The Fish Meal Alternative Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Fish Meal Alternative Market

Market Summary

The fish meal alternative market represents a significant and evolving segment within the global food and beverages industry, driven by the urgent need for sustainable protein sources in aquaculture and animal feed. This market focuses on developing and commercializing viable substitutes derived from plant-based proteins, insect meal, single-cell proteins, and other novel ingredients that can replace traditional fish meal without compromising nutritional value. The core objective is to alleviate pressure on wild fish stocks, which are increasingly overexploited, thereby supporting the long-term sustainability of aquaculture operations worldwide. Key stakeholders include feed manufacturers, aquaculture companies, and ingredient suppliers who are actively investing in research and development to enhance the efficacy and cost-competitiveness of these alternatives. The market is characterized by a high degree of innovation, with numerous startups and established corporations racing to perfect formulations that meet the specific amino acid and fatty acid profiles required for optimal animal growth and health. Regulatory frameworks and consumer awareness regarding sustainable sourcing are also major influencers shaping market dynamics and adoption rates across different regions.

Key Highlights

The fish meal alternative market is distinguished by several pivotal developments that underscore its strategic importance. A primary highlight is the rapid advancement in biotechnology, enabling the production of microbial and algal proteins that offer high nutritional density and excellent digestibility for aquatic species. Major industry players such as Cargill, Archer Daniels Midland Company, and Calysta, Inc. are leading large-scale production initiatives and forming strategic partnerships to accelerate market penetration. Another critical aspect is the growing endorsement from leading aquaculture certification bodies, which are increasingly recognizing these alternatives as sustainable ingredients, thereby enhancing their credibility and appeal to environmentally conscious producers and consumers. The market is also witnessing a surge in investment activity, with venture capital flowing into innovative companies like Innovafeed and Enterra Feed Corporation, which specialize in insect-based meal production. Furthermore, the scalability of production processes for alternatives like soybean meal concentrate and corn gluten meal has improved significantly, making them more economically viable for mass adoption in compound feed manufacturing.

Drivers, Opportunities & Restraints

The expansion of the fish meal alternative market is propelled by a confluence of powerful drivers, foremost among them being the escalating demand for seafood protein coupled with the stagnation of global wild-catch fisheries. This supply-demand gap creates a compelling need for sustainable aquaculture practices, which inherently depend on reliable and responsible feed ingredients. Environmental regulations aimed at reducing the ecological footprint of fishing activities further accelerate the shift toward alternative protein sources. Significant opportunities lie in the untapped potential of emerging economies in Asia-Pacific and Latin America, where aquaculture industries are expanding rapidly and are increasingly open to adopting innovative feed solutions to improve productivity and sustainability. Additionally, advancements in fermentation technology and genetic engineering present opportunities to create next-generation alternatives with superior nutritional profiles. However, the market faces considerable restraints, including the high production costs associated with some novel alternatives like insect meal or single-cell proteins when compared to conventional fish meal. Consumer and producer skepticism regarding the palatability and performance of these alternatives in certain species also poses a challenge to widespread adoption, necessitating robust demonstration trials and educational efforts.

Concentration Insights

The competitive landscape of the fish meal alternative market is moderately concentrated, with a mix of large multinational agribusiness corporations and specialized niche players dominating various segments. Leading companies such as Cargill, Incorporated, Archer Daniels Midland Company, and Dupont de Nemours, Inc. leverage their extensive global supply chains, research capabilities, and existing customer relationships in the animal nutrition sector to maintain a strong market presence. These giants often focus on plant-based alternatives like soybean meal and rapeseed meal due to their established production infrastructure. Concurrently, a vibrant ecosystem of smaller, innovation-driven companies is emerging, concentrating on high-value segments like insect meal (e.g., Ynsect, Protix) and microbial proteins (e.g., Calysta, Inc., UniBio A/S). This concentration dynamic creates a market where scale and innovation are both critical success factors. Strategic acquisitions and partnerships are common, as larger firms seek to acquire novel technologies, while smaller players aim to access broader distribution networks. The market's concentration is expected to evolve as production technologies mature and regulatory pathways for novel ingredients become clearer on a global scale.

