Fruit Concentrates Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197241
  • Format: Electronic (PDF)
  • Number of Pages: 176
  • Author(s): Joshi, Madhavi

Report Overview

The Fruit Concentrates Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.20% during the forecast period (2024-2030).

Fruit Concentrates Market

(Market Size)
$12.5 billion
$25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.20%
2023 Market Size USD 12.5 billion
2030 Market Size USD 25 billion
Key Players Döhler, Agrana, SVZ International

Market Summary

The fruit concentrates market is a significant segment within the global food and beverages industry, characterized by the processing of fruit juices into concentrated forms by removing water content. This market serves as a critical ingredient supply chain for numerous end-use sectors, providing a shelf-stable, efficient, and often more economical alternative to fresh fruit juices. The demand is primarily driven by the growing consumer preference for natural and healthy ingredients, alongside the convenience offered to manufacturers in product formulation and logistics. Key products include liquid and powdered concentrates derived from a wide variety of fruits such as apples, oranges, berries, and tropical fruits. The market is globally interconnected, with sourcing, production, and consumption spanning across various continents, making it a dynamic and competitive landscape influenced by agricultural output, technological advancements in extraction and preservation, and evolving regulatory frameworks concerning food safety and labeling.

Key Highlights

The fruit concentrates market is distinguished by several pivotal factors that underscore its importance and trajectory. A primary highlight is the robust application versatility, as these concentrates are fundamental ingredients in beverages, dairy products, bakery items, confectionery, and even savory food segments. This widespread utility ensures consistent demand from a diverse industrial base. Another key aspect is the continuous innovation in processing technologies, which enhances yield, preserves nutritional integrity, and improves the sensory profile of the final concentrate, thereby meeting the sophisticated demands of food manufacturers. The market is also witnessing a pronounced shift towards organic and clean-label fruit concentrates, reflecting the broader consumer trend towards health and wellness and transparency in food sourcing. Furthermore, strategic activities such as mergers, acquisitions, and capacity expansions by leading players are reshaping the competitive dynamics, aiming to secure supply chains and expand geographical footprint.

Drivers, Opportunities & Restraints

Market growth is propelled by several powerful drivers. The escalating demand for natural sweeteners as a healthier substitute for artificial sweeteners and refined sugar is a fundamental driver, positioning fruit concentrates as a desirable ingredient. The expanding global population and rising disposable incomes, particularly in emerging economies, are fueling the consumption of processed foods and beverages, thereby increasing the uptake of fruit concentrates. The convenience and cost-effectiveness in transportation and storage compared to fresh fruit juices offer significant operational advantages to manufacturers. Key opportunities lie in the burgeoning functional food and beverage sector, where concentrates can be fortified with additional vitamins, minerals, and probiotics. The exploration of novel and exotic fruit sources also presents a lucrative avenue for product differentiation and premiumization. However, the market faces restraints including the high susceptibility of fruit crops to climatic variations and diseases, which can lead to supply volatility and price fluctuations. Stringent food safety regulations and labeling requirements across different regions can also pose challenges for market players, necessitating continuous compliance efforts.

Concentration Insights

The competitive landscape of the fruit concentrates market is moderately consolidated, featuring a mix of large multinational corporations and specialized regional players. Dominant companies such as D?hler GmbH, Kerry Group, AGRANA Beteiligungs-AG, and SVZ International B.V. command significant market share due to their extensive product portfolios, advanced processing capabilities, and strong global distribution networks. These industry leaders often engage in vertical integration, controlling aspects from raw material sourcing to final product delivery, which enhances their market stability. Alongside these giants, numerous smaller and medium-sized enterprises thrive by focusing on niche segments, such as organic concentrates, single-origin products, or serving specific regional tastes. The concentration is also evident in certain geographies that are major fruit-growing regions, which naturally become hubs for concentrate production. This structure fosters a competitive environment driven by product quality, innovation, pricing, and the ability to meet customized client requirements.

