Glazing Gel Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196618
  • Format: Electronic (PDF)
  • Number of Pages: 176
  • Author(s): Joshi, Madhavi

Report Overview

The Glazing Gel Market size was estimated at USD 380 million in 2023 and is projected to reach USD 780 million by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Glazing Gel Market

(Market Size)
$380 million
$780 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 380 million
2030 Market Size USD 780 million
Key Players Kerry, Ingredion, Tate & Lyle, Cargill, Archer Daniels Midland

Market Summary

The glazing gel market is a specialized segment within the global food ingredients industry, primarily serving the bakery, confectionery, and processed food sectors. Glazing gels are semi-solid preparations applied to food products to enhance visual appeal, provide a glossy finish, improve moisture retention, and extend shelf life. These products are formulated using ingredients like gums, gelatin, starches, and sweeteners to achieve the desired viscosity and shine. The market is driven by increasing consumer demand for aesthetically pleasing and longer-lasting food products, alongside the growth of convenience and packaged foods. Manufacturers are continuously innovating to develop clean-label and natural alternatives to synthetic glazing agents, responding to the rising health consciousness among consumers. The market is characterized by the presence of both global ingredient giants and specialized regional players, all competing on product quality, innovation, and application expertise.

Key Highlights

The glazing gel market is defined by several critical factors that underscore its development and strategic importance. A primary highlight is the product's indispensable role in enhancing the sensory attributes of food, directly influencing consumer purchasing decisions at the point of sale. The versatility of glazing gels allows for application across a diverse range of food items, from donuts and fruit tarts to meat products and savory pastries, demonstrating wide-ranging utility. Technological advancements in food processing have enabled the creation of more stable and effective formulations that perform consistently under various storage conditions. The market is also witnessing a significant shift towards plant-based and allergen-free solutions, catering to evolving dietary preferences and restrictions. Furthermore, stringent global food safety regulations are pushing manufacturers to adopt higher quality standards and transparent labeling practices, which is becoming a key differentiator in the competitive landscape.

Drivers, Opportunities & Restraints

The expansion of the glazing gel market is propelled by several powerful drivers. The relentless growth of the bakery and confectionery industry worldwide creates a sustained demand for quality finishing agents. Rising disposable incomes, particularly in emerging economies, are leading to higher consumption of premium and packaged foods that often utilize glazing gels. The increasing focus on food presentation, fueled by social media and culinary shows, further accelerates adoption. Significant opportunities lie in the development of organic, non-GMO, and clean-label glazing gels to meet the demands of health-aware consumers. Expansion into untapped geographical markets and application in novel food categories present additional avenues for growth. However, the market faces restraints such as the volatility in raw material prices, which can impact production costs and profit margins. Stringent and sometimes complex food additive regulations across different countries can also hinder market entry and product innovation, posing a challenge for manufacturers operating on a global scale.

Concentration Insights

The global glazing gel market exhibits a varied concentration landscape, featuring a mix of large multinational corporations and smaller niche players. Leading companies such as Ingredion Incorporated, Archer Daniels Midland Company, and Kerry Group plc hold significant market shares due to their extensive product portfolios, robust research and development capabilities, and established global distribution networks. These industry titans compete on the basis of brand reputation, technological innovation, and strategic acquisitions to strengthen their market position. Concurrently, there is a substantial presence of specialized manufacturers that focus on specific regions or unique product formulations, such as halal, kosher, or allergen-free gels, carving out profitable niches. The market concentration is relatively higher in developed regions like North America and Europe, where major players are headquartered, while the Asia-Pacific region shows a more fragmented structure with numerous local producers catering to domestic demand.

Type Insights

Glazing gels are categorized based on their formulation and base ingredients, which dictate their functional properties and applications. A primary segmentation is between gelatin-based and gelatin-free gels. Gelatin-based glazing gels, traditionally derived from animal sources, are renowned for providing a superior, high-gloss finish and excellent stability. However, the growing demand for vegetarian, vegan, and halal/kosher products has spurred the development and adoption of plant-based alternatives. These include gels formulated with pectin, agar-agar, carrageenan, modified starches, and gums like xanthan or guar. Another key distinction is between neutral and colored glazing gels, with the latter containing food-grade colorants to add visual vibrancy to the finished product. Furthermore, there is a growing segment of fruit-based glazing gels that impart both shine and a subtle flavor, commonly used on fruit tarts and desserts. The choice of type is heavily influenced by the target application, desired shelf life, cost considerations, and consumer label preferences.

Application Insights

The application of glazing gels spans a wide spectrum within the food and beverage industry, with the bakery and confectionery sectors being the dominant end-users. In bakeries, these gels are extensively used on products like danishes, pastries, eclairs, and fruit pies to create an attractive, glossy sheen that enhances freshness and appeal. The confectionery industry utilizes them for coating candies, chocolates, and gum products to prevent sticking and improve appearance. Beyond these traditional uses, glazing gels are increasingly applied in the processed fruits sector to coat canned and fresh-cut fruits, helping to maintain texture, color, and moisture. They are also found in certain meat and savory food products to give a glazed finish. The versatility of modern formulations allows for use in refrigerated, frozen, and shelf-stable products, making them a crucial ingredient for food manufacturers aiming to improve product quality and consumer acceptability across various categories.

