Gymnema extract Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195470
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Gymnema extract Market size was estimated at USD 95 million in 2023 and is projected to reach USD 220 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Gymnema extract Market

(Market Size)
$95 million
$220 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 95 million
2030 Market Size USD 220 million
Key Players Sabinsa, Himalaya Herbals, NutraGenesis, Bio-Botanica, Gaia Herbs

Market Summary

The Gymnema extract market within the food and beverages industry is experiencing notable growth driven by increasing consumer awareness of natural sugar reduction solutions. Gymnema sylvestre, a herb native to regions like India and Africa, is traditionally used in Ayurvedic medicine for its sugar-blocking properties. Its extract is gaining traction as a functional ingredient, particularly in products targeting health-conscious consumers seeking to manage sugar intake and support weight management. The market is characterized by a rising number of product launches, including dietary supplements, functional foods, and beverages that incorporate Gymnema extract for its potential health benefits. Key industry players are focusing on research and development to enhance extraction techniques and improve the efficacy of the ingredient. The demand is further fueled by the global trend towards clean label and natural products, positioning Gymnema extract as a valuable component in the formulation of healthier food and beverage options. Companies are strategically expanding their product portfolios to cater to this growing niche, aligning with broader industry shifts towards preventive healthcare and wellness.

Key Highlights

The Gymnema extract market is distinguished by several key highlights that underscore its significance in the food and beverages sector. One prominent aspect is the extract's ability to suppress sugar cravings and reduce the absorption of sugar in the body, making it highly sought after for applications in sugar-free and low-sugar products. This unique property aligns with increasing regulatory pressures and consumer demand for reduced sugar content in consumables. Another highlight is the growing investment in clinical research validating the health benefits of Gymnema extract, such as its role in supporting glycemic control and metabolic health. This scientific backing enhances consumer confidence and adoption. Additionally, the market is witnessing a surge in innovation, with companies developing novel delivery formats like gummies, powders, and ready-to-drink beverages infused with Gymnema extract. The expansion of distribution channels, including e-commerce and health food stores, is also facilitating greater market penetration. Furthermore, partnerships between ingredient suppliers and food manufacturers are accelerating the incorporation of Gymnema extract into mainstream products, highlighting its transition from a niche supplement to a mainstream functional ingredient.

Drivers, Opportunities & Restraints

The growth of the Gymnema extract market is propelled by several drivers, including the rising global prevalence of diabetes and obesity, which is increasing the demand for natural solutions to manage sugar intake. Consumer shift towards preventive healthcare and natural ingredients is another significant driver, as people seek alternatives to artificial sweeteners and sugar substitutes. Regulatory support for natural health products in various regions also encourages market expansion. Opportunities abound in the development of new applications, such as incorporating Gymnema extract into sports nutrition products, confectionery, and baked goods, where sugar reduction is a key trend. The growing functional food and beverage sector presents a substantial opportunity for innovation and product diversification. However, the market faces restraints such as high production costs associated with the extraction and purification processes, which can limit affordability and widespread adoption. Limited awareness in certain geographic regions and potential side effects if consumed in excess may also hinder growth. Additionally, regulatory hurdles related to health claims and standardization of extracts pose challenges that need to be addressed through rigorous testing and compliance.

Concentration Insights

The concentration of Gymnema extract is a critical factor influencing its efficacy and application in the food and beverages industry. Extracts are available in various concentrations, typically measured by the percentage of gymnemic acids, the active compounds responsible for the sugar-blocking properties. Higher concentrations, such as those exceeding 25% gymnemic acids, are often used in dietary supplements and therapeutic products where potent effects are desired. These concentrated forms are favored for their ability to provide significant health benefits in smaller doses, making them suitable for capsules, tablets, and powdered formulations. Lower concentrations, ranging from 5% to 15%, are commonly incorporated into functional foods and beverages, where they contribute to sugar reduction without overpowering the taste or texture of the product. The selection of concentration depends on the intended application, regulatory guidelines, and consumer preferences for potency and purity. Manufacturers are increasingly focusing on standardizing concentrations to ensure consistency and reliability, which is essential for building trust and meeting quality standards in the market.

