Food Antioxidants Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196544
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Food Antioxidants Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Food Antioxidants Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players BASF, DSM, DuPont, Kemin, Archer Daniels Midland

Market Summary

The food antioxidants market is a critical segment within the global food and beverage industry, focused on ingredients that delay or prevent oxidative deterioration of food products. Oxidation leads to rancidity, color degradation, and loss of nutritional value, making antioxidants essential for preserving quality and extending shelf life. The market is characterized by a diverse range of synthetic and natural antioxidant solutions catering to various food applications. Key players are continuously engaged in research and development to enhance the efficacy and safety profile of these substances. Demand is fundamentally driven by the growing consumer awareness regarding food spoilage and the health benefits associated with certain natural antioxidants. The market operates within a stringent regulatory framework that governs the approval and usage levels of these additives in different regions. Manufacturers and suppliers are strategically focusing on expanding their product portfolios and geographic presence to capitalize on emerging opportunities.

Key Highlights

The food antioxidants market is distinguished by several pivotal factors. A significant trend is the pronounced consumer shift towards natural antioxidants, such as tocopherols, ascorbic acid, and plant extracts, driven by the clean-label movement and health consciousness. This has prompted manufacturers to innovate and reformulate products, moving away from synthetic options like BHA and BHT. The market is also witnessing increased application in diverse sectors beyond traditional oils and fats, including snacks, meat, poultry, and beverages. Technological advancements in extraction and stabilization techniques for natural antioxidants are enhancing their functionality and commercial viability. Furthermore, the market is highly competitive, with leading companies like Archer-Daniels-Midland Company, BASF SE, and DuPont de Nemours, Inc. actively engaging in mergers, acquisitions, and partnerships to strengthen their market positions and expand their antioxidant offerings.

Drivers, Opportunities & Restraints

The expansion of the food antioxidants market is propelled by several key drivers. The rising global consumption of processed and packaged foods, which are highly susceptible to oxidation, creates a foundational demand for these preservatives. Increasing health awareness among consumers is not only driving volume but also shifting preference towards natural alternatives perceived as safer and healthier. Stringent food safety regulations across the globe mandate the prevention of spoilage, further supporting market growth. Significant opportunities lie in the untapped potential of emerging economies in Asia-Pacific and Latin America, where changing lifestyles and growing disposable incomes are accelerating the uptake of packaged foods. Research into novel natural sources of antioxidants, such as herbs and fruit waste, presents another avenue for innovation and growth. However, the market faces restraints, including the high cost of natural antioxidants compared to their synthetic counterparts and the complex, time-consuming regulatory approval process for new antioxidant substances, which can hinder market entry and innovation.

Concentration Insights

The competitive landscape of the food antioxidants market is moderately concentrated, featuring a mix of large multinational corporations and specialized ingredient suppliers. A handful of major players, including Archer-Daniels-Midland Company, BASF SE, Koninklijke DSM N.V., and Kemin Industries, Inc., hold significant market share due to their extensive product portfolios, strong global distribution networks, and substantial investment in research and development. These industry leaders compete on the basis of product efficacy, quality, regulatory compliance, and technical customer support. Alongside these giants, numerous smaller and regional players compete by offering specialized or niche natural antioxidant solutions, often focusing on specific geographic markets or application segments. This structure fosters a competitive environment characterized by continuous product innovation, strategic collaborations, and a focus on expanding production capacities to meet the evolving demands of food manufacturers worldwide.

Type Insights

The food antioxidants market is segmented into synthetic and natural types, each with distinct characteristics and demand dynamics. Synthetic antioxidants, such as butylated hydroxyanisole (BHA), butylated hydroxytoluene (BHT), propyl gallate, and tert-butylhydroquinone (TBHQ), have been widely used for decades due to their high effectiveness, stability, and low cost. However, growing consumer skepticism regarding synthetic additives has tempered their growth. In contrast, natural antioxidants are experiencing robust demand. This category includes vitamin-based antioxidants like tocopherols (Vitamin E) and ascorbic acid (Vitamin C), as well as plant-derived extracts from rosemary, green tea, oregano, and other botanicals. Natural options are favored for their clean-label appeal and associated health benefits, driving significant investment and innovation in extraction and application technologies to improve their performance and affordability for large-scale food production.

Application Insights

Food antioxidants find essential applications across a wide spectrum of the food and beverage industry to prevent oxidative rancidity and spoilage. The fats and oils segment represents a traditional and major application area, as these products are highly prone to oxidation. Antioxidants are crucial in bakery and confectionery products to maintain freshness and prevent off-flavors. The meat and poultry industry utilizes them to stabilize fats and preserve color and taste. Furthermore, their use is expanding in snack foods, dairy products, and beverages, including soft drinks and juices, to protect sensitive flavors and nutrients. The specific type and dosage of antioxidant used are carefully selected based on the food matrix, processing conditions, desired shelf life, and regulatory permissions for each application and region, highlighting the need for technical expertise.

