Essential Oils and Plant Extracts for Livestock Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197076
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Essential Oils and Plant Extracts for Livestock Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Essential Oils and Plant Extracts for Livestock Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Delacon, Phytobiotics, Nor-Feed

Market Summary

The market for essential oils and plant extracts in livestock is a specialized and growing segment within the global animal feed additives industry. These natural products are increasingly utilized as alternatives to antibiotic growth promoters, driven by consumer demand for antibiotic-free meat and dairy products and stricter regulatory frameworks governing antimicrobial use in animal husbandry. The application of these botanicals spans various livestock categories, including poultry, swine, ruminants, and aquaculture, where they are valued for their antimicrobial, antioxidant, and palatability-enhancing properties. The market is characterized by ongoing research and development efforts to validate efficacy, optimize delivery methods such as encapsulation, and standardize product quality. Key industry participants range from large multinational corporations to specialized ingredient suppliers, all competing to provide effective, consistent, and cost-efficient natural solutions that support animal health, welfare, and productivity without relying on conventional pharmaceuticals.

Key Highlights

A primary highlight of this market is the strong scientific validation underpinning the use of many plant-based compounds. Research consistently demonstrates the efficacy of compounds like thymol, carvacrol, cinnamaldehyde, and capsaicin in modulating gut microbiota, reducing pathogen load, and improving feed efficiency in livestock. Another significant highlight is the diversification of product formulations, moving beyond simple essential oil blends to include standardized extracts, protected formats for bypassing the rumen, and synergistic combinations with organic acids, prebiotics, and probiotics. The market is also distinguished by its global nature, with adoption rates and preferred botanical sources varying significantly by region, influenced by local husbandry practices, feed composition, and disease challenges. Furthermore, the value proposition extends beyond growth promotion to encompass stress reduction, enhancement of immune function, and improvement of product quality, such as omega-3 enrichment in eggs or meat.

Drivers, Opportunities & Restraints

The primary driver for this market is the global movement towards reducing antibiotic use in animal production, fueled by concerns over antimicrobial resistance and changing consumer preferences. Regulatory bans on antibiotic growth promoters in key regions like Europe have created a mandatory shift, while consumer demand for natural and organic products provides a powerful market pull. This presents a significant opportunity for suppliers to develop and market proven, efficacious natural alternatives that integrate seamlessly into modern production systems. However, the market faces considerable restraints. The high cost and variable potency of raw botanical materials compared to synthetic additives can be a barrier to widespread adoption. A lack of standardized dosing guidelines and sometimes inconsistent results in field trials, often due to variations in extract quality, animal breed, and diet, can hinder confidence among producers. Overcoming these challenges through robust research, consistent product quality, and clear ROI demonstrations is crucial for future growth.

Concentration Insights

The competitive landscape of the essential oils and plant extracts for livestock market is moderately concentrated, featuring a mix of established global players and innovative smaller companies. A handful of major animal nutrition and health corporations, such as DSM, Cargill, and ADM, have a significant presence, often through acquisitions of specialized firms or via dedicated natural product divisions. These companies leverage their extensive distribution networks, large-scale manufacturing capabilities, and strong relationships with integrated livestock producers. Alongside them, a number of pure-play specialists, including Delacon Biotechnik GmbH, Kemin Industries, and Igusol, focus exclusively on developing advanced phytogenic feed additives. These niche players compete on the basis of proprietary extraction technologies, unique formulations, and deep technical expertise. The market concentration is further influenced by regional dynamics, with local suppliers often dominating in areas where specific botanicals are sourced or where traditional knowledge of herbal remedies is strong.

