Gourmet Street Food Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196626
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Gourmet Street Food Market size was estimated at USD 85 billion in 2023 and is projected to reach USD 115 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.50% during the forecast period (2024-2030).

Gourmet Street Food Market

(Market Size)
$85 billion
$115 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 4.50%
2023 Market Size USD 85 billion
2030 Market Size USD 115 billion
Key Players Yum! Brands, McDonald's, Restaurant Brands International, Domino's, Subway

Market Summary

The gourmet street food market represents a dynamic and rapidly evolving segment within the global food and beverage industry. This market transcends traditional street food by emphasizing high-quality ingredients, innovative culinary techniques, and diverse international flavors, all served from portable stalls, food trucks, or small kiosks. It caters to a modern consumer base that seeks authentic, convenient, and experiential dining options without compromising on quality or taste. The convergence of foodie culture, social media influence, and a growing appetite for culinary exploration has propelled this niche into a significant economic force. Entrepreneurs and established food service companies are increasingly investing in this space, recognizing its potential for high footfall and strong profit margins in urban and high-traffic locations. The market is characterized by intense competition and a constant need for innovation in menus and business models to capture consumer interest and sustain growth in a crowded marketplace.

Key Highlights

The gourmet street food market is distinguished by several key factors that underscore its commercial viability and cultural impact. A primary highlight is its remarkable adaptability and low barrier to entry compared to traditional brick-and-mortar restaurants, allowing for greater experimentation with concepts and quicker response to trending flavors. The sector is a hotbed for culinary innovation, often acting as a launchpad for new food trends that eventually influence mainstream menus. The direct engagement with customers through social media platforms is another critical element, enabling vendors to build a loyal community, market new offerings instantly, and generate invaluable word-of-mouth promotion. Furthermore, the model demonstrates significant resilience, capable of operating at various scales from solo entrepreneurs to large franchises, and can quickly pivot locations to maximize revenue at events, business districts, or nightlife hubs. This agility is a fundamental strength in the contemporary food service landscape.

Drivers, Opportunities & Restraints

The growth of the gourmet street food market is propelled by several powerful drivers. A major driver is the shifting consumer preference, especially among millennials and Gen Z, for authentic, ethnic, and Instagram-worthy food experiences that offer both convenience and a story. The rising cost of dining at full-service restaurants further makes gourmet street food an attractive, high-value alternative. Significant opportunities exist in the expansion into underpenetrated markets, the development of gourmet food halls that aggregate multiple vendors, and the incorporation of technology for streamlined ordering and delivery services. However, the market faces considerable restraints. These include stringent and often inconsistent health regulations and licensing requirements across different municipalities, which can hinder operations. Other challenges comprise high competition leading to market saturation in popular urban centers, vulnerability to economic downturns affecting discretionary spending, and operational difficulties like securing reliable locations and managing supply chain logistics for quality ingredients.

Concentration Insights

The gourmet street food market exhibits a high concentration in urban and metropolitan areas worldwide, with notable hotspots including cities like London, New York, Bangkok, Melbourne, and Tokyo. These cities provide the ideal ecosystem of high population density, tourist traffic, and a culture that embraces diverse culinary experiences. The market's concentration is not merely geographical but also conceptual, with certain cuisines like Mexican tacos, Asian fusion bowls, artisanal burgers, and vegan offerings being particularly prevalent. This concentration creates vibrant but highly competitive environments where differentiation through unique recipes, branding, and customer experience is paramount for success. While major cities remain the core, a clear trend of diffusion into suburban areas and smaller towns is emerging as the concept gains mainstream acceptance, presenting new avenues for growth outside traditional hubs.

Type Insights

The gourmet street food market is segmented by type, primarily based on cuisine and preparation style. Popular categories include international cuisines such as Mexican (e.g., gourmet tacos, elotes), Asian (e.g., ramen, bao buns, satay), Middle Eastern (e.g., falafel, shawarma), and American classics like premium hot dogs and sliders. A significant and growing segment is dedicated to health-conscious and dietary-specific options, including vegan, vegetarian, gluten-free, and organic offerings. Dessert-focused stalls featuring items like artisanal doughnuts, rolled ice cream, or churros also represent a substantial market type. The evolution within types is constant, with vendors frequently blending elements from different cuisines to create fusion dishes that capture consumer curiosity and cater to the desire for novel taste experiences, making menu innovation a continuous process.

Application Insights

The application of gourmet street food extends beyond a simple transaction; it is integrated into various commercial and social frameworks. Its primary application is as a standalone retail business operating from a fixed location, food truck, or at rotating spots through markets and festivals. A major application is its role in catering for private events, corporate functions, and weddings, offering a trendy and interactive dining option. Furthermore, gourmet street food concepts are increasingly being adopted by established restaurants as a way to test new menu items or reach a different demographic with a pop-up stall. The model is also applied within larger entertainment venues like stadiums and concert halls, upgrading the traditional concession stand with higher-quality, chef-driven options to enhance the overall visitor experience.

