noodles, and processed snacks. Countries like China and India are witnessing significant investments in food processing infrastructure, further propelling market growth. Latin America and the Middle East and Africa are emerging markets with potential, driven by economic development and changing consumer preferences, although growth may be tempered by economic volatility and infrastructure challenges in certain areas.

Company Insights

The modified flour market features a competitive array of companies striving to enhance their market position through innovation and expansion. Key players include Archer Daniels Midland Company, a global leader in agricultural processing offering a wide range of food ingredients and solutions. Cargill, Incorporated is another major participant, known for its extensive portfolio that includes modified flours for various applications, backed by significant research and development efforts. Ingredion Incorporated specializes in ingredient solutions, providing numerous modified starch and flour products tailored to customer needs. Other notable companies include The Scoular Company, which focuses on grain-based ingredients, and Associated British Foods plc through its subsidiary ABF Ingredients. These companies compete on factors such as product quality, technological expertise, price, and customer service. Their strategies often involve investing in new production technologies, expanding into emerging markets, and developing sustainable and clean-label products to align with evolving consumer demands and regulatory landscapes.

Recent Developments

The modified flour market has been active with recent developments reflecting the industry's focus on innovation and strategic growth. Several leading companies have announced investments in expanding their production capacities to meet rising global demand. There has been a noticeable trend towards the launch of clean-label and organic modified flour products, responding directly to consumer preferences for natural ingredients. Technological advancements have been prominent, with research efforts leading to new modification techniques that improve functionality while maintaining a simpler ingredient list. Strategic mergers and acquisitions continue to shape the market, as larger entities seek to acquire niche players with specialized technologies or market access. Furthermore, companies are increasingly engaging in partnerships with food manufacturers to co-develop customized flour solutions for specific applications, enhancing product performance and efficiency. Sustainability initiatives have also gained traction, with firms focusing on reducing the environmental impact of their operations and sourcing raw materials responsibly.

Report Segmentation

This comprehensive market report on modified flour is meticulously segmented to provide a detailed and granular analysis of the industry. The segmentation is structured along several key dimensions to cater to the specific informational needs of stakeholders. It includes a breakdown by type, categorizing the market into physically modified, chemically modified, and enzymatically modified flours, among others. The report is further segmented by material, detailing flours derived from wheat, corn, rice, tapioca, and other raw materials. Application-based segmentation covers critical end-use sectors such as bakery products, snacks, soups and sauces, ready-to-eat meals, and other food applications. A geographical segmentation provides an in-depth analysis of regional markets, including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-faceted approach allows for a thorough examination of market dynamics, trends, and opportunities within each segment, enabling businesses to identify niche areas, understand competitive landscapes, and make informed strategic decisions based on robust, categorized data.

FAQs

What is modified flour?

Modified flour refers to any flour that has been altered from its original state through physical, chemical, or enzymatic processes to enhance its functional properties for use in food manufacturing. These modifications are designed to improve characteristics like texture, shelf stability, water absorption, and viscosity, making the flour more suitable for specific applications in products such as baked goods, snacks, and sauces.

How is flour modified?

Flour can be modified using various methods. Physical modification involves processes like heat treatment, extrusion, or fine grinding without chemical changes. Chemical modification uses food-grade chemicals to alter the starch molecules for specific functionalities. Enzymatic modification employs natural enzymes to break down components of the flour, changing its properties in a targeted manner, often considered a more natural approach.

What are the benefits of using modified flour?

The primary benefits of using modified flour include improved consistency and quality in final food products, enhanced shelf life, better processing performance such as easier handling and mixing, and the ability to meet specific nutritional or dietary requirements, like creating gluten-free or high-fiber options. It provides manufacturers with greater control over product attributes.

Is modified flour safe to eat?

Yes, modified flour is safe to eat. The modification processes used are approved by food safety authorities such as the FDA and EFSA. The chemicals and enzymes employed are food-grade and used within regulated limits to ensure the final product is safe for consumption. Modified flours are widely used in the food industry without known health risks when consumed as part of a balanced diet.

What is the difference between modified flour and regular flour?

The key difference lies in functionality. Regular flour has inherent properties based on its source, but these can be limiting for industrial food production. Modified flour has been specifically treated to overcome these limitations, offering enhanced or entirely new functional properties?such as acting as a better thickener, providing improved structure in baking, or having increased stability under heat or freezing?that regular flour does not possess.

Citius Research has developed a research report titled “Modified Flour Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Modified Flour Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Modified Flour Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Modified Flour Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Modified Flour Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Modified Flour Market
• Research Methodology
• Executive Summary
• Market Dynamics of Modified Flour Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Modified Flour Market
• Cost and Gross Margin Analysis of Modified Flour Market
• Modified Flour Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Modified Flour Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Modified Flour Market Key Stakeholders

Below are the key stakeholders for the Modified Flour Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Modified Flour Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Modified Flour Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Modified Flour Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Modified Flour Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Modified Flour Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Modified Flour Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Modified Flour Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Modified Flour Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Modified Flour Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Modified Flour Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Modified Flour Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Modified Flour Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Modified Flour Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Modified Flour Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Modified Flour Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Modified Flour Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Modified Flour Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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