Type Insights

The fish meal alternative market is segmented by type into several key categories, each with distinct characteristics and adoption trends. Plant-based proteins constitute the largest and most established segment, with soybean meal being the predominant alternative due to its widespread availability, relatively balanced amino acid profile, and cost-effectiveness. Other significant plant sources include corn gluten meal, wheat gluten, and rapeseed meal, which are commonly used in blends to achieve optimal nutritional specifications. The insect meal segment is a rapidly growing category, praised for its high protein content and sustainability credentials, with black soldier fly larvae and mealworms being the most commonly farmed species for this purpose. Single-cell proteins, derived from microorganisms like yeast, bacteria, and algae, represent a technologically advanced segment offering high protein yield and minimal land use. This category is gaining traction for its potential to be produced consistently in controlled environments, independent of agricultural constraints. Each alternative type presents a unique set of advantages and challenges concerning nutrient composition, digestibility, and consumer acceptance, influencing its application in different animal feed formulations.

Application Insights

The application of fish meal alternatives is predominantly within the animal feed industry, with aquaculture feed representing the largest and most critical segment. Within aquaculture, these alternatives are meticulously formulated into diets for various species including salmon, trout, shrimp, tilapia, and carp, each with specific nutritional requirements that must be met to ensure growth, health, and final product quality. The pet food industry is another significant application area, where high-protein alternatives are increasingly incorporated into premium and specialty diets for dogs and cats, driven by pet owner demand for sustainable and novel ingredient sources. Furthermore, the livestock feed sector, particularly for poultry and swine, utilizes these alternatives as a protein supplement to reduce reliance on traditional sources and lower overall feed costs. The application efficacy varies significantly based on the species, the type of alternative used, and the processing technology employed to enhance nutrient bioavailability. Research continues to focus on optimizing inclusion levels and developing enzymatic treatments or fermentation processes to mitigate anti-nutritional factors present in some plant-based alternatives, thereby maximizing their utility across all applications.

Regional Insights

Geographically, the adoption and production of fish meal alternatives exhibit distinct regional patterns influenced by local aquaculture intensity, regulatory policies, and feedstock availability. The Asia-Pacific region stands as the dominant market, propelled by the massive aquaculture industries in China, India, and Vietnam. These countries face immense pressure to secure sustainable feed ingredients to support their growing production, making them hotbeds for adoption and innovation in alternatives, particularly plant-based and emerging insect meal solutions. Europe represents a highly progressive market, characterized by stringent environmental regulations, strong consumer advocacy for sustainable practices, and significant investment in research and development for novel alternatives like insect and single-cell proteins. North America, with its advanced technological base and presence of major agribusiness firms, is a key innovator and producer, especially in the microbial and plant-protein segments. Latin America and the Middle East & Africa are emerging as promising markets with growing aquaculture sectors that are beginning to explore and integrate fish meal alternatives to improve cost structures and sustainability profiles, though adoption rates are currently lower than in other regions.

Company Insights

The competitive arena of the fish meal alternative market features a diverse array of companies strategically positioning themselves through innovation, expansion, and partnerships. Archer Daniels Midland Company is a formidable player, leveraging its massive oilseed processing infrastructure to produce and supply high-quality plant-based protein concentrates like soybean meal on a global scale. Cargill, Incorporated utilizes its integrated animal nutrition platform to develop and market a wide range of alternative feed ingredients, investing significantly in research to improve their functionality. Calysta, Inc. is a pioneer in the single-cell protein space with its FeedKind protein, produced through a natural gas fermentation process, targeting the aquaculture industry. In the insect meal segment, Ynsect (France) and Protix (Netherlands) have established themselves as technology leaders, operating large-scale production facilities and securing partnerships with major feed manufacturers. Other notable entities include Dupont de Nemours, Inc., with its specialty protein and enzyme solutions, and TerraVia Holdings, Inc. (now part of Corbion), which focused on algal ingredients. These companies compete not only on product quality and price but also on their ability to demonstrate proven performance in end-use applications and secure necessary regulatory approvals across different countries.

Recent Developments

The fish meal alternative market has been a hub of significant activity and strategic movements in recent times. A prominent trend is the series of high-value investments and funding rounds secured by insect protein producers, enabling them to scale up production capacity to industrial levels and meet the growing demand from the feed sector. Furthermore, there has been a noticeable increase in collaborative ventures between alternative protein startups and established feed giants, aimed at co-developing tailored solutions and ensuring market access. On the regulatory front, progress has been made in several key regions, including Europe and North America, where authorities have granted approval for the use of insect meal in aquaculture and poultry feeds, thereby removing a major barrier to commercialization. Technological advancements have also been pivotal, with companies announcing breakthroughs in fermentation efficiency for single-cell proteins and improved processing techniques for plant-based concentrates that enhance protein concentration and reduce anti-nutritional factors. Additionally, market leaders have been active in expanding their production footprints through the construction of new facilities specifically dedicated to alternative protein production, signaling a long-term commitment to this evolving market segment.

