Fin Fish Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196518
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Fin Fish Market size was estimated at USD 180 billion in 2023 and is projected to reach USD 260 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Fin Fish Market

(Market Size)
$180 billion
$260 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 180 billion
2030 Market Size USD 260 billion
Key Players Mowi, Lerøy Seafood Group, Austevoll Seafood, Grieg Seafood, Cooke Aquaculture

Market Summary

The fin fish market represents a critical segment within the global food and beverages industry, encompassing a wide variety of species harvested from both marine and freshwater environments for human consumption. This market is characterized by a complex supply chain that includes commercial fishing, aquaculture farming, processing, distribution, and retail. The growing global population and rising disposable incomes, particularly in emerging economies, are fueling consistent demand for fin fish as a primary source of animal protein and essential nutrients like omega-3 fatty acids. Key species driving the market include salmon, tuna, cod, tilapia, and catfish, each with distinct production methods and consumer bases. The industry is increasingly influenced by technological advancements in aquaculture, such as recirculating aquaculture systems (RAS), which aim to improve sustainability and yield. Furthermore, evolving consumer preferences towards convenience, value-added products like fillets and ready-to-cook meals, and certified sustainable options are shaping product development and marketing strategies across the value chain.

Key Highlights

The fin fish market is distinguished by several pivotal factors. The rapid expansion of aquaculture has fundamentally altered the landscape, now supplying over half of all fish for human consumption and reducing pressure on wild fish stocks. Sustainability has emerged as a paramount concern, leading to the proliferation of certifications like the Marine Stewardship Council (MSC) and the Aquaculture Stewardship Council (ASC), which are becoming critical for brand reputation and market access. There is a pronounced trend towards value-added processing, with companies investing in portion control, pre-marinated, and ready-to-eat products to cater to busy consumers seeking convenience without compromising on health. Technological innovation is another highlight, with advancements in feed technology improving feed conversion ratios and traceability systems like blockchain being deployed to enhance supply chain transparency from boat to plate, addressing food safety and authenticity concerns.

Drivers, Opportunities & Restraints

Market growth is propelled by powerful drivers including rising health consciousness among consumers who recognize fin fish as a lean source of high-quality protein and beneficial lipids. Global population growth and increasing urbanization are also fundamental drivers, expanding the consumer base and demand for protein. Significant opportunities exist in the continued development and optimization of aquaculture technologies to meet demand sustainably, as well as in the exploration of underutilized species to diversify offerings and reduce pressure on popular stocks. The market for organic and sustainably certified products presents a substantial growth avenue for premium positioning. However, the market faces considerable restraints. Overfishing continues to threaten the sustainability of certain wild species, while aquaculture grapples with challenges related to disease outbreaks, parasites like sea lice, and environmental concerns regarding effluent discharge and potential ecosystem impacts. Fluctuations in raw material availability and prices, along with stringent and varying international regulations and import/export policies, also pose significant challenges to market stability and growth.

Concentration Insights

The global fin fish market features a mix of large multinational corporations and numerous smaller regional players, leading to a moderately concentrated competitive landscape. Major players such as Mowi ASA, Thai Union Group PCL, and Maruha Nichiro Corporation exert significant influence through their vertically integrated operations, which span fishing, farming, processing, and global distribution. These companies benefit from extensive economies of scale, strong brand recognition, and established retail relationships. The market also includes specialized companies focusing on specific niches, such as high-value species or organic production. Concentration is particularly high in the aquaculture sector for species like salmon, which requires substantial capital investment and technological expertise, creating high barriers to entry. In contrast, the capture and processing segments for certain species can be more fragmented, especially in developing regions with numerous small-scale fishers and processors. Mergers and acquisitions remain a common strategy for larger companies seeking to expand their geographic footprint and product portfolios.

Type Insights

The market is segmented by type, primarily divided between marine fishes and freshwater fishes, each with distinct characteristics and consumer appeal. Marine fishes, such as salmon, tuna, cod, and sea bass, are often highly valued for their flavor and nutritional profile, particularly their higher omega-3 content. Salmon, largely supplied through aquaculture, dominates in value terms in many Western markets. Tuna remains a globally popular species, heavily utilized in canned and sashimi products. Freshwater fishes, including tilapia, catfish, carp, and pangasius, are crucial for food security in many parts of Asia and Africa due to their often lower cost and high aquaculture yields. Tilapia and pangasius have gained significant international traction as affordable whitefish alternatives. Within these broad categories, the market is further nuanced by product form, including whole, fresh/chilled, frozen, filleted, and heavily processed value-added products, each catering to different consumer needs and distribution channels.

Application Insights

Fin fish finds application across several key channels within the food sector. The primary application is direct human consumption in various forms. The retail sector, including supermarkets, hypermarkets, and specialty stores, is a major outlet, offering a wide range of products from whole fish to prepared meals. The food service industry, encompassing restaurants, hotels, cafes, and catering services (HoReCa), represents another critical application segment, where consistent quality, portion size, and convenience are paramount. Within this, quick-service restaurants (QSRs) are significant consumers of specific species like Alaska pollock for fish sandwiches and cod for fish and chips. Furthermore, there is a growing application in the nutraceutical and pharmaceutical industries, where fish oils are extracted for omega-3 dietary supplements. Minor applications also include the use of fishmeal and fish oil derived from processing waste and certain dedicated fisheries as a key ingredient in aquaculture feed and agricultural fertilizers.

