Food Starch Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196568
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The Food Starch Market size was estimated at USD 22 billion in 2023 and is projected to reach USD 32 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Food Starch Market

(Market Size)
$22 billion
$32 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 22 billion
2030 Market Size USD 32 billion
Key Players Cargill, Archer Daniels Midland, Ingredion, Tate & Lyle, Roquette

Market Summary

The food starch market is a critical segment within the global food and beverages industry, supplying essential ingredients that serve as thickeners, stabilizers, and texturizers in a vast array of processed foods. This market is characterized by its reliance on both traditional and modified starches derived from sources such as corn, wheat, potato, tapioca, and rice. The demand is intrinsically linked to the expansion of the processed and convenience food sectors worldwide, as starches are fundamental for achieving desired product consistency, mouthfeel, and shelf stability. The industry is navigating a complex landscape of evolving consumer preferences, including a growing inclination toward clean-label and non-GMO products, which is prompting innovation in sourcing and processing techniques. Furthermore, the market is influenced by global agricultural output, trade policies, and supply chain dynamics, making it both vital and volatile for stakeholders across the value chain.

Key Highlights

The food starch market is distinguished by several pivotal factors that underscore its significance and direction. A primary highlight is the robust innovation in modified starches, engineered to deliver superior functionality under extreme processing conditions such as high temperatures and varying pH levels, which is crucial for many industrial food applications. Another key aspect is the escalating demand from the burgeoning Asia-Pacific region, driven by urbanization, rising disposable incomes, and the rapid adoption of Western dietary patterns. The market is also witnessing a significant trend toward bio-based and sustainable production practices, as major players invest in environmentally friendly extraction and modification processes to meet corporate social responsibility goals and consumer expectations. Additionally, the versatility of food starch is being expanded through its use in novel applications, including fat replacers in low-calorie products and as a key component in gluten-free food formulations, catering to health-conscious consumers.

Drivers, Opportunities & Restraints

The growth of the food starch market is propelled by several powerful drivers, primarily the escalating global consumption of processed and packaged foods. The convenience food revolution, supported by busy lifestyles and dual-income households, continues to fuel demand for starch-based ingredients that ensure product quality and consistency. Furthermore, the expansion of the food service industry and the proliferation of quick-service restaurants globally create a sustained need for starches used in sauces, dressings, and ready-to-eat meals. A significant opportunity lies in the development and commercialization of resistant starches and other health-focused variants that offer prebiotic benefits and low glycemic responses, aligning with the wellness trend. However, the market faces considerable restraints, including volatility in the prices and availability of raw materials like corn and cassava, which are susceptible to climatic variations and geopolitical issues. Stringent regulatory frameworks governing food additives and labeling, particularly in North America and Europe, also pose challenges for market participants, requiring continuous compliance efforts and reformulations.

Concentration Insights

The competitive landscape of the global food starch market is moderately concentrated, with a mix of large multinational corporations and regional players dominating the supply chain. Leading companies such as Archer Daniels Midland Company, Cargill, Incorporated, Ingredion Incorporated, Tate & Lyle PLC, and Roquette Fr?res command significant market share due to their extensive product portfolios, global distribution networks, and strong research and development capabilities. These industry giants engage in strategic activities including mergers and acquisitions, capacity expansions, and new product launches to consolidate their positions and enter emerging markets. The concentration is particularly high in the production of modified and specialty starches, which require advanced technological expertise and substantial capital investment. Meanwhile, the market for native starches is more fragmented, with numerous local and regional producers catering to specific geographical demands and raw material availability. This structure creates a dynamic environment where innovation, cost efficiency, and strategic partnerships are key to maintaining a competitive edge.

Type Insights

The food starch market is segmented by type into native and modified starches, each serving distinct purposes within the food industry. Native starch, extracted directly from plants like corn, potato, and tapioca, is valued for its simplicity and clean-label appeal, making it suitable for applications requiring mild processing conditions. It is commonly used as a thickening agent in soups, sauces, and baby foods. Conversely, modified starch undergoes physical, enzymatic, or chemical treatment to enhance its functional properties, such as improved stability, texture, and tolerance to heat, acid, and shear. These starches are indispensable in products like canned foods, frozen meals, and dairy desserts where consistent performance is critical. The choice between native and modified starch is increasingly influenced by consumer demand for natural ingredients, pushing manufacturers to develop physically modified and clean-label modified starches that offer functionality without chemical alteration.

Application Insights

Food starch finds extensive application across numerous segments of the food and beverage industry, demonstrating its indispensable role. In the confectionery sector, it is crucial for producing gummies, chewy candies, and as a molding agent. The beverages industry utilizes starch as a stabilizer and clouding agent in fruit drinks and dairy alternatives. Perhaps its largest application is in processed foods, including ready-to-eat meals, where it acts as a thickener, binder, and texturizer in products like sauces, gravies, and meat processing. The bakery industry relies on starch for moisture retention and to improve the volume and softness of bread and cakes. Furthermore, the growing market for convenience foods and the rising trend of clean-label products are shaping innovation, with starches being developed to meet specific functional needs while adhering to consumer preferences for natural ingredients.

Regional Insights

The global food starch market exhibits diverse dynamics across different geographical regions. North America and Europe represent mature markets characterized by high consumption of processed foods and a strong presence of leading starch manufacturers. These regions are at the forefront of innovation, particularly in developing clean-label and organic starch solutions to meet stringent regulatory standards and sophisticated consumer demands. The Asia-Pacific region is the fastest-growing market, driven by rapid urbanization, economic development, and a shift toward packaged and convenience foods in populous countries like China and India. This growth is supported by abundant availability of raw materials such as tapioca and rice. Latin America and the Middle East and Africa are emerging as promising markets, with growth fueled by increasing investments in food processing infrastructure and a rising middle class adopting modern dietary habits, albeit from a smaller base.

Company Insights

The food starch market features a competitive arena with several key players shaping the industry's trajectory. Prominent companies such as Archer Daniels Midland Company, Cargill, Incorporated, and Ingredion Incorporated are recognized for their comprehensive product lines that encompass a wide range of native and modified starches derived from various raw materials. These corporations leverage their global scale, extensive research and development resources, and vertically integrated supply chains to maintain leadership. Tate & Lyle PLC is noted for its specialty food ingredients and significant focus on innovation in texturants and sweeteners. Roquette Fr?res, with a strong emphasis on plant-based ingredients, is a major player in pea and wheat starches. Other significant contributors include AGRANA Beteiligungs-AG and Global Bio-chem Technology Group Company Limited. These companies compete on factors such as product quality, technological innovation, sustainability practices, and strategic customer partnerships to secure their market positions.

Recent Developments

The food starch industry is continuously evolving, with recent developments highlighting a strong focus on sustainability, innovation, and capacity expansion. Leading manufacturers are increasingly investing in the development of non-GMO and organic starch variants to cater to the growing consumer demand for clean-label products. There has been a notable surge in partnerships and collaborations between starch producers and food brands to co-create customized solutions for specific applications, such as plant-based meat alternatives and dairy-free products. Several companies have announced significant investments in expanding their production facilities, particularly in the Asia-Pacific region, to capitalize on the rising local demand. Furthermore, advancements in biotechnology are enabling the production of novel starches with enhanced functional properties, such as cold-water swelling and improved freeze-thaw stability. The industry is also witnessing a trend toward circular economy practices, with efforts to utilize waste streams from starch processing for bioenergy and other value-added products.

Report Segmentation

This comprehensive market research report on the food starch market provides a detailed analysis segmented by various critical parameters to offer a granular understanding of the industry. The segmentation by type categorizes the market into native starch and modified starch, with further breakdowns by source including corn, wheat, potato, tapioca, and others. The application segment delves into the usage of starch across key areas such as processed foods, beverages, confectionery, bakery products, and other industrial applications. Geographically, the report provides an in-depth analysis of regional markets including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Each regional analysis covers market trends, key players, and growth influencers. Furthermore, the report includes a detailed competitive landscape, profiling major companies and analyzing their market share, strategies, and product portfolios. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand application-specific demands, and formulate targeted strategies.

FAQs

What is food starch made from? Food starch is primarily extracted from agricultural crops. The most common sources are corn, which is the dominant raw material globally, as well as wheat, potatoes, tapioca (cassava), and rice. The source selection often depends on regional availability, cost, and the desired functional properties of the final starch product for specific food applications.

What is the difference between cornstarch and tapioca starch? Cornstarch and tapioca starch are both popular cooking thickeners but differ in origin and properties. Cornstarch is derived from corn kernels and provides a clear, glossy finish when cooked, but can break down under prolonged heat. Tapioca starch, from the cassava root, creates a chewy texture and is more stable under freezing conditions, making it preferred for pies and frozen foods. It is also often a key ingredient in gluten-free baking.

Is food starch gluten-free? Food starch itself is a pure carbohydrate and is inherently gluten-free. However, its gluten-free status depends entirely on the source it is derived from. Starches from corn, potatoes, tapioca, and rice are naturally gluten-free. Starch derived from wheat is not gluten-free unless it has been processed to remove the gluten protein to a level that meets regulatory standards for gluten-free claims, which is typically less than 20 parts per million.

What is modified food starch? Modified food starch is a starch that has been altered physically, enzymatically, or chemically to enhance its performance in food products. These modifications improve its stability against excessive heat, acid, and freezing, and enhance its thickening or gelling abilities. This makes it indispensable in a wide range of processed foods like canned sauces, frozen dinners, and low-pH beverages where native starch would break down and lose functionality.

Is food starch bad for you? Food starch is generally recognized as safe (GRAS) by regulatory bodies and is a common part of the human diet. In its native form, it is a digestible carbohydrate providing energy. The health impact can depend on the type and quantity consumed. Some modified starches may raise concerns for certain individuals depending on the modification process, but they are extensively tested for safety. Resistant starches, a specific category, are considered beneficial for gut health as they act as a prebiotic.

Citius Research has developed a research report titled “Food Starch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Starch Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Starch Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Starch Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Starch Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Starch Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Starch Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Starch Market
• Cost and Gross Margin Analysis of Food Starch Market
• Food Starch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Starch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Starch Market Key Stakeholders

Below are the key stakeholders for the Food Starch Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Starch Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Starch Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Starch Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Starch Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Starch Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Starch Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Starch Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Starch Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Starch Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Starch Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Starch Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Starch Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Starch Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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