IQF Fruits and Vegetables Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195535
  • Format: Electronic (PDF)
  • Number of Pages: 190
  • Author(s): Joshi, Madhavi

Report Overview

The IQF Fruits and Vegetables Market size was estimated at USD 12.8 billion in 2023 and is projected to reach USD 19.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024-2030).

IQF Fruits and Vegetables Market

(Market Size)
$12.8 billion
$19.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.20%
2023 Market Size USD 12.8 billion
2030 Market Size USD 19.5 billion
Key Players Dole Food, Ardo, Simplot, SunOpta, Capricorn Food Products

Market Summary

The IQF fruits and vegetables market is a significant segment within the global food and beverages industry, characterized by the use of individual quick freezing technology to preserve produce. This method ensures that fruits and vegetables retain their nutritional value, texture, color, and flavor more effectively compared to traditional freezing techniques. The market caters to a wide range of end-users including food service providers, food manufacturers, and retail consumers. The growing demand for convenience foods, along with increasing consumer awareness regarding health and nutrition, is propelling the adoption of IQF products. Additionally, the extended shelf life offered by IQF technology reduces food waste and supports supply chain efficiency, making it an attractive solution for stakeholders across the value chain. Key players are continuously innovating in freezing technologies and expanding their product portfolios to include a variety of fruits and vegetables to meet diverse consumer preferences and application needs.

Key Highlights

The IQF fruits and vegetables market is distinguished by several key highlights that underscore its growth and relevance. The technology's ability to lock in freshness and nutrients without the need for preservatives aligns with the clean label trend gaining traction among health-conscious consumers. Major advancements in freezing equipment and techniques have enhanced product quality and operational efficiency for manufacturers. The market also benefits from the rising popularity of smoothies, ready-to-eat meals, and bakery products that incorporate IQF fruits as ingredients. Furthermore, the expansion of retail chains and e-commerce platforms has improved product accessibility, driving consumer adoption. Sustainability initiatives aimed at reducing food waste further highlight the environmental advantages of IQF processing, positioning it as a forward-thinking solution in the food industry.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the IQF fruits and vegetables market, including the increasing consumer demand for convenient and healthy food options. The busy lifestyles of modern consumers have led to a higher reliance on processed foods that maintain nutritional integrity, which IQF technology effectively provides. Opportunities abound in expanding into emerging markets where urbanization and disposable incomes are rising, creating new consumer bases. Additionally, innovation in product offerings, such as organic and exotic IQF fruits and vegetables, presents significant growth potential. However, the market faces restraints such as high energy consumption associated with the freezing process, which can lead to elevated operational costs. Fluctuations in raw material availability due to seasonal and climatic factors also pose challenges, along with the need for substantial initial investments in advanced freezing infrastructure.

Concentration Insights

The competitive landscape of the IQF fruits and vegetables market is moderately concentrated, with a mix of global players and regional companies striving for market share. Leading companies such as Dole Food Company, Greenyard NV, and SunOpta Inc. have established strong positions through extensive product portfolios and robust distribution networks. These players focus on strategic initiatives including mergers and acquisitions, partnerships, and capacity expansions to strengthen their market presence. Regional players often cater to local tastes and preferences, leveraging their understanding of domestic supply chains. The market also sees participation from specialized processors who focus on niche segments like organic or exotic produce. This concentration dynamic encourages continuous innovation and competitive pricing, benefiting end-users with a variety of high-quality product options.

Type Insights

The IQF fruits and vegetables market is segmented by type into fruits and vegetables, each catering to distinct consumer needs and applications. IQF fruits include popular options like berries, cherries, peaches, and tropical fruits such as mangoes and pineapples, which are widely used in desserts, beverages, and dairy products. The vegetables segment comprises items like corn, peas, carrots, beans, and potatoes, commonly utilized in ready meals, soups, and snacks. The fruit segment often experiences higher demand due to the growing popularity of smoothies and fruit-based products, while vegetables remain staples in savory food applications. Manufacturers are increasingly offering organic and exotic varieties within both segments to appeal to health-conscious and adventurous consumers, driving diversification and growth in the market.

Application Insights

Applications of IQF fruits and vegetables span across various sectors within the food and beverages industry. The food service sector is a major consumer, utilizing IQF produce in restaurants, cafes, and catering services for preparing meals efficiently while maintaining quality. Food manufacturers incorporate IQF ingredients into products like baked goods, confectionery, ice creams, and ready-to-eat meals, leveraging their convenience and consistency. The retail segment serves end consumers who purchase IQF fruits and vegetables for home cooking, smoothies, and other domestic uses. Additionally, the beverages industry uses IQF fruits in juices, smoothies, and health drinks. Each application sector values IQF products for their ease of use, longer shelf life, and retention of nutritional properties, which support operational efficiency and product quality.

