Food Delivery Logistic Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196549
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The Food Delivery Logistic Market size was estimated at USD 85 billion in 2023 and is projected to reach USD 115 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.50% during the forecast period (2024-2030).

Food Delivery Logistic Market

(Market Size)
$85 billion
$115 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 4.50%
2023 Market Size USD 85 billion
2030 Market Size USD 115 billion
Key Players Uber Eats, DoorDash, Grubhub, Deliveroo, Just Eat Takeaway

Market Summary

The food delivery logistics market is a critical and rapidly evolving segment within the broader food and beverage industry, focused on the intricate network required to transport prepared meals from restaurants and cloud kitchens to consumers' doorsteps. This ecosystem encompasses a wide array of services, including order aggregation, real-time tracking, fleet management, and last-mile delivery solutions. The market's growth is intrinsically linked to the expansion of the digital economy and shifting consumer lifestyles that prioritize convenience and time-saving services. Companies operating in this space are continuously innovating to enhance delivery speed, optimize route efficiency, and improve the overall customer experience. The competitive landscape is characterized by the presence of both global giants and specialized local players, all vying for market share through technological superiority and expansive service coverage. The integration of advanced technologies such as AI for demand forecasting and route optimization is becoming a standard industry practice. This market represents a vital supply chain component, ensuring the seamless connection between food preparation and consumption, and its importance has been magnified in the modern economy.

Key Highlights

The food delivery logistics market is distinguished by several key highlights that underscore its dynamism and critical role. A primary highlight is the extensive adoption of technology, including sophisticated mobile applications for order placement and real-time GPS tracking, which provides transparency and builds consumer trust. The emergence and proliferation of dark kitchens, or cloud kitchens, represent a significant operational shift, designed exclusively for delivery to maximize efficiency and reduce overhead costs. Sustainability has also become a major focus, with many logistics providers actively exploring and implementing eco-friendly delivery options, such as bicycles and electric vehicles, to address environmental concerns. The competitive intensity is fierce, prompting continuous service innovation, including the piloting of drone and autonomous vehicle delivery in select markets. Furthermore, the market demonstrates remarkable resilience and adaptability, as evidenced by its capacity to scale operations rapidly during peak demand periods and unforeseen global events, ensuring consistent service reliability.

Drivers, Opportunities & Restraints

The expansion of the food delivery logistics market is propelled by several powerful drivers. The most significant is the profound change in consumer behavior, with a growing preference for the convenience of ordering food online, a trend accelerated by increased smartphone penetration and ubiquitous internet access. The fast-paced urban lifestyle leaves little time for meal preparation, further fueling demand for these services. Market opportunities are abundant, particularly in the untapped potential of suburban and rural areas where service penetration is currently lower. There is also a substantial opportunity in providing specialized logistics for niche segments, such as high-end gourmet meals or specific dietary requirements like vegan or gluten-free food. However, the market faces notable restraints, including the high operational costs associated with maintaining a reliable fleet and compensating delivery personnel. Intense competition often leads to price wars, squeezing profit margins for all players. Regulatory challenges, such as zoning laws and specific regulations governing delivery workers' rights, also present significant hurdles to smooth and profitable operations.

Concentration Insights

The concentration within the food delivery logistics market reveals a landscape of intense competition among a mix of established global entities and agile regional specialists. The market is largely dominated by a few major international players, including DoorDash, Uber Eats, and Just Eat Takeaway.com, which command significant market share across North America and Europe. These giants leverage their vast financial resources, advanced technological platforms, and extensive brand recognition to maintain their leadership positions. Alongside these global leaders, numerous regional and local companies thrive by offering hyper-localized services, deeper cultural understanding of their markets, and often faster delivery times. In regions like Asia-Pacific, local champions such as Meituan and Zomato exhibit a formidable presence, effectively competing with global entrants. This concentration dynamic creates a market environment where scale, technological capability, and deep market knowledge are the primary determinants of success, with larger players often acquiring smaller innovators to consolidate their market position and expand their service offerings.

Type Insights

The food delivery logistics market can be segmented by the type of delivery fleet employed, each with distinct operational characteristics and cost implications. The most prevalent type is the independent contractor model, which utilizes a network of gig-economy workers using their own vehicles, typically cars, scooters, or bicycles. This model offers companies immense scalability and flexibility to manage fluctuating order volumes without the fixed costs of maintaining a owned fleet. Conversely, some operators manage their own dedicated fleet of delivery personnel, which allows for greater control over training, branding, and service quality, though it incurs higher fixed operational costs. A growing segment within type insights is the integration of alternative delivery methods, including the use of drones and autonomous robots for contactless and efficient delivery, particularly for short-distance orders in urban environments. The choice of delivery type is a strategic decision for companies, balancing cost, efficiency, scalability, and the specific demands of their target market.

Application Insights

Application insights in the food delivery logistics market refer to the various end-users that utilize these services. The primary and largest application segment is restaurant-to-consumer delivery, which includes everything from large fast-food chains and casual dining establishments to small local eateries partnering with logistics platforms to reach a wider customer base. A rapidly growing application is grocery delivery, where logistics services are used to transport perishable and non-perishable goods from supermarkets and specialized stores directly to consumers, a segment that has seen explosive growth. Another significant application is delivery from cloud kitchens or dark kitchens, which are facilities built solely for preparing food for delivery, with no physical storefront for dine-in customers. Furthermore, there is a niche but valuable application in delivering meal kits and prepared meals from subscription-based services, which require reliable and often temperature-controlled logistics to ensure product quality upon arrival. Each application presents unique logistical challenges and requirements, shaping the strategies of service providers.

