Food Grade Ammonium Bicarbonate Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195363
  • Format: Electronic (PDF)
  • Number of Pages: 180
  • Author(s): Joshi, Madhavi

Report Overview

The Food Grade Ammonium Bicarbonate Market size was estimated at USD 350 million in 2023 and is projected to reach USD 800 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Food Grade Ammonium Bicarbonate Market

(Market Size)
$350 million
$800 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 350 million
2030 Market Size USD 800 million
Key Players BASF, Evonik, Honeywell, Noah Technologies, GFS Chemicals

Market Summary

The food grade ammonium bicarbonate market is a specialized segment within the food and beverages industry, primarily serving as a critical chemical leavening agent. This compound, often utilized as a substitute for baking soda or baking powder, is essential in the manufacturing of a variety of baked goods and confectionery items. Its unique property of decomposing completely into gaseous byproducts without leaving any residual taste makes it highly desirable for producing flat baked products like crackers and cookies. The market is characterized by a consistent demand driven by the global expansion of the processed food sector. Key consumers include industrial bakeries, snack food manufacturers, and the pharmaceutical industry, where it is occasionally used. The supply chain involves stringent quality control to meet food safety standards set by regulatory bodies such as the FDA and EFSA, ensuring the product is free from harmful contaminants. Production is concentrated among a limited number of chemical manufacturers who possess the technical expertise to produce high-purity ammonium bicarbonate suitable for human consumption.

Key Highlights

A primary highlight of the food grade ammonium bicarbonate market is its irreplaceable role in creating specific textural qualities in baked goods that alternative leavening agents cannot achieve. Its application is pivotal in the production of traditional and ethnic foods, particularly in European and Scandinavian baking, preserving cultural culinary practices. The market demonstrates resilience against economic fluctuations due to the consistent demand from the staple food industry. Another significant aspect is the ongoing research and development focused on optimizing production processes to enhance yield and purity while reducing environmental impact. Leading companies are investing in sustainable manufacturing technologies to appeal to environmentally conscious buyers. The product's stability and long shelf life under proper storage conditions make it a logistically favorable commodity for global trade. Furthermore, its use is expanding into niche applications such as aerating agent in whipped cream and foam stabilizer, indicating potential for market diversification beyond traditional baking.

Drivers, Opportunities & Restraints

Market growth is primarily driven by the rising global consumption of processed and convenience foods, coupled with the expansion of the bakery industry in emerging economies. Increasing consumer preference for ready-to-eat snacks and the proliferation of fast-food chains are significant contributors to demand. An opportunity lies in the exploration of new applications within the food and beverage sector, such as its use in pH adjustment and as a nutrient source in certain fermented products. The growing trend of clean-label products presents a challenge, as ammonium bicarbonate is a chemical additive, but also an opportunity to educate consumers on its natural decomposition and safety. A major restraint is the availability of substitutes like baking powder and yeast, which can limit market penetration in certain applications. Stringent regulatory frameworks across different regions regarding food additives can also act as a barrier to entry for new players and complicate international trade. Volatility in the prices of raw materials, namely ammonia and carbon dioxide, directly impacts production costs and profit margins for manufacturers.

Concentration Insights

The competitive landscape of the food grade ammonium bicarbonate market is moderately concentrated, with a handful of global players holding a significant share of the production capacity. These established companies benefit from economies of scale, advanced production technologies, and well-established distribution networks that span across continents. The market also features several regional manufacturers that cater to local demands and possess strong relationships with domestic food processing companies. The high capital investment required for setting up manufacturing facilities that meet food-grade standards creates a barrier to entry, limiting the number of new competitors. Key players often engage in long-term supply contracts with large food conglomerates, ensuring stable revenue streams. Competition is based not only on price but also on product purity, consistency, reliability of supply, and technical customer support. This concentration fosters an environment where innovation in production efficiency and sustainability practices is a key differentiator for maintaining market leadership.

Type Insights

Food grade ammonium bicarbonate is predominantly available in a solid, crystalline powder form, which is the standard for industrial handling and dosing in food production lines. The product is universally characterized by its high level of purity, typically exceeding 99%, to ensure it meets stringent food safety regulations. There is minimal variation in the base product type itself; however, differentiation occurs in granulation or particle size. Some manufacturers offer fine powder for applications requiring rapid dissolution, while others provide more granular forms to reduce dusting during handling and improve flow properties in automated manufacturing systems. The packaging also varies, with offerings in multi-layer kraft paper bags, woven polypropylene bags, or even big bags for bulk industrial consumers, each designed to protect the product from moisture absorption, which can compromise its efficacy. The essential chemical composition remains consistent across producers, adhering to the Food Chemicals Codex specifications.

Application Insights

The principal application of food grade ammonium bicarbonate is as a leavening agent in the bakery industry, specifically for producing flat, dry baked goods such as crackers, biscuits, cookies, and some flatbreads. Its ability to decompose completely at baking temperatures into carbon dioxide, steam, and ammonia gas provides the necessary lift without altering the final product's taste. Beyond baking, it finds application in the confectionery sector, particularly in the production of ammonium salt licorice, imparting a characteristic sharp flavor. It is also used as a blowing agent in the manufacturing of foam plastics for food packaging. In the beverage industry, it can serve as a pH regulator. A smaller, niche application exists in the pharmaceutical industry as an ingredient in certain antacids and cough medicines. Each application demands strict adherence to quality standards to ensure the final food product's safety and desired sensory attributes.

