Food Extrusion Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196156
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The Food Extrusion Market size was estimated at USD 3.8 billion in 2023 and is projected to reach USD 8.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Food Extrusion Market

(Market Size)
$3.8 billion
$8.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 3.8 billion
2030 Market Size USD 8.5 billion
Key Players Bühler, Clextral, Baker Perkins, Coperion, GEA

Market Summary

The food extrusion market represents a critical segment within the global food processing industry, characterized by its versatile application in producing a wide array of food products. This technology utilizes high temperature, pressure, and shear force to transform raw food materials into structured, shelf-stable items with specific textures and shapes. The process is fundamental in manufacturing breakfast cereals, snack foods, pasta, pet foods, and textured vegetable proteins, making it indispensable for modern food production. Market growth is largely driven by rising consumer demand for convenience foods, nutritional snacks, and plant-based protein alternatives. The adaptability of extrusion technology allows manufacturers to innovate continuously, meeting evolving dietary trends and preferences. Key industry participants are increasingly investing in research and development to enhance extrusion efficiency, improve product quality, and expand application ranges. The market operates within a competitive landscape where technological advancement and product innovation are paramount for sustaining growth and capturing market share.

Key Highlights

The food extrusion market is distinguished by several key factors that underscore its importance and potential. A primary highlight is the technology's efficiency in enabling high-volume production with consistent quality, which is crucial for meeting large-scale consumer demand. The process is highly versatile, capable of handling diverse raw materials including cereals, pulses, and proteins to create an extensive variety of end products. Sustainability is becoming an increasingly significant aspect, with advancements aimed at reducing energy consumption and minimizing waste during production. Another critical highlight is the role of extrusion in product innovation, particularly in developing health-oriented foods such as those with high fiber, protein enrichment, or gluten-free attributes. Leading companies are focusing on automating extrusion lines to enhance precision and operational efficiency. The market is also witnessing a surge in demand from emerging economies, where changing lifestyles and increasing disposable incomes are fueling the consumption of processed and convenient food items.

Drivers, Opportunities & Restraints

The growth trajectory of the food extrusion market is propelled by several powerful drivers. A significant driver is the escalating global demand for convenience and ready-to-eat food products, driven by urbanization and busier consumer lifestyles. The rising popularity of snacking, coupled with a growing preference for nutritious and functional foods, further stimulates market expansion. Additionally, the increasing adoption of plant-based diets is creating substantial opportunities for extrusion technology in producing meat analogs and alternative protein sources. However, the market faces certain restraints, including the high initial capital investment required for setting up and modernizing extrusion processing lines. Fluctuations in the prices of raw materials such as corn, wheat, and soy can also impact production costs and profitability. Stringent food safety and labeling regulations across different regions present another challenge for manufacturers. Despite these restraints, opportunities abound in the development of novel applications, expansion into untapped geographic markets, and continuous technological innovations that improve cost-effectiveness and product offerings.

Concentration Insights

The competitive landscape of the food extrusion market is moderately concentrated, with a mix of large multinational corporations and specialized equipment manufacturers dominating the scene. These established players possess significant market share, extensive distribution networks, and robust research and development capabilities, allowing them to introduce advanced extrusion systems and maintain a competitive edge. Their focus often lies on providing integrated solutions, including ancillary equipment and after-sales services. Alongside these giants, numerous smaller and regional companies operate, frequently competing by offering cost-effective machinery or specializing in niche application segments. The market concentration is also evident in certain geographic regions, with North America and Europe being mature markets housing several key industry leaders. In contrast, the Asia-Pacific region displays a more fragmented competitive environment, characterized by rapid growth and the presence of local manufacturers catering to regional demands. This dynamic concentration necessitates continuous innovation and strategic partnerships for companies aiming to strengthen their global footprint.

Type Insights

Food extrusion equipment is primarily categorized into single-screw and twin-screw extruders, each serving distinct purposes within the industry. Single-screw extruders are widely utilized for their simplicity, reliability, and cost-effectiveness in producing a variety of standard food products like pasta and certain direct-expanded snacks. They operate on a straightforward mechanism but offer less flexibility in processing parameters compared to their twin-screw counterparts. Twin-screw extruders represent a more advanced and versatile technology. They can be co-rotating or counter-rotating and provide superior control over shear, temperature, and pressure. This makes them ideal for complex applications requiring precise texture and shape, such as producing co-extruded snacks, breakfast cereals, and texturized vegetable proteins. The choice between extruder types is influenced by the specific product requirements, desired production capacity, and capital investment considerations. The trend is gradually shifting towards the adoption of twin-screw systems due to their enhanced functionality and ability to process a broader range of raw materials with higher efficiency.

Application Insights

The application of food extrusion technology spans a diverse spectrum within the food and beverage industry, underscoring its fundamental role. A major application segment is snack food production, where extrusion is used to create popular items like pellets for third-generation snacks, direct-expanded cheese puffs, and multi-grain chips. The breakfast cereal industry heavily relies on extrusion to produce shaped, flaked, and expanded cereals that are both nutritious and appealing. Pasta manufacturing is another traditional and significant application, utilizing specific extrusion processes to achieve the desired density and texture. Furthermore, the technology is pivotal in the pet food sector for producing kibble with specific nutritional profiles and shapes. A rapidly growing application area is the production of meat analogs and texturized vegetable proteins, catering to the expanding vegan and flexitarian consumer base. Each application demands unique extrusion parameters and screw configurations, driving continuous innovation in machine design and process optimization to meet specific product characteristics and consumer expectations.

