Milk Ingredients Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195645
  • Format: Electronic (PDF)
  • Number of Pages: 180
  • Author(s): Joshi, Madhavi

Report Overview

The Milk Ingredients Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 70 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Milk Ingredients Market

(Market Size)
$45 billion
$70 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 45 billion
2030 Market Size USD 70 billion
Key Players Fonterra, FrieslandCampina, Lactalis, Arla, Saputo

Market Summary

The milk ingredients market is a critical segment within the global food and beverages industry, characterized by the processing of milk into various derivative components used across numerous applications. These ingredients are valued for their nutritional profile, functional properties, and versatility, making them indispensable in product formulation. The market encompasses a wide range of products derived from milk, including proteins, fats, minerals, and lactose, which are utilized in diverse sectors such as dairy products, infant nutrition, bakery, confectionery, and sports nutrition. The industry is supported by robust dairy production infrastructure in key regions and is influenced by evolving consumer preferences towards health and wellness. Continuous innovation in processing technologies and ingredient functionality further propels market advancement, catering to the demands for clean label, organic, and fortified products.

Key Highlights

The milk ingredients market is distinguished by several key factors that underscore its dynamic nature and growth potential. There is a pronounced shift towards value-added and specialized ingredients, driven by increasing health consciousness among consumers. Milk proteins, particularly whey and casein, are in high demand due to their excellent nutritional benefits and functional properties in food processing. The market is also witnessing a surge in the adoption of organic and non-GMO milk ingredients, aligning with the clean label trend. Geographically, regions with strong dairy traditions like Europe and North America remain significant, while Asia-Pacific is emerging as a high-growth area due to rising disposable incomes and changing dietary patterns. Additionally, strategic activities such as mergers, acquisitions, and partnerships among leading companies are shaping the competitive landscape and fostering innovation.

Drivers, Opportunities & Restraints

Several drivers are propelling the milk ingredients market forward, including the growing consumer awareness regarding the health benefits associated with milk-based components, such as high-quality protein and essential nutrients. The expanding application scope in functional foods, dietary supplements, and clinical nutrition presents substantial growth opportunities. However, the market faces restraints such as price volatility of raw milk, which can impact production costs and profit margins. Fluctuations are often influenced by seasonal changes, feed costs, and climatic conditions. Additionally, the rising popularity of plant-based alternatives poses a competitive challenge, attracting consumers seeking vegan or lactose-free options. Despite this, significant opportunities exist in tapping into emerging markets and developing innovative, application-specific ingredients that meet evolving consumer demands for sustainability and health.

Concentration Insights

The competitive landscape of the milk ingredients market is relatively concentrated, with a mix of large multinational corporations and specialized players dominating the scene. Key companies such as Fonterra Co-operative Group, Lactalis Ingredients, FrieslandCampina, Arla Foods, and Kerry Group hold significant market shares due to their extensive product portfolios, strong distribution networks, and continuous investment in research and development. These industry leaders focus on expanding their production capacities and enhancing their technological capabilities to maintain a competitive edge. The market concentration is also evident in strategic regions like Europe and North America, which are hubs for dairy processing. However, there is also participation from numerous regional and local players who cater to specific geographic or application niches, contributing to a diverse and dynamic market environment.

Type Insights

Milk ingredients are categorized into various types based on their composition and functionality, with milk powder, whey ingredients, milk protein concentrates and isolates, casein and caseinates, and lactose being the primary segments. Milk powder, including skimmed milk powder and whole milk powder, is widely used for its longer shelf life and convenience in reconstitution. Whey ingredients, such as whey protein concentrate and whey protein isolate, are highly valued in sports nutrition and health foods due to their excellent amino acid profile. Milk protein concentrates and isolates offer high protein content and are utilized in nutritional beverages and infant formula. Casein and caseinates are important for their emulsifying and water-binding properties in food processing, while lactose is used as a filler and sweetener in pharmaceutical and food applications.

Application Insights

The application of milk ingredients spans a broad spectrum within the food and beverage industry, highlighting their versatility and essential role. In the dairy products segment, they are used in cheese, yogurt, and ice cream to enhance texture and nutritional value. The bakery and confectionery industry incorporates milk ingredients to improve flavor, moisture retention, and shelf life. Infant nutrition is a critical application area, where milk-based formulas provide essential nutrients for growth and development. Sports and clinical nutrition heavily rely on high-protein milk ingredients for muscle recovery and medical nutritional products. Additionally, the convenience foods sector utilizes these ingredients for their functional properties in ready-to-eat meals and beverages, catering to the fast-paced lifestyle of modern consumers.

