Fish Processing Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196523
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The Fish Processing Market size was estimated at USD 22 billion in 2023 and is projected to reach USD 32 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Fish Processing Market

(Market Size)
$22 billion
$32 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 22 billion
2030 Market Size USD 32 billion
Key Players Marel, Baader, GEA, JBT Corporation, Skaginn 3X

Market Summary

The fish processing market is a critical segment within the global food and beverages industry, involving the transformation of raw fish into various value-added products ready for consumption or further use. This sector encompasses a wide range of activities including freezing, curing, smoking, canning, and filleting, aimed at extending shelf life, enhancing taste, and meeting diverse consumer preferences. The market is driven by increasing global demand for seafood, rising health consciousness among consumers recognizing the nutritional benefits of fish, and advancements in processing technologies that improve efficiency and product quality. Key players in this market range from large multinational corporations to specialized regional processors, all competing on factors such as product innovation, sustainability practices, and supply chain efficiency. The industry is also influenced by stringent regulatory standards governing food safety, labeling, and environmental sustainability, which shape operational practices and market entry barriers. Geographically, the market is widespread with significant activity in regions boasting strong fishing industries and high seafood consumption rates.

Key Highlights

The fish processing market is characterized by several key highlights that define its current state and future trajectory. There is a pronounced shift towards value-added products such as ready-to-eat meals, marinated portions, and individually quick frozen items, catering to the convenience-seeking modern consumer. Sustainability has become a paramount concern, leading to increased adoption of certifications like Marine Stewardship Council and investments in traceability technologies to ensure ethical sourcing and reduce environmental impact. Technological innovation is another highlight, with automation, robotics, and IoT-enabled devices being integrated into processing lines to enhance precision, reduce waste, and improve hygiene standards. The market is also witnessing consolidation activities as major players engage in mergers and acquisitions to expand their geographic footprint and product portfolios. Furthermore, changing consumer tastes are driving demand for new flavors, ethnic-inspired products, and cleaner labels with minimal preservatives, pushing processors to continually innovate.

Drivers, Opportunities & Restraints

Several drivers propel the fish processing market forward. The rising global population and increasing disposable incomes, particularly in emerging economies, are boosting the consumption of protein-rich foods, including seafood. Health and wellness trends emphasizing the benefits of omega-3 fatty acids present in fish are also a significant driver. Opportunities abound in the development of novel products catering to specific dietary needs, such as gluten-free or low-sodium options, and in the exploration of underutilized fish species to promote sustainability and cost-effectiveness. The expansion of organized retail and e-commerce channels provides new avenues for market growth and consumer reach. However, the market faces notable restraints. Fluctuations in raw material supply due to overfishing, climate change, and stringent fishing quotas can lead to volatility in availability and pricing. High operational costs associated with energy, labor, and compliance with food safety regulations pose challenges. Additionally, increasing consumer skepticism regarding processed foods and a growing preference for fresh, local produce can act as a barrier to market expansion in certain segments.

Concentration Insights

The competitive landscape of the fish processing market features a mix of large international corporations and numerous small to medium-sized enterprises, leading to a moderately concentrated market structure. Major players such as Thai Union Group, Marine Harvest, and Nippon Suisan Kaisha hold significant market shares due to their extensive product portfolios, strong distribution networks, and global brand recognition. These companies often engage in vertical integration, controlling aspects from sourcing to retail, which strengthens their market position. However, a substantial portion of the market remains fragmented, with many regional and local processors specializing in specific product types or serving niche markets. This fragmentation is particularly evident in regions with rich fishing traditions where family-owned businesses prevail. The concentration is evolving, driven by ongoing consolidation through mergers and acquisitions as companies seek to achieve economies of scale, gain access to new technologies, and expand into emerging markets with high growth potential.

Type Insights

The fish processing market is segmented by type into various product forms, each catering to distinct consumer needs and applications. Frozen fish represents a dominant category, prized for its long shelf life, convenience, and ability to retain nutritional value, making it a staple in retail and food service industries. Canned fish, including tuna, salmon, and sardines, remains a popular and affordable source of protein with a stable shelf life, widely used in households and for emergency food supplies. Surimi and other minced fish products are crucial for creating simulated seafood items like crab sticks and fish balls, offering a cost-effective alternative to whole muscle products. Smoked and dried fish cater to consumers seeking traditional flavors and artisanal food experiences. Furthermore, there is growing production of value-added items such as breaded fish portions, ready-to-cook fillets, and marinated products designed for ease of preparation, reflecting the industry's response to busy lifestyles and demand for meal solutions.

Application Insights

Processed fish products find applications across several key channels. The retail sector is a primary outlet, encompassing supermarkets, hypermarkets, convenience stores, and online platforms where consumers purchase products for home consumption. This channel demands diverse packaging formats, clear labeling, and products that align with health and convenience trends. The food service industry, including restaurants, hotels, cafes, and catering services, is another major application area, utilizing processed fish as ingredients in various dishes, from fast-food items to gourmet meals. Here, consistency, quality, and portion control are critical requirements. The pharmaceutical and nutraceutical industries represent a specialized application, deriving omega-3 oils and other supplements from fish processing by-products, highlighting the trend towards waste reduction and full resource utilization. Additionally, processed fish is used in animal feed and aquaculture, contributing to the circular economy within the seafood sector.

