Mango Oil Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197356
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Mango Oil Market size was estimated at USD 220 million in 2023 and is projected to reach USD 380 million by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

Mango Oil Market

(Market Size)
$220 million
$380 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 220 million
2030 Market Size USD 380 million
Key Players AOS Products, Nature’s Absolutes, Aromaaz International, Kanta Enterprises, K. K. Enterprise

Market Summary

The mango oil market is a niche but growing segment within the global food and beverages industry, primarily driven by increasing consumer demand for natural and exotic ingredients. Derived from the kernels of mango seeds, this oil is valued for its nutritional profile, mild flavor, and functional properties, making it suitable for various culinary and food processing applications. The market is characterized by a blend of traditional extraction methods and modern technological advancements aimed at improving yield and purity. Key regions contributing to production and consumption include Asia-Pacific, where mango cultivation is extensive, alongside emerging interest in North America and Europe due to rising health consciousness and preference for plant-based products. The industry sees participation from both established edible oil companies and specialized processors focusing on fruit-derived oils. Sustainability and waste utilization from mango processing also present significant opportunities, positioning mango oil as a value-added product in the circular economy model of the food sector.

Key Highlights

The mango oil market stands out due to its rich composition of antioxidants, vitamins, and fatty acids, which align with the growing consumer inclination towards functional foods that offer health benefits beyond basic nutrition. Its high oleic acid content and stability make it a favorable ingredient for cooking, baking, and as a dressing oil, appealing to health-conscious consumers seeking alternatives to conventional oils. The market is also highlighted by its role in reducing food waste, as mango kernels are often by-products of the fruit processing industry, adding an element of sustainability to its production. Innovation in extraction techniques, such as cold-pressing, helps preserve the oil's natural properties, enhancing its appeal in premium food products. Additionally, the expansion of distribution channels, including online retail and specialty health stores, has improved accessibility, driving adoption among both individual consumers and food manufacturers. These factors collectively underscore the market's potential for sustained growth and diversification within the food and beverages sector.

Drivers, Opportunities & Restraints

The growth of the mango oil market is primarily driven by increasing health awareness among consumers, who are actively seeking natural and nutrient-dense edible oils. The trend towards plant-based and clean-label products further propels demand, as mango oil fits well into these categories due to its minimal processing and health benefits. Opportunities abound in product innovation, such as blending mango oil with other specialty oils or incorporating it into functional foods, snacks, and beverages to enhance nutritional value and flavor profiles. The rising popularity of ethnic cuisines and gourmet cooking also opens new avenues for market expansion. However, restraints include the high cost of production compared to conventional oils, limited consumer awareness in certain regions, and competition from established edible oils like olive, coconut, and avocado oil. Supply chain challenges related to the seasonal availability of mangoes and the need for efficient kernel collection systems can also impact consistent production. Addressing these restraints through strategic marketing and technological investments will be crucial for unlocking the market's full potential.

Concentration Insights

The mango oil market exhibits a moderately concentrated landscape with a mix of global players and regional specialists focusing on extraction and distribution. Key companies are often integrated backwards into fruit processing to secure raw material supply, ensuring consistency and quality. Production is concentrated in regions with high mango cultivation, such as India, China, and Southeast Asian countries, where processors leverage local agricultural resources. In contrast, consumption is more dispersed, with significant demand emerging from North America and Europe, where importers and distributors play a critical role in market penetration. The competitive environment is characterized by efforts to achieve product differentiation through organic certification, non-GMO claims, and sustainable sourcing practices. Smaller players often focus on niche segments, such as artisanal or cold-pressed variants, while larger companies target broader applications in food manufacturing. Collaboration between stakeholders across the value chain, from farmers to retailers, is essential for scaling production and meeting the evolving demands of the global market.

Type Insights

Mango oil is primarily available in two types: refined and unrefined (or crude) variants, each catering to different application needs within the food and beverages industry. Unrefined mango oil, often extracted through cold-pressing methods, retains more of its natural nutrients, flavor, and aroma, making it suitable for premium culinary uses, salad dressings, and health-focused products. Refined mango oil undergoes further processing to remove impurities, resulting in a neutral taste, higher smoke point, and longer shelf life, which is preferable for frying, baking, and industrial food processing. The choice between types depends on end-use requirements; for instance, food manufacturers may opt for refined oil for its functional consistency, while health food brands might emphasize unrefined oil for its nutritional integrity. Market trends indicate growing demand for unrefined oils due to the clean-label movement, though refined variants maintain a strong position in cost-sensitive applications. Innovation in extraction technologies continues to enhance the quality and versatility of both types, supporting their adoption across diverse food segments.

Application Insights

In the food and beverages industry, mango oil finds applications across multiple segments due to its functional and nutritional properties. It is commonly used as a cooking oil in households and food service establishments, valued for its mild flavor and health benefits. In food processing, it serves as an ingredient in baked goods, confectionery, snacks, and ready-to-eat meals, where it imparts moisture, texture, and stability. The oil is also incorporated into health-oriented products such as nutritional supplements, functional beverages, and diet-specific foods, leveraging its rich vitamin and antioxidant content. Additionally, its use in dressings, marinades, and sauces highlights its versatility in enhancing flavor profiles while contributing to product premiumization. The growing trend towards natural and exotic ingredients in gourmet and ethnic food products further drives its adoption. As consumers and manufacturers continue to seek innovative and sustainable ingredients, mango oil's application scope is expected to expand, particularly in segments aligning with wellness and indulgence.

