Ginger Powder Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196617
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Ginger Powder Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Ginger Powder Market

(Market Size)
$850 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 850 million
2030 Market Size USD 1.5 billion
Key Players McCormick, Olam International, Everest Spices, MDH Spices, The Spice Hunter

Market Summary

The ginger powder market is a significant segment within the global food and beverages industry, characterized by its widespread use as a spice, flavoring agent, and functional ingredient. Derived from dried and ground ginger roots, this product is valued for its culinary versatility and medicinal properties, including anti-inflammatory and digestive benefits. The market caters to diverse applications ranging from household cooking to industrial food processing, beverages, pharmaceuticals, and dietary supplements. Geographically, production and consumption are global, with key regions including Asia Pacific, North America, and Europe. The market is influenced by factors such as increasing consumer awareness of natural and healthy ingredients, growing demand for ethnic and exotic cuisines, and the expansion of the health and wellness sector. Major players in the industry include both large multinational corporations and regional specialists, focusing on quality, sustainability, and innovation to meet evolving consumer preferences and regulatory standards.

Key Highlights

The ginger powder market is distinguished by several key highlights that underscore its dynamic nature and growth potential. One notable aspect is the rising consumer inclination towards natural and organic products, driving demand for clean-label and sustainably sourced ginger powder. The product's multifunctionality is another highlight, as it serves not only as a spice but also as a key ingredient in health-oriented products like teas, supplements, and functional foods. Additionally, the market benefits from the expanding food processing industry, where ginger powder is used in snacks, sauces, bakery items, and ready-to-eat meals. Technological advancements in processing and packaging have improved product quality, shelf life, and convenience, further boosting market appeal. The presence of established companies such as Frontier Co-op, McCormick & Company, and The Ginger People, alongside numerous regional players, creates a competitive yet collaborative environment focused on innovation and market expansion.

Drivers, Opportunities & Restraints

Several drivers propel the ginger powder market forward, including increasing health consciousness among consumers who seek natural remedies and functional foods. The growing popularity of Asian and ethnic cuisines globally also acts as a significant driver, as ginger powder is a staple in many traditional dishes. Opportunities abound in the development of new product formulations, such as ginger-infused beverages, health supplements, and convenience foods, catering to modern lifestyles. Expansion into emerging markets with rising disposable incomes and urbanization presents additional growth avenues. However, the market faces restraints such as price volatility of raw ginger due to climatic conditions and supply chain disruptions. Quality consistency and adherence to food safety regulations pose challenges, while competition from substitute products and artificial flavors may limit market penetration. Addressing these restraints through sustainable sourcing and technological innovation is crucial for sustained growth.

Concentration Insights

The ginger powder market exhibits a varied concentration of players, ranging from large multinational corporations to small and medium-sized enterprises specializing in regional or niche segments. Key companies like Everest Spices, MDH Spices, and Badia Spices dominate with extensive distribution networks and brand recognition. The market is moderately concentrated, with top players focusing on mergers, acquisitions, and partnerships to enhance their global footprint. Regional concentration is evident in Asia Pacific, which is both a major producer and consumer, driven by countries like India, China, and Thailand. In contrast, markets in North America and Europe are characterized by higher demand for organic and premium products, leading to a concentration of suppliers catering to these preferences. This diversity in concentration allows for competitive pricing, innovation, and tailored product offerings across different market segments.

Type Insights

The ginger powder market can be segmented based on type, primarily into conventional and organic varieties. Conventional ginger powder holds a larger market share due to its widespread availability and lower cost, appealing to mass-market consumers and industrial applications. It is commonly used in food processing, culinary purposes, and traditional remedies. Organic ginger powder, on the other hand, is gaining traction driven by the rising demand for chemical-free, sustainably produced products. This type caters to health-conscious consumers and segments such as organic food stores, premium beverages, and dietary supplements. Both types undergo similar processing methods, including drying and grinding, but organic certification requires adherence to strict agricultural practices. The choice between types often depends on consumer preferences, regulatory requirements, and end-use applications, with companies offering both to capture diverse market needs.

Application Insights

Ginger powder finds applications across multiple industries, with the food and beverages sector being the largest. In culinary uses, it is a key ingredient in soups, curries, baked goods, and marinades, valued for its aromatic and pungent flavor. The beverage industry utilizes ginger powder in teas, soft drinks, health drinks, and alcoholic beverages for its taste and functional benefits. Beyond food, the pharmaceutical and nutraceutical sectors incorporate it into supplements, capsules, and traditional medicines due to its anti-inflammatory and digestive properties. The cosmetics and personal care industry also employs ginger powder in products like skincare and hair care items for its antioxidant qualities. Each application segment drives demand differently, with food processing leading in volume, while health-oriented applications show faster growth due to increasing wellness trends.

