Grain-sourced Prebiotic Ingredient Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196628
  • Format: Electronic (PDF)
  • Number of Pages: 180
  • Author(s): Joshi, Madhavi

Report Overview

The Grain-sourced Prebiotic Ingredient Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Grain-sourced Prebiotic Ingredient Market

(Market Size)
$1.2 billion
$2.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.8 billion
Key Players Cargill, ADM, Ingredion, Tate & Lyle, Roquette

Market Summary

The grain-sourced prebiotic ingredient market is a dynamic and rapidly expanding segment within the global food and beverages industry, driven by increasing consumer awareness of gut health and the functional benefits of prebiotics. These ingredients, derived primarily from grains such as wheat, corn, barley, and oats, are incorporated into a wide array of food and beverage products to enhance nutritional profiles and promote digestive wellness. The market is characterized by a strong emphasis on natural and clean-label products, aligning with the growing consumer preference for health-conscious and transparently sourced ingredients. Key players in this market are continuously engaged in research and development to improve extraction techniques and enhance the efficacy of grain-based prebiotics. The demand is further bolstered by the rising incidence of digestive disorders and the proactive adoption of preventive healthcare measures among consumers globally. This market represents a significant opportunity for stakeholders across the value chain, from raw material suppliers to finished product manufacturers, to capitalize on the trend towards functional foods and beverages.

Key Highlights

Several key highlights define the grain-sourced prebiotic ingredient market, underscoring its importance and growth trajectory. A prominent trend is the increasing utilization of these ingredients in dairy alternatives and bakery products, expanding their application beyond traditional segments. The market benefits from robust scientific validation supporting the health benefits of prebiotics, including improved gut microbiota, enhanced mineral absorption, and potential immune system support. Innovation in product formulations is a critical highlight, with companies developing soluble fibers like arabinoxylan oligosaccharides (AXOS) and fructooligosaccharides (FOS) from grain sources to meet specific functional needs. Additionally, there is a noticeable surge in strategic partnerships and collaborations among ingredient manufacturers, food processors, and research institutions to accelerate product development and market penetration. The emphasis on sustainability and non-GMO sourcing is also a significant highlight, influencing procurement strategies and brand positioning for companies operating in this space.

Drivers, Opportunities & Restraints

The growth of the grain-sourced prebiotic ingredient market is propelled by several key drivers, including the rising consumer demand for functional foods that support digestive health and overall wellness. Increased prevalence of lifestyle-related health issues such as obesity and diabetes is encouraging consumers to seek out dietary solutions, thereby driving market expansion. Significant opportunities exist in the development of innovative applications in sports nutrition, infant formula, and weight management products, which are high-growth segments within the food and beverage industry. Emerging markets in Asia-Pacific and Latin America present substantial growth opportunities due to increasing disposable incomes and growing health awareness. However, the market faces restraints such as the high cost of production and extraction technologies for certain grain-sourced prebiotics, which can limit affordability and adoption. Additionally, regulatory challenges and the need for stringent quality control to ensure product safety and efficacy pose potential hurdles for market players. Despite these restraints, the overall market outlook remains positive, fueled by continuous research and evolving consumer preferences.

Concentration Insights

The competitive landscape of the grain-sourced prebiotic ingredient market is moderately concentrated, with a mix of large multinational corporations and specialized ingredient suppliers dominating the space. Key players such as Cargill, Incorporated, Archer Daniels Midland Company, and Ingredion Incorporated hold significant market shares due to their extensive product portfolios, robust distribution networks, and strong R&D capabilities. These companies leverage their expertise in grain processing and ingredient technology to offer high-quality prebiotic solutions. The market also features several niche players and startups focusing on innovative extraction methods and organic or non-GMO product offerings, contributing to market diversity. Geographic concentration is evident, with North America and Europe being established hubs for production and consumption, although Asia-Pacific is emerging as a key region for growth and investment. Strategic activities such as mergers, acquisitions, and partnerships are common, as companies aim to expand their geographic presence and enhance their technological capabilities to maintain a competitive edge.

