Food Glazing Agents Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195361
  • Format: Electronic (PDF)
  • Number of Pages: 200
  • Author(s): Joshi, Madhavi

Report Overview

The Food Glazing Agents Market size was estimated at USD 2.8 billion in 2023 and is projected to reach USD 6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Food Glazing Agents Market

(Market Size)
$2.8 billion
$6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 2.8 billion
2030 Market Size USD 6 billion
Key Players Capol, Strahl & Pitsch, Poth Hille, Masterol Foods, Koster Keunen

Market Summary

The food glazing agents market is an integral segment within the broader food and beverage industry, providing essential coatings that enhance the visual appeal, texture, and shelf life of various food products. These agents are widely utilized across confectionery, bakery, fruits, and processed foods to impart a glossy finish, prevent moisture loss, and protect against external contaminants. The market is characterized by a diverse range of natural and synthetic glazing agents, including beeswax, carnauba wax, shellac, and paraffin wax, each catering to specific application needs and regulatory standards. Increasing consumer demand for aesthetically pleasing and longer-lasting food products is a primary factor driving market growth. Additionally, the rising trend towards clean-label and natural ingredients has prompted manufacturers to innovate and develop bio-based glazing solutions. The market is highly competitive, with key players focusing on research and development to introduce advanced formulations that meet evolving consumer preferences and stringent food safety regulations. Geographically, the market demonstrates a strong presence in both developed and emerging economies, with Asia-Pacific exhibiting significant growth potential due to expanding food processing industries and changing consumer lifestyles.

Key Highlights

The food glazing agents market is distinguished by several key highlights that underscore its dynamic nature and future trajectory. One prominent aspect is the increasing adoption of organic and natural glazing agents, driven by growing health consciousness and demand for clean-label products. Manufacturers are actively investing in sustainable sourcing and production methods to align with environmental concerns and regulatory requirements. Another highlight is the technological advancements in application techniques, which allow for more precise and efficient coating processes, enhancing product quality and reducing waste. The market also benefits from the expanding confectionery and bakery sectors, where glazing agents are extensively used to improve product appeal and durability. Furthermore, strategic collaborations and mergers among leading companies are common, aimed at expanding product portfolios and geographic reach. The versatility of food glazing agents in various applications, from fresh fruits to processed meats, highlights their indispensable role in modern food production. These factors collectively contribute to a robust and evolving market landscape, poised for continued innovation and growth.

Drivers, Opportunities & Restraints

The food glazing agents market is influenced by a combination of drivers, opportunities, and restraints that shape its development. Key drivers include the rising consumer demand for visually appealing food products with extended shelf life, which boosts the adoption of glazing agents in packaging and preservation. The growth of the processed food industry, particularly in emerging economies, further propels market expansion as manufacturers seek effective solutions to maintain product quality during storage and transportation. Opportunities abound in the development of novel, natural-based glazing agents that cater to the clean-label trend, offering potential for innovation and differentiation. Additionally, expanding applications in functional foods and dietary supplements present new avenues for market growth. However, the market faces restraints such as stringent regulatory frameworks governing food additives, which can limit the use of certain synthetic agents. Fluctuations in the prices of raw materials, such as natural waxes, also pose challenges to cost-effective production. Moreover, increasing consumer skepticism towards artificial additives may hinder the adoption of synthetic glazing agents, urging manufacturers to focus on natural alternatives.

Concentration Insights

The food glazing agents market exhibits a moderately concentrated landscape, with a handful of established players holding significant market share. Companies like Mantrose-Haeuser Co., Inc., Capol GmbH, and Strahl & Pitsch GmbH are prominent participants, leveraging their extensive product portfolios and global distribution networks. These industry leaders focus on strategic initiatives such as mergers, acquisitions, and partnerships to strengthen their market position and expand their geographic presence. The concentration is also characterized by a high degree of competition in terms of product innovation, quality, and pricing. Regional players and smaller manufacturers contribute to market diversity by offering specialized glazing solutions tailored to local preferences and regulatory requirements. The competitive dynamics are further influenced by investments in research and development to introduce eco-friendly and sustainable products. While the market is consolidated among key players, the entry of new participants focusing on niche segments and natural ingredients adds to the competitive intensity. This concentration pattern ensures a balance between innovation-driven growth and the maintenance of high industry standards.

