Ginseng Extracts Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197097
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Ginseng Extracts Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Ginseng Extracts Market

(Market Size)
$1.2 billion
$2.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.8 billion
Key Players Korea Ginseng Corp, Ningbo Gianon Biotech, Ambe Phytoextracts

Market Summary

The ginseng extracts market is a significant segment within the global food and beverages industry, characterized by growing consumer demand for natural and functional ingredients. Ginseng, a perennial plant root, is highly valued for its adaptogenic properties and is traditionally used in various medicinal and health applications. In recent years, its incorporation into food and beverage products has expanded substantially, driven by increasing health consciousness and a shift towards preventive healthcare. The market encompasses a wide range of product forms, including powders, liquids, and capsules, which are utilized across diverse applications such as dietary supplements, functional foods, and beverages. Key market players are continuously engaged in research and development to enhance extraction techniques and improve the efficacy of ginseng-based products. The Asia-Pacific region remains a dominant force in both production and consumption, owing to deep-rooted cultural acceptance and traditional use. However, North America and Europe are emerging as lucrative markets, fueled by rising awareness of ginseng's health benefits and its integration into modern wellness trends. The market is also influenced by factors such as sustainable sourcing practices, quality standardization, and regulatory frameworks governing herbal supplements and food additives.

Key Highlights

The ginseng extracts market is distinguished by several key highlights that underscore its dynamic nature and growth potential. One prominent aspect is the increasing consumer preference for natural and organic ingredients, which has propelled the adoption of ginseng extracts in various food and beverage formulations. The market benefits from extensive scientific research validating the health benefits of ginseng, including its role in boosting immunity, reducing fatigue, and enhancing cognitive function. Another significant highlight is the innovation in product development, with companies introducing novel applications such as ginseng-infused energy drinks, snacks, and confectionery items to cater to evolving consumer tastes. The market is also characterized by strategic collaborations and partnerships among key players to expand their product portfolios and geographic reach. Additionally, there is a growing emphasis on obtaining certifications such as organic and non-GMO to meet the demands of health-conscious consumers. The rise of e-commerce platforms has further facilitated market growth by providing easy access to a wide range of ginseng-based products. These factors collectively contribute to the market's robust expansion and its positioning as a vital component of the functional food and beverage industry.

Drivers, Opportunities & Restraints

The ginseng extracts market is driven by several factors, including the escalating consumer awareness regarding health and wellness, which fuels demand for natural and functional ingredients in food and beverages. The growing prevalence of lifestyle-related diseases has prompted individuals to seek preventive healthcare solutions, thereby boosting the incorporation of ginseng extracts into daily diets. Additionally, the expanding geriatric population, particularly in developed regions, contributes to market growth due to the heightened focus on maintaining vitality and cognitive health. Opportunities in the market abound, particularly in the development of innovative product formulations that combine ginseng with other superfoods and botanicals to enhance efficacy and appeal. The rising trend of clean label and transparent sourcing presents avenues for companies to differentiate their offerings and gain consumer trust. Furthermore, untapped potential in emerging economies offers significant growth prospects, driven by increasing disposable incomes and shifting dietary patterns. However, the market faces restraints such as the high cost of high-quality ginseng extracts, which can limit affordability and adoption among certain consumer segments. Supply chain challenges, including the limited availability of wild ginseng and issues related to adulteration, also pose hurdles. Regulatory complexities and varying standards across different regions can further impede market expansion, necessitating compliance with diverse legal frameworks.

Concentration Insights

The ginseng extracts market exhibits a concentrated landscape with a mix of established players and emerging participants striving to strengthen their market positions. Key companies such as Naturex, Euromed SA, and Bio-Botanica Inc. dominate the market through their extensive product portfolios and robust distribution networks. These players focus on strategic initiatives such as mergers and acquisitions, partnerships, and capacity expansions to enhance their global footprint. The market concentration is also influenced by the presence of specialized manufacturers who emphasize quality control and sustainable sourcing practices to meet consumer expectations. Regional players, particularly in Asia-Pacific, hold significant sway due to their proximity to raw material sources and deep understanding of traditional applications. However, the market is witnessing increased fragmentation as new entrants leverage technological advancements in extraction methods to offer competitive products. Intellectual property rights and patents play a crucial role in maintaining competitive advantages, with leading companies investing heavily in research and development to innovate and protect their formulations. Overall, the market's concentration dynamics are shaped by factors such as brand reputation, product quality, and the ability to adapt to evolving consumer preferences and regulatory requirements.

