Industrial Oils Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196177
  • Format: Electronic (PDF)
  • Number of Pages: 175
  • Author(s): Joshi, Madhavi

Report Overview

The Industrial Oils Market size was estimated at USD 85 billion in 2023 and is projected to reach USD 180 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Industrial Oils Market

(Market Size)
$85 billion
$180 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 85 billion
2030 Market Size USD 180 billion
Key Players Cargill, ADM, Bunge, Wilmar, AAK

Market Summary

The industrial oils market within the food and beverages industry encompasses a range of oils utilized as functional ingredients, processing aids, and release agents across various food manufacturing applications. These oils, derived from both plant and animal sources, are integral to food processing, enhancing texture, flavor, and shelf life in numerous products. The market serves a critical role in supporting the production of items from baked goods and confectionery to processed meats and ready-to-eat meals. Demand is fundamentally driven by the global expansion of the food processing sector, evolving consumer dietary patterns, and the consistent need for efficient food production solutions. Industrial oils are selected based on their functional properties, such as heat stability and neutral taste, making them indispensable in modern food manufacturing workflows. The market is characterized by continuous innovation in oil extraction and refinement technologies to meet stringent food safety and quality standards demanded by manufacturers and consumers alike.

Key Highlights

The industrial oils market is distinguished by its essential role in ensuring operational efficiency and product quality within food manufacturing. A key highlight is the growing emphasis on sustainability, prompting manufacturers to adopt environmentally responsible sourcing and production practices for oils like palm, soybean, and sunflower. Technological advancements in refining and deodorization processes have significantly improved the functionality and purity of these oils, expanding their application scope. The market is also witnessing a surge in demand for non-GMO and organic industrial oils, aligning with the clean label trend and heightened consumer awareness. Furthermore, the versatility of these oils, serving as both ingredients and processing aids, underscores their value across diverse food segments. Leading companies are actively engaged in research and development to create specialized oil solutions that cater to specific technical requirements of food applications, ensuring consistent performance and compliance with global food regulations.

Drivers, Opportunities & Restraints

The growth of the industrial oils market is propelled by several key drivers, primarily the expanding global population and the consequent rise in demand for processed and packaged food products. The increasing consumption of convenience foods and the growth of the bakery and confectionery industries significantly contribute to market expansion. Opportunities are abundant in the development and commercialization of novel oil sources with enhanced nutritional profiles and functional benefits, such as high-oleic variants. The rising consumer preference for plant-based and healthier oil alternatives also presents a substantial growth avenue for market players. However, the market faces restraints including price volatility of raw materials, which can impact production costs and profit margins. Stringent government regulations concerning food safety, labeling, and environmental impact of oil production, particularly for palm oil, pose challenges. Additionally, growing health concerns related to the overconsumption of certain fats and oils can potentially dampen market growth in specific applications.

Concentration Insights

The competitive landscape of the industrial oils market is moderately concentrated, featuring a mix of large multinational corporations and specialized regional players. Dominant companies like Cargill, Incorporated, Archer Daniels Midland Company, and Bunge Limited hold significant market shares due to their extensive global supply chains, diversified product portfolios, and strong research and development capabilities. These industry leaders leverage their integrated operations, controlling everything from raw material sourcing to processing and distribution, which provides a competitive edge in terms of cost efficiency and supply reliability. The market also includes numerous smaller players who compete by focusing on niche segments, offering specialized or organic oil products, or catering to specific regional demands. This structure fosters a competitive environment driven by product innovation, strategic partnerships, mergers and acquisitions, and a constant focus on improving production efficiency and sustainability credentials to meet evolving customer expectations.

Type Insights

Industrial oils utilized in the food and beverages industry are categorized based on their source material, each offering distinct properties and advantages. Palm oil represents a major segment, prized for its oxidative stability, versatility, and cost-effectiveness, making it widely used in frying, baking, and as a vegetable fat. Soybean oil is another predominant type, favored for its neutral flavor and widespread availability, commonly applied in salad dressings, margarines, and cooking oils. Sunseed (sunflower) oil is recognized for its light taste and high vitamin E content, often chosen for high-heat cooking and in health-oriented food products. Canola oil is appreciated for its low saturated fat content and is frequently used in frying and baking applications. Other significant types include coconut oil, cottonseed oil, and olive pomace oil, each selected by food manufacturers based on specific functional requirements like melting point, flavor profile, and nutritional content to achieve desired product characteristics.

Application Insights

The application of industrial oils within the food and beverages sector is vast and critical to numerous manufacturing processes. In the bakery industry, these oils are fundamental ingredients, providing moisture, tenderness, and structure to products like bread, cakes, pastries, and biscuits, while also acting as release agents for pans and molds. The confectionery segment relies heavily on oils for texture modification, gloss enhancement, and as a key component in chocolates and coatings. For processed foods and snacks, industrial oils are indispensable for frying, providing the desired crispness, flavor, and shelf stability to items like potato chips, frozen foods, and ready-to-eat meals. They also serve as carriers for flavors and colors, and as lubricants in industrial food processing equipment. Furthermore, these oils are used in the production of margarines, spreads, and dairy alternatives, highlighting their multifaceted role in creating a wide array of food products consumed globally.

Regional Insights

The demand and production of industrial oils for food and beverages exhibit distinct regional patterns influenced by agricultural output, dietary habits, and industrial development. The Asia-Pacific region stands as a dominant force in both consumption and production, driven by large-scale processing industries in countries like China, India, and Indonesia, and the extensive cultivation of oil-bearing crops such as palm and coconut. North America and Europe represent mature markets characterized by high demand for processed foods and a strong consumer shift towards sustainable and non-GMO oil sources. These regions are also hubs for technological innovation in oil processing and refining. South America, with its vast soybean cultivation, is a significant producer and exporter of soybean oil. The Middle East and Africa are emerging markets, showing growing demand aligned with urbanization and the expansion of their local food processing capabilities, although production often relies on imports to meet internal consumption needs.

Company Insights

The industrial oils market is served by a roster of established companies that are pivotal in shaping industry standards and trends. Cargill, Incorporated is a global leader, offering a comprehensive portfolio of plant-based oils and leveraging its extensive supply chain network. Archer Daniels Midland Company (ADM) is another key player, known for its expertise in oilseed processing and a wide array of food-grade oil solutions. Bunge Limited maintains a strong presence with its integrated agribusiness and food ingredient operations, providing oils from various sources. Wilmar International Ltd. is a major force, particularly in the Asian market, with significant interests in palm oil production and processing. Other notable participants include AAK AB, which specializes in value-added vegetable oil solutions, and Louis Dreyfus Company, a leading merchant and processor of agricultural goods. These companies compete on the basis of product quality, sustainability initiatives, technological innovation, and their ability to provide consistent and reliable supply to global food manufacturers.

Recent Developments

The industrial oils market is dynamic, with recent developments focused on sustainability, innovation, and capacity expansion. A prominent trend is the increased investment in and commitment to sustainably sourced palm oil, with many major players obtaining certifications and enhancing traceability in their supply chains to address environmental concerns. There is a noticeable surge in research and development activities aimed at creating oils with improved functional properties, such as longer fry life and reduced saturated fat content, to meet health-conscious consumer demands. Companies are also expanding their production facilities and refining capacities in key growth regions to better serve local markets and optimize logistics. Strategic acquisitions and partnerships are common, allowing firms to broaden their product offerings and gain access to new technologies or distribution channels. Furthermore, the development of oils from alternative sources, including algae and other novel plants, represents a cutting-edge area of investment, aiming to cater to the future needs of the food industry.

Report Segmentation

This comprehensive market research report on the industrial oils market for the food and beverages industry provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation by type delves into the various oil sources, including Palm Oil, Soybean Oil, Sunflower Oil, Canola Oil, Coconut Oil, and Others, analyzing the production, consumption, and application trends for each. The application segmentation examines the specific uses within the food sector, such as Bakery, Confectionery, Processed Foods, Snacks & Savory, and Others, detailing the functional requirements and market dynamics for each application area. Furthermore, the report includes a geographical segmentation, providing an in-depth regional analysis across North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. This multi-faceted segmentation allows for a thorough understanding of market size, growth patterns, competitive landscape, and future opportunities within each distinct segment, providing stakeholders with actionable intelligence.

FAQs

What are the key drivers of the industrial oils market?

The market is primarily driven by the growing global population and the subsequent increase in demand for processed and packaged food products. The expansion of the bakery, confectionery, and snack industries significantly contributes to the consumption of industrial oils as essential ingredients and processing aids.

Which companies are the leading players in the industrial oils market?

Prominent companies dominating the market landscape include Cargill, Incorporated, Archer Daniels Midland Company (ADM), Bunge Limited, and Wilmar International Ltd. These corporations hold significant market shares due to their extensive global operations, diversified product portfolios, and strong focus on research and development.

What are the main types of industrial oils used in food?

The primary types of industrial oils utilized in the food and beverages industry are Palm Oil, Soybean Oil, Sunflower Oil, and Canola Oil. Each type is selected based on its specific functional properties, such as stability, flavor, and nutritional content, to suit different food applications.

What are the major applications of industrial oils in the food industry?

Industrial oils find critical applications in the Bakery sector for moisture and texture, in Confectionery for coatings and texture modification, and in Processed Foods and Snacks for frying and as flavor carriers. They are also used in the production of margarines, spreads, and dairy alternatives.

Which region is the largest market for industrial oils?

The Asia-Pacific region is the largest and fastest-growing market for industrial oils, driven by robust food processing industries in countries like China and India, high agricultural output of oilseeds, and changing dietary patterns favoring processed foods.

Citius Research has developed a research report titled “Industrial Oils Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Industrial Oils Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Industrial Oils Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Industrial Oils Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Industrial Oils Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Industrial Oils Market
• Research Methodology
• Executive Summary
• Market Dynamics of Industrial Oils Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Industrial Oils Market
• Cost and Gross Margin Analysis of Industrial Oils Market
• Industrial Oils Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Industrial Oils Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Industrial Oils Market Key Stakeholders

Below are the key stakeholders for the Industrial Oils Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Industrial Oils Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Industrial Oils Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Industrial Oils Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Industrial Oils Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Industrial Oils Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Industrial Oils Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Industrial Oils Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Industrial Oils Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Industrial Oils Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Industrial Oils Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Industrial Oils Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Industrial Oils Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Industrial Oils Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Industrial Oils Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Industrial Oils Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Industrial Oils Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Industrial Oils Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports