Kilned Malt Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195547
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The Kilned Malt Market size was estimated at USD 1.85 billion in 2023 and is projected to reach USD 2.7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.70% during the forecast period (2024-2030).

Kilned Malt Market

(Market Size)
$1.85 billion
$2.7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.70%
2023 Market Size USD 1.85 billion
2030 Market Size USD 2.7 billion
Key Players Malteurop, Cargill, Boortmalt, Soufflet, Viking Malt

Market Summary

The kilned malt market is a critical segment within the global food and beverages industry, primarily serving the brewing and distilling sectors. Kilned malt is produced by germinating cereal grains, typically barley, which are then dried using heated air in a kiln. This process halts germination and develops the desired flavor, color, and enzymatic properties essential for various applications. The market is characterized by steady demand driven by the consistent consumption of alcoholic beverages worldwide. Key industry participants include established maltsters and agricultural processors who supply both large-scale industrial breweries and craft producers. The market's dynamics are influenced by agricultural output, technological advancements in malting techniques, and evolving consumer preferences towards premium and specialty beverages. Sustainability and traceability have also become significant factors, with producers increasingly focusing on environmentally friendly practices and transparent supply chains to meet the demands of conscious consumers and corporate buyers.

Key Highlights

The kilned malt market showcases several pivotal aspects that underline its importance and trajectory. A prominent highlight is the integral role of kilned malt as a fundamental ingredient in beer production, providing the necessary sugars for fermentation and contributing significantly to the beverage's final taste profile and aromatic characteristics. The market benefits from the robust growth of the craft brewing movement, which demands high-quality, specialized malt varieties to create unique and flavorful beers. Innovations in malting technology allow for greater control over the kilning process, enabling producers to achieve precise specifications for color and flavor, thus catering to the nuanced needs of brewers. Furthermore, the expansion of the distilling industry, particularly for whisky and other spirits, presents additional avenues for market growth. The emphasis on local sourcing and non-GMO grains is another key trend, reflecting broader shifts towards sustainability and quality in the food and beverage supply chain.

Drivers, Opportunities & Restraints

Several factors act as primary drivers for the kilned malt market. The enduring global popularity of beer and spirits ensures a consistent, foundational demand for high-quality malt. The rise of craft breweries and micro-distilleries, especially in North America and Europe, has created a vibrant segment that values diversity and premium ingredients, directly stimulating the need for specialized kilned malts. Opportunities are abundant in the exploration of new grain varieties and the development of innovative malt types that can offer unique flavors or functional benefits, such as enhanced enzyme activity. The growing consumer interest in organic and locally sourced products opens another significant opportunity for market players to differentiate their offerings. However, the market faces restraints, including its dependence on agricultural conditions; adverse weather or poor harvests can impact grain quality and availability, leading to price volatility. Additionally, the high energy consumption associated with the kilning process presents both an economic and environmental challenge, pushing producers towards investing in more efficient technologies to remain competitive and sustainable.

Concentration Insights

The competitive landscape of the kilned malt market is relatively concentrated, with a mix of large multinational corporations and specialized regional players dominating the scene. A handful of major companies control a significant portion of the global production capacity, benefiting from extensive distribution networks, long-term contracts with large breweries, and substantial investments in research and development. These industry leaders often have malting facilities strategically located in key agricultural regions to ensure a steady supply of raw barley. Alongside these giants, numerous smaller, regional maltsters have carved out niches by focusing on specific qualities, such as organic certification, heirloom grain varieties, or custom malting services for craft brewers. This structure leads to a market where scale provides advantages in serving large-volume industrial clients, while agility and specialization allow smaller firms to thrive in premium segments. Mergers and acquisitions have been a consistent trend as larger entities seek to consolidate market share and gain access to new technologies or geographic markets.

Type Insights

Kilned malt is categorized into several types based on the intensity and temperature of the kilning process, which directly influences its color and flavor contribution. Base malts, such as Pale Ale Malt and Pilsner Malt, are lightly kilned and form the foundation of most beer recipes, providing the fermentable sugars and a mild, grainy flavor. These are the most widely produced and consumed types globally. Specialty malts, including Munich Malt and Vienna Malt, undergo a more intense kilning, resulting in deeper colors and richer, more pronounced malty, biscuity, or toasty flavors. They are used in smaller quantities to adjust the color, aroma, and taste of the final beverage. Beyond these, a spectrum of other types exists, each with unique characteristics tailored for specific beer styles, from the light hues of a Helles lager to the dark depths of a stout. The choice of malt type is a critical decision for brewers, directly impacting the identity and quality of their products.

Application Insights

The application of kilned malt is predominantly within the alcoholic beverage industry, with brewing representing the largest and most traditional segment. In beer production, kilned malt is milled and mashed to convert its starches into sugars, creating the wort that is fermented into beer. It is indispensable for providing color, body, and the complex flavors associated with different beer styles. The distilling industry is another major application, where kilned malt serves as a key source of fermentable sugars for producing spirits such as whisky, vodka, and gin. The specific qualities of the malt can significantly influence the spirit's character. Beyond alcohol, kilned malt finds use in the food industry as a natural flavoring and coloring agent in products like malt vinegar, breakfast cereals, baked goods, and confectionery. It adds a sweet, rich flavor and a desirable brown hue. Non-alcoholic malt beverages also utilize kilned malt for its nutritional and flavor properties, catering to health-conscious consumers.