Regional Insights

The food delivery logistics market exhibits distinct characteristics and growth patterns across different global regions. North America remains a highly mature and saturated market, characterized by fierce competition between dominant players and a high level of consumer adoption of delivery services. Europe presents a varied landscape, with Western European nations like the UK and Germany showing high market penetration, while Eastern Europe offers substantial growth potential. The Asia-Pacific region is arguably the most dynamic and fastest-growing market, driven by a massive population, high mobile phone usage, and the presence of powerful local companies that have deeply embedded themselves in the consumer lifestyle. Countries like China and India are at the forefront of innovation and market volume. Latin America and the Middle East & Africa are emerging regions where the market is expanding rapidly from a smaller base, fueled by growing urbanization and increasing digital connectivity, presenting significant long-term opportunities for logistics providers.

Company Insights

The competitive arena of the food delivery logistics market is defined by the strategies of its key players. Global leaders such as DoorDash, Uber Eats, and Grubhub (a subsidiary of Just Eat Takeaway.com) dominate in North America, competing aggressively on delivery speed, restaurant partnerships, and customer loyalty programs. In Europe, Deliveroo and Just Eat are major forces, often adapting their services to local preferences. The Asia-Pacific landscape is commanded by robust local champions; Meituan in China and Swiggy and Zomato in India have developed extensive networks that are deeply integrated with local restaurant ecosystems. These companies differentiate themselves through technological innovation, developing proprietary algorithms for order dispatch and route optimization to maximize efficiency. A common strategic thread is the move towards diversification, expanding services beyond restaurant food to include grocery, alcohol, and convenience store item delivery to increase order frequency and customer lifetime value.

Recent Developments

The food delivery logistics market is characterized by constant innovation and strategic shifts. A prominent recent development is the intensified focus on rapid grocery delivery, with the rise of quick-commerce players promising delivery of convenience items and groceries in under 15 to 30 minutes from micro-fulfillment centers located in urban hubs. Technological advancements continue to be a key area of development, with companies investing heavily in artificial intelligence to refine predictive analytics for demand forecasting and machine learning to create more efficient delivery routes in real-time. Sustainability initiatives have also moved to the forefront, with many providers launching programs incorporating electric vehicles and bicycle couriers to reduce their carbon footprint. Furthermore, the market has seen a wave of consolidation through mergers and acquisitions, as larger companies seek to acquire smaller rivals or complementary tech startups to eliminate competition, enter new geographical markets, and add new technological capabilities to their platforms.

Report Segmentation

This comprehensive market report on food delivery logistics provides a detailed and structured analysis segmented to offer granular insights. The segmentation is meticulously designed to allow businesses to understand specific facets of the market. The report is segmented by delivery type, analyzing the dynamics between platform-based independent contractors, company-owned fleets, and emerging autonomous delivery solutions. It is further segmented by application, providing dedicated analysis for restaurant delivery, grocery delivery, meal kit delivery, and cloud kitchen logistics, each with its own growth drivers and challenges. A crucial geographical segmentation breaks down the market performance and potential across key regions and major countries within North America, Europe, Asia-Pacific, and the rest of the world. This multi-dimensional segmentation enables stakeholders to identify precise growth pockets, understand regional peculiarities, assess the competitive environment for specific service types, and make data-driven strategic decisions regarding investment, expansion, and partnership opportunities.

FAQs

What are the key drivers of the food delivery logistics market?

The market is primarily driven by changing consumer lifestyles that prioritize convenience, widespread smartphone adoption, and the expansion of high-speed internet, which makes ordering food online effortless and efficient for a growing global user base.

Who are the leading companies in the food delivery logistics market?

The market is led by global giants including DoorDash, Uber Eats, and Just Eat Takeaway, alongside strong regional leaders such as Meituan in China, and Swiggy and Zomato in India, each commanding significant presence in their respective territories.

What is the impact of cloud kitchens on food delivery logistics?

Cloud kitchens significantly optimize the logistics process by centralizing food production for delivery only, which reduces delivery radii, allows for tighter delivery time windows, and increases overall operational efficiency for partners and platforms.

How is technology transforming food delivery logistics?

Technology is revolutionizing the sector through advanced algorithms for optimal route planning and order batching, AI-powered demand forecasting, real-time GPS tracking for transparency, and the exploration of automation via drones and robots for contactless delivery.

What are the main challenges faced by the food delivery logistics market?

Significant challenges include managing high operational costs related to fleet and personnel, navigating thin profit margins due to intense competition, and adhering to an evolving landscape of regulations concerning gig economy workers and urban delivery zones.

Citius Research has developed a research report titled “Food Delivery Logistic Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Delivery Logistic Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Delivery Logistic Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Delivery Logistic Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Delivery Logistic Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Delivery Logistic Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Delivery Logistic Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Delivery Logistic Market
• Cost and Gross Margin Analysis of Food Delivery Logistic Market
• Food Delivery Logistic Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Delivery Logistic Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Delivery Logistic Market Key Stakeholders

Below are the key stakeholders for the Food Delivery Logistic Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Delivery Logistic Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Delivery Logistic Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Delivery Logistic Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Delivery Logistic Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Delivery Logistic Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Delivery Logistic Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Delivery Logistic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Delivery Logistic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Delivery Logistic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Delivery Logistic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Delivery Logistic Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Delivery Logistic Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Delivery Logistic Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Delivery Logistic Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Delivery Logistic Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Delivery Logistic Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Delivery Logistic Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports