Edible Films and Coatings Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195239
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Edible Films and Coatings Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Edible Films and Coatings Market

(Market Size)
$1.8 billion
$4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 4 billion
Key Players Tate & Lyle, DuPont, Cargill, Ingredion, Kerry Group

Market Summary

The edible films and coatings market represents a dynamic and innovative segment within the global food and beverage industry. These advanced packaging and preservation solutions are primarily composed of biodegradable polymers, proteins, lipids, and polysaccharides, designed to be consumed along with the food product they encase. The fundamental purpose of these materials is to enhance food safety, extend shelf life by acting as a barrier to moisture and gases, and improve the overall visual and handling characteristics of a wide array of food items. The industry is witnessing a significant shift from traditional plastic packaging towards sustainable and eco-friendly alternatives, a transition that is fundamentally driving the adoption of edible films and coatings. This market is characterized by continuous research and development efforts focused on improving the functional properties, such as mechanical strength and barrier efficiency, of these materials to meet the evolving demands of food manufacturers and consumers alike. The integration of active ingredients, like antimicrobials and antioxidants, further elevates their value proposition in ensuring product quality and safety from production to consumption.

Key Highlights

The edible films and coatings market is distinguished by several pivotal developments that underscore its growing importance. A primary highlight is the intense focus on sustainability, with these products offering a compelling solution to the global challenge of plastic pollution, aligning with stringent environmental regulations and corporate sustainability goals. The technological advancements in material science have led to the creation of multi-functional coatings that not only preserve food but also can carry flavors, colors, and nutritional supplements, thereby adding value for manufacturers and enhancing the consumer experience. The market is also experiencing a surge in demand for clean-label and organic food products, which is directly influencing the development of edible films and coatings derived from natural and recognizable ingredients. Furthermore, strategic collaborations between research institutions and key industry players are accelerating the commercialization of novel products, ensuring that the market remains at the forefront of food packaging innovation. The versatility of applications, ranging from fresh produce to confectionery and meat products, demonstrates the widespread applicability and potential for growth within various food sectors.

Drivers, Opportunities & Restraints

The growth trajectory of the edible films and coatings market is propelled by a confluence of powerful drivers. The most significant driver is the escalating consumer and regulatory pressure to reduce plastic waste and adopt sustainable packaging practices. This environmental concern is complemented by the rising consumer demand for minimally processed foods with extended shelf life and maintained freshness, a need effectively addressed by these advanced coatings. Additionally, the growing awareness of food safety and the desire to reduce synthetic preservatives are pushing food processors towards these natural barrier solutions. The market presents substantial opportunities, particularly in the development of bioactive and smart edible coatings that can indicate food spoilage or release preservatives in response to specific triggers. The expansion into emerging economies, where the food processing industry is growing rapidly, offers a vast untapped potential for market players. However, the market growth is not without its restraints. The high production cost compared to conventional plastics remains a significant barrier to widespread adoption. Technical challenges related to achieving the desired mechanical and barrier properties for diverse food applications, along with a lack of standardized regulations governing the use of edible packaging globally, also pose hurdles that the industry must overcome to realize its full potential.

Concentration Insights

The competitive landscape of the edible films and coatings market is moderately concentrated, featuring a mix of established multinational corporations and specialized innovative firms. Leading companies such as Tate & Lyle PLC, Ingredion Incorporated, DuPont de Nemours, Inc., and Kerry Group plc have a strong presence, leveraging their extensive research capabilities and global distribution networks to maintain a competitive edge. These industry giants often focus on producing a wide range of hydrocolloid-based solutions, including starches and proteins, which form the base for many edible films. The market also includes specialized players like Watson Incorporated, Nagase & Co., Ltd., and FMC Corporation, which concentrate on specific raw materials or application technologies. This concentration is characterized by intense research and development activities aimed at product innovation and performance enhancement. Strategic initiatives, including mergers and acquisitions, partnerships with food manufacturers, and expansion into new geographical regions, are common as companies strive to consolidate their market positions and cater to the specific needs of different end-use sectors within the food and beverage industry.

