Fish Gelatin Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195314
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The Fish Gelatin Market size was estimated at USD 180 million in 2023 and is projected to reach USD 400 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Fish Gelatin Market

(Market Size)
$180 million
$400 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 180 million
2030 Market Size USD 400 million
Key Players Gelita, Rousselot, PB Gelatins, Nitta Gelatin, Weishardt

Market Summary

The fish gelatin market is a specialized segment within the global food and beverages industry, experiencing notable growth driven by increasing demand for halal, kosher, and allergen-free alternatives to traditional mammalian gelatin. Derived primarily from the skin and bones of fish, this hydrocolloid serves as a crucial gelling, stabilizing, and thickening agent across various food applications. The market is characterized by a rising consumer inclination toward clean-label and sustainable products, positioning fish gelatin as a favorable option. Key industry participants are actively engaged in research and development to enhance extraction processes and improve the functional properties of the product, thereby expanding its applicability. The market operates within a competitive landscape where innovation, supply chain robustness, and adherence to quality standards are pivotal for sustaining growth and capturing market share.

Key Highlights

Significant highlights of the fish gelatin market include its pivotal role in catering to religious and dietary restrictions, offering a viable solution for Muslim and Jewish consumers, as well as those with bovine spongiform encephalopathy (BSE) concerns. The product's compatibility with health and wellness trends, such as high-protein and low-fat diets, further accentuates its market appeal. Technological advancements in processing techniques have led to improved yield and quality, enabling manufacturers to produce gelatin with consistent performance characteristics. Moreover, the expansion of application horizons beyond food into pharmaceuticals and nutraceuticals underscores its versatility. The market is also witnessing strategic collaborations and partnerships among key players to strengthen their geographic presence and product portfolios, enhancing competitive positioning.

Drivers, Opportunities & Restraints

Primary drivers propelling the fish gelatin market include the growing consumer awareness regarding food safety and the demand for transparent labeling, which aligns with the natural origin of fish gelatin. The increasing prevalence of lifestyle diseases has spurred the adoption of healthier ingredient alternatives, thereby boosting market growth. Opportunities abound in the development of customized gelatin solutions for specific industrial applications, such as in functional foods and dietary supplements, which can open new revenue streams. Additionally, the untapped potential in emerging economies presents significant expansion prospects for market players. However, restraints such as high production costs compared to conventional gelatin and limited raw material availability pose challenges. Fluctuations in fish catch and stringent regulatory frameworks across regions also impact market dynamics, necessitating strategic planning and innovation.

Concentration Insights

The fish gelatin market exhibits a concentrated competitive landscape with a few established players holding significant market share. Companies such as Gelita AG, Nitta Gelatin Inc., and Weishardt Group are prominent participants, leveraging their extensive experience and technological capabilities to maintain dominance. These players focus on vertical integration, controlling aspects from raw material sourcing to finished product distribution, which enhances their market stability. Regional concentration is also evident, with key manufacturing hubs located in areas with abundant fish processing industries, such as Southeast Asia and Northern Europe. The market sees ongoing consolidation activities, including mergers and acquisitions, as companies aim to expand their geographic footprint and product offerings. This concentration fosters a environment where innovation and quality are critical for sustaining competitive advantage.

Type Insights

In the fish gelatin market, products are primarily categorized based on their source and processing methods, with type A and type B being the main classifications derived from acid and alkaline pretreatment processes, respectively. These types exhibit distinct functional properties, such as gel strength, viscosity, and bloom value, which determine their suitability for various applications. Additionally, fish gelatin is available in different forms, including powder, sheets, and granules, catering to diverse industrial needs. The powder form dominates the market due to its ease of handling, storage, and incorporation into food matrices. Customized blends tailored for specific end-use requirements are gaining traction, enabling manufacturers to address unique formulation challenges. The continuous innovation in product types aims to enhance performance characteristics and expand application scope.

Application Insights

Fish gelatin finds extensive applications across the food and beverages industry, notably in confectionery products like gummies and marshmallows, where it serves as a gelling agent providing the desired texture and mouthfeel. It is also utilized in dairy products such as yogurt and ice cream to improve stability and prevent syneresis. In the meat processing sector, fish gelatin acts as a binder and emulsifier, enhancing product consistency and shelf life. Beyond food, its applications extend to pharmaceuticals for capsule shell manufacturing and in nutraceuticals for encapsulating active ingredients. The burgeoning functional food segment presents new avenues, with fish gelatin being incorporated into protein-fortified products and health supplements. This diversification of applications underscores its versatility and growing industrial relevance.

