Dried Spices Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195226
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Dried Spices Market size was estimated at USD 18 billion in 2023 and is projected to reach USD 37 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Dried Spices Market

(Market Size)
$18 billion
$37 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 18 billion
2030 Market Size USD 37 billion
Key Players McCormick, Olam, British Pepper & Spice, The Spice Hunter, Frontier Co-op

Market Summary

The global dried spices market is a dynamic and essential segment within the food and beverages industry, characterized by the widespread use of dehydrated herbs and spices to enhance flavor, aroma, and preservation in a multitude of culinary applications. This market is integral to food processing, foodservice, and retail sectors, driven by evolving consumer palates and the growing popularity of international cuisines. Key products include pepper, cumin, turmeric, cinnamon, and chili, among others, which are traded globally in both whole and powdered forms. The supply chain involves numerous stakeholders from agricultural producers and processors to distributors and end-user manufacturers. The market demonstrates resilience and consistent demand, although it is subject to fluctuations based on agricultural yields, climatic conditions, and global trade policies. Sustainability and traceability are increasingly important factors influencing procurement strategies for major industry participants.

Key Highlights

The dried spices market is distinguished by several critical factors that underscore its commercial importance. A primary highlight is the robust growth in demand for organic and clean-label spices, as health-conscious consumers seek products free from synthetic pesticides and additives. Additionally, the market benefits from the rising trend of home cooking and gourmet food preparation, which has expanded the consumer base beyond traditional industrial users. Innovation in packaging, such as resealable pouches and UV-protective materials, helps preserve product freshness and extends shelf life, adding significant value. The expansion of retail distribution channels, including e-commerce platforms and specialty stores, has improved product accessibility globally. Furthermore, strategic acquisitions and partnerships among leading companies are reshaping the competitive landscape, fostering consolidation and market expansion.

Drivers, Opportunities & Restraints

Market growth is propelled by several key drivers, including increasing consumer disposable income, urbanization, and the rising demand for convenience and ready-to-eat foods that incorporate flavorful spice blends. The growing awareness of the health benefits associated with various spices, such as anti-inflammatory and antioxidant properties, also stimulates consumption. Significant opportunities exist in product innovation, such as the development of customized spice mixes for specific cuisines or dietary needs, and the expansion into emerging markets where culinary traditions are evolving. However, the market faces restraints including price volatility of raw materials due to climatic unpredictability and geopolitical issues in key producing regions. Stringent food safety regulations and quality standards across different countries also pose challenges for manufacturers, requiring compliance and certification investments that can impact operational costs.

Concentration Insights

The dried spices market features a moderately concentrated competitive environment with a mix of large multinational corporations and numerous small to medium-sized regional players. Dominant companies such as McCormick & Company, Olam International, and Associated British Foods plc leverage extensive distribution networks, strong brand recognition, and diversified product portfolios to maintain significant market share. These industry leaders often engage in vertical integration, controlling aspects from sourcing and processing to marketing, which enhances supply chain reliability. Meanwhile, smaller players frequently compete by specializing in organic, ethically sourced, or unique regional spice varieties, catering to niche market segments. Geographic concentration is notable in regions with favorable climatic conditions for spice cultivation, such as Asia Pacific, which remains a pivotal hub for production and export.

Type Insights

The market is segmented by type into various spice categories, each with distinct characteristics and demand patterns. Pepper holds a prominent position due to its universal application as a seasoning agent. Turmeric is experiencing heightened demand driven by its use in health and wellness products beyond culinary applications. Cumin and coriander are widely used in ethnic cuisines, particularly in South Asian and Mexican dishes, supporting steady consumption. Chili powder and paprika cater to the growing consumer preference for spicy and pungent flavors. Additionally, specialty spices such as saffron and cardamom, though higher in price, occupy premium segments due to their unique flavors and perceived luxury status. Processed forms including powdered, crushed, and whole spices cater to diverse end-use requirements across food processing and retail sectors.

Application Insights

Dried spices find extensive applications across multiple industries, with the food and beverage sector being the largest consumer. Within this sector, they are indispensable in meat and poultry processing, snack foods, soups, sauces, and dressings, where they act as key flavoring agents. The beverages segment, including herbal teas and spiced liquors, also utilizes select spices for aroma and taste enhancement. Beyond food and drink, the pharmaceutical and personal care industries employ spices for their functional properties; turmeric and ginger, for example, are used in supplements and cosmetics for their anti-inflammatory and antioxidant benefits. The household application includes use in natural cleaning products. The versatility of dried spices ensures sustained demand across these varied applications, each contributing to overall market vitality.