Type Insights

Grain-sourced prebiotic ingredients are primarily categorized based on their chemical structure and source material, with key types including inulin, fructooligosaccharides (FOS), galactooligosaccharides (GOS), and resistant starches derived from grains like wheat, corn, and barley. Inulin, often extracted from chicory but also available from grain sources, is widely used for its solubility and mild taste, making it suitable for various food applications. FOS, derived from grains such as wheat and barley, is valued for its prebiotic efficacy and low-calorie content, commonly incorporated into dairy products and beverages. Resistant starches from grains like corn and wheat are gaining traction for their ability to resist digestion and serve as a fermentable fiber for gut health. Each type offers distinct functional properties, such as improved texture, enhanced shelf-life, and compatibility with different food matrices, influencing their adoption across diverse product formulations. The choice of prebiotic type is often determined by specific application requirements, desired health benefits, and cost considerations.

Application Insights

Grain-sourced prebiotic ingredients find extensive applications across the food and beverage industry, driven by their functional benefits and versatility. A significant application area is in dairy and dairy alternative products, including yogurt, kefir, and plant-based milk, where prebiotics are added to enhance digestive health attributes. The bakery and cereals segment is another major application, with prebiotics being incorporated into bread, cookies, and breakfast cereals to increase fiber content and improve nutritional profiles. Beverages, both alcoholic and non-alcoholic, represent a growing application area, with prebiotics used in functional drinks, smoothies, and health shots to offer added wellness benefits. Additionally, these ingredients are increasingly used in dietary supplements, infant nutrition, and confectionery products to meet the demand for health-oriented offerings. The ability of grain-sourced prebiotics to act as fat replacers, texture modifiers, and sugar substitutes further expands their application potential, making them integral to product innovation in the health and wellness sector.

Regional Insights

The demand for grain-sourced prebiotic ingredients exhibits distinct regional variations influenced by dietary habits, health awareness, and economic factors. North America is a leading market, characterized by high consumer awareness of gut health, well-established functional food industries, and strong presence of key manufacturers. Europe follows closely, with stringent regulations promoting clean-label and natural ingredients, driving the adoption of grain-based prebiotics in various food applications. The Asia-Pacific region is anticipated to witness the fastest growth, fueled by rising disposable incomes, increasing health consciousness, and expanding food processing industries in countries like China, India, and Japan. Latin America and the Middle East & Africa are emerging markets, where growing urbanization and changing lifestyles are creating new opportunities for prebiotic ingredient adoption. Regional differences in grain availability and processing capabilities also influence production and supply chain dynamics, with local adaptations playing a crucial role in market development across these geographies.

Company Insights

Prominent companies operating in the grain-sourced prebiotic ingredient market include Cargill, Incorporated, Archer Daniels Midland Company, Ingredion Incorporated, Kerry Group, and Tate & Lyle PLC. These industry leaders are recognized for their comprehensive product portfolios, which encompass a variety of prebiotic fibers derived from grains such as wheat, corn, and barley. Cargill focuses on offering soluble corn fiber and other grain-based prebiotics through its extensive global network and innovation centers. Archer Daniels Midland Company leverages its expertise in agricultural processing to provide high-quality prebiotic ingredients for diverse applications. Ingredion Incorporated emphasizes non-GMO and clean-label solutions, catering to the growing demand for transparent sourcing. Kerry Group and Tate & Lyle PLC are noted for their strategic investments in research and development to enhance the functionality and application range of their prebiotic offerings. These companies employ strategies such as product launches, expansions, and collaborations to strengthen their market positions and meet evolving consumer demands.

Recent Developments

The grain-sourced prebiotic ingredient market has witnessed several significant recent developments aimed at enhancing product offerings and expanding market reach. Key industry players have launched innovative prebiotic ingredients with improved solubility and stability to cater to a broader range of applications. For instance, companies have introduced new formulations derived from non-GMO grains to align with clean-label trends and consumer preferences for natural ingredients. Strategic acquisitions and partnerships have been prominent, with major firms collaborating with research institutions to advance scientific understanding and application techniques. Investments in production capacity expansions, particularly in emerging markets, reflect the growing demand and commitment to meeting future needs. Additionally, there has been an increased focus on sustainability initiatives, such as optimizing water usage and reducing waste in the extraction processes for grain-sourced prebiotics. These developments underscore the dynamic nature of the market and the continuous efforts by companies to innovate and adapt to changing market conditions.