Type Insights

Food glazing agents are categorized into various types, each serving distinct purposes based on their composition and properties. Beeswax is a widely used natural glazing agent, valued for its excellent glossing and protective qualities, commonly applied in confectionery and fresh fruits. Carnauba wax, derived from palm leaves, is another popular natural option known for its high melting point and superior shine, making it ideal for coating chocolates and bakery products. Shellac, obtained from lac insects, is prized for its hard, glossy finish and is frequently used in pharmaceutical coatings and confectionery items. Synthetic agents like paraffin wax and petroleum-based coatings offer cost-effective alternatives with consistent performance, though they face scrutiny due to environmental and health concerns. Additionally, stearyl alcohol and other emulsifiers are employed as glazing agents to enhance texture and stability. The choice of glazing agent depends on factors such as application requirements, regulatory approvals, and consumer preferences, with a growing inclination towards natural and organic variants. This diversity in types allows manufacturers to select the most suitable agent for their specific needs, driving innovation and customization in the market.

Application Insights

Food glazing agents find extensive applications across various segments of the food and beverage industry, each leveraging their unique properties to enhance product quality. In the confectionery sector, glazing agents are crucial for providing a shiny appearance and preventing stickiness in products like chocolates, candies, and chewing gums. The bakery industry utilizes these agents to improve the visual appeal of items such as pastries, doughnuts, and bread, while also extending their freshness. Processed fruits and vegetables often receive coatings to retain moisture, reduce spoilage, and maintain natural color during storage and transport. In the meat and poultry segment, glazing agents help in preserving texture and preventing dehydration, thereby enhancing shelf life. Additionally, nutritional supplements and pharmaceutical tablets use glazing agents for coating purposes to mask tastes, facilitate swallowing, and protect active ingredients. The versatility of these applications underscores the indispensable role of glazing agents in modern food processing, driven by the need for aesthetic enhancement, preservation, and functional improvement across diverse product categories.

Regional Insights

The food glazing agents market demonstrates varied growth patterns across different regions, influenced by local dietary habits, regulatory environments, and economic conditions. North America holds a significant market share, driven by high consumption of processed and packaged foods, stringent food safety standards, and the presence of major manufacturers. Europe follows closely, with strong demand for natural and organic glazing agents supported by robust regulatory frameworks and consumer awareness regarding clean-label products. The Asia-Pacific region is identified as a high-growth area, attributed to rapid urbanization, expanding food processing industries, and increasing disposable incomes in countries like China and India. Latin America and the Middle East & Africa are emerging markets, where growing adoption of Western dietary patterns and investments in food infrastructure are fueling demand for glazing agents. Each region presents unique opportunities and challenges, with manufacturers tailoring their strategies to address local preferences and compliance requirements. The global nature of the market encourages cross-regional trade and collaboration, facilitating the exchange of innovative products and technologies.

Company Insights

The competitive landscape of the food glazing agents market features several key players renowned for their innovation, quality, and global reach. Mantrose-Haeuser Co., Inc., a subsidiary of RPM International Inc., is a leading provider of natural glazing agents, specializing in shellac and confectionery coatings. Capol GmbH, part of the Freudenberg Group, offers a wide range of glazing and release agents, emphasizing sustainability and customer-specific solutions. Strahl & Pitsch GmbH is another significant player, known for its high-quality beeswax and carnauba wax products used across various food applications. British Wax Refining Company Ltd. and Koster Keunen LLC are also prominent contributors, focusing on natural waxes and customized formulations. These companies invest heavily in research and development to introduce advanced products that meet evolving consumer demands and regulatory standards. Strategic initiatives such as expansions, acquisitions, and partnerships are common, aimed at enhancing production capabilities and market penetration. The presence of these established players, along with emerging regional manufacturers, ensures a competitive and dynamic market environment focused on quality, innovation, and sustainability.