Type Insights

In the Gymnema extract market, types are primarily categorized based on the form and processing methods, which include powder, liquid, and capsule forms. Powdered extracts are the most prevalent due to their versatility and ease of incorporation into a wide range of food and beverage products, such as smoothies, health drinks, and baked goods. They offer advantages in terms of stability, shelf life, and blending capabilities. Liquid extracts are gaining popularity for their convenience and rapid absorption, making them suitable for ready-to-drink beverages and tinctures. Capsule forms are predominantly used in dietary supplements, providing precise dosing and convenience for consumers. Additionally, extracts can be differentiated by their purity levels and the presence of other complementary ingredients, such as blends with other herbal extracts for enhanced effects. The choice of type depends on factors like application requirements, consumer preferences, and manufacturing processes. Innovations in extraction technologies are leading to the development of more bioavailable and effective types, catering to the evolving demands of the food and beverages industry.

Application Insights

Gymnema extract finds diverse applications across the food and beverages industry, driven by its functional properties. In dietary supplements, it is widely used for its potential to support blood sugar management and weight control, often formulated into capsules, tablets, and soft gels. The functional food segment incorporates Gymnema extract into products like health bars, cereals, and sugar-free confectionery to appeal to health-conscious consumers. Beverages represent a significant application area, with extracts being added to teas, juices, and energy drinks to reduce sugar content while maintaining taste profiles. The growing trend of fortified foods has led to its inclusion in dairy products and snacks aimed at promoting metabolic health. Additionally, Gymnema extract is used in herbal and Ayurvedic formulations, aligning with the resurgence of traditional medicine practices. The versatility of the extract allows for innovation in product development, enabling manufacturers to create offerings that cater to specific health needs and preferences, thereby expanding its reach within the industry.

Regional Insights

The Gymnema extract market exhibits varied dynamics across different regions, influenced by cultural practices, regulatory frameworks, and consumer awareness. North America holds a significant share, driven by high prevalence of lifestyle diseases and strong demand for natural health products. The United States, in particular, is a key market due to robust health and wellness trends and the presence of major industry players. Europe follows closely, with countries like Germany and the United Kingdom showing growing interest in herbal supplements and functional foods, supported by favorable regulations for natural ingredients. The Asia-Pacific region, especially India and China, is a major contributor due to the traditional use of Gymnema in Ayurvedic and herbal medicine, coupled with rising health consciousness and disposable incomes. Latin America and the Middle East are emerging markets, where increasing awareness about diabetes management and natural products is fostering growth. Regional differences in consumer preferences and regulatory approvals impact market strategies, leading companies to tailor their approaches to local needs and opportunities.

Company Insights

The competitive landscape of the Gymnema extract market includes several key players striving to enhance their market position through innovation, quality, and strategic initiatives. Prominent companies such as Sabinsa Corporation, Himalaya Herbals, and Nature's Way are actively involved in the production and distribution of high-quality extracts. These companies focus on research and development to improve extraction efficiency and product efficacy, often investing in clinical studies to validate health claims. Other significant players include NutraGreen Biotechnology Co., Ltd. and Alchem International, which emphasize sustainable sourcing and organic certifications to meet consumer demands for purity and environmental responsibility. Partnerships with food and beverage manufacturers are common, enabling these companies to expand their application reach and penetrate new markets. Additionally, smaller niche players and startups are emerging, offering specialized formulations and leveraging e-commerce platforms to reach global audiences. The market is characterized by a mix of established brands and innovative entrants, all competing on factors like product quality, pricing, and regulatory compliance to capture growth opportunities.