Type Insights

The market is segmented based on the type of fruit used to produce the concentrate, with each type catering to distinct flavor profiles and application needs. Apple concentrate is one of the most widely produced and consumed types globally, valued for its neutral sweetening property and high clarity, making it a versatile ingredient in numerous beverages and food products. Orange concentrate remains a staple, heavily driven by the demand for breakfast juices and fruit-flavored drinks. Berry concentrates, including strawberry, blueberry, raspberry, and blackberry, are experiencing growing popularity due to their association with antioxidants and superfruit status, often used in health-oriented products, yogurts, and premium beverages. Tropical fruit concentrates, such as mango, pineapple, passion fruit, and guava, are gaining traction for their exotic and intense flavors, appealing to consumers seeking novel taste experiences. The choice of concentrate type is influenced by factors like seasonal availability, cost, desired flavor intensity, and functional properties in the final application.

Application Insights

Fruit concentrates find extensive application across the food and beverage industry, demonstrating remarkable versatility. The beverage sector is the largest application segment, where concentrates are used as a base for fruit juices, nectars, still and carbonated drinks, smoothies, and alcoholic beverages like ciders and cocktails. They provide consistent flavor, color, and sweetness. In the dairy industry, concentrates are incorporated into yogurts, ice creams, flavored milks, and dairy desserts to enhance taste and natural fruit content. The bakery and confectionery segment utilizes these concentrates in products like fruit fillings for pastries, cakes, biscuits, jellies, and gummies. Furthermore, they are increasingly used in savory applications such as sauces, dressings, and glazes to impart a sweet and tangy flavor profile. The growing segment of baby food also relies on fruit concentrates for natural sweetness and flavor in purees and snacks, aligning with parental demand for clean-label ingredients.

Regional Insights

Geographically, the demand and production of fruit concentrates are distributed across key regions, each with its unique dynamics. Europe and North America represent mature markets with well-established consumption patterns. These regions are characterized by high demand for premium, organic, and exotic fruit concentrates, driven by health-conscious consumers and a robust processed food industry. However, the most significant growth potential is observed in the Asia Pacific region. Rapid urbanization, a growing middle class, and changing dietary habits in countries like China, India, and Southeast Asian nations are fueling the demand for packaged foods and beverages, consequently boosting the need for fruit concentrates. South America, particularly Brazil and Chile, is a major production hub for concentrates, especially orange and apple, due to favorable climatic conditions for fruit cultivation. The Middle East and Africa region is also emerging as a promising market, influenced by increasing investments in the food processing sector and rising consumer expenditure on convenience foods.

Company Insights

The competitive framework of the fruit concentrates market is defined by the strategic initiatives of its key players. Leading companies such as D?hler GmbH leverage their extensive expertise in natural ingredients to offer a comprehensive range of standard and customized concentrate solutions. Kerry Group focuses on taste and nutrition, providing concentrates that align with clean-label trends. AGRANA Beteiligungs-AG capitalizes on its strong presence in the fruit processing industry with a focus on fruit preparations and concentrates. SVZ International B.V. is recognized for its high-quality vegetable and fruit ingredients sourced from its own controlled farming operations. Other significant players include Ingredion Incorporated, SunOpta Inc., and Tree Top, Inc., each contributing to the market with their specific strengths in product innovation, sustainability practices, and supply chain reliability. These companies compete intensely on factors such as product quality, consistency, price, technological advancement, and ability to provide tailored solutions to large food and beverage manufacturers.

