In-Flight Catering Service Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196687
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The In-Flight Catering Service Market size was estimated at USD 22 billion in 2023 and is projected to reach USD 32 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

In-Flight Catering Service Market

(Market Size)
$22 billion
$32 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 22 billion
2030 Market Size USD 32 billion
Key Players LSG Group, Gate Gourmet, SATS, Emirates Flight Catering, DO & CO

Market Summary

The in-flight catering service market is an integral segment within the aviation and food service industries, providing meals and beverages to airline passengers during flights. This market is characterized by its stringent operational requirements, including strict adherence to food safety standards, logistical precision for timely delivery, and the need to cater to diverse passenger dietary preferences and cultural needs. Services extend beyond mere meal provision to encompass menu design, food preparation, packaging, and loading onto aircraft, often managed through complex supply chains and coordination with airline schedules. The market is influenced by global air travel trends, with growth in passenger numbers directly increasing demand for catering services. Major players in this sector operate large-scale facilities at airports worldwide, ensuring efficient service delivery. The industry is also seeing a shift towards more sustainable practices, including waste reduction and the use of eco-friendly packaging, reflecting broader environmental concerns within aviation.

Key Highlights

Key highlights of the in-flight catering service market include its critical role in enhancing passenger experience, which is a significant factor in airline competitiveness and customer satisfaction. The market is highly regulated, with food safety and hygiene standards paramount, governed by international bodies and local aviation authorities. There is a growing emphasis on customized and specialized meals, including options for health-conscious, religious, and dietary-restricted passengers, driving innovation in menu development. Technological integration is becoming increasingly important, with advancements in food preservation, logistics software, and automated preparation improving efficiency and reducing costs. Sustainability initiatives are a major focus, with efforts to source locally, reduce single-use plastics, and minimize food waste. The market is also responsive to economic fluctuations, as changes in airline passenger volumes directly impact demand for catering services.

Drivers, Opportunities & Restraints

Drivers of the in-flight catering service market include the steady growth in global air passenger traffic, which expands the customer base for airline meals. Increasing disposable incomes in emerging economies enable more people to travel by air, further boosting demand. Airlines' focus on improving customer experience through superior food offerings acts as a significant driver, encouraging investment in high-quality catering services. Opportunities lie in the development of innovative and premium meal options, such as gourmet and regionally inspired cuisine, which can differentiate airline services. Expansion into untapped markets, particularly in Asia-Pacific and the Middle East, where air travel is growing rapidly, presents substantial growth potential. However, restraints include high operational costs associated with food safety compliance, logistics, and labor. Economic downturns can reduce air travel, negatively impacting the market. Additionally, increasing environmental concerns and regulations regarding plastic waste and carbon emissions pose challenges that require adaptive strategies.

Concentration Insights

The in-flight catering service market is relatively concentrated, with a few major global players dominating a significant share of the industry. These leading companies, such as gategroup, LSG Group, and SATS Ltd., have extensive networks of catering facilities at key airports worldwide, allowing them to serve multiple airlines across different regions. Their scale enables economies of scope and investment in advanced technologies and sustainable practices. However, there are also numerous regional and local providers that cater to specific airlines or geographic areas, often focusing on niche markets or specialized services. The competitive landscape is characterized by long-term contracts with airlines, making customer relationships and reliability critical factors for success. Mergers and acquisitions have been a trend, as companies seek to expand their geographic footprint and service capabilities. The concentration of market power among a few players can create barriers to entry for new competitors, but innovation and specialization offer avenues for smaller firms to compete effectively.

Type Insights

In-flight catering services can be categorized based on the type of meal service provided, which varies by flight duration, airline class, and passenger preferences. Economy class meals are typically standardized and cost-effective, focusing on mass production and efficiency, though quality improvements are increasingly common. Business and first-class meals are premium offerings, featuring higher-quality ingredients, customized menus, and enhanced presentation, often designed by renowned chefs. Special meal types include options for dietary restrictions such as vegetarian, vegan, gluten-free, and low-calorie meals, as well as religious-specific meals like kosher or halal. Another distinction is between full meals served on long-haul flights and snack services on shorter routes. Additionally, there is a growing trend towards pre-order meals, allowing passengers to select their preferred option in advance, which reduces waste and improves satisfaction. The type of service is a key differentiator for airlines aiming to enhance their brand and customer loyalty.

Application Insights

In-flight catering services are primarily applied in commercial aviation, serving passengers on scheduled flights across various airline classes. This includes full-service carriers that offer complimentary meals and low-cost carriers that may provide paid food and beverage options. Another significant application is in business and private aviation, where catering services are highly customized and premium, often tailored to individual client preferences and requirements. Charter flights also utilize in-flight catering, with services adapted to the specific nature of the flight, such as leisure or corporate travel. Additionally, catering services extend to airline crew meals, which must meet specific nutritional and safety standards. The application of these services is influenced by flight duration, with long-haul flights requiring more extensive meal provisions compared to short-haul routes. The diversity in applications necessitates flexible and adaptable catering solutions to meet the varying demands of different aviation segments.