Recent Developments

Recent developments in the food glazing agents market reflect ongoing innovation and strategic movements aimed at addressing consumer trends and regulatory requirements. Key players have been actively introducing new natural and organic glazing agents to cater to the growing demand for clean-label products. For instance, advancements in extraction and purification technologies have enabled the production of higher-quality natural waxes with improved functional properties. Mergers and acquisitions have also been notable, with companies seeking to expand their product portfolios and geographic presence. Additionally, there is increased focus on sustainable sourcing practices, such as using responsibly harvested raw materials and reducing environmental impact through eco-friendly production processes. Collaborations between manufacturers and food processors are on the rise to develop customized glazing solutions for specific applications. Regulatory approvals for new ingredients and formulations continue to shape market dynamics, ensuring compliance with food safety standards across regions. These developments highlight the market's adaptability and commitment to meeting the evolving needs of the food and beverage industry while maintaining high standards of quality and sustainability.

Report Segmentation

The food glazing agents market report is segmented based on type, application, and region to provide a comprehensive analysis of industry dynamics. By type, the market is categorized into natural agents such as beeswax, carnauba wax, and shellac, as well as synthetic agents including paraffin wax and stearyl alcohol. Each type is analyzed in terms of market share, growth potential, and application suitability. The application segment covers confectionery, bakery products, processed fruits and vegetables, meat and poultry, nutritional supplements, and others, detailing the specific usage and demand patterns for glazing agents in each category. Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with each region examined for its unique trends, drivers, and opportunities. This multidimensional segmentation allows for a detailed understanding of market structure, enabling stakeholders to identify growth areas, assess competitive landscapes, and make informed decisions. The report also includes insights into consumer preferences, regulatory impacts, and technological advancements influencing each segment.

FAQs

What are food glazing agents made from? Food glazing agents are derived from both natural and synthetic sources. Natural agents include beeswax from bee hives, carnauba wax from palm leaves, and shellac from lac insects. Synthetic options comprise petroleum-based products like paraffin wax and emulsifiers such as stearyl alcohol.

How do food glazing agents work? Food glazing agents form a thin, protective coating on food surfaces. This layer enhances glossiness, prevents moisture loss, reduces sticking, and shields against microbial contamination and oxidation, thereby improving appearance and extending shelf life.

Are food glazing agents safe to consume? Yes, food glazing agents approved by regulatory bodies like the FDA and EFSA are safe for consumption. They are used in minimal quantities and must comply with strict food safety standards to ensure they pose no health risks.

What is the difference between wax and glaze in food? Wax refers to specific natural or synthetic substances used as glazing agents, such as beeswax or paraffin. Glaze is the applied coating itself, which may contain waxes along with other components like resins or polymers to achieve desired properties.

Can food glazing agents be used on organic products? Certain natural glazing agents, like beeswax and carnauba wax, are permitted in organic food products under regulations such as the USDA National Organic Program, provided they are processed without synthetic additives.

Citius Research has developed a research report titled “Food Glazing Agents Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Glazing Agents Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Glazing Agents Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Glazing Agents Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Glazing Agents Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Glazing Agents Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Glazing Agents Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Glazing Agents Market
• Cost and Gross Margin Analysis of Food Glazing Agents Market
• Food Glazing Agents Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Glazing Agents Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Glazing Agents Market Key Stakeholders

Below are the key stakeholders for the Food Glazing Agents Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Glazing Agents Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Glazing Agents Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Glazing Agents Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Glazing Agents Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Glazing Agents Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Glazing Agents Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Glazing Agents Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Glazing Agents Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Glazing Agents Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Glazing Agents Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Glazing Agents Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Glazing Agents Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Glazing Agents Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Glazing Agents Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Glazing Agents Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Glazing Agents Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Glazing Agents Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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