Ice Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197327
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Ice Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 8.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Ice Market

(Market Size)
$5.5 billion
$8.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 5.5 billion
2030 Market Size USD 8.2 billion
Key Players Arctic Glacier, Reddy Ice, The Iceman, Home City Ice, Külinda

Market Summary

The ice market is an integral segment within the broader food and beverages industry, providing essential products for food preservation, beverage cooling, and various industrial applications. This market encompasses the production and distribution of ice in multiple forms, including ice cubes, crushed ice, and block ice, catering to diverse end-user needs. The demand for ice is consistently driven by its widespread use in food service establishments, supermarkets, and healthcare facilities, where maintaining specific temperatures is critical. Additionally, the market sees significant consumption in the fisheries and construction sectors for cooling and concrete cooling purposes, respectively. Key market participants are continually investing in advanced ice-making technologies and sustainable production methods to enhance efficiency and reduce environmental impact. The market is characterized by a mix of large-scale industrial producers and local manufacturers, creating a competitive yet fragmented landscape. Geographically, North America and Europe represent mature markets with established infrastructure, while Asia-Pacific is experiencing rapid growth due to urbanization, rising disposable incomes, and expansion of the food and beverage sector. The ice market remains resilient, with steady demand underpinned by its necessity across multiple industries, though it faces challenges such as energy consumption concerns and regulatory pressures.

Key Highlights

The ice market is defined by several key highlights that underscore its dynamics and strategic importance. A prominent trend is the increasing adoption of automated and energy-efficient ice machines, which reduce operational costs and align with sustainability goals. Manufacturers are focusing on producing ice with higher clarity and purity to meet stringent food safety standards, particularly in the food service and healthcare industries. The market is also witnessing a surge in demand for packaged ice in retail outlets, driven by consumer convenience and the growing popularity of home entertainment. Strategic partnerships and acquisitions among leading players, such as Arctic Glacier and Reddy Ice, are consolidating market presence and expanding distribution networks. Additionally, the rise of ice vending machines offers a novel, on-the-go solution for consumers, enhancing accessibility. The COVID-19 pandemic initially disrupted supply chains but subsequently boosted demand from healthcare and grocery sectors, highlighting the market's essential nature. Innovation in ice production, including the development of specialty ice types like gourmet ice for premium beverages, is creating new revenue streams. These factors collectively emphasize the market's adaptability and ongoing evolution in response to changing consumer preferences and industrial requirements.

Drivers, Opportunities & Restraints

The ice market is propelled by several drivers, including the robust growth of the food and beverage industry, where ice is indispensable for food preservation and beverage service. Increasing consumption of chilled and frozen foods, coupled with the expansion of quick-service restaurants and hotels, further fuels demand. The healthcare sector's reliance on ice for medical storage and therapeutic applications also contributes significantly to market growth. Opportunities abound in emerging economies, where urbanization and rising disposable incomes are boosting the adoption of convenience products, including packaged ice. The development of eco-friendly ice production technologies presents another avenue for growth, catering to the growing consumer and regulatory emphasis on sustainability. However, the market faces restraints such as high energy consumption associated with ice production, which can lead to increased operational costs and environmental concerns. Stringent regulations regarding water usage and food safety standards also pose challenges for manufacturers. Seasonal demand fluctuations, with peaks in warmer months, can create supply chain inefficiencies. Despite these restraints, the market's essential nature and continuous innovation offer a balanced outlook for future growth.

Concentration Insights

The ice market exhibits a varied concentration landscape, featuring both global players and regional manufacturers. In North America, the market is relatively consolidated, with key players like Arctic Glacier, Reddy Ice, and Home City Ice holding significant market shares through extensive distribution networks and brand recognition. These companies often engage in strategic mergers and acquisitions to strengthen their positions and expand into new geographic areas. In contrast, markets in Asia-Pacific and Latin America are more fragmented, characterized by numerous small-scale local producers catering to immediate regional demands. This fragmentation is due to lower entry barriers and the prevalence of traditional ice-making methods. However, increasing industrialization and the entry of international players are gradually leading to consolidation in these regions. The competitive dynamics are influenced by factors such as production capacity, product quality, and distribution efficiency. Companies are also focusing on vertical integration to control costs and ensure supply chain reliability. Overall, while concentration levels vary by region, the trend towards consolidation is evident as players seek economies of scale and broader market reach.

Type Insights

The ice market is segmented by type into various categories, each serving distinct applications and end-user preferences. Ice cubes represent the most common form, widely used in food service and retail for beverages and food display due to their slow melting properties. Crushed ice is favored in healthcare settings for therapeutic purposes and in food processing for its rapid cooling capabilities. Block ice, though less common in consumer markets, remains crucial in industrial applications such as fisheries and construction for prolonged cooling needs. Tubular ice is gaining traction in commercial settings for its efficiency and ease of handling. Additionally, specialty ice types, such as gourmet or clear ice, are emerging in premium segments, particularly in hospitality and high-end beverages, where aesthetics and purity are paramount. The choice of ice type is influenced by factors like melting rate, clarity, and production cost, with manufacturers continuously innovating to meet specific demands. This diversity in product types allows the market to address a broad spectrum of needs, enhancing its relevance across multiple industries.

