Grain Mill Products Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196627
  • Format: Electronic (PDF)
  • Number of Pages: 206
  • Author(s): Joshi, Madhavi

Report Overview

The Grain Mill Products Market size was estimated at USD 250 billion in 2023 and is projected to reach USD 340 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.50% during the forecast period (2024-2030).

Grain Mill Products Market

(Market Size)
$250 billion
$340 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 4.50%
2023 Market Size USD 250 billion
2030 Market Size USD 340 billion
Key Players Archer Daniels Midland, Cargill, General Mills, Conagra Brands, Ardent Mills

Market Summary

The grain mill products market is a foundational segment within the global food and beverages industry, encompassing the processing of raw grains such as wheat, corn, rice, oats, and barley into various finished or intermediate products. These products include flour, meal, malt, and other starch-based ingredients that serve as critical inputs for a vast array of downstream applications, from bakery items and pasta to animal feed and brewing. The market is characterized by a complex value chain that connects agricultural producers with food manufacturers, retailers, and ultimately, consumers worldwide. Operational dynamics are heavily influenced by agricultural output, commodity price fluctuations, and evolving dietary trends. The industry has seen a consistent demand driven by population growth and the essential nature of its output, though it is also subject to the volatilities inherent in agricultural sourcing. Modernization of milling technologies and a focus on efficiency and product quality are central themes for market participants striving to maintain competitiveness.

Key Highlights

The grain mill products market is distinguished by several pivotal factors that underscore its operational and strategic landscape. A significant highlight is the increasing integration of advanced technologies, including automation and IoT sensors, in milling operations to enhance precision, reduce waste, and improve overall yield quality. There is a pronounced trend toward product diversification, with manufacturers expanding offerings to include gluten-free, organic, and whole-grain variants to cater to health-conscious consumers. Sustainability has emerged as a critical focus area, with leading players investing in energy-efficient processes and sustainable sourcing practices to minimize environmental impact. The market is also witnessing consolidation activities, as major corporations engage in mergers and acquisitions to expand their geographic footprint and product portfolios. Furthermore, the robustness of the supply chain and logistical networks remains a key differentiator for companies aiming to ensure consistent product availability and meet the demands of a global clientele.

Drivers, Opportunities & Restraints

Market growth is propelled by several core drivers, primarily the rising global population and subsequent increase in food consumption, which sustains baseline demand for staple grain-based products. Changing consumer preferences toward healthier and more nutritious food options are pushing manufacturers to innovate with fortified and specialty flours, creating new revenue streams. The expansion of the animal feed industry, which utilizes significant volumes of grain mill by-products, further bolsters market dynamics. Key opportunities lie in the untapped potential of emerging economies, where rising disposable incomes and urbanization are driving demand for processed and packaged foods. The development of novel applications in non-food sectors, such as biofuels and bioplastics, also presents a promising frontier for market expansion. However, the market faces considerable restraints, including high vulnerability to climatic conditions and agricultural diseases that can disrupt raw material supply and cause price volatility. Stringent government regulations pertaining to food safety, quality standards, and labeling requirements add complexity and cost to operations. Additionally, the capital-intensive nature of the industry and the need for continuous technological upgrades act as barriers to entry for smaller players.

Concentration Insights

The global grain mill products market exhibits a mixed structure of concentration, featuring a landscape with a handful of multinational giants alongside a vast number of regional and local operators. In developed regions such as North America and Europe, the market is relatively consolidated, with dominant players like Archer-Daniels-Midland Company, Cargill, and General Mills holding significant market shares through extensive distribution networks and diverse product portfolios. These companies benefit from economies of scale, strong brand recognition, and vertical integration strategies that control everything from sourcing to processing. Conversely, in many developing regions across Asia-Pacific and Africa, the market remains highly fragmented, characterized by numerous small-scale and local mills that cater to immediate community needs. This fragmentation is often due to logistical challenges, traditional consumption patterns, and lower barriers to entry. The competitive intensity is high, with companies competing on factors such as price, product quality, and supply chain reliability. Strategic partnerships and acquisitions are common tactics employed by large corporations to penetrate fragmented markets and consolidate their positions.

Type Insights

The grain mill products market is segmented by type based on the primary raw material processed, with wheat, corn, rice, and others like oats and barley being the major categories. Wheat-derived products, particularly flour, represent the largest and most dominant segment globally, essential for a multitude of bakery and pasta products. The processing of wheat flour is further diversified into subtypes such as all-purpose, bread, and specialty flours like semolina and durum, each catering to specific culinary applications. Corn milling products, including cornmeal, grits, and starches, hold substantial market share, driven by demand for snack foods, breakfast cereals, and as a key ingredient in various cuisines worldwide. Rice flour and related products are gaining traction due to the growing popularity of gluten-free diets and Asian culinary influences. The "others" segment, encompassing oats, barley, rye, and sorghum, is experiencing growth aligned with the health and wellness trend, as these grains are valued for their nutritional benefits. Each grain type requires distinct milling technologies and processes, influencing production strategies and end-market applications.

Application Insights

Grain mill products find extensive applications across several key industries, primarily segmented into food, feed, and industrial uses. The food application segment is the largest consumer, utilizing products like flour and meal in the manufacturing of bread, biscuits, pastries, pasta, noodles, and breakfast cereals. Within this segment, there is a noticeable shift toward whole-grain and organic products driven by consumer health awareness. The animal feed application represents another significant outlet, where mill by-products and specifically processed grains are used as nutritious components in feed for livestock, poultry, and aquaculture. This segment's demand is closely tied to the dynamics of the meat and dairy industries. Industrial applications, though smaller in volume, are diverse and growing; they include the use of grain starches in biofuels production, as binding agents in pharmaceuticals, and in the manufacturing of adhesives and textiles. The versatility of grain mill products ensures a consistent and broad-based demand across these multifaceted application sectors.