Regional Insights

Geographically, the fish gelatin market is segmented into key regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Europe holds a significant market share, driven by robust demand for clean-label and sustainable food ingredients, alongside stringent regulations promoting animal-derived product alternatives. The Asia Pacific region is anticipated to witness rapid growth, fueled by expanding food processing industries, increasing disposable incomes, and rising awareness regarding halal-certified products. North America shows steady growth, supported by the health and wellness trend and the presence of major market players. Emerging economies in Latin America and the Middle East are gradually adopting fish gelatin, influenced by religious dietary practices and growing investment in food technology. Regional disparities in raw material availability and regulatory standards shape market dynamics across these areas.

Company Insights

Leading companies in the fish gelatin market include Gelita AG, Nitta Gelatin Inc., Weishardt Group, Gelnex, and Lapi Gelatine S.p.A. These players emphasize research and development to innovate product formulations and improve extraction efficiencies. Gelita AG, for instance, is renowned for its high-quality gelatin products and strong global distribution network. Nitta Gelatin Inc. focuses on expanding its application base through technological advancements. Weishardt Group leverages its sustainable sourcing practices to enhance market credibility. Gelnex capitalizes on its specialized production capabilities for fish-derived gelatin, catering to niche segments. Lapi Gelatine S.p.A. emphasizes customer-centric solutions and regulatory compliance. Competitive strategies encompass product differentiation, capacity expansion, and strategic partnerships to bolster market presence and meet evolving consumer demands.

Recent Developments

Recent developments in the fish gelatin market highlight a trend toward sustainability and innovation. Key players have invested in advanced processing technologies to reduce environmental impact and enhance product quality. For example, several companies have adopted enzymatic hydrolysis methods to improve yield and functional properties. There has been an increase in partnerships between gelatin manufacturers and food processors to co-develop customized solutions for specific applications. Regulatory approvals for new product grades in various regions have facilitated market expansion. Additionally, companies are focusing on obtaining halal and kosher certifications to tap into religious consumer segments. The market has also seen entry of new players specializing in fish gelatin, intensifying competition and driving further innovation in product offerings and supply chain efficiencies.

Report Segmentation

This comprehensive market research report on the fish gelatin industry is segmented based on type, application, and region. The type segmentation includes categories such as type A and type B gelatin, along with various forms like powder and sheets. Application segmentation covers confectionery, dairy products, meat processing, pharmaceuticals, nutraceuticals, and others, providing detailed insights into demand patterns across these sectors. Regional segmentation analyzes market performance across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, highlighting key trends and opportunities in each geography. The report also offers granular analysis on competitive landscape, including company profiles, market share analysis, and strategic initiatives. This structured approach enables stakeholders to gain actionable intelligence and make informed business decisions.

FAQs

What is fish gelatin made from? Fish gelatin is primarily derived from the skin, scales, and bones of fish, through a process of extraction and purification that involves heating and drying to produce a versatile hydrocolloid used in various industries.

Is fish gelatin halal? Yes, fish gelatin is generally considered halal, as it is sourced from fish, which are permissible under Islamic dietary laws, making it a suitable alternative for Muslim consumers avoiding mammalian-derived products.

What are the common uses of fish gelatin? Common uses include as a gelling agent in confectionery like gummies, a stabilizer in dairy products, a binder in meat processing, and for encapsulating materials in pharmaceuticals and nutraceuticals.

How does fish gelatin compare to animal gelatin? Fish gelatin offers similar functional properties but is often preferred for its compatibility with religious dietary restrictions, allergen-free nature, and sustainability profile, though it may have differences in gel strength and melting point.

Is fish gelatin suitable for vegetarians? No, fish gelatin is not suitable for vegetarians as it is an animal-derived product; however, it is an option for pescatarians and those seeking non-mammalian alternatives.

Citius Research has developed a research report titled “Fish Gelatin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Fish Gelatin Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Fish Gelatin Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Fish Gelatin Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Fish Gelatin Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Fish Gelatin Market
• Research Methodology
• Executive Summary
• Market Dynamics of Fish Gelatin Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Fish Gelatin Market
• Cost and Gross Margin Analysis of Fish Gelatin Market
• Fish Gelatin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Fish Gelatin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Fish Gelatin Market Key Stakeholders

Below are the key stakeholders for the Fish Gelatin Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Fish Gelatin Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Fish Gelatin Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Fish Gelatin Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Fish Gelatin Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Fish Gelatin Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Fish Gelatin Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Fish Gelatin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Fish Gelatin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Fish Gelatin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Fish Gelatin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Fish Gelatin Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Fish Gelatin Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Fish Gelatin Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Fish Gelatin Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Fish Gelatin Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Fish Gelatin Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Fish Gelatin Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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