Regional Insights

Regionally, the IQF fruits and vegetables market exhibits varied dynamics across North America, Europe, Asia Pacific, and other parts of the world. North America holds a significant share, driven by high consumer demand for convenience foods and well-established food processing industries. Europe follows closely, with strong emphasis on quality and sustainability, supported by stringent food safety regulations. The Asia Pacific region is anticipated to witness substantial growth due to rising urbanization, increasing disposable incomes, and changing dietary habits towards processed and healthy foods. Emerging economies in Latin America and the Middle East are also gradually adopting IQF technologies, spurred by retail modernization and growing food service sectors. Each region presents unique opportunities and challenges influenced by local consumer preferences, agricultural practices, and regulatory frameworks.

Company Insights

Prominent companies in the IQF fruits and vegetables market include Dole Food Company, Greenyard NV, SunOpta Inc., Uran Food Group Limited, and J.R. Simplot Company. These players engage in extensive research and development to enhance their freezing technologies and expand their product ranges. Strategies such as geographic expansion, acquisition of smaller regional players, and investment in sustainable practices are common among leading firms. For instance, Greenyard NV focuses on long-term partnerships with growers to ensure a steady supply of high-quality raw materials. SunOpta Inc. emphasizes organic and non-GMO product offerings to cater to health-conscious markets. Company strategies are increasingly aligned with consumer trends towards transparency, sustainability, and clean label products, driving innovation and competitive differentiation in the market.

Recent Developments

Recent developments in the IQF fruits and vegetables market highlight ongoing innovation and strategic movements among key players. Companies are investing in advanced freezing technologies to improve energy efficiency and product quality, reducing the environmental footprint of operations. There has been a notable increase in partnerships between IQF processors and agricultural producers to secure sustainable and traceable raw material supplies. Product launches focusing on organic, non-GMO, and exotic fruit and vegetable varieties have gained momentum, responding to consumer demand for diverse and healthy options. Additionally, expansion of production facilities in high-growth regions like Asia Pacific and Eastern Europe is evident, aiming to capture emerging market opportunities. These developments reflect the industry's adaptive approach to evolving consumer preferences and global market dynamics.

Report Segmentation

The IQF fruits and vegetables market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into fruits and vegetables, with further sub-segments for specific produce items such as berries, tropical fruits, corn, peas, and others. Application segmentation covers food service, food manufacturing, retail, and beverages, detailing the usage across different industry verticals. Geographically, the report analyzes North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, offering insights into regional trends, growth drivers, and competitive landscapes. This structured segmentation enables stakeholders to identify specific opportunities and tailor strategies according to segment-specific dynamics and consumer demands.

FAQs

What does IQF stand for? IQF stands for Individual Quick Freezing, a freezing process that freezes individual pieces of food separately, preventing them from sticking together and preserving their quality.

What are the benefits of IQF fruits and vegetables? Benefits include retention of nutritional value, texture, color, and flavor, longer shelf life, reduced food waste, and convenience in handling and usage.

Which companies are leading in the IQF fruits and vegetables market? Leading companies include Dole Food Company, Greenyard NV, SunOpta Inc., Uran Food Group Limited, and J.R. Simplot Company.

How is the IQF process different from traditional freezing? Unlike traditional freezing which freezes items in blocks, IQF freezes each piece individually, resulting in better quality and easier portioning.

What are the common applications of IQF fruits and vegetables? Common applications include use in food service, food manufacturing for products like baked goods and ready meals, retail for home use, and beverages such as smoothies and juices.

Citius Research has developed a research report titled “IQF Fruits and Vegetables Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• IQF Fruits and Vegetables Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The IQF Fruits and Vegetables Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

IQF Fruits and Vegetables Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

IQF Fruits and Vegetables Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of IQF Fruits and Vegetables Market
• Research Methodology
• Executive Summary
• Market Dynamics of IQF Fruits and Vegetables Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of IQF Fruits and Vegetables Market
• Cost and Gross Margin Analysis of IQF Fruits and Vegetables Market
• IQF Fruits and Vegetables Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “IQF Fruits and Vegetables Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

IQF Fruits and Vegetables Market Key Stakeholders

Below are the key stakeholders for the IQF Fruits and Vegetables Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

IQF Fruits and Vegetables Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the IQF Fruits and Vegetables Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the IQF Fruits and Vegetables Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in IQF Fruits and Vegetables Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global IQF Fruits and Vegetables Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global IQF Fruits and Vegetables Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global IQF Fruits and Vegetables Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global IQF Fruits and Vegetables Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global IQF Fruits and Vegetables Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global IQF Fruits and Vegetables Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America IQF Fruits and Vegetables Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America IQF Fruits and Vegetables Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe IQF Fruits and Vegetables Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA IQF Fruits and Vegetables Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific IQF Fruits and Vegetables Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa IQF Fruits and Vegetables Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia IQF Fruits and Vegetables Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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