Dietary Fibres Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195203
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Dietary Fibres Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 18 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Dietary Fibres Market

(Market Size)
$8.5 billion
$18 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 8.5 billion
2030 Market Size USD 18 billion
Key Players Cargill, ADM, Ingredion, Tate & Lyle, Roquette

Market Summary

The dietary fibres market is a significant segment within the global food and beverages industry, characterized by increasing consumer awareness of health and wellness. These ingredients, derived from various plant and synthetic sources, are essential for digestive health, weight management, and reducing the risk of chronic diseases. The market serves a broad spectrum of applications, including functional foods, beverages, pharmaceuticals, and animal feed, driven by a shift towards preventive healthcare and natural ingredients. Key players are continuously innovating to develop new sources and forms of dietary fibres to meet diverse consumer needs and regulatory standards. Geographically, the market is well-established in North America and Europe, with Asia-Pacific emerging as a high-growth region due to changing lifestyles and rising disposable incomes. The competitive landscape includes multinational corporations and specialized ingredient suppliers focusing on sustainability and clean-label trends. Overall, the market is dynamic, with steady demand influenced by nutritional science advancements and evolving consumer preferences for healthier food options.

Key Highlights

The dietary fibres market is distinguished by several key highlights that underscore its importance and growth trajectory. There is a strong emphasis on product innovation, with companies developing soluble and insoluble fibres from novel sources like chicory root, oats, and peas to enhance functionality and appeal. The regulatory environment is increasingly supportive, with health claims related to fibre consumption being approved in major markets, thereby boosting product development and marketing efforts. Sustainability has become a critical focus, with efforts to upcycle by-products from food processing into valuable fibre ingredients, reducing waste and improving environmental footprints. The market also benefits from robust research and development activities, which continue to uncover new health benefits and applications for dietary fibres, expanding their use beyond traditional sectors. Additionally, the rise of e-commerce and digital marketing has improved accessibility and consumer education, further driving adoption across diverse demographic groups.

Drivers, Opportunities & Restraints

Several drivers propel the dietary fibres market forward, including growing health consciousness among consumers and increasing incidence of lifestyle-related diseases such as obesity and diabetes. Government initiatives and dietary guidelines recommending higher fibre intake also significantly contribute to market growth. Opportunities abound in the development of customized fibre solutions for specific health needs and in tapping into emerging markets where awareness is still developing. The expansion of application areas into sectors like pet food and personal care presents additional avenues for growth. However, the market faces restraints such as high production costs associated with some fibre types and technological challenges in extraction and processing. Flavor and texture issues in end-products can also limit consumer acceptance, necessitating ongoing innovation. Regulatory disparities across regions may pose hurdles for global players, while price volatility of raw materials can impact profitability. Despite these challenges, the overall outlook remains positive due to strong underlying demand trends.

Concentration Insights

The dietary fibres market features a moderately concentrated competitive landscape with a mix of large multinational corporations and niche players. Leading companies such as Cargill, Incorporated, Archer Daniels Midland Company, and DuPont de Nemours, Inc. dominate through extensive product portfolios, global distribution networks, and significant investments in research and development. These players often engage in strategic acquisitions and partnerships to strengthen their market position and expand their geographical reach. Regional players also play a crucial role, particularly in local markets where they offer specialized products tailored to regional preferences and regulatory requirements. The concentration is higher in developed regions like North America and Europe, where market maturity allows for consolidation, while emerging regions exhibit more fragmentation with numerous small-scale producers. Innovation and sustainability initiatives are key differentiators, with companies focusing on clean-label and organic fibres to gain competitive advantage. The market dynamics encourage continuous improvement and adaptation to meet evolving consumer and industry demands.

Type Insights

Dietary fibres are categorized primarily into soluble and insoluble types, each with distinct properties and health benefits. Soluble fibres, such as inulin, pectin, and beta-glucan, dissolve in water to form a gel-like substance, aiding in cholesterol reduction and blood sugar regulation. They are commonly sourced from fruits, oats, and legumes and are widely used in beverages and dairy products. Insoluble fibres, including cellulose and lignin, do not dissolve in water and promote digestive health by adding bulk to stool. These are typically derived from whole grains, nuts, and vegetables and are prevalent in bakery and cereal applications. There is growing interest in resistant starches and oligosaccharides, which offer prebiotic benefits by supporting gut microbiota. The choice of fibre type depends on the desired functional attribute in the end-product, such as texture enhancement, moisture retention, or health claim support. Manufacturers are increasingly blending different fibres to achieve optimal results and meet specific formulation challenges.