Type Insights

The ginseng extracts market is segmented based on type, primarily into Panax ginseng, American ginseng, and Siberian ginseng, each offering distinct properties and applications. Panax ginseng, often referred to as Asian or Korean ginseng, is the most widely recognized and utilized type, known for its potent adaptogenic effects and high concentration of ginsenosides. It is extensively used in energy-boosting products, dietary supplements, and traditional remedies. American ginseng, characterized by its milder properties, is favored for its cooling effects and is commonly incorporated into products aimed at reducing stress and enhancing mental clarity. Siberian ginseng, though not a true ginseng, is valued for its similar adaptogenic benefits and is frequently used in formulations designed to improve endurance and overall vitality. The choice of ginseng type depends on the desired functional outcome and target demographic, with manufacturers often blending different types to achieve synergistic effects. Advances in extraction technologies have enabled the production of standardized extracts with consistent potency, ensuring reliability and efficacy in end products. The diversity in ginseng types allows for tailored solutions across various applications, catering to specific consumer needs and preferences in the food and beverage industry.

Application Insights

Ginseng extracts find diverse applications within the food and beverages industry, driven by their functional benefits and versatility. One prominent application is in dietary supplements, where ginseng is used in capsules, tablets, and powders to support immune health, energy levels, and cognitive function. The functional foods segment is another significant area, with ginseng incorporated into products such as health bars, cereals, and fortified snacks to enhance nutritional profiles and offer health advantages. Beverages represent a rapidly growing application, encompassing energy drinks, teas, juices, and functional waters infused with ginseng extracts to provide revitalizing and wellness-promoting properties. The confectionery sector also utilizes ginseng in products like gums and lozenges, leveraging its health benefits in enjoyable formats. Additionally, ginseng is increasingly being used in culinary applications, including soups, sauces, and marinades, particularly in Asian cuisines, where it is valued for its flavor and health attributes. The expansion of application areas is fueled by consumer demand for convenient and innovative health solutions, prompting manufacturers to explore new formulations and delivery systems. This broad applicability ensures that ginseng extracts remain a key ingredient in the evolving landscape of functional food and beverage products.

Regional Insights

The ginseng extracts market demonstrates distinct regional dynamics, with Asia-Pacific leading in both production and consumption due to its long-standing cultural and traditional use of ginseng. Countries such as China, South Korea, and Japan are major contributors, with well-established supply chains and high consumer awareness. North America is a significant market, driven by growing health consciousness and the integration of ginseng into mainstream wellness products, particularly in the United States and Canada. Europe shows steady growth, supported by rising demand for natural and herbal supplements, with key markets including Germany, France, and the United Kingdom. The region benefits from stringent quality standards and a robust regulatory framework that ensures product safety and efficacy. Latin America and the Middle East & Africa are emerging regions, where increasing disposable incomes and shifting dietary patterns are creating new opportunities for market expansion. However, these regions face challenges related to limited local production and reliance on imports. Overall, regional insights highlight the importance of tailoring strategies to local preferences, regulatory environments, and distribution channels to capitalize on growth potential in the global ginseng extracts market.

Company Insights

The ginseng extracts market features several key players who leverage their expertise and resources to maintain competitive advantages. Leading companies such as Naturex, a part of Givaudan, focus on providing high-quality botanical extracts through advanced extraction technologies and sustainable sourcing practices. Euromed SA is renowned for its standardized plant extracts and commitment to research and development, offering a range of ginseng products tailored to various applications. Bio-Botanica Inc. emphasizes organic and natural ingredients, catering to the growing demand for clean label products. Other notable players include Hangzhou Skyherb Technologies Co., Ltd. and Indena S.p.A., which specialize in herbal extracts and invest significantly in clinical research to validate efficacy. These companies engage in strategic initiatives such as product launches, capacity expansions, and collaborations to enhance their market presence. Additionally, regional players and small to medium-sized enterprises contribute to market diversity by offering niche products and catering to local preferences. The competitive landscape is characterized by a focus on innovation, quality assurance, and customer-centric approaches, with companies striving to meet the evolving needs of the food and beverage industry while adhering to regulatory standards and sustainability goals.