Regional Insights

The demand and production of glazing gels demonstrate distinct regional patterns influenced by dietary habits, industrial development, and economic factors. Europe and North America represent mature markets characterized by high consumption of baked goods and confectionery, stringent food regulations, and a strong presence of major manufacturing companies. These regions are also at the forefront of innovation, particularly in developing natural and clean-label solutions. The Asia-Pacific region is identified as the fastest-growing market, driven by rapid urbanization, expanding middle-class population, and the westernization of diets in countries like China, India, and Japan. The Latin American and Middle Eastern & African markets are emerging, with growth fueled by increasing investment in food processing infrastructure and rising consumer spending on packaged and premium food products. Each region presents a unique set of opportunities and challenges, requiring tailored strategies from market participants.

Company Insights

The competitive environment of the glazing gel market is shaped by the strategies of key players who focus on innovation, expansion, and sustainability. Prominent companies such as CP Kelco, DuPont de Nemours, Inc., and Tate & Lyle PLC are recognized for their extensive research into hydrocolloids and texturizing solutions, which form the basis of advanced glazing gel products. These firms compete by offering customized solutions to large food manufacturers and by ensuring global supply chain reliability. Other significant players include Ashland Global Holdings Inc. and Koninklijke DSM N.V., which leverage their expertise in specialty ingredients. Many companies are actively engaged in mergers, acquisitions, and partnerships to broaden their technological capabilities and geographic reach. A critical focus across the board is investing in sustainable sourcing practices and developing environmentally friendly production processes to align with corporate social responsibility goals and meet the expectations of conscious consumers and business clients.

Recent Developments

The glazing gel market has been dynamic, with several recent developments shaping its trajectory. A prominent trend is the accelerated launch of clean-label and organic-certified glazing gel products by leading manufacturers, directly addressing the consumer shift towards natural ingredients. There has been significant investment in research and development to create plant-based formulations that match the performance of traditional gelatin-based gels, a key innovation area. Strategic acquisitions have also been observed, as larger ingredient conglomerates acquire smaller firms with specialized technology or market access to consolidate their position. Furthermore, companies are increasingly adopting advanced, sustainable manufacturing technologies to reduce their environmental footprint, a factor that is becoming a critical differentiator in B2B relationships. The market has also seen collaborations between ingredient suppliers and food manufacturers to co-develop application-specific solutions for novel food products, highlighting a move towards more integrated and customer-centric innovation.

Report Segmentation

This comprehensive market research report on the glazing gel market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation is primarily based on type, categorizing the market into gelatin-based and gelatin-free variants, which include plant-derived alternatives like pectin, agar, and starch-based gels. The report further segments the market by application, detailing usage across key sectors such as bakery products, confectionery items, processed fruits, and others including meat and savory applications. A crucial geographical segmentation breaks down the market into key regions: North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, with further analysis of major countries within each region. This multi-faceted segmentation allows for a thorough understanding of market dynamics, identifying growth pockets, application trends, and regional preferences, thereby equipping stakeholders with actionable intelligence for strategic decision-making.

FAQs

What is glazing gel made of? Glazing gel is typically formulated from a combination of ingredients such as water, gums (e.g., xanthan gum), gelatin or its plant-based alternatives like pectin or agar, sweeteners (e.g., sugar or corn syrup), and sometimes preservatives and food-grade colorants. The specific formulation varies based on the desired application and whether it is designed to be neutral or colored.

How do you use glazing gel? Glazing gel is generally applied to food products after they are baked or cooked. It can be brushed on lightly with a pastry brush for a thin, even coat, or it can be spread with a spatula. Some gels are ready-to-use, while others may require slight warming to achieve a spreadable consistency. It sets as it cools, forming a glossy, protective layer.

What is the purpose of a glaze? The primary purpose of a food glaze is to enhance the visual appeal of a product by providing an attractive, glossy shine. Beyond aesthetics, it serves functional purposes such as sealing in moisture to extend shelf life, preventing drying out, improving the product's hand-feel, and in some cases, adding a subtle flavor or sweetness.

What can I use instead of glazing gel? Common alternatives to commercial glazing gel include homemade syrups made from apricot jam or strained fruit preserves thinned with water. A simple syrup made from sugar and water can also provide shine, though it may lack the stabilizing properties of a commercial gel. For a vegan option, agar-agar dissolved in water and lightly sweetened can be used.

Does glazing gel need to be refrigerated? Storage requirements depend on the specific product formulation. Unopened, commercial glazing gels are often shelf-stable. Once opened, many manufacturers recommend refrigeration to maintain optimal quality and prevent spoilage, especially for formulations with high water activity and no preservatives. It is always best to consult the storage instructions on the product's packaging.

Citius Research has developed a research report titled “Glazing Gel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Glazing Gel Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Glazing Gel Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Glazing Gel Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Glazing Gel Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Glazing Gel Market
• Research Methodology
• Executive Summary
• Market Dynamics of Glazing Gel Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Glazing Gel Market
• Cost and Gross Margin Analysis of Glazing Gel Market
• Glazing Gel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Glazing Gel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Glazing Gel Market Key Stakeholders

Below are the key stakeholders for the Glazing Gel Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Glazing Gel Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Glazing Gel Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Glazing Gel Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Glazing Gel Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Glazing Gel Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Glazing Gel Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Glazing Gel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Glazing Gel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Glazing Gel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Glazing Gel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Glazing Gel Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Glazing Gel Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Glazing Gel Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Glazing Gel Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Glazing Gel Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Glazing Gel Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Glazing Gel Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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