Regional Insights

The demand for food grade ammonium bicarbonate is global, with consumption patterns closely tied to regional food production practices. Europe represents a significant market, driven by a strong tradition of baking, particularly in Northern European countries where it is essential for specific traditional crackers and biscuits. The Asia-Pacific region is experiencing rapid growth, fueled by the expanding processed food sector in densely populated countries like China and India, alongside the increasing westernization of diets. North America maintains steady demand supported by a large-scale snack food manufacturing industry. Production facilities are often located near sources of raw materials (ammonia and carbon dioxide) or in regions with well-developed chemical manufacturing infrastructures, such as East Asia, Europe, and North America. Trade flows are active, with exports from major producing countries supplying regions with less domestic manufacturing capacity. Regional regulatory differences, such as maximum allowable limits and labeling requirements, can influence trade dynamics and formulation strategies for multinational food brands.

Company Insights

The market is served by a mix of large multinational chemical corporations and specialized chemical producers. Prominent players include BASF SE, a German chemical giant with a comprehensive portfolio of food ingredients. Merck KGaA, also from Germany, is another key supplier known for its high-purity chemicals. Nissan Chemical Corporation, based in Japan, is a significant player in the Asian market. Other notable companies include Central Drug House, and Spectrum Chemical Manufacturing Corp., which cater to specific regional demands or specialize in high-purity laboratory and food-grade chemicals. These companies compete on a global scale, leveraging their extensive research and development capabilities to ensure product quality and develop efficient production processes. Their strategies often involve vertical integration to control raw material supply and ensure cost competitiveness. They maintain a strong focus on compliance with international food safety standards and invest in building long-term relationships with major food processing companies worldwide.

Recent Developments

Recent activities in the food grade ammonium bicarbonate market have been centered on capacity expansion and sustainability initiatives. Leading producers have been investing in modernizing their manufacturing plants to increase output efficiency and reduce the environmental footprint of production, particularly energy consumption and greenhouse gas emissions. There is a growing emphasis on obtaining certifications like ISO 22000 and FSSC 22000 to strengthen customer confidence in food safety management systems. Companies are also exploring more sustainable and protective packaging solutions to enhance product shelf life and reduce waste. While mergers and acquisitions have been relatively subdued, strategic partnerships between producers and large food conglomerates are common to secure supply chains. The ongoing global focus on food security and safety has further prompted manufacturers to enhance their quality control laboratories and traceability systems from production to delivery.

Report Segmentation

This comprehensive market research report on the food grade ammonium bicarbonate market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation allows stakeholders to understand specific trends and forecasts within each category. The report is segmented by application, detailing consumption patterns in key sectors such as bakery, confectionery, and pharmaceuticals. It further provides a breakdown by form, analyzing the demand for different particle sizes and their respective end-uses. A critical segmentation is by region and key countries, offering insights into geographical demand hotspots, production hubs, and import-export scenarios. The competitive landscape is segmented to profile key players, their market shares, product portfolios, and strategic initiatives. Additional segmentation may include analysis by sales channel, distinguishing between direct sales to large manufacturers and distribution through intermediaries for smaller end-users. This multi-faceted approach ensures a holistic understanding of the market dynamics.

FAQs

What is food grade ammonium bicarbonate used for? Food grade ammonium bicarbonate is primarily used as a leavening agent in the baking industry for products like crackers, cookies, and biscuits. It decomposes during baking to release gases that cause the dough to rise without leaving any residual taste.

Is ammonium bicarbonate safe to eat? Yes, when produced and used according to food-grade specifications and regulatory guidelines set by authorities like the FDA and EFSA, ammonium bicarbonate is recognized as safe for consumption in specified amounts in food products.

What is the difference between baking soda and ammonium bicarbonate? While both are leavening agents, ammonium bicarbonate decomposes completely into gases and leaves no residue, making it ideal for dry, flat baked goods. Baking soda (sodium bicarbonate) often requires an acid to react and can leave a sodium residue, potentially affecting taste.

How is food grade ammonium bicarbonate produced? It is produced synthetically by reacting ammonia gas with carbon dioxide and water under controlled conditions. The resulting compound is then purified and crystallized to achieve the high purity required for food applications.

Can ammonium bicarbonate be used in organic food production? Typically, synthetic additives like ammonium bicarbonate are not permitted in certified organic food production. Organic standards generally require the use of natural leavening agents, such as yeast or baking soda activated by natural acids.

Citius Research has developed a research report titled “Food Grade Ammonium Bicarbonate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Grade Ammonium Bicarbonate Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Grade Ammonium Bicarbonate Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Grade Ammonium Bicarbonate Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Grade Ammonium Bicarbonate Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Grade Ammonium Bicarbonate Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Grade Ammonium Bicarbonate Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Grade Ammonium Bicarbonate Market
• Cost and Gross Margin Analysis of Food Grade Ammonium Bicarbonate Market
• Food Grade Ammonium Bicarbonate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Grade Ammonium Bicarbonate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Grade Ammonium Bicarbonate Market Key Stakeholders

Below are the key stakeholders for the Food Grade Ammonium Bicarbonate Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Grade Ammonium Bicarbonate Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Grade Ammonium Bicarbonate Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Grade Ammonium Bicarbonate Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Grade Ammonium Bicarbonate Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Grade Ammonium Bicarbonate Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Grade Ammonium Bicarbonate Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Grade Ammonium Bicarbonate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Grade Ammonium Bicarbonate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Grade Ammonium Bicarbonate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Grade Ammonium Bicarbonate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Grade Ammonium Bicarbonate Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Grade Ammonium Bicarbonate Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Grade Ammonium Bicarbonate Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Grade Ammonium Bicarbonate Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Grade Ammonium Bicarbonate Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Grade Ammonium Bicarbonate Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Grade Ammonium Bicarbonate Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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