Food Grade Nylon Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195373
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Food Grade Nylon Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Food Grade Nylon Market

(Market Size)
$650 million
$1.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 650 million
2030 Market Size USD 1.4 billion
Key Players DuPont, BASF, EMS-Grivory, UBE Industries, Toray

Market Summary

The food grade nylon market is a specialized segment within the polymer industry, catering specifically to applications that require direct or indirect contact with food and beverages. This market is characterized by the production and utilization of nylon materials that comply with stringent international food safety standards and regulations, such as those set by the FDA and EU Commission. These materials are engineered to be non-toxic, odorless, and resistant to various food substances, ensuring they do not contaminate or alter the taste of consumable products. The primary function of food grade nylon is to provide durable, high-performance components for machinery, packaging, and processing equipment used across the entire food supply chain, from manufacturing and packaging to storage and transportation. The market serves a global clientele including food processors, packaging manufacturers, and equipment OEMs who prioritize hygiene, durability, and regulatory compliance in their material selections. Growth is sustained by the relentless demand from the food and beverage sector for efficient and safe operational materials.

Key Highlights

A pivotal highlight of the food grade nylon market is its critical role in enhancing food safety and operational efficiency within the food and beverage industry. These materials are extensively tested and certified to meet global food contact material regulations, providing assurance to manufacturers and consumers alike. Key properties that distinguish food grade nylon include excellent mechanical strength, high wear resistance, good thermal stability, and superior chemical resistance against oils, fats, and cleaning agents commonly used in food environments. This makes them ideal for demanding applications such as gears, bearings, conveyor belts, and packaging films. Furthermore, advancements in polymer technology have led to the development of specialized grades, including reinforced and lubricated nylons, which offer extended service life and reduced maintenance requirements for food processing machinery. The market is also witnessing a trend towards the development of more sustainable and bio-based nylon variants to align with the industry's growing environmental consciousness, although traditional petroleum-based nylons currently dominate.

Drivers, Opportunities & Restraints

The expansion of the food grade nylon market is primarily driven by the global increase in food production and processing activities, coupled with rising consumer awareness and stringent governmental regulations concerning food safety. The need for reliable, contamination-free materials in food handling and packaging is a powerful driver. The growth of the packaged food industry, especially in emerging economies, further propels demand for high-performance polymers like nylon. Significant opportunities exist in the development of new applications, such as in advanced packaging solutions that extend shelf life, and in the automation of food processing lines which require robust and precise components. The trend towards lightweight and durable packaging also presents a substantial growth avenue. However, the market faces restraints including volatility in the prices of raw materials derived from petrochemicals, which can impact production costs and profitability. Additionally, the emergence of alternative food-grade plastics and increasing environmental scrutiny on plastic usage pose challenges to market growth, pushing manufacturers towards innovation and sustainability.

Concentration Insights

The competitive landscape of the food grade nylon market is characterized by a concentration of well-established multinational chemical corporations that possess extensive research capabilities and global distribution networks. Leading players such as DuPont, BASF SE, EMS-Chemie Holding AG, and UBE Corporation have a significant market share, leveraging their technological expertise to produce a wide array of high-performance nylon grades. These companies invest heavily in research and development to create products with enhanced properties and to ensure compliance with evolving global food safety standards. The market also includes several specialized medium-sized enterprises that focus on niche applications or regional markets. Competition is intense and is based on product quality, technical performance, regulatory compliance, price, and the ability to provide tailored solutions to specific customer needs. This concentration means that innovation and strategic partnerships are key for companies aiming to strengthen their position and capture growth in emerging application areas.

Type Insights

Food grade nylon is available in several types, with Nylon 6 and Nylon 66 being the most prevalent in the market. These two types are favored for their excellent balance of properties, including high mechanical strength, toughness, and resistance to abrasion and chemicals. Nylon 6 is known for its good processability and surface finish, making it suitable for a wide range of molded parts and extruded profiles. Nylon 66 offers higher thermal resistance and rigidity, which is critical for components operating in high-temperature environments within food processing equipment. Other specialized types include amorphous nylons, which provide superior clarity for applications requiring visual inspection of food, and high-temperature nylons that can withstand repeated sterilization cycles. Manufacturers often compound these base polymers with various additives, such as heat stabilizers, lubricants, and reinforcements like glass fiber, to achieve specific performance characteristics required for demanding food contact applications, thereby creating a diverse portfolio of material options for engineers and designers.

Application Insights

The application spectrum for food grade nylon is broad and integral to modern food production. A major application area is in food processing machinery, where it is used to manufacture components like gears, bearings, bushings, conveyor belts, and housings. These parts benefit from nylon's self-lubricating properties, low moisture absorption, and resistance to wear, ensuring longevity and hygiene. In packaging, food grade nylon is often used as a barrier layer in multi-layer flexible packaging films. These films are essential for packaging meat, cheese, ready-to-eat meals, and other products, as they provide excellent oxygen and aroma barriers, extending product shelf life. Furthermore, it finds use in food service items such as kitchen utensils and filters. Each application demands specific material properties, driving continuous innovation in nylon formulations to meet challenges such as high-pressure environments, extreme temperatures, and contact with aggressive food substances like acids or fats.