Type Insights

The market is segmented by the type of product, primarily into essential oils and plant extracts. Essential oils are volatile, aromatic compounds typically extracted through steam distillation from sources like oregano, thyme, clove, peppermint, and citrus peels. Their mode of action is often broad-spectrum, targeting a wide range of gut pathogens and influencing the animal's olfactory senses to stimulate appetite. Plant extracts encompass a broader category, including non-volatile compounds obtained through solvent extraction, supercritical CO2 extraction, or other methods. This category includes substances like tannins from chestnut or quebracho, saponins from Yucca schidigera or Quillaja, flavonoids, and oleoresins. These extracts often have more targeted functions, such as tannins for protein protection in the rumen or saponins for controlling protozoa. The choice between an essential oil and a specific extract depends on the desired zootechnical outcome, the target livestock species, and compatibility with the feed manufacturing process.

Application Insights

Application insights reveal how these natural additives are utilized across different livestock segments. In poultry, particularly broilers and layers, they are widely used to enhance feed digestibility, control clostridia and E. coli, and mitigate the effects of necrotic enteritis, especially in antibiotic-free production systems. In swine nutrition, applications focus on improving gut health in post-weaning piglets, controlling diarrhea, and enhancing the palatability of nursery diets. For ruminants like dairy and beef cattle, specific plant extracts such as tannins are valued for their ability to modulate rumen fermentation, improve nitrogen utilization, reduce methane emissions, and potentially increase milk yield and components. The aquaculture sector represents a growing application area, where essential oils are explored for their anti-stress and immune-stimulating properties in fish and shrimp, helping to improve survival rates and growth performance in intensive farming systems.

Regional Insights

Regional adoption and preferences for essential oils and plant extracts in livestock vary considerably. Europe and North America represent the most mature markets, largely due to early and stringent regulatory restrictions on antibiotic growth promoters. In Europe, there is a strong preference for well-researched, standardized products, with significant usage in poultry and swine. North America shows robust growth, driven by consumer demand for naturally produced meat and the need for tools in no-antibiotics-ever (NAE) production programs. The Asia-Pacific region is anticipated to be a high-growth market, fueled by expanding industrial livestock production, rising meat consumption, and increasing awareness of antimicrobial resistance. Latin America and the Middle East & Africa are emerging regions where adoption is growing, though often constrained by economic factors and a greater reliance on conventional production methods. Local availability of raw botanical materials also influences regional market dynamics.

Company Insights

The market is served by a diverse array of companies. Leading multinationals like Royal DSM (through its products under the CRINA brand), Cargill (utilizing its Diamond V and Delacon expertise), and ADM have made significant investments in this space, offering a wide portfolio of natural feed additives. Kemin Industries is a key player known for its specialty ingredients and strong research focus. Dedicated phytogenic companies such as Delacon Biotechnik GmbH (a part of Cargill), Igusol, and Nor-Feed Sud are recognized for their innovation and deep expertise in botanical sourcing and formulation. Biomin GmbH, part of the ERBER Group, is another significant competitor offering targeted solutions like Digestarom. These companies compete on multiple fronts, including scientific evidence from in-vivo trials, technological advancements in product stabilization and delivery, the breadth and efficacy of their product portfolios, and their ability to provide technical support and customized solutions to feed manufacturers and integrators.

Recent Developments

The market has been active with strategic movements aimed at strengthening market positions and expanding technological capabilities. A prominent trend has been the acquisition of specialized phytogenic companies by larger animal nutrition corporations, a strategy to rapidly gain market share and proprietary technology. There is a continuous stream of new product launches featuring enhanced formulations, such as microencapsulated essential oils for improved stability and targeted release in the animal's digestive tract. Collaborative research initiatives between companies and academic institutions have intensified, focusing on elucidating the precise mechanisms of action of various botanicals and validating their efficacy under commercial farming conditions. Furthermore, companies are increasingly investing in sustainable and traceable sourcing of raw materials to ensure consistent quality and meet the growing consumer demand for transparency in the production chain from farm to fork.