Regional Insights

The production and consumption of kilned malt exhibit distinct regional patterns influenced by historical brewing traditions, agricultural capabilities, and consumer demand. Europe stands as a historically significant region, with countries like Germany, Belgium, and the United Kingdom having deep-rooted brewing cultures that demand high-quality barley malt. North America is a major and dynamic market, driven largely by the United States, where the craft beer revolution has fueled demand for diverse malt varieties. The region has a strong agricultural base for barley cultivation, particularly in the northern states and Canada. The Asia-Pacific region is experiencing rapid growth, propelled by increasing disposable incomes, urbanization, and the rising popularity of Western-style beers in countries like China and India. South America and the Middle East & Africa represent emerging markets with growing potential, though currently on a smaller scale. Each region presents its own set of opportunities and challenges, from established, quality-focused markets in Europe to volume-driven, growth-oriented markets in Asia.

Company Insights

The kilned malt market features a competitive arena with several key players exerting considerable influence. Prominent multinational corporations such as Malteurop, Boortmalt, and Cargill are recognized for their extensive global production networks and capacity, serving large international brewing conglomerates. These companies leverage economies of scale, advanced malting technology, and strategic acquisitions to maintain their market positions. Alongside them, significant players like Soufflet Group and Viking Malt also command strong presence across Europe and other regions. In North America, companies such as Rahr Corporation and Briess Malt & Ingredients Co. are important suppliers, particularly noted for their service to the craft brewing sector with a wide array of specialty products. The competitive strategies among these firms often revolve around ensuring supply chain reliability from barley field to malt house, continuous product innovation to meet brewer demands for new flavors, and a focus on sustainability initiatives to reduce the environmental footprint of malting operations.

Recent Developments

The kilned malt market has witnessed several noteworthy developments reflecting industry trends towards sustainability, innovation, and capacity expansion. A prominent trend has been significant investment in new malting facilities and the expansion of existing plants, particularly in North America and Asia, to meet the growing global demand from both industrial and craft brewers. Companies are increasingly adopting energy-efficient technologies and exploring the use of alternative energy sources to power the kilning process, aiming to reduce carbon emissions and operational costs. There is a growing focus on developing traceability systems, allowing brewers and consumers to verify the origin and quality of the barley used. Product innovation continues apace, with maltsters introducing new specialty malts that offer unique flavor profiles, such as those with notes of coffee, chocolate, or fruit, to enable brewers to create distinctive beverages. Furthermore, strategic partnerships and acquisitions remain common as companies seek to bolster their geographic reach and product portfolios in a consolidating market landscape.

Report Segmentation

This comprehensive market research report on the kilned malt market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is structured to help stakeholders understand specific areas of interest and potential growth. The report is segmented by type, categorizing the market into base malts and specialty malts, with further breakdowns into varieties such as pale ale malt, pilsner malt, Munich malt, and Vienna malt, among others. It is also segmented by application, detailing the usage across key end-use industries including brewing, distilling, food manufacturing, and non-alcoholic beverages. A crucial geographic segmentation provides analysis for key regions and major countries within North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. This multi-faceted approach allows for a thorough examination of market size, trends, growth patterns, and competitive dynamics within each distinct segment, providing actionable intelligence for strategic decision-making.

FAQs

What is kilned malt? Kilned malt is a processed grain, typically barley, that has been germinated and then dried in a kiln. This process stops germination and develops the flavor, color, and enzymatic properties necessary for use in brewing, distilling, and food production.

How is kilned malt used in brewing? In brewing, kilned malt is milled and mixed with hot water in a mash tun. The heat activates enzymes in the malt that convert starches into fermentable sugars. This sugary liquid, called wort, is then boiled with hops and fermented by yeast to produce beer.

What is the difference between kilned malt and roasted malt? The key difference lies in the processing temperature and time. Kilned malt is dried at generally lower temperatures, preserving its enzymes and resulting in lighter colors and flavors. Roasted malt is subjected to much higher temperatures in a drum roaster, which caramelizes sugars, deactivates enzymes, and creates darker colors and stronger, roastier flavors like coffee or chocolate.

What are the main drivers of the kilned malt market? The primary drivers include the consistent global demand for beer and spirits, the growth of the craft brewing industry which requires diverse and high-quality malt varieties, and innovations in malting technology that allow for more precise product specifications.

Which region is the largest producer of kilned malt? Europe is historically one of the largest and most significant producers and consumers of kilned malt, due to its strong brewing traditions and high per capita beer consumption. However, North America is also a major producer, with significant capacity and a thriving craft sector.

Citius Research has developed a research report titled “Kilned Malt Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Kilned Malt Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Kilned Malt Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Kilned Malt Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Kilned Malt Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Kilned Malt Market
• Research Methodology
• Executive Summary
• Market Dynamics of Kilned Malt Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Kilned Malt Market
• Cost and Gross Margin Analysis of Kilned Malt Market
• Kilned Malt Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Kilned Malt Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Kilned Malt Market Key Stakeholders

Below are the key stakeholders for the Kilned Malt Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Kilned Malt Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Kilned Malt Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Kilned Malt Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Kilned Malt Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Kilned Malt Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Kilned Malt Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Kilned Malt Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Kilned Malt Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Kilned Malt Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Kilned Malt Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Kilned Malt Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Kilned Malt Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Kilned Malt Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Kilned Malt Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Kilned Malt Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Kilned Malt Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Kilned Malt Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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