Regional Insights

Regionally, the ginger powder market is dominated by Asia Pacific, which is the largest producer and consumer, thanks to countries like India, China, and Thailand where ginger is a culinary staple and traditional remedy. This region benefits from favorable climatic conditions for cultivation and a strong cultural affinity for ginger-based products. North America and Europe represent significant markets characterized by high demand for organic, premium, and convenience-oriented ginger powder, driven by health trends and diverse cuisines. These regions import substantial quantities to meet local demand. Latin America and the Middle East & Africa are emerging markets with growing consumption due to urbanization, increasing disposable incomes, and the influence of global food trends. Each region presents unique opportunities and challenges, influenced by dietary habits, economic factors, and regulatory environments.

Company Insights

Prominent companies in the ginger powder market include globally recognized names such as McCormick & Company, which offers a wide range of spice products under various brands. Frontier Co-op is another key player, focusing on natural and organic spices, including ginger powder, through sustainable sourcing. The Ginger People specializes in ginger-based products, emphasizing quality and innovation. Regional leaders like Everest Spices and MDH Spices have strong footholds in Asian markets, leveraging traditional expertise and distribution networks. Other notable players include Badia Spices, which caters to diverse ethnic communities, and organic specialists like Simply Organic. These companies compete on factors such as product quality, brand reputation, pricing, and sustainability initiatives, often investing in research and development to introduce new formulations and meet evolving consumer demands.

Recent Developments

Recent developments in the ginger powder market reflect ongoing innovation and strategic movements by key players. Many companies are expanding their organic and non-GMO product lines to align with consumer preferences for clean labels and natural ingredients. There has been an increase in partnerships between growers and processors to ensure sustainable sourcing and traceability, addressing concerns about supply chain ethics. Technological advancements in drying and processing techniques have improved efficiency and product quality, reducing waste and enhancing shelf life. Additionally, market players are launching ginger powder variants tailored for specific applications, such as instant beverages and health supplements, to tap into niche segments. Geographically, expansions into emerging markets through distribution agreements and e-commerce platforms are notable, helping companies reach a broader audience and capitalize on growing demand.

Report Segmentation

This market research report on the ginger powder market provides a comprehensive analysis segmented by type, application, and region. The type segmentation includes conventional and organic ginger powder, detailing production methods, market share, and growth trends for each category. Application segmentation covers food and beverages, pharmaceuticals, nutraceuticals, cosmetics, and others, with insights into demand drivers and future prospects for each sector. Regional segmentation analyzes key geographies such as North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, highlighting production, consumption patterns, import-export dynamics, and competitive landscapes. The report also examines market concentration, company profiles, and recent developments, offering stakeholders a detailed understanding of opportunities, challenges, and strategic recommendations for informed decision-making.

FAQs

What are the health benefits of ginger powder? Ginger powder is renowned for its anti-inflammatory, antioxidant, and digestive properties. It can help alleviate nausea, reduce muscle pain, support immune function, and aid in digestion, making it a popular ingredient in health-oriented products.

How is ginger powder made? Ginger powder is produced by drying fresh ginger roots, either through sun-drying or using mechanical dryers, followed by grinding into a fine powder. This process preserves the flavor, aroma, and nutritional qualities of ginger.

What is the shelf life of ginger powder? When stored in a cool, dry place in an airtight container, ginger powder typically has a shelf life of one to two years. Proper storage helps maintain its potency, flavor, and color over time.

Can ginger powder be used in beverages? Yes, ginger powder is commonly used in beverages such as teas, smoothies, health drinks, and alcoholic cocktails. It adds a spicy flavor and health benefits, making it versatile for both hot and cold drinks.

Is organic ginger powder better than conventional? Organic ginger powder is grown without synthetic pesticides or fertilizers, appealing to consumers seeking chemical-free products. While both types offer similar health benefits, organic variants are preferred for their environmental and safety credentials.

Citius Research has developed a research report titled “Ginger Powder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Ginger Powder Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Ginger Powder Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Ginger Powder Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Ginger Powder Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Ginger Powder Market
• Research Methodology
• Executive Summary
• Market Dynamics of Ginger Powder Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Ginger Powder Market
• Cost and Gross Margin Analysis of Ginger Powder Market
• Ginger Powder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Ginger Powder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Ginger Powder Market Key Stakeholders

Below are the key stakeholders for the Ginger Powder Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Ginger Powder Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Ginger Powder Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Ginger Powder Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Ginger Powder Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Ginger Powder Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Ginger Powder Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Ginger Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Ginger Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Ginger Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Ginger Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Ginger Powder Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Ginger Powder Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Ginger Powder Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Ginger Powder Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Ginger Powder Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Ginger Powder Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Ginger Powder Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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