Report Segmentation

This comprehensive market research report on the fish meal alternative market provides a detailed analysis structured across multiple dimensions to offer actionable intelligence. The report is meticulously segmented by type, categorizing the market into plant-based proteins (soybean meal, corn gluten meal, others), insect meal, single-cell proteins, and other novel alternatives, providing insights into the adoption, production, and forecast for each category. It is further segmented by application, delving deep into the specific uses within aquaculture feed (sub-segmented by species like salmon, shrimp, etc.), pet food, and livestock feed, analyzing the demand drivers and formulation challenges unique to each application. The geographical segmentation offers a thorough regional analysis covering North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional production capacities, consumption patterns, regulatory landscapes, and key country-level markets. This multi-faceted segmentation allows stakeholders to pinpoint growth opportunities, understand competitive dynamics in specific niches, and tailor their strategies according to the type of alternative, its application, and the target regional market.

FAQs

What is a fish meal alternative? A fish meal alternative is a sustainable protein source derived from non-marine origins, such as plants, insects, or microorganisms, used to replace traditional fish meal in animal and aquaculture feed formulations to reduce reliance on wild-caught fish.

Why are fish meal alternatives important? They are critically important for promoting sustainable aquaculture practices by alleviating pressure on overfished wild fish stocks used for fish meal production, thereby ensuring the long-term viability of the global seafood supply chain.

What are the main types of fish meal alternatives? The primary types include plant-based proteins like soybean and corn gluten meal, insect meal from species like black soldier fly larvae, and single-cell proteins produced from microbes such as yeast and algae.

Which companies are leading the fish meal alternative market? Key players driving innovation and market growth include major agribusiness firms like Cargill and Archer Daniels Midland, as well as specialized companies such as Calysta, Ynsect, and Protix.

What are the challenges facing the fish meal alternative market? Major challenges encompass achieving cost-parity with conventional fish meal, ensuring nutritional adequacy and palatability for target species, and navigating complex and varying regulatory approval processes across different global markets.

The global fish meal alternative market is undergoing a critical phase of transformation, driven by sustainability imperatives, resource scarcity, and technological innovation. As traditional fishmeal production becomes increasingly constrained by overfishing, environmental regulations, and volatile supply chains, alternative protein sources for aquafeed and livestock nutrition are emerging as both a necessity and a significant investment opportunity.

The market for fish meal alternatives is estimated to be valued at nearly USD 2 billion as of 2024, with projections indicating it could exceed USD 3.5 billion by 2033. With aquaculture expanding globally and animal feed producers facing mounting pressure to decouple from marine-sourced ingredients, the sector is expected to grow at a robust compounded annual growth rate (CAGR) over the next decade.

Citius Research has developed a research report titled “Fish Meal Alternative Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Traditionally, fishmeal—a protein-rich powder made from small, wild-caught fish—has been a cornerstone of fish, livestock, and poultry diets. However, the growing realization that this practice contributes to overfishing, habitat destruction, and food insecurity has sparked a search for viable alternatives.

Today, a new wave of protein-rich feed ingredients—ranging from insect meal and plant-based proteins to algae and single-cell organisms—is reshaping how feed is produced. These alternatives not only help relieve pressure on marine ecosystems but also offer nutritional and economic benefits for producers and consumers alike.

The global fish meal alternative market, valued at nearly $2 billion in 2024, is expected to more than double in the next decade. With aquaculture expanding globally and animal feed producers facing mounting pressure to decouple from marine-sourced ingredients, the sector is expected to grow at a robust compounded annual growth rate (CAGR) over the next decade.

For decades, fishmeal production relied heavily on bycatch—small fish caught unintentionally along with target species. While some of this bycatch is indeed processed into fishmeal, large quantities of otherwise edible fish have been diverted from human consumption to feed livestock and farmed fish. This not only threatens food security but also depletes vital food chains in the ocean. Use of low-value fish species in the fish feed industry is becoming a matter of concern as it can lead to overfishing of such species and bycatch, and could undermine the integrity of the marine ecosystem.