Regional Insights

The fin fish market demonstrates distinct regional dynamics shaped by production capabilities, culinary traditions, and consumption patterns. The Asia-Pacific region stands as the largest producer and consumer globally, driven by countries like China, India, Indonesia, and Vietnam. This dominance is attributed to extensive aquaculture practices, high domestic consumption, and a strong cultural preference for fish. Europe and North America represent mature markets characterized by high per capita consumption, a strong preference for premium and value-added products, and stringent regulations concerning sustainability and food safety. Norway and Scotland are key producers of farmed Atlantic salmon, while the United States has a significant wild-capture sector in Alaska. Latin America and the Middle East & Africa are emerging as growth regions, with increasing investments in aquaculture and rising consumer demand driven by urbanization and economic development. Africa, in particular, possesses significant potential for aquaculture expansion to address food security challenges.

Company Insights

The competitive landscape is populated by a blend of established giants and specialized entities. Leading companies include Mowi ASA, recognized as the world's largest Atlantic salmon farmer; Thai Union Group PCL, a global seafood leader with a strong portfolio of branded shelf-stable tuna products; and Maruha Nichiro Corporation, a major Japanese player with diverse fishing and processing operations. Other significant participants are Nippon Suisan Kaisha, Ltd. (Nissui), Cermaq Group AS (a Mitsubishi Corporation subsidiary), and Ler?y Seafood Group. These corporations compete on factors such as sustainable sourcing credentials, product quality, brand strength, supply chain efficiency, and geographic reach. Many are pursuing vertical integration to control costs and ensure quality from hatchery to distribution. The market also features successful regional players and cooperatives that dominate specific locales or species, such as Nueva Pescanova in Southern Europe and Latin America or Grieg Seafood in salmon farming.

Recent Developments

The fin fish market is continuously evolving, with recent developments focusing heavily on sustainability and technology. Major companies are increasingly investing in and committing to ambitious sustainability goals, including carbon neutrality, antibiotic reduction, and full traceability. There has been a notable rise in mergers and acquisitions aimed at consolidating market position and acquiring new technologies or brands, particularly in the value-added segment. Technological advancements are a key area of development, with significant investments flowing into land-based recirculating aquaculture systems (RAS) for species like salmon and yellowtail, which offer greater environmental control and locality to end markets. Innovations in alternative feeds, utilizing ingredients from algae, insects, and single-cell proteins, are being aggressively pursued to reduce reliance on wild-caught fishmeal. Furthermore, companies are enhancing their digital footprint with e-commerce platforms and leveraging blockchain technology to provide consumers with unprecedented levels of transparency regarding the origin and journey of their seafood.

Report Segmentation

This comprehensive market research report on the fin fish market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The segmentation includes type, categorizing the market into key marine and freshwater species such as salmon, tuna, cod, tilapia, and catfish. It is further broken down by product form, covering fresh, frozen, canned, and value-added products. The application segment analysis covers the retail and food service channels in depth. Geographically, the report provides dedicated analysis for key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further breakdowns for major countries within these regions. This multi-faceted segmentation allows stakeholders to identify precise growth pockets, understand competitive dynamics within specific niches, and tailor strategies based on consumption patterns, regulatory environments, and supply chain structures unique to each segment.

FAQs

What are the different types of fin fish?

Fin fish are broadly categorized into marine fish and freshwater fish. Prominent marine varieties include salmon, tuna, cod, haddock, and sea bass, which are often prized for their flavor. Common freshwater species encompass tilapia, catfish, carp, and trout, which are widely farmed across the globe.

What is the difference between fin fish and shellfish?

The primary distinction lies in their biological structure. Fin fish are vertebrates with skeletons, fins, and gills, such as salmon or cod. Shellfish are invertebrates with exoskeletons or shells and include crustaceans like shrimp and crabs, and mollusks like oysters, clams, and mussels.

How is the fin fish market evolving?

The market is evolving significantly towards greater sustainability through certified fishing and aquaculture practices. There is also a strong trend towards convenience with growth in value-added, ready-to-cook products. Technological adoption, particularly in aquaculture (e.g., RAS) and supply chain transparency (e.g., blockchain), is accelerating.

What are the key challenges in the fin fish market?

Major challenges include ensuring environmental sustainability by combating overfishing and managing the ecological impacts of aquaculture, such as disease control and pollution. The market is also susceptible to volatility in catch yields and prices, and must navigate a complex web of international trade regulations and tariffs.

Who are the major players in the fin fish market?

The market is led by large, integrated international corporations. Key players include Mowi ASA, the largest Atlantic salmon farmer; Thai Union Group, a global leader in shelf-stable tuna; and Maruha Nichiro Corporation, a major Japanese seafood conglomerate with extensive fishing and processing operations worldwide.

Citius Research has developed a research report titled “Fin Fish Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Fin Fish Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Fin Fish Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Fin Fish Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Fin Fish Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Fin Fish Market
• Research Methodology
• Executive Summary
• Market Dynamics of Fin Fish Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Fin Fish Market
• Cost and Gross Margin Analysis of Fin Fish Market
• Fin Fish Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Fin Fish Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Fin Fish Market Key Stakeholders

Below are the key stakeholders for the Fin Fish Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Fin Fish Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Fin Fish Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Fin Fish Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Fin Fish Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Fin Fish Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Fin Fish Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Fin Fish Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Fin Fish Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Fin Fish Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Fin Fish Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Fin Fish Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Fin Fish Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Fin Fish Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Fin Fish Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Fin Fish Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Fin Fish Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Fin Fish Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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