Report Segmentation

This comprehensive market report provides a detailed segmentation to offer granular insights into the essential oils and plant extracts for livestock market. The segmentation is meticulously structured by type, categorizing the market into essential oils and plant extracts, with further sub-categorization based on specific sources like oregano, thyme, quillaja, and yucca. The report is segmented by livestock application, providing dedicated analysis for poultry, swine, ruminants, aquaculture, and other animals. A crucial geographical segmentation breaks down the market revenue and trends across key regions and major countries within North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Furthermore, the report includes a detailed competitive landscape section, profiling the key players operating in the market, analyzing their product portfolios, market share, and recent strategic developments such as mergers, acquisitions, and new product innovations.

FAQs

What are the benefits of using essential oils in livestock feed? Essential oils offer multiple benefits including enhanced gut health by modulating microbiota, reduced pathogen load, improved feed palatability and intake, better nutrient digestibility, and natural antioxidant effects. They serve as effective alternatives to antibiotic growth promoters, supporting animal productivity and welfare.

Which companies are leaders in the plant extracts for animal feed market? Prominent leaders include multinational corporations like Royal DSM, Cargill (incorporating Delacon and Diamond V), ADM, and Kemin Industries, alongside specialized firms such as Biomin (ERBER Group), Igusol, and Nor-Feed Sud, all known for their research and product innovation.

How do plant extracts improve rumen function in cattle? Certain plant extracts, particularly tannins and saponins, can modulate rumen fermentation by protecting dietary protein from degradation, reducing ammonia production, suppressing methanogenesis, and controlling protozoal populations, leading to improved nitrogen efficiency and potentially lower methane emissions.

What is the future outlook for natural feed additives? The future outlook is highly positive, driven by the global shift away from in-feed antibiotics, rising consumer demand for naturally produced animal protein, and continuous scientific advancements validating the efficacy and economic value of phytogenic solutions in improving livestock health and performance.

Which region has the highest adoption of phytogenic feed additives? Europe currently represents a region with very high adoption, largely due to the early ban on antibiotic growth promoters. North America is also a significant and rapidly growing market, fueled by consumer trends and the expansion of no-antibiotics-ever (NAE) production systems.

The Global Essential Oils & Plant Extracts for Livestock Market size was valued at $XX billion in 2023, and is anticipated to reach $XX billion by 2030, growing at a CAGR of XX% during the forecast period. Citius Research has developed a research report titled “Essential Oils & Plant Extracts for Livestock Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Essential Oils and Plant Extracts for Livestock Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Essential Oils & Plant Extracts for Livestock Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Essential Oils and Plant Extracts for Livestock Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Essential Oils and Plant Extracts for Livestock Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Essential Oils & Plant Extracts for Livestock Market
• Research Methodology
• Executive Summary
• Market Dynamics of Essential Oils & Plant Extracts for Livestock Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Essential Oils & Plant Extracts for Livestock Market
• Cost and Gross Margin Analysis of Essential Oils & Plant Extracts for Livestock Market
• Essential Oils & Plant Extracts for Livestock Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Essential Oils & Plant Extracts for Livestock Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Essential Oils and Plant Extracts for Livestock Market Key Stakeholders

Below are the key stakeholders for the Essential Oils & Plant Extracts for Livestock Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Essential Oils & Plant Extracts for Livestock Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Essential Oils & Plant Extracts for Livestock Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Essential Oils & Plant Extracts for Livestock Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Essential Oils & Plant Extracts for Livestock Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

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Frequently Asked Questions

The Global Essential Oils & Plant Extracts for Livestock Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Essential Oils and Plant Extracts for Livestock Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Essential Oils and Plant Extracts for Livestock Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Essential Oils and Plant Extracts for Livestock Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Essential Oils and Plant Extracts for Livestock Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Essential Oils and Plant Extracts for Livestock Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Essential Oils and Plant Extracts for Livestock Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Essential Oils and Plant Extracts for Livestock Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Essential Oils and Plant Extracts for Livestock Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Essential Oils and Plant Extracts for Livestock Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Essential Oils and Plant Extracts for Livestock Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Essential Oils and Plant Extracts for Livestock Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Essential Oils and Plant Extracts for Livestock Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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