Regional Insights

Geographically, the Asia Pacific region dominates the dried spices market, both as a leading producer and consumer, with countries like India, China, and Vietnam being major contributors due to their large agricultural outputs and rich culinary heritage. North America and Europe represent significant markets characterized by high import volumes to meet consumer demand for diverse and exotic flavors, driven by multicultural populations and the popularity of international cuisines. These regions also show strong growth in organic and premium spice segments. Latin America and the Middle East & Africa are emerging as important regions, with increasing local consumption and export potential. Regional differences in flavor preferences and regulatory frameworks influence market strategies, requiring tailored approaches for successful penetration and growth.

Company Insights

Prominent companies operating in the dried spices market include McCormick & Company, which maintains a strong global presence through its extensive brand portfolio and innovation in flavor solutions. Olam International is notable for its integrated supply chain and focus on sustainable sourcing from key producing regions. Associated British Foods plc, through its subsidiary ABF Ingredients, is a significant player with diverse food offerings. Other key participants include D?hler GmbH, which specializes in natural ingredient solutions, and Kerry Group, known for its taste and nutrition segment. These companies invest heavily in research and development to create new products, enhance quality, and improve processing technologies. Strategic initiatives often include mergers and acquisitions to expand geographic reach and product lines, ensuring competitive advantage in a dynamic market environment.

Recent Developments

The dried spices market has witnessed several noteworthy developments reflecting industry trends and corporate strategies. Major companies have been actively expanding their organic and non-GMO product lines to align with consumer demand for clean-label and sustainable products. Technological advancements in dehydration and sterilization processes, such as infrared drying and steam sterilization, have been adopted to enhance product quality and safety. There has been increased investment in traceability systems, including blockchain technology, to provide transparency from farm to fork, addressing consumer concerns about origin and authenticity. Partnerships with agricultural cooperatives in developing regions have been formed to secure raw material supplies and improve farmer livelihoods. Additionally, marketing campaigns emphasizing the culinary and health benefits of spices have been intensified to drive consumer engagement and brand loyalty.

Report Segmentation

This comprehensive market report on dried spices provides detailed segmentation to facilitate in-depth analysis and strategic decision-making. The segmentation is based on type, which includes pepper, ginger, turmeric, cinnamon, cumin, cloves, and others, each analyzed for market trends and growth potential. Application segmentation covers food processing, beverages, pharmaceuticals, personal care, and others, highlighting the diverse usage across industries. The report further breaks down the market by form, such as powdered, whole, and crushed, and by nature, including organic and conventional spices. Geographic segmentation covers key regions and major countries within North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. This structured approach allows stakeholders to identify specific opportunities and challenges within each segment and region.

FAQs

What are the most popular dried spices? The most popular dried spices globally include black pepper, cumin, turmeric, cinnamon, and chili powder due to their versatile use in a wide range of cuisines and food products.

How are dried spices processed? Dried spices are typically processed through harvesting, cleaning, drying (using sun, air, or mechanical dryers), and then grading, packaging, and sometimes grinding into powder form to enhance preservation and usability.

Which countries are the largest producers of dried spices? India, China, Vietnam, Indonesia, and Brazil are among the largest producers of dried spices, benefiting from favorable climatic conditions and extensive agricultural practices dedicated to spice cultivation.

What is the shelf life of dried spices? The shelf life of dried spices generally ranges from one to three years when stored properly in airtight containers away from heat, light, and moisture, though ground spices may lose potency faster than whole spices.

How is the quality of dried spices determined? The quality of dried spices is determined by factors such as color, aroma, flavor potency, moisture content, and the absence of contaminants, adulterants, or foreign matter, often verified through laboratory testing and certification.

Citius Research has developed a research report titled “Dried Spices Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dried Spices Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dried Spices Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dried Spices Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dried Spices Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dried Spices Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dried Spices Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dried Spices Market
• Cost and Gross Margin Analysis of Dried Spices Market
• Dried Spices Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dried Spices Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dried Spices Market Key Stakeholders

Below are the key stakeholders for the Dried Spices Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dried Spices Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dried Spices Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dried Spices Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dried Spices Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dried Spices Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dried Spices Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dried Spices Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dried Spices Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dried Spices Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dried Spices Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dried Spices Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dried Spices Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dried Spices Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dried Spices Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dried Spices Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dried Spices Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dried Spices Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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