Hazelnut Ingredient Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196642
  • Format: Electronic (PDF)
  • Number of Pages: 189
  • Author(s): Joshi, Madhavi

Report Overview

The Hazelnut Ingredient Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Hazelnut Ingredient Market

(Market Size)
$3.5 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.5 billion
Key Players Ferrero, Olam International, Barry Callebaut, Balsu Gida, Karimex

Market Summary

The hazelnut ingredient market is a significant segment within the global food and beverages industry, characterized by steady demand driven by its versatile applications. Hazelnuts are primarily cultivated in specific geographical regions with favorable climates, with Turkey dominating global production. The market encompasses various product forms including whole nuts, pastes, oils, flours, and extracts, catering to diverse industrial needs. Key end-use sectors include confectionery, bakery, dairy, and snacks, where hazelnuts are valued for their distinct flavor, texture, and nutritional profile. The industry is supported by a complex supply chain involving growers, processors, distributors, and manufacturers. Market dynamics are influenced by factors such as agricultural yields, climatic conditions, and evolving consumer preferences towards natural and premium ingredients. Sustainability and traceability have become increasingly important concerns for industry stakeholders. The market demonstrates resilience and adaptability in response to global supply chain challenges and shifting consumption patterns.

Key Highlights

The hazelnut ingredient market is distinguished by several key factors that underscore its importance. Turkey's unparalleled position as the world's leading producer and exporter provides a foundational pillar for global supply, significantly influencing pricing and availability. The market exhibits a high degree of innovation, particularly in the confectionery sector where hazelnut paste is a critical component for products like chocolates and spreads, championed by industry giants such as Ferrero. There is a growing trend towards the utilization of hazelnut oil in gourmet cooking and premium food products, capitalizing on its health attributes and rich flavor. Furthermore, the industry is increasingly focusing on sustainable farming practices and obtaining certifications to meet the demands of environmentally conscious consumers and corporate buyers. The versatility of hazelnuts allows for their incorporation into health-focused products, including plant-based dairy alternatives and nutritional bars, expanding the market's reach beyond traditional applications.

Drivers, Opportunities & Restraints

Market growth is propelled by strong drivers, including rising consumer demand for natural, plant-based ingredients and the perennial popularity of nut-based spreads and chocolates globally. The health benefits associated with hazelnuts, such as being a source of healthy fats, vitamins, and antioxidants, further stimulate consumption across various demographics. Significant opportunities exist in product development and market expansion, particularly in emerging economies where disposable incomes are rising and Western food trends are gaining traction. The development of new hazelnut-based product categories, such as dairy-free milks and cheeses, presents a substantial growth avenue. However, the market faces considerable restraints. Production is highly susceptible to climatic volatility and diseases, leading to unpredictable yield fluctuations and price instability. Geopolitical factors in key producing regions can also disrupt supply chains. Additionally, the high cost of raw materials compared to other nuts can sometimes limit broader adoption in cost-sensitive market segments.

Concentration Insights

The hazelnut ingredient market demonstrates a notable concentration at multiple levels. Geographically, production is intensely concentrated, with Turkey accounting for the overwhelming majority of the world's supply, followed distantly by Italy, the United States, Azerbaijan, and Chile. This concentration creates inherent supply risks and price sensitivities tied to conditions in a single region. In terms of competitive landscape, the market features a mix of large multinational corporations and specialized ingredient suppliers. Leading companies such as Ferrero, Barry Callebaut, and Olam International hold significant sway due to their extensive sourcing networks, large-scale processing capabilities, and strong brand presence in downstream products. The processing sector is also concentrated, with a handful of major players controlling a large portion of the value-added processing, including roasting, grinding, and paste production, which requires substantial capital investment and technical expertise.

Type Insights

The market offers hazelnut ingredients in several processed forms, each serving distinct applications and customer requirements. Hazelnut paste and butter represent a dominant category, essential for the confectionery industry as the core ingredient for chocolates, spreads, and fillings, prized for its creamy texture and rich flavor profile. Whole and chopped hazelnuts are widely used in the bakery and snack sectors for inclusion in cookies, granolas, bars, and as toppings, providing crunch and visual appeal. Hazelnut oil is a premium product gaining traction in the culinary world, used in salad dressings, gourmet cooking, and as a flavoring agent, valued for its nutritional properties. Hazelnut flour is increasingly popular in gluten-free and paleo baking applications, offering a nutty flavor and moist texture to baked goods. Additionally, hazelnut extracts and flavors are utilized by the food industry to impart the characteristic nutty taste without the physical presence of the nut itself.

Application Insights

Hazelnut ingredients find extensive application across the food and beverage industry. The confectionery segment is the largest and most traditional application, where hazelnut paste is indispensable for manufacturing chocolates, pralines, and iconic spreads, driving consistent bulk demand. The bakery industry is another major consumer, incorporating whole, chopped, and floured hazelnuts into a wide array of products like pastries, cakes, biscuits, and artisan breads to enhance flavor and texture. The snack sector utilizes hazelnuts in trail mixes, health bars, and coated nuts, aligning with the trend towards healthier snacking options. In the dairy industry, hazelnut flavors are infused into ice creams, yogurts, and flavored milks. A rapidly growing application is in the plant-based product category, where hazelnuts are processed into milks, creams, and cheeses to cater to vegan and lactose-intolerant consumers. Furthermore, the beverage industry uses hazelnut syrup and flavors in coffees, liqueurs, and specialty drinks.