The high profitability of fish meal in the global feed industry has created strong incentives for industrial fishing operations to maximize their catches—including vast quantities of bycatch, which are often processed into fish meal. Rather than discarding non-target species or adopting more selective fishing methods, many corporate fleets exploit every part of the haul to meet the growing demand for cheap protein in aquaculture and livestock feed. This unchecked harvesting of bycatch—many of which are juvenile fish or ecologically vital species—disrupts marine food chains, accelerates the degradation of ocean habitats, and undermines the sustainability of local fisheries. In many coastal communities, especially in developing nations, small-scale fishers are left competing for dwindling stocks, threatening both their livelihoods and regional food security.

Moreover, the environmental impact of fishmeal production is significant. It involves high energy use, water consumption, and carbon emissions. In many regions, fishing subsidies make the practice economically viable even when it's ecologically damaging. As sustainability becomes a global priority, regulators, businesses, and consumers are all pushing toward alternatives that align with environmental and ethical standards.

Market Dynamics and Growth Drivers

Environmental and Regulatory Pressure

The conventional fishmeal industry relies heavily on wild-caught fish, including substantial volumes of bycatch, which has raised significant concerns about marine biodiversity, ecosystem balance, and food chain disruption. As a result, national and international regulatory bodies are increasingly restricting fishery activities and imposing sustainability requirements on animal feed producers. This regulatory shift is driving demand for novel protein sources that can serve as sustainable substitutes for fishmeal.

Aquaculture Industry Growth

Aquaculture is the fastest-growing food production sector globally, particularly in Asia-Pacific, which accounts for a dominant share of the world’s aquaculture output. Feed represents the largest cost component in aquaculture, making up as much as 60 to 70 percent of total production costs. The need for reliable, cost-effective, and sustainable feed ingredients is therefore paramount. Fish meal alternatives offer producers an opportunity to reduce dependency on volatile marine protein prices while aligning with regulatory and consumer expectations.

Price Volatility and Supply Chain Risk

Fishmeal prices have experienced significant fluctuations in recent years due to climatic changes, overfishing regulations, and geopolitical disruptions. These pricing uncertainties present a substantial financial risk to feed manufacturers and aquaculture operators. In contrast, alternative protein sources—particularly those that can be produced locally or through controlled, vertically integrated systems—provide a hedge against global supply chain volatility.

Technological Innovation in Protein Production

Recent advances in biotechnology, fermentation processes, and precision agriculture have enabled the development of alternative proteins that match or exceed the nutritional value of fishmeal. Companies are leveraging innovations in insect farming, algae cultivation, microbial fermentation, and plant protein isolation to produce high-quality, digestible, and scalable feed inputs.

Market Segmentation and Emerging Technologies

By Source Type

Insect-Based Proteins

Insect meal, particularly from species like black soldier fly larvae, is gaining traction due to its high protein content, rapid production cycle, and minimal environmental footprint. Insect farming can utilize organic waste streams, contributing to circular economy models while reducing reliance on land, water, and synthetic inputs. Although production volumes are currently limited relative to demand, industry investment and technological scaling are addressing these constraints. Insect meal has already demonstrated strong performance in aquafeeds, with high digestibility and beneficial effects on gut health and disease resistance in fish and poultry.

Plant-Based Proteins

Soybean, corn, pea, and lupin-based proteins form the backbone of plant-based alternatives to fishmeal. These sources are widely available and cost-effective, making them a key component in current feed formulations. However, limitations exist in amino acid profiles and anti-nutritional factors, which ongoing R&D efforts aim to overcome through processing enhancements and targeted blends.

Algae-Based Feed Ingredients

Algae provide a rich source of essential omega-3 fatty acids, amino acids, and micronutrients. Algae-based feed ingredients are particularly valuable in applications where marine-derived nutrients are critical for animal health and growth. Although currently more expensive to produce than other alternatives, algae cultivation technologies are rapidly evolving, and the segment is expected to gain commercial traction in the coming years.

Microbial and Fermentation-Derived Proteins

Proteins produced via microbial fermentation, including those from yeast, bacteria, and fungi, represent a frontier of innovation in feed technology. These proteins can be produced using minimal land and water resources, and they offer highly consistent nutrient profiles. Single-cell proteins have shown promise in replacing fishmeal in high-performance feeds, and several companies are scaling production using natural gas or food waste as feedstock inputs.

By Application

Aquaculture Feed

This remains the largest segment, especially for species like salmon, trout, and shrimp. Alternatives are increasingly used to improve sustainability, meet certification requirements, and reduce dependence on marine ingredients.

Poultry and Livestock Feed

Though slower to adopt, livestock and poultry producers are beginning to incorporate alternative proteins to address concerns about the environmental impact of feed ingredients.