Regional Insights

Geographically, the food extrusion market demonstrates varied dynamics across different regions. North America holds a significant share, characterized by a well-established food processing sector, high consumer demand for convenience and snack foods, and the presence of major equipment manufacturers and food brands. Europe follows a similar pattern, with strong emphasis on product innovation, particularly in health-oriented and sustainable food products, supported by advanced manufacturing capabilities. The Asia-Pacific region is identified as the fastest-growing market, driven by rapid urbanization, rising disposable incomes, and shifting dietary patterns towards processed and packaged foods. Countries like China, India, and Japan are key contributors to this growth, with increasing investments in food processing infrastructure. Latin America and the Middle East and Africa are emerging markets presenting substantial growth potential, albeit from a smaller base, as economic development fosters greater adoption of processed food products and modern manufacturing technologies like extrusion.

Company Insights

The food extrusion market features a competitive arena with several prominent players driving innovation and market trends. Key companies such as B?hler AG, Clextral, and Coperion GmbH are recognized globally for their advanced extrusion technologies and comprehensive solutions that cater to large-scale industrial needs. These leaders invest significantly in research and development to enhance machine efficiency, automation, and versatility. Other significant participants include Baker Perkins, Lindquist Machine Corporation, and Triott Group, which also offer a range of extrusion equipment and services. Many food manufacturing giants, including Nestl?, PepsiCo, and Cargill, are not just end-users but also innovators, often developing proprietary extrusion processes for their product lines. The strategic focus for these companies involves expanding their product portfolios, forming strategic partnerships, and strengthening their service and support networks to maintain a competitive advantage and address the specific needs of diverse global markets.

Recent Developments

The food extrusion market is continuously evolving, with recent developments centered on technological innovation and strategic business moves. A prominent trend is the advancement towards smart extrusion systems integrated with IoT sensors and data analytics for real-time monitoring and optimization of process parameters, leading to improved consistency and reduced downtime. There is a growing emphasis on developing energy-efficient extruders that lower operational costs and align with sustainability goals. In terms of product development, significant research is directed towards creating new textures and formats for plant-based meat alternatives to better mimic the sensory attributes of animal meat. Companies are also focusing on clean label solutions, utilizing extrusion to create products with simpler ingredient lists. Strategic acquisitions and partnerships have been observed as key players seek to expand their technological capabilities and geographic reach. Furthermore, investments in pilot plants and application centers have increased, allowing for collaborative development with food manufacturers to test new concepts and accelerate product innovation.

Report Segmentation

This comprehensive market report on the food extrusion industry is meticulously segmented to provide a detailed and granular analysis of the market landscape. The segmentation is structured along several key dimensions to cater to the specific informational needs of stakeholders. The report is divided by equipment type, distinguishing between single-screw and twin-screw extruders, with further breakdowns where applicable. It is segmented by application, covering critical areas such as snack foods, breakfast cereals, pasta & noodles, pet food, and textured protein products. A regional segmentation provides an in-depth analysis of market trends and forecasts across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Furthermore, the report may include segmentation based on process stages, such as cooking extrusion and forming extrusion, and by end-use sector. This multi-faceted approach allows for a thorough examination of growth prospects, competitive dynamics, and emerging opportunities within each distinct segment of the market.

FAQs

What is food extrusion? Food extrusion is a high-temperature, short-time cooking and shaping process where raw food materials are forced through a die under pressure to create products with specific textures, shapes, and densities, such as snacks, cereals, and pasta.

What are the main types of food extruders? The two primary types are single-screw extruders, known for simplicity and cost-effectiveness, and twin-screw extruders, which offer greater versatility, control, and are ideal for more complex food formulations and textures.

Which companies are the key players in the food extrusion market? Leading companies in the food extrusion equipment market include B?hler AG, Clextral, Coperion GmbH, Baker Perkins, and the Triott Group, among others.

What are the primary applications of food extrusion? Major applications include the manufacturing of snack foods, breakfast cereals, pasta and noodles, pet food, and texturized vegetable proteins used in meat analog products.

Which region has the highest growth potential in the food extrusion market? The Asia-Pacific region is currently viewed as having the highest growth potential, driven by increasing urbanization, rising disposable incomes, and growing consumption of processed and convenient foods.

Citius Research has developed a research report titled “Food Extrusion Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Extrusion Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Extrusion Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Extrusion Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Extrusion Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Extrusion Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Extrusion Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Extrusion Market
• Cost and Gross Margin Analysis of Food Extrusion Market
• Food Extrusion Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Extrusion Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Extrusion Market Key Stakeholders

Below are the key stakeholders for the Food Extrusion Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Extrusion Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Extrusion Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Extrusion Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Extrusion Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Extrusion Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Extrusion Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Extrusion Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Extrusion Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Extrusion Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Extrusion Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Extrusion Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Extrusion Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Extrusion Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Extrusion Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Extrusion Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Extrusion Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Extrusion Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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