Regional Insights

The demand and production patterns for grain mill products vary significantly across different geographic regions, influenced by dietary habits, agricultural production, and economic development. The Asia-Pacific region stands as the largest and fastest-growing market, fueled by its massive population, rising incomes, and staple diets heavily reliant on rice and wheat in countries like China and India. North America and Europe are mature markets characterized by high per capita consumption of baked goods and processed foods, with a strong emphasis on product innovation, quality, and sustainability. These regions are also leading exporters of certain grain products. South America shows steady growth, with a strong agricultural base particularly for corn, and increasing domestic processing capabilities. The Middle East and Africa region presents emerging opportunities, driven by population growth and urbanization, though it often relies on imports to meet domestic demand due to climatic constraints on agriculture. Each region presents a unique set of opportunities and challenges shaped by local factors.

Company Insights

The competitive landscape of the grain mill products market is populated by a mix of global agribusiness giants and specialized regional players. Leading companies such as Archer-Daniels-Midland Company, Cargill, and Bunge Limited operate on a global scale, leveraging their extensive grain sourcing, logistics, and processing capabilities to serve a diverse international clientele. These corporations often have vertically integrated operations, controlling aspects from origination to final product delivery. Other significant players include Conagra Brands, General Mills, and Associated British Foods plc (through its Allied Mills division), which have strong brand portfolios in consumer-facing products like flour and baking mixes. In addition to these majors, numerous regional companies, such as Ardent Mills in North America or GoodMills Group in Europe, hold strong positions in their respective markets by focusing on quality, customer service, and niche products. The strategic focus for these entities commonly includes capacity expansion, product portfolio diversification, and sustainability initiatives to strengthen their market standing.

Recent Developments

The grain mill products market has been active with strategic movements aimed at growth and adaptation. A prominent trend has been the wave of capacity expansions and facility modernizations undertaken by key players to enhance efficiency and meet rising demand. For instance, several leading companies have announced investments in new milling plants or the technological upgrade of existing ones to incorporate automation and data analytics. Sustainability commitments have been at the forefront, with corporations announcing ambitious goals to reduce water usage, energy consumption, and greenhouse gas emissions across their value chains. There has also been a noticeable increase in merger and acquisition activity, as companies seek to acquire specialized firms with expertise in organic or gluten-free products to broaden their market appeal. Furthermore, product innovation continues unabated, with launches of new flour blends fortified with proteins, fibers, and vitamins to align with contemporary nutritional trends. These developments reflect an industry in transformation, responding to evolving consumer demands and operational challenges.

Report Segmentation

This comprehensive market research report on the grain mill products industry provides a detailed analysis structured through a methodical segmentation approach. The report is segmented firstly by type, delving into the distinct dynamics of wheat, corn, rice, and other grain milling sectors, analyzing production, consumption, and trends specific to each category. Secondly, the report is segmented by application, providing deep insights into the demand drivers within food manufacturing, animal feed production, and industrial uses, highlighting growth areas and challenges in each vertical. A crucial third segmentation is by region, offering a granular analysis of the market across North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. This geographical breakdown examines regional production capacities, consumption patterns, trade flows, and competitive landscapes. This multi-dimensional segmentation allows for a holistic understanding of the market, enabling stakeholders to identify specific opportunities, assess competitive risks, and make informed strategic decisions based on precise, categorized market intelligence.

FAQs

What are grain mill products? Grain mill products are items produced by processing raw cereals like wheat, corn, and rice through methods including grinding, crushing, or milling. These products range from basic flours and meals to more specialized starches and malt, serving as essential ingredients for food, feed, and industrial applications.

What is the future of the flour milling industry? The future of the flour milling industry is oriented toward technological adoption for efficiency, strong growth in demand for healthy and specialty products like organic and gluten-free flours, and an increased focus on sustainable and traceable supply chains to meet evolving consumer and regulatory expectations.

What is the market for wheat milling? The market for wheat milling is the largest segment within the grain mill products industry, centered on the processing of wheat into flour and related products. It is a stable market driven by global demand for bread, pastries, and other baked goods, with ongoing innovation in whole grain and fortified wheat products.

Who are the key players in the grain mill products market? The key players in the global grain mill products market include large multinational corporations such as Archer-Daniels-Midland Company, Cargill, Bunge Limited, Conagra Brands, General Mills, and Associated British Foods plc. These companies compete with numerous strong regional operators across different parts of the world.

What are the latest trends in the flour industry? The latest trends in the flour industry encompass the rising popularity of ancient grain and alternative flours, increased investment in clean-label and organic product lines, the integration of digital technology for supply chain transparency, and a growing emphasis on sustainable milling practices to reduce environmental impact.

Citius Research has developed a research report titled “Grain Mill Products Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Grain Mill Products Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Grain Mill Products Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Grain Mill Products Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Grain Mill Products Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Grain Mill Products Market
• Research Methodology
• Executive Summary
• Market Dynamics of Grain Mill Products Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Grain Mill Products Market
• Cost and Gross Margin Analysis of Grain Mill Products Market
• Grain Mill Products Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Grain Mill Products Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Grain Mill Products Market Key Stakeholders

Below are the key stakeholders for the Grain Mill Products Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Grain Mill Products Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Grain Mill Products Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Grain Mill Products Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Grain Mill Products Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Grain Mill Products Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Grain Mill Products Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Grain Mill Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Grain Mill Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Grain Mill Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Grain Mill Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Grain Mill Products Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Grain Mill Products Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Grain Mill Products Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Grain Mill Products Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Grain Mill Products Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Grain Mill Products Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Grain Mill Products Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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