Report Segmentation

This market research report on the grain-sourced prebiotic ingredient market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The report is segmented by type, covering key prebiotic varieties such as inulin, fructooligosaccharides (FOS), galactooligosaccharides (GOS), and resistant starches derived from grain sources. Application segmentation includes analysis across dairy products, bakery and cereals, beverages, dietary supplements, and other food applications, highlighting the diverse usage of these ingredients. Geographic segmentation offers a regional breakdown, examining market dynamics and growth prospects in North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Additionally, the report includes segmentation by source material, focusing on different grains like wheat, corn, barley, and oats, to provide insights into raw material trends and availability. This structured approach enables a thorough understanding of market drivers, opportunities, and challenges across different segments, aiding stakeholders in making informed strategic decisions.

FAQs

What are the health benefits of grain-sourced prebiotics? Grain-sourced prebiotics offer numerous health benefits, primarily by promoting the growth of beneficial gut bacteria, which supports digestive health, enhances nutrient absorption, and may boost immune function. They also contribute to better metabolic health and can aid in weight management.

Which grains are commonly used for prebiotic extraction? Common grains used for prebiotic extraction include wheat, corn, barley, and oats. These grains are rich in fibers such as inulin, fructooligosaccharides, and resistant starches, which are processed to obtain prebiotic ingredients.

How are grain-sourced prebiotics incorporated into food products? Grain-sourced prebiotics are incorporated into food products as functional ingredients to enhance fiber content and health benefits. They are used in dairy items, baked goods, beverages, and dietary supplements due to their solubility, mild taste, and compatibility with various formulations.

What is the difference between prebiotics and probiotics? Prebiotics are non-digestible fibers that stimulate the growth of beneficial bacteria in the gut, while probiotics are live microorganisms that provide health benefits when consumed. Prebiotics serve as food for probiotics, enhancing their effectiveness.

Are there any side effects of consuming grain-sourced prebiotics? Consuming grain-sourced prebiotics is generally safe for most people, but excessive intake may cause digestive discomfort such as bloating or gas. It is advisable to incorporate them gradually into the diet to allow the gut microbiota to adjust.

Citius Research has developed a research report titled “Grain-sourced Prebiotic Ingredient Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Grain-sourced Prebiotic Ingredient Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Grain-sourced Prebiotic Ingredient Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Grain-sourced Prebiotic Ingredient Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Grain-sourced Prebiotic Ingredient Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Grain-sourced Prebiotic Ingredient Market
• Research Methodology
• Executive Summary
• Market Dynamics of Grain-sourced Prebiotic Ingredient Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Grain-sourced Prebiotic Ingredient Market
• Cost and Gross Margin Analysis of Grain-sourced Prebiotic Ingredient Market
• Grain-sourced Prebiotic Ingredient Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Grain-sourced Prebiotic Ingredient Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Grain-sourced Prebiotic Ingredient Market Key Stakeholders

Below are the key stakeholders for the Grain-sourced Prebiotic Ingredient Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Grain-sourced Prebiotic Ingredient Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Grain-sourced Prebiotic Ingredient Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Grain-sourced Prebiotic Ingredient Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Grain-sourced Prebiotic Ingredient Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Grain-sourced Prebiotic Ingredient Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Grain-sourced Prebiotic Ingredient Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Grain-sourced Prebiotic Ingredient Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Grain-sourced Prebiotic Ingredient Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Grain-sourced Prebiotic Ingredient Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Grain-sourced Prebiotic Ingredient Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Grain-sourced Prebiotic Ingredient Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Grain-sourced Prebiotic Ingredient Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Grain-sourced Prebiotic Ingredient Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Grain-sourced Prebiotic Ingredient Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Grain-sourced Prebiotic Ingredient Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Grain-sourced Prebiotic Ingredient Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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