Regional Insights

Geographically, the demand for food antioxidants is global, with varying dynamics across regions. North America and Europe are mature markets characterized by high consumption of processed foods and a strong regulatory environment. These regions are at the forefront of the shift towards natural antioxidants, driven by stringent regulations and discerning consumers. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, a growing middle class, and the increasing adoption of Western dietary patterns that include more packaged and processed foods. Countries like China, India, and Japan are key contributors to growth in this region. Latin America and the Middle East and Africa present emerging opportunities, with growth linked to economic development, expanding retail sectors, and rising awareness of food preservation techniques, although these markets currently have a smaller share compared to other regions.

Company Insights

The food antioxidants market features a competitive arena with several prominent companies shaping the industry landscape. Archer-Daniels-Midland Company is a key player with a broad portfolio of natural plant-based extracts and solutions. BASF SE is a major supplier of both synthetic and natural antioxidants, including vitamins. DuPont de Nemours, Inc., through its Nutrition & Biosciences division, offers a range of preservation solutions. Koninklijke DSM N.V. is recognized for its extensive expertise in vitamins and other nutritional ingredients. Kemin Industries, Inc. is a leader in providing specialty ingredients, including its proprietary natural antioxidant solutions. Other significant contributors include Eastman Chemical Company, Frutarom Ltd., and Naturex S.A. These companies compete through continuous innovation, expansion of production capabilities, strategic acquisitions, and by providing extensive technical support and customized solutions to food manufacturers.

Recent Developments

The food antioxidants market is dynamic, with recent developments reflecting the industry's response to evolving consumer and regulatory demands. A dominant theme is the increased investment in research and development aimed at discovering and commercializing novel natural antioxidant sources from fruits, vegetables, and marine organisms. Companies are also focusing on technological advancements to improve the extraction yield, stability, and bioavailability of natural antioxidants. Strategic moves such as mergers and acquisitions continue, as larger firms seek to acquire specialized companies with unique natural ingredient technologies or established market presence. Furthermore, key players are expanding their manufacturing footprints, particularly in high-growth regions like Asia-Pacific, to better serve local customers and reduce supply chain complexities. Sustainability initiatives, focusing on sourcing raw materials responsibly and reducing environmental impact, are also becoming a more prominent part of corporate strategies.

Report Segmentation

This comprehensive market research report on the food antioxidants market provides a detailed analysis structured through methodical segmentation. The report is segmented by type, categorizing the market into synthetic antioxidants and natural antioxidants, with further breakdowns into specific variants like tocopherols, rosemary extract, ascorbic acid, and others. It is also segmented by application, covering critical areas such as fats & oils, processed foods, meat & poultry products, bakery & confectionery, snacks, beverages, and other food applications. Furthermore, the report offers a thorough geographical segmentation, delivering in-depth analysis for key regions including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, with country-level insights for major markets within these regions. This multi-faceted segmentation allows for a granular understanding of market size, trends, growth patterns, and competitive dynamics within each specific segment and region.

FAQs

What are food antioxidants? Food antioxidants are substances that delay or prevent the oxidative deterioration of food components, thereby extending shelf life and maintaining nutritional quality, taste, color, and aroma.

What is the difference between natural and synthetic antioxidants? Natural antioxidants are derived from plant, animal, or microbial sources, such as vitamins C and E or rosemary extract. Synthetic antioxidants are chemically manufactured compounds like BHA and BHT. The key difference lies in their origin and the growing consumer preference for natural ingredients.

Which food products commonly contain antioxidants? Antioxidants are commonly found in a wide array of products including cooking oils, margarine, snacks, nuts, processed meats, baked goods, confectionery, and beverages to prevent them from becoming rancid or losing their color and flavor.

What are the benefits of antioxidants in food? The primary benefit is the preservation of food quality by preventing oxidation, which causes spoilage, off-flavors, and nutrient loss. This leads to reduced food waste and longer shelf life for products.

Are natural antioxidants as effective as synthetic ones? While synthetic antioxidants are often very potent and stable, advancements in extraction and formulation technologies have significantly improved the efficacy of natural antioxidants. Their effectiveness can be comparable or even superior in certain applications, and they align better with clean-label trends.

Citius Research has developed a research report titled “Food Antioxidants Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Antioxidants Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Antioxidants Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Antioxidants Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Antioxidants Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Antioxidants Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Antioxidants Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Antioxidants Market
• Cost and Gross Margin Analysis of Food Antioxidants Market
• Food Antioxidants Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Antioxidants Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Antioxidants Market Key Stakeholders

Below are the key stakeholders for the Food Antioxidants Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Antioxidants Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Antioxidants Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Antioxidants Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Antioxidants Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Antioxidants Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Antioxidants Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Antioxidants Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Antioxidants Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Antioxidants Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Antioxidants Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Antioxidants Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Antioxidants Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Antioxidants Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Antioxidants Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Antioxidants Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Antioxidants Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Antioxidants Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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