GCC Dairy Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197258
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The GCC Dairy Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.20% during the forecast period (2024-2030).

GCC Dairy Market

(Market Size)
$12.5 billion
$25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.20%
2023 Market Size USD 12.5 billion
2030 Market Size USD 25 billion
Key Players Almarai, Al Safi Danone, National Food Company

Market Summary

The GCC dairy market represents a vital segment within the region's food and beverages industry, characterized by robust demand and a competitive supplier landscape. This market is integral to meeting the nutritional needs of a growing and increasingly health-conscious population across the Gulf Cooperation Council nations. The industry encompasses a wide array of products including fresh milk, yogurt, cheese, butter, and other value-added dairy items. A significant portion of the supply is domestically produced by large-scale integrated farms and processing facilities, though imports continue to play a crucial role in fulfilling specific product demands and ensuring market stability. The market is influenced by factors such as population demographics, rising disposable incomes, and government initiatives aimed at achieving greater food security. Leading companies like Almarai and Al Rawabi have established strong vertical integration, controlling the supply chain from production to retail. The sector is also witnessing a gradual shift towards premium and functional dairy products as consumers become more discerning about health benefits and product origins.

Key Highlights

The GCC dairy market is distinguished by several key factors that underscore its dynamism and strategic importance. A primary highlight is the high per capita consumption of dairy products, which is among the highest globally, driven by dietary habits and cultural preferences. The market is dominated by a few major players who have achieved significant economies of scale and brand loyalty, creating high barriers to entry for new competitors. Technological advancement in dairy farming, including precision feeding and automated milking systems, is a critical highlight, enhancing yield and operational efficiency. Another notable aspect is the strong focus on product innovation, with companies continuously launching new flavors, lactose-free options, and products fortified with vitamins and probiotics to cater to evolving consumer preferences. The retail distribution network is highly developed, with supermarkets, hypermarkets, and online channels ensuring widespread product availability. Furthermore, government policies supporting local dairy production as part of broader food security strategies are a fundamental characteristic shaping the market's trajectory and investment landscape.

Drivers, Opportunities & Restraints

The growth of the GCC dairy market is propelled by a confluence of drivers, including a rapidly expanding population base and a high influx of expatriates, which collectively sustain demand. Rising health awareness and a growing preference for protein-rich diets are significant drivers encouraging dairy consumption. Government support through subsidies and investments in agricultural technology further stimulates local production capabilities. However, the market faces considerable restraints, primarily the region's arid climate and water scarcity, which challenge sustainable local production and increase reliance on imported fodder, elevating operational costs. Stringent food safety and quality regulations also impose compliance costs on manufacturers. Looking ahead, substantial opportunities exist in the development of value-added and functional dairy products, such as those catering to lactose intolerance or fortified for specific health benefits. The expansion of modern retail formats and e-commerce platforms presents a significant opportunity for enhanced market penetration and consumer reach. Additionally, there is growing potential for exports to neighboring regions as GCC-based companies enhance their production quality and brand reputation on an international scale.

Concentration Insights

The GCC dairy market exhibits a high level of concentration, with the competitive landscape dominated by a handful of well-established, vertically integrated conglomerates. Key players such as Almarai from Saudi Arabia, Al Rawabi from the UAE, and Saudia Dairy & Foodstuff Company (SADAFCO) hold commanding market shares. This concentration is a result of significant capital investments required for large-scale dairy farming, processing plants, and extensive cold chain distribution networks, which create formidable barriers to entry for smaller entities. These leading companies benefit from strong brand recognition, customer loyalty, and economies of scale that allow them to influence pricing and shelf space across the region. Their vertical integration, encompassing everything from feed production and cattle breeding to manufacturing and logistics, provides them with a competitive advantage in cost control and supply chain reliability. While these giants dominate, the market also features the presence of numerous international brands and specialized importers that cater to niche segments, such as organic or specialty cheeses, creating a multi-layered competitive environment.

Type Insights

The GCC dairy market is segmented into various product types, each demonstrating distinct consumer trends and growth patterns. Liquid milk, including fresh, flavored, and long-life UHT milk, constitutes the largest and most fundamental segment, driven by daily consumption habits. Yogurt and cultured dairy products represent a rapidly growing category, favored for their probiotic health benefits and available in a multitude of flavors and formats, from drinkable yogurts to Greek-style options. Cheese is another significant segment, encompassing both processed cheeses, widely used in food service, and an expanding variety of hard and soft cheeses gaining popularity among consumers. Butter and dairy spreads maintain steady demand, essential in both household cooking and commercial baking applications. Furthermore, the market for other dairy products like cream, laban, and dairy-based desserts is expanding, fueled by product innovation and the desire for convenience. A notable trend across all types is the increasing consumer inclination towards products with added health benefits, such as those that are fortified, reduced-fat, or lactose-free, reflecting a broader shift towards wellness-oriented consumption.

Application Insights

Dairy products in the GCC region find application across several key channels, primarily segmented into retail, food service, and industrial uses. The retail segment is the largest application, where products are sold directly to consumers through supermarkets, hypermarkets, convenience stores, and increasingly, online grocery platforms. This channel is highly sensitive to branding, packaging, and promotional activities. The food service sector, including hotels, restaurants, and cafes (HORECA), is a major consumer of dairy, particularly cheese, butter, cream, and milk used as ingredients in prepared meals, beverages, and desserts. The performance of this segment is closely tied to the region's tourism and hospitality industry. Industrial applications involve the use of dairy components as ingredients in other food industries, such as confectionery, bakery, and infant formula manufacturing. Within these applications, there is a growing demand for consistent quality, food safety certifications, and bulk packaging formats. The expansion of modern retail infrastructure and the robust growth of the HORECA sector post-pandemic are key factors driving the application-based demand for dairy products in the GCC.

Regional Insights

The GCC dairy market demonstrates varied dynamics across its member states, each influenced by local economic conditions, population size, and agricultural policies. The Kingdom of Saudi Arabia represents the largest and most mature market within the bloc, home to industry giants and boasting the highest production and consumption levels. The United Arab Emirates follows as a significant market, characterized by a high expatriate population, a sophisticated retail landscape, and a major re-export hub for dairy products to surrounding regions. Qatar and Kuwait, though smaller in geographic size, exhibit high per capita consumption driven by affluent populations and well-developed retail sectors. Oman and Bahrain present growing markets with increasing investment in local dairy farming to reduce import dependency. A common regional theme is the strong governmental support for domestic production to enhance food security, leading to investments in high-tech dairy farms. However, the harsh climate remains a universal challenge, making water-efficient and climate-controlled farming technologies critical for sustainable growth across all GCC nations.

Company Insights

The competitive fabric of the GCC dairy market is woven by a mix of regional powerhouses and international players. Almarai Company, headquartered in Saudi Arabia, stands as the undisputed leader, with a comprehensive portfolio spanning milk, yogurt, cheese, and juices, supported by massive integrated operations. Al Rawabi Dairy Company from the UAE is another major force, renowned for its quality products and strong brand presence within the Emirates and beyond. Saudia Dairy & Foodstuff Company (SADAFCO) is a key competitor, famous for its Iceberg and Saudia brands, with a strong focus on the frozen and ambient dairy segment. Beyond these giants, the market includes other significant entities like Nadec from Saudi Arabia and Marmum Dairy from the UAE, which contribute substantially to local production. International companies such as Danone, Nestl?, and Lactalis maintain a strong foothold through imports and local partnerships, often competing in the premium and specialized product categories. These companies compete intensely on factors including product innovation, brand strength, distribution network efficiency, and price, shaping a vibrant and challenging market environment.

Recent Developments

The GCC dairy market has been active with strategic developments aimed at expansion, sustainability, and meeting evolving consumer demands. Leading companies have been investing heavily in capacity expansion and technological upgrades for their farms and processing plants to enhance efficiency and output. There has been a marked increase in launches of value-added products, particularly in the health and wellness segment, including lactose-free milk, high-protein yogurt, and dairy products fortified with vitamins and minerals. Sustainability initiatives have gained prominence, with several major players adopting water recycling technologies, solar energy for operations, and sustainable packaging solutions to reduce environmental impact. Market players are also strengthening their online sales channels and digital marketing efforts to engage directly with consumers. Furthermore, strategic acquisitions and partnerships, both within the region and internationally, are being pursued to gain access to new technologies, expand product portfolios, and enter new geographic markets. These developments reflect the industry's proactive approach to navigating challenges and capitalizing on emerging growth opportunities.

Report Segmentation

This comprehensive market research report on the GCC dairy industry provides a detailed analysis structured through meticulous segmentation. The report is segmented by type to deliver insights into key product categories including liquid milk, yogurt, cheese, butter, and other dairy products, analyzing the trends, market share, and growth prospects for each. It is further segmented by application, examining the consumption patterns across major channels such as retail, food service, and industrial applications. A crucial geographical segmentation delivers an in-depth country-wise analysis covering Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Oman, and Bahrain, highlighting the unique drivers and challenges within each national market. This multi-dimensional segmentation allows for a granular understanding of the market dynamics, enabling stakeholders to identify specific growth pockets, understand competitive intensity in each segment, and make informed strategic decisions regarding investment, marketing, and expansion within the diverse GCC dairy landscape.

FAQs

What are the key drivers for the GCC dairy market growth?

The market is primarily driven by a growing population, high per capita consumption, rising health consciousness, and strong government support for local production and food security initiatives.

Who are the major players in the GCC dairy market?

The market is dominated by regional giants such as Almarai, Al Rawabi Dairy Company, and Saudia Dairy & Foodstuff Company (SADAFCO), alongside significant international players like Danone and Nestl?.

What types of dairy products are most popular in the GCC?

Liquid milk, particularly UHT milk, is a staple, followed by yogurt and cultured drinks. Cheese is also immensely popular, with both processed and specialty varieties seeing growing demand.

How is the GCC dairy market addressing sustainability challenges?

Companies are investing in advanced technologies for water conservation, energy-efficient farming, and sustainable packaging to mitigate the environmental impact of operations in an arid region.

What are the main distribution channels for dairy products in the GCC?

Products are predominantly sold through modern retail channels like hypermarkets and supermarkets. The food service sector is a major channel, and e-commerce for grocery is rapidly gaining traction.

Citius Research has developed a research report titled “GCC Dairy Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• GCC Dairy Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The GCC Dairy Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

GCC Dairy Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

GCC Dairy Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of GCC Dairy Market
• Research Methodology
• Executive Summary
• Market Dynamics of GCC Dairy Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of GCC Dairy Market
• Cost and Gross Margin Analysis of GCC Dairy Market
• GCC Dairy Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “GCC Dairy Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

GCC Dairy Market Key Stakeholders

Below are the key stakeholders for the GCC Dairy Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

GCC Dairy Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the GCC Dairy Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the GCC Dairy Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in GCC Dairy Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global GCC Dairy Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global GCC Dairy Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global GCC Dairy Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global GCC Dairy Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global GCC Dairy Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global GCC Dairy Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America GCC Dairy Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America GCC Dairy Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe GCC Dairy Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA GCC Dairy Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific GCC Dairy Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa GCC Dairy Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia GCC Dairy Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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