Pet Food

As pet owners become more conscious of ingredient sourcing, the pet food sector is exploring fishmeal alternatives, particularly for premium and hypoallergenic products.

Emerging Trends

Rise of Functional Feed Ingredients

Manufacturers are no longer just replacing protein, but also enhancing it. New formulations are being designed to support animal health, improve feed conversion ratios, and reduce disease risk.

Precision Nutrition and Custom Blends

The use of AI, biotechnology, and feed modeling tools allows for more precise feed formulations. Custom blends that mix multiple alternative sources are being created to optimize nutrition and reduce cost.

Local Sourcing and Decentralized Production

There is a growing trend toward producing alternative protein locally—reducing transportation costs, supporting rural economies, and cutting carbon emissions. Insect farms, for example, are increasingly being set up near aquaculture or poultry farms.

Brand-Backed Sustainability

Retailers and seafood brands are now demanding traceability and sustainability throughout the value chain. Fishmeal alternatives help meet these expectations and enhance brand reputation.

Key Market Challenges

Despite strong growth prospects, the fish meal alternative market faces several structural challenges:

Cost Competitiveness

While fishmeal alternatives offer long-term benefits in terms of supply stability and sustainability, their current production costs often exceed those of conventional fishmeal. Insect meal and microbial proteins, in particular, remain more expensive per ton, though cost reductions are anticipated as technologies mature and scale.

Regulatory Approval and Standardization

The use of certain alternative proteins, such as insect meal and microbial feed, remains subject to regulatory restrictions in various countries. Additionally, the absence of universal quality standards creates barriers for global trade and acceptance.

Production Scale and Infrastructure

The capacity to produce fishmeal alternatives at scale remains a bottleneck. Many suppliers operate at pilot or early-commercial stages. Significant capital investment is required to establish large-scale, cost-efficient production facilities capable of meeting the needs of mainstream feed manufacturers.

Nutritional Variability

Alternative proteins often vary in their nutrient profiles depending on the substrate, processing method, and species used. Ensuring consistent quality and digestibility across batches is critical to market adoption and feed performance.

Competitive Landscape and Investment Trends

The fish meal alternative market is attracting growing interest from venture capital, private equity, and strategic corporate investors. Established agribusiness firms are entering the space through acquisitions, joint ventures, and in-house R&D. Meanwhile, startups focused on insect farming, algae cultivation, and synthetic biology are receiving increasing rounds of funding, signaling confidence in the sector’s long-term profitability.

Key players include:

• • Global feed companies integrating alternative proteins into commercial product lines
• • Insect protein startups scaling vertical farming technologies
• • Algae bio-processors developing marine omega-rich solutions
• • Fermentation-based firms producing microbial and single-cell proteins for specialty feed applications

The investment landscape is evolving rapidly, with capital increasingly flowing into scalable technologies, infrastructure development, and vertically integrated operations that offer both cost control and supply chain security.

Strategic Outlook

The fish meal alternative market presents a compelling opportunity for investors seeking exposure to the future of sustainable food production. Market fundamentals are strong: aquaculture is expanding, marine resources are under pressure, and regulatory frameworks are increasingly aligned with alternative feed adoption.

As technologies mature and scale economies are realized, fishmeal alternatives are expected to reach price and performance parity with traditional fishmeal, opening doors to widespread adoption across feed sectors. Furthermore, the alignment of this market with global environmental, social, and governance (ESG) goals positions it as a highly attractive segment for impact investing.

Over the next five to ten years, the sector is likely to transition from early-stage innovation to mainstream adoption, driven by a combination of regulatory shifts, technological breakthroughs, and investor participation. Stakeholders who position themselves early in the value chain—whether through direct investment, technology partnerships, or infrastructure development—stand to gain from long-term market expansion and resilience.

Details included in the report for the years 2024 through 2030

• Fish Meal Alternative Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Fish Meal Alternative Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Fish Meal Alternative Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Fish Meal Alternative Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Fish Meal Alternative Market
• Research Methodology
• Executive Summary
• Market Dynamics of Fish Meal Alternative Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Fish Meal Alternative Market
• Cost and Gross Margin Analysis of Fish Meal Alternative Market
• Fish Meal Alternative Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Fish Meal Alternative Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Fish Meal Alternative Market Key Stakeholders

Below are the key stakeholders for the Fish Meal Alternative Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Fish Meal Alternative Market Report Scope

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Fish Meal Alternative Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Fish Meal Alternative Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Fish Meal Alternative Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

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