Regional Insights

Geographically, the milk ingredients market demonstrates varied dynamics across different regions. Europe holds a prominent position, driven by strong dairy production, advanced processing technologies, and high consumption of dairy-based products. North America is another significant market, characterized by robust demand for protein-fortified foods and dietary supplements. The Asia-Pacific region is experiencing rapid growth due to increasing population, rising disposable incomes, and growing awareness of nutritional foods, with countries like China and India becoming key consumers and producers. Latin America and the Middle East and Africa are emerging markets, showing potential growth owing to urbanization and changing dietary habits. Each region presents unique opportunities and challenges influenced by local dietary preferences, regulatory frameworks, and economic conditions.

Company Insights

Leading companies in the milk ingredients market are strategically focused on innovation, expansion, and sustainability to strengthen their market positions. Fonterra Co-operative Group, based in New Zealand, is a global leader with a extensive range of dairy ingredients and a strong focus on sustainability practices. FrieslandCampina from the Netherlands offers a diverse portfolio, including specialized nutrition solutions. Arla Foods, a European dairy cooperative, emphasizes organic and value-added ingredients. Lactalis Ingredients, part of the French Lactalis Group, is known for its comprehensive product offerings and global reach. Kerry Group from Ireland leverages its technology and innovation capabilities to develop advanced ingredient solutions. These companies invest significantly in research and development to create products that meet evolving consumer needs and regulatory standards, while also engaging in strategic acquisitions to enhance their market presence.

Recent Developments

The milk ingredients market has witnessed several noteworthy developments recently, reflecting the industry's dynamic and innovative nature. Companies are increasingly investing in sustainable and environmentally friendly production processes to reduce their carbon footprint and appeal to eco-conscious consumers. There has been a surge in product launches featuring clean label and organic milk ingredients, responding to the growing demand for transparency and natural products. Technological advancements in processing, such as membrane filtration and microfiltration, are being adopted to improve the efficiency and quality of ingredient extraction. Strategic partnerships and mergers and acquisitions are also prevalent, as firms seek to expand their geographic footprint and product portfolios. Additionally, research efforts are focused on developing ingredients with enhanced functional properties for specific health applications, such as gut health and immune support.

Report Segmentation

This comprehensive market research report on the milk ingredients market provides detailed segmentation to offer a thorough understanding of the industry landscape. The market is segmented by type into key categories such as milk powder, whey ingredients, milk protein concentrates and isolates, casein and caseinates, and lactose, each analyzed for their market dynamics and growth prospects. By application, the report covers dairy products, bakery and confectionery, infant nutrition, sports and clinical nutrition, and convenience foods, examining the demand trends and utilization patterns in each segment. Geographically, the analysis is broken down into major regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional production, consumption, and trade dynamics. This structured segmentation enables stakeholders to identify key growth areas and make informed strategic decisions.

FAQs

What are milk ingredients? Milk ingredients are components derived from milk through various processing techniques, including proteins like whey and casein, fats, lactose, and minerals, used extensively in food, beverage, and nutritional applications for their functional and nutritional properties.

How is the milk ingredients market segmented? The market is segmented by type into categories such as milk powder, whey ingredients, milk protein concentrates and isolates, casein and caseinates, and lactose, and by application into dairy products, bakery and confectionery, infant nutrition, sports and clinical nutrition, and convenience foods.

What are the key drivers of the milk ingredients market? Key drivers include growing consumer awareness of health and nutrition, rising demand for functional and fortified foods, and the expanding application of milk ingredients in various industries such as sports nutrition and infant formula.

Which regions are leading in the milk ingredients market? Europe and North America are traditionally leading markets due to established dairy industries and high consumption, while the Asia-Pacific region is rapidly growing due to increasing population, urbanization, and rising disposable incomes.

Who are the major companies in the milk ingredients market? Major companies include Fonterra Co-operative Group, FrieslandCampina, Arla Foods, Lactalis Ingredients, and Kerry Group, which are known for their extensive product portfolios, innovation, and global market presence.

Citius Research has developed a research report titled “Milk Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Milk Ingredients Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Milk Ingredients Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Milk Ingredients Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Milk Ingredients Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Milk Ingredients Market
• Research Methodology
• Executive Summary
• Market Dynamics of Milk Ingredients Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Milk Ingredients Market
• Cost and Gross Margin Analysis of Milk Ingredients Market
• Milk Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Milk Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Milk Ingredients Market Key Stakeholders

Below are the key stakeholders for the Milk Ingredients Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Milk Ingredients Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Milk Ingredients Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Milk Ingredients Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Milk Ingredients Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Milk Ingredients Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Milk Ingredients Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Milk Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Milk Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Milk Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Milk Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Milk Ingredients Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Milk Ingredients Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Milk Ingredients Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Milk Ingredients Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Milk Ingredients Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Milk Ingredients Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Milk Ingredients Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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