Recent Developments

Recent developments in the Gymnema extract market reflect ongoing innovation and strategic moves by industry participants. Companies are increasingly focusing on obtaining patents for novel extraction methods and formulations to enhance bioavailability and effectiveness. For instance, advancements in water-based extraction techniques are gaining attention for producing cleaner and more sustainable extracts. There is a growing trend towards partnerships and collaborations between extract suppliers and food manufacturers to co-develop products that integrate Gymnema extract into mainstream food and beverage items. Additionally, investments in expanding production capacities and obtaining certifications such as organic, non-GMO, and GRAS (Generally Recognized As Safe) are prevalent, aimed at meeting regulatory standards and consumer expectations. Market players are also engaging in marketing campaigns to educate consumers about the benefits of Gymnema extract, leveraging digital platforms and health influencers. Furthermore, recent clinical trials and studies published in reputable journals are providing stronger scientific backing, which is helping to overcome skepticism and drive adoption across various regions and applications.

Report Segmentation

The Gymnema extract market report is segmented to provide a comprehensive analysis based on various parameters. Segmentation by type includes powder, liquid, and capsule forms, each catering to different application needs and consumer preferences. By application, the market is divided into dietary supplements, functional foods, beverages, and others, highlighting the diverse uses across the food and beverages industry. Concentration segmentation covers ranges such as below 25% gymnemic acids and above 25%, reflecting the potency and intended use in products. Geographically, the report segments the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, offering insights into regional trends and opportunities. Additionally, segmentation by distribution channel includes direct sales, online retail, and brick-and-mortar stores, addressing the varying purchasing behaviors. This detailed segmentation enables stakeholders to identify specific growth areas, understand consumer dynamics, and make informed decisions regarding product development, marketing strategies, and investment opportunities in the evolving market landscape.

FAQs

What are the health benefits of Gymnema extract? Gymnema extract is primarily known for its ability to reduce sugar cravings and support blood sugar management, making it beneficial for individuals seeking to manage diabetes or reduce calorie intake. It may also aid in weight management and promote overall metabolic health.

How is Gymnema extract used in food and beverages? Gymnema extract is incorporated into various products such as dietary supplements, functional foods like health bars and sugar-free confectionery, and beverages including teas and juices to provide a natural means of reducing sugar content and enhancing health benefits.

Are there any side effects of consuming Gymnema extract? When consumed in recommended doses, Gymnema extract is generally considered safe. However, excessive intake may lead to side effects such as gastrointestinal discomfort or hypoglycemia, especially in individuals on diabetes medication. Consulting a healthcare professional is advised.

Which regions are leading in the Gymnema extract market? North America and Asia-Pacific are key regions, with North America driven by health trends and Asia-Pacific by traditional use in Ayurveda. Europe is also significant due to growing demand for natural supplements.

Who are the major companies in the Gymnema extract market? Prominent companies include Sabinsa Corporation, Himalaya Herbals, Nature's Way, NutraGreen Biotechnology Co., Ltd., and Alchem International, which focus on quality, innovation, and sustainable practices.

Citius Research has developed a research report titled “Gymnema extract Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Gymnema extract Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Gymnema extract Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Gymnema extract Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Gymnema extract Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Gymnema extract Market
• Research Methodology
• Executive Summary
• Market Dynamics of Gymnema extract Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Gymnema extract Market
• Cost and Gross Margin Analysis of Gymnema extract Market
• Gymnema extract Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Gymnema extract Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Gymnema extract Market Key Stakeholders

Below are the key stakeholders for the Gymnema extract Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Gymnema extract Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Gymnema extract Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Gymnema extract Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Gymnema extract Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Gymnema extract Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Gymnema extract Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Gymnema extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Gymnema extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Gymnema extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Gymnema extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Gymnema extract Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Gymnema extract Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Gymnema extract Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Gymnema extract Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Gymnema extract Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Gymnema extract Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Gymnema extract Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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