Type Insights

The edible films and coatings market is segmented based on the type of raw material used, with polysaccharides, proteins, lipids, and composites being the primary categories. Polysaccharide-based films, derived from sources such as starch, cellulose, chitosan, and alginate, represent a dominant segment due to their excellent gas barrier properties, which are crucial for delaying fruit and vegetable respiration and preventing oxidation. However, their hydrophilic nature often makes them poor barriers to moisture. Protein-based coatings, sourced from plant proteins like soy, wheat gluten, and zein, or animal proteins like casein and whey, are valued for their superior mechanical properties and selective gas barrier abilities. Lipid-based coatings, including waxes and fatty acids, are primarily utilized for their exceptional moisture barrier characteristics, making them ideal for coating fresh produce to reduce water loss. The most significant advancements are seen in composite or multi-component films, which combine polymers, lipids, and sometimes plasticizers to create a synergistic effect, overcoming the limitations of individual components and offering balanced and superior functional properties tailored for specific food applications.

Application Insights

The application of edible films and coatings spans a diverse spectrum within the food and beverage industry, each sector leveraging the technology for specific benefits. In the fruits and vegetables segment, these coatings are extensively used to create a modified atmosphere around the produce, reducing respiration rates, minimizing weight loss, and retaining firmness, thereby significantly extending post-harvest shelf life and reducing food waste. The dairy industry employs edible coatings for cheese to prevent mold growth and moisture loss, while also being used in the packaging of individual cheese slices. In the confectionery sector, films are used for sealing in flavors and aromas in products like candies and nuts, and as a non-stick layer for panned goods. The meat, poultry, and seafood industry utilizes coatings to reduce purge loss, improve appearance, and carry antimicrobial agents to enhance safety. Furthermore, these materials find application in bakery products to retard staling and in pharmaceutical and nutraceutical products for encapsulation and controlled release of active ingredients, showcasing their remarkable versatility beyond traditional food preservation.

Regional Insights

The demand for edible films and coatings exhibits distinct regional patterns influenced by economic development, regulatory frameworks, and consumer preferences. North America and Europe are established as leading markets, driven by high consumer awareness regarding sustainability, stringent government regulations limiting plastic usage, and a robust food processing industry that readily adopts innovative technologies. The presence of major market players and advanced research infrastructure in these regions further consolidates their dominant positions. The Asia-Pacific region is anticipated to witness the most rapid growth during the forecast period. This expansion is fueled by the rapidly growing food and beverage sector, increasing urbanization, rising disposable incomes, and a growing middle class that is becoming more conscious of food quality and environmental issues. Countries like China, India, and Japan are becoming significant hubs for production and consumption. Meanwhile, Latin America and the Middle East & Africa are emerging markets, with growth potential linked to the development of their food processing capabilities and increasing export activities of fresh produce, which utilizes edible coatings for preservation during transit.

Company Insights

The edible films and coatings market features a competitive arena where strategy and innovation are paramount for success. Prominent companies such as Tate & Lyle PLC and Ingredion Incorporated have solidified their positions through their extensive portfolios of hydrocolloids and starch derivatives, which are fundamental raw materials for many edible film solutions. DuPont de Nemours, Inc., with its broad expertise in material science, offers advanced polymer-based solutions. Kerry Group plc leverages its significant presence in the food ingredients sector to develop integrated taste and nutrition solutions that include functional coatings. Other notable players include Cargill, Incorporated, which focuses on bio-industrial products, and CP Kelco, a producer of specialty hydrocolloids. Companies like Watson Incorporated and Nagase & Co., Ltd. often specialize in specific niches, such as lipid-based coatings or particular polymer types. The strategic focus for these entities encompasses heavy investment in R&D to create novel, high-performance products, expansion of production capacities to meet growing demand, and forming strategic alliances with food manufacturers to co-develop customized solutions for specific application challenges.

Recent Developments

The edible films and coatings market is characterized by a flurry of recent activities aimed at innovation and market expansion. A prominent trend is the increased investment in research and development to create next-generation products with enhanced functionalities. This includes the development of smart or intelligent coatings embedded with sensors that can monitor food freshness and provide real-time quality indicators to consumers. There is also a significant push towards utilizing waste streams from the food industry, such as fruit peels and seafood shells, as raw materials for producing biodegradable films, promoting a circular economy. Recent partnerships and collaborations between ingredient suppliers and packaging technology firms have been announced to accelerate the commercialization of these advanced solutions. Furthermore, several key players have announced capacity expansion projects in the Asia-Pacific region to cater to the burgeoning local demand. Regulatory approvals for new materials and applications in various countries also mark important recent developments, facilitating the entry of innovative products into the global market and ensuring compliance with food safety standards.