Regional Insights

The gourmet street food market demonstrates distinct regional characteristics shaped by local culture, palate, and economic conditions. The Asia-Pacific region is often considered the historical heartland of street food, with countries like Thailand, Vietnam, and India having deeply ingrained street food cultures that are now being elevated with gourmet touches. North America and Europe have seen an explosive growth in food truck revolutions and upscale market halls, with a strong focus on fusion cuisines, sustainability, and premium ingredients. Latin America showcases its rich culinary heritage through gourmet interpretations of traditional dishes like arepas and ceviche. The Middle East is also a significant market, where street food is a way of life, now evolving with modern twists on classics like shawarma and kunafa. Each region offers a unique landscape of opportunities and consumer expectations.

Company Insights

The competitive landscape of the gourmet street food market is a mix of individual entrepreneurs, small local chains, and increasingly, larger food service corporations investing in or acquiring successful concepts. The market is highly fragmented with numerous small players, but several prominent names have achieved recognition and expansion. Companies like Kogi BBQ in Los Angeles are credited with pioneering the modern gourmet food truck movement with their Korean-Mexican fusion tacos. The Halal Guys successfully transitioned from a New York City street cart to a global franchise. Other notable players include concepts like Dominique Ansel Bakery, known for innovating the Cronut, and chains like Uncle Gussy's and Wafels & Dinges. Success hinges on a strong brand identity, a loyal customer base, and a scalable operational model, whether through franchising, multiple trucks, or brick-and-mortar spin-offs.

Recent Developments

The gourmet street food market is continuously shaped by recent developments that respond to consumer demands and operational challenges. A significant trend is the rapid integration of technology, with many vendors adopting mobile ordering apps, digital payment systems, and sophisticated social media marketing strategies to engage customers and streamline sales. The aftermath of the global health crisis has accelerated the emphasis on hygiene and transparent food preparation processes, with many operators installing protective screens and publicizing their safety standards. There is a growing movement towards sustainability, with vendors sourcing locally produced ingredients, using compostable packaging, and implementing waste reduction programs. Furthermore, the concept of ghost kitchens or dark kitchens is being utilized by some gourmet street food brands to fulfill delivery orders without the overhead of a physical customer-facing stall, representing a new operational model for growth.

Report Segmentation

This comprehensive market research report on the gourmet street food industry provides a detailed segmentation analysis to offer actionable intelligence for stakeholders. The report is meticulously segmented by type, categorizing the market into distinct culinary segments such as international cuisines, fusion foods, vegan and health-conscious options, and dessert items. It is further segmented by application, analyzing the various commercial channels including fixed location stalls, mobile food trucks, event-based catering, and incorporation within larger hospitality venues. A crucial segmentation by region provides a granular analysis of market dynamics, growth patterns, and consumer preferences across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows businesses to identify niche opportunities, understand competitive landscapes in specific segments, and formulate targeted strategies for market entry or expansion.

FAQs

What are the most popular gourmet street food items? Popular items are constantly evolving but consistently include gourmet variations of tacos, especially with Korean or fusion fillings, artisanal burgers, loaded fries, Asian staples like ramen and bao buns, and Middle Eastern dishes such as falafel and shawarma. Dessert items like elaborate milkshakes, churros, and rolled ice cream also have significant popularity.

How much does it cost to start a gourmet street food business? Startup costs can vary widely based on location, concept, and equipment. A basic food truck operation can require a substantial investment covering the vehicle purchase or lease, kitchen outfitting, licensing, permits, insurance, and initial inventory. Costs are generally lower than opening a traditional restaurant but still represent a significant financial commitment that requires careful planning.

What are the key trends in gourmet street food? Key trends include a strong focus on global and fusion flavors, plant-based and vegan offerings, hyper-local sourcing of ingredients, transparency in food preparation, eco-friendly and sustainable packaging solutions, and the seamless integration of technology for ordering, payments, and customer loyalty programs.

Which cuisines dominate the gourmet street food scene? While diversity is a hallmark, Mexican, various Asian (particularly Korean, Japanese, and Thai), and Middle Eastern cuisines are highly dominant and influential. These cuisines provide a strong foundation of flavors that are easily adaptable to gourmet interpretations and have widespread consumer appeal.

How do gourmet street food vendors find success? Success is typically driven by a combination of a unique and high-quality product, a strong and authentic brand story, strategic location selection, active and engaging social media presence, and exceptional customer service. The ability to consistently deliver a memorable experience that encourages repeat business and word-of-mouth referrals is fundamental.

Citius Research has developed a research report titled “Gourmet Street Food Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Gourmet Street Food Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Gourmet Street Food Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Gourmet Street Food Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Gourmet Street Food Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Gourmet Street Food Market
• Research Methodology
• Executive Summary
• Market Dynamics of Gourmet Street Food Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Gourmet Street Food Market
• Cost and Gross Margin Analysis of Gourmet Street Food Market
• Gourmet Street Food Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Gourmet Street Food Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Gourmet Street Food Market Key Stakeholders

Below are the key stakeholders for the Gourmet Street Food Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Gourmet Street Food Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Gourmet Street Food Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Gourmet Street Food Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Gourmet Street Food Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Gourmet Street Food Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Gourmet Street Food Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Gourmet Street Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Gourmet Street Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Gourmet Street Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Gourmet Street Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Gourmet Street Food Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Gourmet Street Food Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Gourmet Street Food Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Gourmet Street Food Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Gourmet Street Food Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Gourmet Street Food Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Gourmet Street Food Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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