Regional Insights

The in-flight catering service market exhibits distinct regional characteristics influenced by air travel patterns, economic development, and cultural factors. North America and Europe are mature markets with well-established infrastructure and high standards of service, driven by significant air passenger volumes and the presence of major international airlines. The Asia-Pacific region is experiencing rapid growth, fueled by expanding middle-class populations, increasing disposable incomes, and the proliferation of low-cost carriers, making it a key growth area for catering services. The Middle East is another prominent region, with its strategic location as a global aviation hub and the presence of luxury-oriented airlines that demand high-quality catering. Latin America and Africa are emerging markets, where growth is tied to economic stability and aviation infrastructure development. Regional differences also affect meal preferences, with catering providers adapting menus to local tastes and dietary habits, highlighting the importance of cultural sensitivity in service delivery.

Company Insights

Leading companies in the in-flight catering service market include gategroup, LSG Group, SATS Ltd., Emirates Flight Catering, and DO & CO. These players have extensive global or regional operations, offering comprehensive services that encompass meal preparation, logistics, and innovation in food technology. gategroup, for instance, provides services to numerous airlines worldwide, emphasizing sustainability and digital solutions. LSG Group is known for its large-scale operations and focus on quality and efficiency. SATS Ltd. has a strong presence in Asia, leveraging its expertise in aviation services. Emirates Flight Catering operates one of the largest catering facilities in the world, supporting its airline's premium service standards. DO & CO is recognized for its gourmet offerings and expertise in premium catering. These companies invest heavily in research and development to enhance food safety, reduce environmental impact, and meet evolving passenger expectations, maintaining their competitive edge through innovation and strategic partnerships.

Recent Developments

Recent developments in the in-flight catering service market include a heightened focus on sustainability, with companies adopting eco-friendly practices such as reducing single-use plastics, implementing waste management systems, and sourcing locally produced ingredients to lower carbon footprints. Technological advancements are being integrated, such as the use of artificial intelligence for demand forecasting and inventory management, and automation in food preparation to increase efficiency and consistency. There is also a trend towards healthier and more diverse meal options, including plant-based and functional foods, responding to passenger demands for better nutrition and dietary variety. The COVID-19 pandemic accelerated changes, leading to enhanced hygiene protocols, pre-packaged meals to minimize contact, and adjustments in service models to ensure safety. Additionally, strategic partnerships and mergers have continued, as companies seek to expand their geographic reach and service capabilities in a competitive landscape.

Report Segmentation

This report on the in-flight catering service market is segmented to provide a detailed analysis across multiple dimensions. The segmentation by type includes economy class meals, business and first-class meals, and special dietary meals, allowing for an examination of demand patterns and innovation within each category. By application, the report covers commercial aviation, business and private aviation, and charter flights, highlighting the specific requirements and growth prospects of each segment. Geographic segmentation divides the market into key regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, offering insights into regional trends, competitive dynamics, and opportunities. Additionally, the report may segment based on service aspects like food production, logistics, and ancillary services, providing a comprehensive view of the value chain. This structured approach enables stakeholders to identify niche opportunities and understand broader market dynamics effectively.

FAQs

What are the key drivers of the in-flight catering service market? Key drivers include growth in global air passenger traffic, rising disposable incomes, and airlines' focus on enhancing customer experience through improved food offerings, which collectively increase demand for catering services.

Who are the major players in the in-flight catering service market? Major players include gategroup, LSG Group, SATS Ltd., Emirates Flight Catering, and DO & CO, which dominate the market with extensive global networks and specialized services.

How is sustainability impacting the in-flight catering service market? Sustainability is driving changes such as reduced use of plastics, adoption of eco-friendly packaging, waste reduction initiatives, and sourcing of local ingredients to minimize environmental impact.

What types of meals are offered in in-flight catering? Meals range from economy class options to premium business and first-class offerings, along with special dietary meals including vegetarian, vegan, gluten-free, and religious-specific choices like halal or kosher.

Which regions are leading in the in-flight catering service market? North America and Europe are mature markets, while Asia-Pacific and the Middle East are rapidly growing due to increasing air travel and economic development, making them key regions for market expansion.

Citius Research has developed a research report titled “In-Flight Catering Service Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• In-Flight Catering Service Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The In-Flight Catering Service Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

In-Flight Catering Service Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

In-Flight Catering Service Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of In-Flight Catering Service Market
• Research Methodology
• Executive Summary
• Market Dynamics of In-Flight Catering Service Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of In-Flight Catering Service Market
• Cost and Gross Margin Analysis of In-Flight Catering Service Market
• In-Flight Catering Service Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “In-Flight Catering Service Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

In-Flight Catering Service Market Key Stakeholders

Below are the key stakeholders for the In-Flight Catering Service Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

In-Flight Catering Service Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the In-Flight Catering Service Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the In-Flight Catering Service Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in In-Flight Catering Service Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global In-Flight Catering Service Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global In-Flight Catering Service Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global In-Flight Catering Service Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global In-Flight Catering Service Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global In-Flight Catering Service Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global In-Flight Catering Service Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America In-Flight Catering Service Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America In-Flight Catering Service Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe In-Flight Catering Service Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA In-Flight Catering Service Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific In-Flight Catering Service Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa In-Flight Catering Service Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia In-Flight Catering Service Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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