Regional Insights

Geographically, the demand for food grade nylon is global, with significant consumption observed in regions with large and advanced food and beverage industries. North America and Europe are mature markets characterized by strict food safety regulations and a high degree of automation in food processing, which sustains steady demand for high-performance materials. The Asia-Pacific region represents the fastest-growing market, driven by rapid industrialization, expanding food processing capacities, rising disposable incomes, and the growth of the packaged food sector in countries like China, India, and Japan. Increasing investments in food processing infrastructure and a growing focus on food safety standards in these emerging economies are key growth factors. Other regions, including Latin America and the Middle East & Africa, are also experiencing gradual growth, fueled by urbanization and changing dietary patterns, although their market size remains smaller compared to the leading regions.

Company Insights

The food grade nylon market features a competitive arena with several prominent players driving innovation and setting industry standards. DuPont is a key innovator, offering a range of Zytel and Minlon engineered thermoplastics known for their durability and compliance. BASF SE provides Ultramid polyamides, which are widely used in food contact applications due to their high performance and safety. EMS-Chemie Holding AG, with its Grivory and Grilamid brands, is recognized for high-quality specialty polyamides and polyamide compounds. UBE Corporation is another significant manufacturer, producing UBE Nylon for various industrial uses, including food-grade applications. Other notable companies include AdvanSix, which produces Capron nylon, and DOMO Chemicals, offering Technyl polyamides. These companies compete on the basis of product portfolio, technological innovation, global supply chain strength, and their ability to provide customized solutions that meet the precise and evolving needs of food industry clients.

Recent Developments

The food grade nylon market is dynamic, with recent developments focusing on enhancing material properties, sustainability, and expanding application boundaries. A prominent trend is the increased investment in research and development to create bio-based or recycled content nylons, responding to the circular economy demands of brand owners and consumers. Companies are launching new grades that offer improved performance, such as higher heat resistance for applications involving hot-fill processes or steam sterilization. There is also a growing emphasis on developing materials with enhanced flow properties for easier processing and to enable the production of more complex and thinner-walled components, which contributes to light-weighting. Furthermore, strategic activities such as mergers, acquisitions, and capacity expansions are common as companies seek to strengthen their market position and geographic footprint. Collaborations between material suppliers and food machinery manufacturers are also increasing to co-develop optimized solutions for specific applications.

Report Segmentation

This comprehensive market research report on the food grade nylon market is meticulously segmented to provide a detailed and granular analysis. The segmentation allows for a focused examination of each aspect of the market. The report is typically divided by type, categorizing the market into key variants such as Nylon 6, Nylon 66, and other specialty nylons. It is further segmented by application, detailing usage across food processing equipment, packaging, and other specific end-uses. A crucial segmentation is by region, providing analysis and forecasts for North America, Europe, Asia-Pacific, and the rest of the world. This multi-dimensional segmentation enables stakeholders to understand not only the overall market dynamics but also to identify specific growth pockets, application trends, and regional opportunities. It provides targeted insights for manufacturers, suppliers, and investors to make informed strategic decisions regarding production, marketing, and investment.

FAQs

What are the key applications of food grade nylon? Food grade nylon is predominantly used in the manufacturing of components for food processing machinery, such as gears, bearings, and conveyor parts, due to its durability and compliance with safety standards. It is also critically used as a barrier layer in multi-layer flexible packaging films for products like meat and cheese to extend shelf life.

What are the advantages of using food grade nylon over other plastics? The primary advantages include superior mechanical strength, excellent wear and abrasion resistance, good thermal stability, and high resistance to oils, fats, and chemicals commonly found in food environments. Its self-lubricating properties reduce the need for external lubricants that could contaminate food.

Who are the leading players in the food grade nylon market? The market is led by major global chemical companies such as DuPont, BASF SE, EMS-Chemie Holding AG, and UBE Corporation. These players are renowned for their extensive product portfolios, significant investment in R&D, and strong global presence.

What regulations govern the food grade nylon market? Food grade nylon must comply with stringent international regulations for materials intended for food contact. Key regulatory frameworks include the U.S. Food and Drug Administration (FDA) regulations and the European Union's Framework Regulation (EC) No 1935/2004, which ensure the materials are safe and do not transfer harmful substances to food.

Which region has the highest demand for food grade nylon? Currently, North America and Europe are regions with high demand due to their advanced food processing industries and strict safety standards. However, the Asia-Pacific region is experiencing the fastest growth, driven by rapid industrialization, expansion of the food and beverage sector, and increasing investments in packaging and processing infrastructure.

Citius Research has developed a research report titled “Food Grade Nylon Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Grade Nylon Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Grade Nylon Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Grade Nylon Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Grade Nylon Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Grade Nylon Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Grade Nylon Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Grade Nylon Market
• Cost and Gross Margin Analysis of Food Grade Nylon Market
• Food Grade Nylon Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Grade Nylon Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Grade Nylon Market Key Stakeholders

Below are the key stakeholders for the Food Grade Nylon Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Grade Nylon Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Grade Nylon Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Grade Nylon Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Grade Nylon Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Grade Nylon Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Grade Nylon Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Grade Nylon Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Grade Nylon Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Grade Nylon Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Grade Nylon Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Grade Nylon Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Grade Nylon Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Grade Nylon Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Grade Nylon Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Grade Nylon Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Grade Nylon Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Grade Nylon Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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