Recent Developments

Recent developments in the ginseng extracts market reflect ongoing innovation and strategic movements aimed at capturing growth opportunities. Key players have been actively involved in launching new products to meet consumer demand for enhanced efficacy and convenience. For instance, there has been a surge in the introduction of ginseng-infused ready-to-drink beverages and functional snacks that offer on-the-go wellness benefits. Companies are also investing in advanced extraction technologies, such as supercritical CO2 extraction, to improve the purity and potency of ginseng extracts while ensuring environmental sustainability. Strategic partnerships and acquisitions have been prominent, with larger firms acquiring specialized extract manufacturers to broaden their product portfolios and strengthen supply chain capabilities. Additionally, there is increased focus on obtaining certifications like organic, non-GMO, and fair trade to appeal to discerning consumers and comply with regulatory requirements. Research and development efforts continue to expand, with studies exploring new health benefits and applications of ginseng extracts, such as in sports nutrition and mental wellness products. These developments underscore the market's dynamic nature and the industry's commitment to innovation, quality, and sustainability in response to evolving consumer preferences and market demands.

Report Segmentation

The ginseng extracts market report provides a comprehensive segmentation to offer detailed insights into various aspects of the industry. The market is segmented by type, including Panax ginseng, American ginseng, and Siberian ginseng, each analyzed for their unique properties and market share. Application segmentation covers dietary supplements, functional foods, beverages, confectionery, and others, highlighting the diverse uses of ginseng extracts in the food and beverage sector. Geographic segmentation breaks down the market into key regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing regional analysis and growth prospects. Additionally, the report may include segmentation by form, such as powder, liquid, and capsules, to address different consumer preferences and application requirements. Each segment is evaluated based on factors like market trends, driver impact, and future potential, enabling stakeholders to identify opportunities and make informed decisions. The segmentation approach ensures a thorough understanding of market dynamics, helping businesses tailor strategies to specific segments and enhance their competitive positioning in the global ginseng extracts market.

FAQs

What are the different types of ginseng extracts available? The primary types include Panax ginseng, known for its energy-boosting properties; American ginseng, valued for its calming effects; and Siberian ginseng, used for enhancing endurance and vitality.

How are ginseng extracts used in the food and beverage industry? They are incorporated into dietary supplements, functional foods like health bars, beverages such as energy drinks and teas, and confectionery products to provide health benefits and functional properties.

What are the key health benefits associated with ginseng extracts? Ginseng extracts are renowned for boosting immunity, reducing fatigue, improving cognitive function, and supporting overall wellness due to their adaptogenic qualities.

Which regions are major consumers of ginseng extracts? Asia-Pacific is the largest consumer, followed by North America and Europe, driven by traditional use and growing health consciousness respectively.

Who are the leading companies in the ginseng extracts market? Prominent players include Naturex, Euromed SA, Bio-Botanica Inc., Hangzhou Skyherb Technologies Co., Ltd., and Indena S.p.A., known for their quality products and innovation.

Citius Research has developed a research report titled “Ginseng Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Ginseng Extracts Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Ginseng Extracts Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Ginseng Extracts Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Ginseng Extracts Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Ginseng Extracts Market
• Research Methodology
• Executive Summary
• Market Dynamics of Ginseng Extracts Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Ginseng Extracts Market
• Cost and Gross Margin Analysis of Ginseng Extracts Market
• Ginseng Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Ginseng Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Ginseng Extracts Market Key Stakeholders

Below are the key stakeholders for the Ginseng Extracts Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Ginseng Extracts Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Ginseng Extracts Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Ginseng Extracts Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Ginseng Extracts Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Ginseng Extracts Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Ginseng Extracts Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Ginseng Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Ginseng Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Ginseng Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Ginseng Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Ginseng Extracts Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Ginseng Extracts Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Ginseng Extracts Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Ginseng Extracts Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Ginseng Extracts Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Ginseng Extracts Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Ginseng Extracts Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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