Report Segmentation

This comprehensive market report on edible films and coatings provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry landscape. The segmentation is primarily based on type, categorizing the market into polysaccharides, proteins, lipids, and composite films, with each sub-segment analyzed for its market dynamics, key trends, and material sources. The application segmentation delves into the various end-use sectors, including fruits & vegetables, dairy products, meat, poultry & seafood, confectionery, bakery, and nutritional products, examining the specific requirements and adoption rates within each category. Furthermore, the report offers a thorough geographical segmentation, covering key regions such as North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. Each regional analysis assesses the local market drivers, regulatory environment, competitive scenario, and growth potential. This multi-faceted segmentation allows stakeholders to identify high-growth segments, understand application-specific demands, and formulate region-specific strategies to capitalize on emerging opportunities within the global edible films and coatings market.

FAQs

What are edible films and coatings made from?

Edible films and coatings are primarily formulated from biopolymers that are safe for consumption. These raw materials are categorized into three main groups: polysaccharides, such as starch, cellulose derivatives, chitosan, and alginate; proteins, including casein, whey, soy, wheat gluten, and zein; and lipids, such as waxes, fatty acids, and resins. Often, composite films are created by combining these materials to leverage their complementary properties, and additives like plasticizers, antimicrobials, and antioxidants are incorporated to enhance functionality and performance for specific food applications.

How do edible films extend the shelf life of food?

Edible films and coatings act as a protective barrier between the food product and the surrounding environment. They primarily function by limiting the transfer of moisture, which prevents products from drying out or becoming soggy, and by controlling the exchange of gases like oxygen and carbon dioxide. This modified atmosphere around the food slows down respiration rates in fresh produce and delays oxidative reactions that cause rancidity and spoilage in other products. Furthermore, they can serve as carriers for active compounds, such as anti-browning or antimicrobial agents, which directly inhibit the growth of spoilage-causing microorganisms, thereby significantly prolonging the product's freshness and shelf life.

What is the difference between a film and a coating?

The primary distinction lies in their physical form and method of application. An edible coating is applied directly onto the surface of a food product in liquid form, typically by dipping, spraying, or brushing, where it then dries or solidifies to form a thin protective layer that becomes an integral part of the food. An edible film, on the other hand, is pre-formed as a standalone sheet or membrane from edible materials, similar to traditional packaging film. This pre-formed film is then subsequently wrapped around or placed onto the food item. While coatings are integrated into the product, films are often used as separators or wraps within a package.

Are edible packaging materials safe to eat?

Yes, edible packaging materials are specifically designed and manufactured to be safe for human consumption. They are composed of food-grade ingredients and additives that are generally recognized as safe by regulatory bodies like the FDA and EFSA. The manufacturing processes adhere to strict food safety and quality standards to ensure the final product is free from contaminants. However, like any food ingredient, they must be produced, handled, and stored under hygienic conditions to maintain their safety and integrity before application to food products.

Which companies are leading the edible films and coatings market?

The market is led by several established multinational corporations with strong expertise in food ingredients and material science. Key players include Tate & Lyle PLC and Ingredion Incorporated, known for their starch and hydrocolloid solutions; DuPont de Nemours, Inc., with its advanced polymer technologies; and Kerry Group plc, a leader in taste and nutrition. Other significant contributors are Cargill, Incorporated, CP Kelco, Watson Incorporated, and Nagase & Co., Ltd. These companies compete through continuous innovation, extensive product portfolios, and strategic global partnerships to address the evolving needs of the food industry.

Citius Research has developed a research report titled “Edible Films and Coatings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Edible Films and Coatings Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Edible Films and Coatings Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Edible Films and Coatings Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Edible Films and Coatings Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Edible Films and Coatings Market
• Research Methodology
• Executive Summary
• Market Dynamics of Edible Films and Coatings Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Edible Films and Coatings Market
• Cost and Gross Margin Analysis of Edible Films and Coatings Market
• Edible Films and Coatings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Edible Films and Coatings Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Edible Films and Coatings Market Key Stakeholders

Below are the key stakeholders for the Edible Films and Coatings Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Edible Films and Coatings Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Edible Films and Coatings Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Edible Films and Coatings Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Edible Films and Coatings Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Edible Films and Coatings Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Edible Films and Coatings Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Edible Films and Coatings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Edible Films and Coatings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Edible Films and Coatings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Edible Films and Coatings Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Edible Films and Coatings Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Edible Films and Coatings Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Edible Films and Coatings Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Edible Films and Coatings Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Edible Films and Coatings Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Edible Films and Coatings Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Edible Films and Coatings Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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