Regional Insights

The mango oil market displays distinct regional dynamics influenced by production capabilities, consumer preferences, and economic factors. Asia-Pacific dominates production due to extensive mango cultivation in countries like India, China, Thailand, and the Philippines, where processors utilize abundant raw materials and traditional knowledge. This region also sees significant local consumption, driven by cultural familiarity and the integration of mango oil into traditional cuisines. In North America and Europe, demand is growing steadily, fueled by health trends, immigration, and the popularity of global flavors, though these regions rely heavily on imports. Latin America and Africa are emerging as both producers and consumers, with potential for market development through improved processing infrastructure and export initiatives. Regional variations in regulatory standards and labeling requirements also impact market entry strategies, necessitating adaptability from suppliers. Overall, while Asia-Pacific remains the hub for supply, Western markets represent key growth opportunities due to higher disposable incomes and increasing awareness of specialty oils.

Company Insights

The competitive landscape of the mango oil market includes companies such as AOS Products, Gramme Products, Nature In Bottle, and Avi Natural, among others, which specialize in the extraction and distribution of natural oils. These players often emphasize sustainable sourcing, quality certifications, and technological innovation to differentiate their offerings. Larger diversified companies like ConnOils and Aromatic International also participate, leveraging their broader infrastructure in edible oils to expand into fruit-derived segments. Strategies focus on vertical integration to control supply chains, from mango kernel sourcing to processing and packaging, ensuring consistency and cost efficiency. Partnerships with food manufacturers and retailers are common to enhance market reach, while investments in R&D aim to improve extraction yields and develop new applications. The market also sees involvement from regional cooperatives and small-scale producers who cater to local or niche markets. As competition intensifies, companies are increasingly highlighting ethical practices, such as fair trade and organic production, to appeal to conscious consumers and gain a competitive edge.

Recent Developments

Recent developments in the mango oil market reflect a growing emphasis on sustainability, innovation, and market expansion. Companies are investing in advanced extraction technologies, such as supercritical fluid extraction and cold-pressing, to enhance oil quality and nutritional retention while reducing environmental impact. There is increased focus on upcycling mango kernels from waste streams of fruit processing industries, aligning with circular economy principles and reducing raw material costs. Product launches have expanded to include organic and non-GMO certified variants, responding to consumer demand for transparency and naturalness. Strategic collaborations between oil processors and food brands have led to the incorporation of mango oil into new product categories, such as health snacks and functional beverages. Additionally, marketing efforts are intensifying through digital channels and trade shows to raise awareness among B2B and B2C segments. Geographically, companies are exploring untapped markets in Latin America and Africa, where mango production is high but processing infrastructure is underdeveloped, indicating potential for future growth and investment.

Report Segmentation

This market research report on the mango oil industry provides a detailed segmentation to offer comprehensive insights into market dynamics. The report is segmented by type, distinguishing between refined and unrefined mango oil, each analyzed for their production methods, characteristics, and application suitability. Application segmentation covers key uses in cooking, food processing, bakery and confectionery, beverages, and others, highlighting trends and growth areas within each segment. Regional segmentation includes in-depth analysis of North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, examining production, consumption patterns, trade dynamics, and regulatory environments. Further segmentation may consider distribution channels, such as direct sales, supermarkets/hypermarkets, online retail, and specialty stores, to understand market accessibility and consumer purchasing behavior. The report also explores competitive landscape segmentation, profiling key players, their market share, strategies, and product portfolios. This structured approach enables stakeholders to identify opportunities, assess risks, and make informed decisions based on granular insights across all market facets.

FAQs

What is mango oil used for in food? Mango oil is used in cooking, baking, dressings, and as an ingredient in processed foods for its flavor, nutritional benefits, and functional properties like moisture retention and stability.

Is mango oil good for cooking? Yes, mango oil is suitable for cooking due to its moderate smoke point and neutral to mild flavor, making it versatile for frying, saut?ing, and baking applications.

How is mango oil extracted? Mango oil is typically extracted from the kernels of mango seeds using methods such as cold-pressing, solvent extraction, or expeller pressing, depending on desired quality and scale.

What are the benefits of mango oil? Mango oil is rich in antioxidants, vitamins, and healthy fats, offering benefits such as improved skin health, anti-inflammatory properties, and support for heart health when consumed.

Where can I buy mango oil? Mango oil is available through online retailers, specialty health stores, and some supermarkets, often sold as a culinary oil or as part of food products in regions with demand for specialty oils.

Citius Research has developed a research report titled “Mango Oil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Mango Oil Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Mango Oil Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Mango Oil Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Mango Oil Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Mango Oil Market
• Research Methodology
• Executive Summary
• Market Dynamics of Mango Oil Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Mango Oil Market
• Cost and Gross Margin Analysis of Mango Oil Market
• Mango Oil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Mango Oil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Mango Oil Market Key Stakeholders

Below are the key stakeholders for the Mango Oil Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Mango Oil Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Mango Oil Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Mango Oil Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Mango Oil Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Mango Oil Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Mango Oil Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Mango Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Mango Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Mango Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Mango Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Mango Oil Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Mango Oil Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Mango Oil Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Mango Oil Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Mango Oil Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Mango Oil Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Mango Oil Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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