Regional Insights

The global fish processing market exhibits distinct regional dynamics shaped by fishing resources, consumption patterns, and economic development. Asia-Pacific stands as the largest and fastest-growing region, driven by high seafood consumption in countries like China, Japan, and Thailand, which are also major processing and export hubs. North America and Europe represent mature markets characterized by stringent regulations, high demand for value-added and sustainable products, and a strong presence of leading processing companies. In Europe, countries such as Norway, Iceland, and Spain are notable for their advanced processing technologies and significant export activities. Latin America shows potential for growth, with Peru and Chile being key players in fishmeal production and processing. The Middle East and Africa region is emerging, with growth fueled by increasing investments in processing infrastructure and rising domestic demand for protein sources, although it remains a net importer of processed fish products.

Company Insights

The competitive landscape of the fish processing market is populated by a blend of global giants and specialized regional firms. Leading companies like Thai Union Group from Thailand leverage their extensive supply chains and brand portfolio, which includes well-known names like Chicken of the Sea, to maintain a dominant position. Mowi ASA, headquartered in Norway, is a world leader in farmed salmon and value-added seafood products. Japan's Nippon Suisan Kaisha is another major player with a significant global footprint. Other notable entities include Trident Seafoods in the United States, which focuses on Alaska pollock and salmon, and High Liner Foods in Canada, a key supplier of frozen fish to North American foodservice and retail sectors. These companies compete on factors such as product quality, sustainability credentials, innovation in processing techniques, and the ability to meet diverse regulatory requirements across different markets. Their strategies often include sustainability initiatives and investments in automation to secure their market positions.

Recent Developments

The fish processing industry has witnessed several significant recent developments reflecting its dynamic nature. A prominent trend is the heightened focus on sustainability, with many major processors announcing commitments to source 100% of their seafood from certified sustainable fisheries and to achieve ambitious goals for reducing plastic packaging. Technological advancements continue to reshape operations; the adoption of artificial intelligence and machine vision for automated grading and sorting of fish has increased, enhancing efficiency and reducing labor costs. There has been a surge in mergers and acquisitions as companies strive to consolidate market share and gain access to new technologies or geographic markets. For instance, several deals have been observed where processors acquire complementary businesses to expand their product lines. Furthermore, in response to the pandemic, companies have accelerated investments in e-commerce capabilities and direct-to-consumer channels, while also implementing stricter health and safety protocols within processing facilities to ensure business continuity.

Report Segmentation

This comprehensive market research report on the fish processing industry provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the market. The segmentation by type covers key product categories such as frozen, canned, smoked, dried, surimi, and other value-added products, analyzing the demand, production trends, and consumer preferences associated with each. Application segmentation delves into the various end-use sectors including retail, food service, pharmaceutical/nutraceutical, and animal feed, examining the specific requirements and growth drivers within each channel. The report also includes a geographical segmentation, providing insights into regional markets across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting unique trends, regulatory landscapes, and competitive scenarios in each region. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand competitive intensity, and make informed strategic decisions based on targeted market intelligence.

FAQs

What are the key growth drivers for the fish processing market? The market is primarily driven by rising global seafood consumption, increasing health awareness regarding the benefits of omega-3 fatty acids, growing demand for convenient and ready-to-eat food products, and continuous technological advancements in processing and packaging that enhance product quality and shelf life.

Which companies are the leaders in the fish processing market? The market is led by several major international corporations including Thai Union Group, Mowi ASA, Nippon Suisan Kaisha, Maruha Nichiro Corporation, and Trident Seafoods. These companies have extensive global operations, diverse product portfolios, and strong brand recognition.

What are the major types of processed fish products? The main types of processed fish products encompass frozen fish, canned fish, smoked fish, dried fish, surimi-based products, and a growing range of value-added items like marinated fillets, breaded portions, and ready-to-cook meals designed for consumer convenience.

How is sustainability impacting the fish processing industry? Sustainability is a critical factor, driving adoption of certifications for ethical sourcing, investments in traceability technology to ensure supply chain transparency, efforts to reduce bycatch and waste, and innovations in eco-friendly packaging solutions to minimize environmental impact.

Which region dominates the fish processing market? The Asia-Pacific region is the dominant force in the global fish processing market, driven by high production and consumption levels in countries such as China, Thailand, Japan, and Vietnam, which are major hubs for both processing and export activities.

Citius Research has developed a research report titled “Fish Processing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Fish Processing Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Fish Processing Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Fish Processing Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Fish Processing Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Fish Processing Market
• Research Methodology
• Executive Summary
• Market Dynamics of Fish Processing Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Fish Processing Market
• Cost and Gross Margin Analysis of Fish Processing Market
• Fish Processing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Fish Processing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Fish Processing Market Key Stakeholders

Below are the key stakeholders for the Fish Processing Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Fish Processing Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Fish Processing Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Fish Processing Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Fish Processing Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Fish Processing Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Fish Processing Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Fish Processing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Fish Processing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Fish Processing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Fish Processing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Fish Processing Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Fish Processing Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Fish Processing Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Fish Processing Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Fish Processing Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Fish Processing Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Fish Processing Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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