Recent Developments

The fruit concentrates market is dynamic, with recent developments reflecting the industry's response to evolving consumer demands and operational challenges. A prominent trend is the increased investment in sustainable and traceable sourcing practices. Companies are forging direct partnerships with growers and investing in sustainable agriculture to ensure a reliable supply of high-quality raw materials and to enhance their corporate social responsibility profiles. There is a noticeable surge in product launches featuring organic, non-GMO, and clean-label fruit concentrates to cater to the health and wellness trend. Technological advancements are focused on improving extraction methods like cold-pressing and membrane filtration to better retain natural flavors, colors, and nutritional content. Furthermore, strategic mergers, acquisitions, and capacity expansion projects are commonplace as companies seek to strengthen their market position, expand their geographical reach, and diversify their product offerings to include a wider array of fruit types and specialty concentrates.

Report Segmentation

This comprehensive market report on fruit concentrates provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation by type categorizes the market into various fruit sources, including citrus fruits like orange and lemon, berries, apple, grape, mango, pineapple, and other tropical and exotic fruits, analyzing the demand and growth prospects for each. The application segmentation delves into the various end-use industries, primarily beverages, which is further broken down into juices, nectars, and other drinks, along with dairy products, bakery and confectionery, sauces and dressings, and other food applications. Furthermore, the report includes a geographical segmentation, providing a country-level analysis of key regions such as North America, Europe, Asia Pacific, South America, and the Middle East and Africa. This multi-faceted segmentation allows for a thorough understanding of market dynamics, trends, and opportunities within specific product categories, application areas, and regional markets.

FAQs

What are the different types of fruit concentrates available?

The market offers a wide variety of fruit concentrates, primarily differentiated by the source fruit. Common types include apple, orange, grape, pineapple, and berry concentrates like strawberry and blueberry. There is also a growing segment for exotic and tropical fruit concentrates such as mango, passion fruit, acai, and pomegranate, catering to demand for novel flavors.

What are the health benefits associated with fruit concentrates?

Fruit concentrates retain many of the vitamins, minerals, and antioxidants present in the original fruit, making them a source of nutrients. They are often used as a natural sweetening alternative to refined sugars. However, it is important to note that they are concentrated sources of fruit sugars and should be consumed in moderation within a balanced diet.

How is the fruit concentrate market evolving in terms of sustainability?

Sustainability is a major focus, with companies implementing initiatives for responsible water usage, reducing energy consumption during processing, and minimizing waste through by-product valorization. There is a strong push towards sustainable sourcing, including support for ethical farming practices and programs that ensure traceability from orchard to end-product.

Which regions are the largest producers of fruit concentrates?

Major production regions are often areas with abundant fruit harvests. South America, particularly Brazil, is a leading producer of orange concentrate. Europe and North America have significant production capabilities for apple and berry concentrates. China is a rapidly growing producer for various types, and countries like India and Thailand are key for tropical fruit concentrates.

What are the key challenges faced by the fruit concentrate industry?

The industry grapples with challenges such as the perishable nature of raw fruit, which makes the supply chain vulnerable to climatic conditions, pests, and seasonal variations, leading to price volatility. Adhering to diverse and stringent international food safety and quality standards also presents a significant operational and compliance challenge for producers.

Citius Research has developed a research report titled “Fruit Concentrates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Fruit Concentrates Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Fruit Concentrates Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Fruit Concentrates Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Fruit Concentrates Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Fruit Concentrates Market
• Research Methodology
• Executive Summary
• Market Dynamics of Fruit Concentrates Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Fruit Concentrates Market
• Cost and Gross Margin Analysis of Fruit Concentrates Market
• Fruit Concentrates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Fruit Concentrates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Fruit Concentrates Market Key Stakeholders

Below are the key stakeholders for the Fruit Concentrates Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Fruit Concentrates Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Fruit Concentrates Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Fruit Concentrates Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Fruit Concentrates Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Fruit Concentrates Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Fruit Concentrates Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Fruit Concentrates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Fruit Concentrates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Fruit Concentrates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Fruit Concentrates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Fruit Concentrates Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Fruit Concentrates Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Fruit Concentrates Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Fruit Concentrates Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Fruit Concentrates Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Fruit Concentrates Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Fruit Concentrates Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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