Application Insights

Applications of ice span across multiple industries, underscoring its versatility and essential role. In the food and beverage sector, ice is critical for food preservation, ensuring safety and extending shelf life in transportation and storage. It is also a staple in food service for beverage cooling and food presentation. The healthcare industry utilizes ice for medical storage, particularly for vaccines and specimens, and in therapeutic applications like reducing inflammation. Industrial applications include concrete cooling in construction to prevent cracking and use in fisheries to maintain catch freshness. The retail segment sees growing demand for packaged ice for household use, driven by convenience and increasing outdoor activities. Each application has specific requirements regarding ice type, purity, and packaging, influencing production and distribution strategies. The COVID-19 pandemic highlighted the importance of ice in healthcare and retail, accelerating demand in these segments. As industries evolve, new applications continue to emerge, further integrating ice into various operational processes and reinforcing its indispensable market position.

Regional Insights

Regionally, the ice market displays distinct patterns influenced by economic development, climate, and industrial activity. North America is a mature market, characterized by high consumption in food service and healthcare, with well-established infrastructure and key players like Arctic Glacier and Reddy Ice. Europe follows a similar trajectory, with stringent regulations driving demand for high-quality ice in food safety applications. The Asia-Pacific region is the fastest-growing market, fueled by rapid urbanization, expansion of the food and beverage industry, and increasing disposable incomes in countries like China and India. Latin America shows steady growth, supported by the fisheries and construction sectors, though economic volatility can impact demand. The Middle East and Africa present emerging opportunities, particularly in Gulf countries where high temperatures drive consumption, but infrastructure challenges remain. Each region's regulatory environment, climate conditions, and industrial base shape market dynamics, requiring tailored strategies from manufacturers. Overall, while developed regions focus on innovation and sustainability, emerging markets offer growth potential through increasing industrialization and consumer awareness.

Company Insights

Key companies in the ice market include Arctic Glacier, Reddy Ice, Home City Ice, and Snowball Ice, among others. These players dominate through extensive production facilities, robust distribution networks, and strong brand presence. Arctic Glacier, for instance, focuses on packaged ice products for retail and food service, leveraging acquisitions to expand its footprint. Reddy Ice emphasizes technology and efficiency, offering a wide range of ice types for various applications. Home City Ice is known for its regional strength in the Midwest United States, providing high-quality ice to local markets. Smaller players and regional manufacturers often compete on price and proximity to customers, particularly in fragmented markets. Companies are investing in sustainable practices, such as energy-efficient machines and water recycling, to address environmental concerns and regulatory pressures. Innovation in packaging and product offerings, like specialty ice, is another strategic focus to differentiate and capture premium segments. The competitive landscape is dynamic, with players continuously adapting to market trends and consumer demands to maintain and grow their market shares.

Recent Developments

Recent developments in the ice market reflect ongoing innovation and strategic movements among key players. There has been a notable increase in the adoption of energy-efficient and smart ice machines, incorporating IoT technology for remote monitoring and maintenance, enhancing operational efficiency. Companies are also expanding their product portfolios to include specialty ice, such as clear and gourmet ice, targeting the premium hospitality and beverage sectors. Sustainability initiatives are gaining traction, with investments in eco-friendly production methods and recyclable packaging to reduce environmental impact. The COVID-19 pandemic accelerated the demand for ice in healthcare and retail, prompting manufacturers to ramp up production and ensure supply chain resilience. Strategic acquisitions and partnerships continue to shape the market, as seen with Arctic Glacier's efforts to consolidate its position in North America. Additionally, the rise of ice vending machines offers new distribution channels, improving consumer accessibility. These developments highlight the market's responsiveness to technological advancements and changing consumer preferences, positioning it for continued evolution and growth.

Report Segmentation

This report on the ice market provides a comprehensive analysis segmented by type, application, and region. By type, the market is categorized into ice cubes, crushed ice, block ice, and others, each analyzed for their market share and growth potential. Application segments include food and beverage, healthcare, industrial, and retail, with detailed insights into demand drivers and trends within each sector. Geographically, the report covers North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, examining regional dynamics, key players, and growth opportunities. The segmentation allows for a nuanced understanding of market forces, enabling stakeholders to identify specific areas of interest and investment. Each segment is evaluated based on current market conditions, historical data, and future projections, providing a holistic view of the industry landscape. This structured approach ensures that the report delivers actionable intelligence for businesses, investors, and policymakers seeking to navigate the complexities of the ice market.

FAQs

What are the different types of ice available in the market? The market offers various ice types, including ice cubes, crushed ice, block ice, and tubular ice, each suited for specific applications like beverage service, healthcare, or industrial use.

How is ice used in the food and beverage industry? Ice is essential for food preservation, cooling beverages, and displaying food items in retail and food service settings, ensuring safety and quality.

What are the key drivers of the ice market? Key drivers include growth in the food and beverage sector, increasing demand from healthcare for medical storage, and expansion in emerging economies.

Who are the major players in the ice market? Major players include Arctic Glacier, Reddy Ice, Home City Ice, and Snowball Ice, who lead through extensive production and distribution networks.

How has COVID-19 impacted the ice market? The pandemic initially disrupted supply chains but later boosted demand from healthcare for medical storage and retail for packaged ice, highlighting its essential role.

Citius Research has developed a research report titled “Ice Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Ice Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Ice Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Ice Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Ice Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Ice Market
• Research Methodology
• Executive Summary
• Market Dynamics of Ice Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Ice Market
• Cost and Gross Margin Analysis of Ice Market
• Ice Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Ice Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Ice Market Key Stakeholders

Below are the key stakeholders for the Ice Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Ice Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Ice Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Ice Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Ice Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Ice Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Ice Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Ice Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Ice Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Ice Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Ice Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Ice Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Ice Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Ice Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Ice Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Ice Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Ice Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Ice Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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