Regional Insights

Regional dynamics in the hazelnut ingredient market are defined by production patterns and consumption habits. Europe stands as the epicenter of both production and consumption. Turkey's dominance in cultivation makes it the undeniable production hub, while Western European nations, particularly Italy, Germany, France, and the UK, are leading consumers, driven by strong confectionery and bakery traditions. North America represents a significant and mature market, with the United States being a notable producer in Oregon and a major importer to satisfy its robust demand for nut-based products. The Asia-Pacific region is identified as a high-growth market, with increasing consumption in countries like China, Japan, and South Korea, fueled by growing urbanization, adoption of Western diets, and rising disposable incomes. South America and the Middle East and Africa are smaller but emerging markets, where demand is gradually developing through imported finished products and ingredients.

Company Insights

The competitive landscape features a blend of vertically integrated food giants and specialized ingredient suppliers. Ferrero Group is a paramount player, not only as a major end-user through its Nutella and Ferrero Rocher brands but also as a huge influencer in raw material sourcing and pricing due to its massive procurement needs. Barry Callebaut, a leading B2B cocoa and chocolate manufacturer, is another significant actor, extensively using hazelnut paste in its compound coatings and fillings for industrial clients. Olam International is a key global supplier of agricultural commodities, including hazelnuts, offering sourcing and processing solutions. Other important companies include Balsu Gida, a major Turkish processor and exporter, and Kanegrade Limited, a specialist ingredient supplier providing hazelnut products to the food industry. These companies compete on factors such as supply chain reliability, product quality, consistency, and the ability to offer value-added processed ingredients.

Recent Developments

The hazelnut ingredient market is evolving with several recent trends and developments. A major focus across the industry is on enhancing sustainability and traceability within the supply chain. Companies are increasingly investing in programs that support sustainable farming practices, improve grower livelihoods, and ensure full traceability from orchard to factory, responding to consumer and corporate responsibility demands. There is significant innovation in product applications, with new hazelnut-based launches in the plant-based dairy alternative space, such as hazelnut milk, creamers, and vegan cheeses. Processors are also developing new formats and blends to improve functionality and cost-effectiveness for manufacturers. Furthermore, leading players are engaging in strategic acquisitions and partnerships to secure raw material supply, expand their geographic footprint, and strengthen their market position. The industry is also witnessing efforts to mitigate the risks of crop monoculture through research into disease-resistant hazelnut varieties and the development of new growing regions outside of Turkey.

Report Segmentation

This comprehensive market research report on the hazelnut ingredient market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation by type delves into the various forms of hazelnut ingredients available, including paste, whole nuts, pieces, flour, oil, and extracts, analyzing the demand, pricing, and growth prospects for each category. The application segmentation examines the consumption patterns across key industries such as confectionery, bakery products, snacks, dairy, beverages, and the rapidly expanding plant-based product sector. Geographically, the report provides an in-depth regional analysis, covering key markets including Europe, North America, Asia-Pacific, and the rest of the world, highlighting production, consumption, trade flows, and growth opportunities in each region. Furthermore, the report includes a competitive analysis segment, profiling the key companies operating in the market, their product portfolios, strategic initiatives, and market share, providing a clear view of the competitive dynamics.

FAQs

What are the main health benefits of hazelnuts?

Hazelnuts are recognized for their nutritional density, offering a rich source of monounsaturated fats which support heart health. They are also packed with vitamins, particularly vitamin E, which acts as an antioxidant, and minerals like manganese and magnesium. Furthermore, hazelnuts provide dietary fiber for digestive health and contain compounds linked to reducing inflammation.

Which country is the largest producer of hazelnuts?

Turkey is unequivocally the world's largest producer of hazelnuts, supplying a dominant majority of the global crop. Its unique climate, particularly in the Black Sea region, provides ideal conditions for hazelnut cultivation, making it the central hub for global production and export.

What is hazelnut paste used for?

Hazelnut paste is a fundamental ingredient primarily used in the confectionery industry for manufacturing chocolate products, spreads, and fillings for pralines and pastries. It provides a creamy texture and a rich, nutty flavor that is highly sought after in these applications.

How is hazelnut oil used?

Hazelnut oil is valued as a premium culinary oil. It is commonly used in salad dressings, for drizzling over finished dishes, and in gourmet cooking due to its delicate, nutty flavor. It is also found in cosmetic products for its moisturizing properties.

Are there any allergies associated with hazelnuts?

Yes, hazelnuts are a known tree nut allergen. Allergic reactions to hazelnuts can range from mild symptoms to severe, life-threatening anaphylaxis. Food manufacturers are required to clearly label products containing hazelnuts or other tree nuts to ensure consumer safety.

Citius Research has developed a research report titled “Hazelnut Ingredient Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Hazelnut Ingredient Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Hazelnut Ingredient Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Hazelnut Ingredient Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Hazelnut Ingredient Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Hazelnut Ingredient Market
• Research Methodology
• Executive Summary
• Market Dynamics of Hazelnut Ingredient Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Hazelnut Ingredient Market
• Cost and Gross Margin Analysis of Hazelnut Ingredient Market
• Hazelnut Ingredient Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Hazelnut Ingredient Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Hazelnut Ingredient Market Key Stakeholders

Below are the key stakeholders for the Hazelnut Ingredient Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Hazelnut Ingredient Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Hazelnut Ingredient Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Hazelnut Ingredient Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Hazelnut Ingredient Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Hazelnut Ingredient Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Hazelnut Ingredient Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Hazelnut Ingredient Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Hazelnut Ingredient Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Hazelnut Ingredient Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Hazelnut Ingredient Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Hazelnut Ingredient Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Hazelnut Ingredient Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Hazelnut Ingredient Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Hazelnut Ingredient Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Hazelnut Ingredient Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Hazelnut Ingredient Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Hazelnut Ingredient Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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