Application Insights

Dietary fibres find extensive applications across the food and beverages industry, driven by their functional and nutritional benefits. In the functional foods segment, they are incorporated into products like cereals, snacks, and bars to enhance fibre content and support health claims. The beverages category utilizes soluble fibres in drinks such as juices and dairy alternatives to improve mouthfeel and stability while adding nutritional value. Pharmaceutical applications include use in supplements and formulations aimed at digestive health and disease prevention. The animal feed industry employs fibres to improve gut health and overall well-being in livestock and pets. Additionally, there is emerging usage in personal care products for their textural and binding properties. Each application sector demands specific fibre characteristics, influencing selection based on solubility, viscosity, and compatibility with other ingredients. The versatility of dietary fibres continues to expand as innovation addresses technical challenges and consumer preferences for multifunctional ingredients.

Regional Insights

The dietary fibres market exhibits distinct regional dynamics influenced by dietary habits, regulatory frameworks, and economic development. North America holds a significant share, driven by high consumer awareness, well-established health and wellness trends, and supportive government regulations promoting fibre intake. Europe follows closely, with strong demand for natural and organic fibres and advanced food processing technologies. The Asia-Pacific region is experiencing rapid growth due to urbanization, rising disposable incomes, and increasing prevalence of health issues, prompting consumers to seek healthier food options. Latin America and the Middle East & Africa are emerging markets, where growth is fueled by expanding food and beverage industries and gradual shifts towards preventive healthcare. Each region presents unique opportunities and challenges, such as varying raw material availability and cultural preferences, which influence market strategies. Companies are tailoring their approaches to address regional specifics, including localization of products and compliance with local standards.

Company Insights

Prominent companies in the dietary fibres market include Cargill, Incorporated, known for its diverse portfolio of fibre ingredients derived from grains and plants. Archer Daniels Midland Company leverages its global footprint and extensive R&D capabilities to offer innovative fibre solutions for various applications. DuPont de Nemours, Inc. focuses on health and nutrition, providing specialized fibres like prebiotics through its biotechnology expertise. Ingredion Incorporated offers a range of starch-based and soluble fibres, emphasizing sustainability and clean-label trends. Tate & Lyle PLC is recognized for its leading position in soluble fibres such as PROMITOR? and STA-LITE? polydextrose, catering to reduced-calorie and fibre-fortified products. Other key players include Kerry Group, S?dzucker AG, and Roquette Fr?res, each contributing through product innovation, strategic expansions, and partnerships. These companies invest heavily in research to develop new sources and applications, ensuring they remain competitive in a evolving market landscape focused on health and sustainability.

Recent Developments

Recent developments in the dietary fibres market highlight ongoing innovation and strategic movements among key players. There has been increased activity in mergers and acquisitions, such as companies acquiring smaller firms to expand their product portfolios and enhance their technological capabilities. Investments in new production facilities, particularly in Asia-Pacific and Latin America, aim to meet growing regional demand and improve supply chain efficiency. Research and development efforts have focused on discovering new fibre sources from agricultural by-products, aligning with sustainability goals and circular economy principles. Product launches featuring clean-label and organic fibres have gained traction, responding to consumer preferences for natural ingredients. Collaborations between ingredient suppliers and food manufacturers have intensified to co-develop customized solutions for specific applications and health benefits. Regulatory approvals for new health claims in various regions have also facilitated market entry and product differentiation. These developments reflect a proactive approach to addressing market challenges and capitalizing on emerging opportunities.

Report Segmentation

This report on the dietary fibres market provides a comprehensive analysis segmented by type, application, and region to offer detailed insights. The type segmentation includes soluble fibres such as inulin, pectin, and beta-glucan, as well as insoluble fibres like cellulose and hemicellulose, along with resistant starches and others. Application segmentation covers functional foods, beverages, pharmaceuticals, animal feed, and other emerging sectors. Geographical segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level analysis for key markets. Each segment is analyzed in terms of market dynamics, trends, and growth prospects, providing a holistic view of the industry. The report also examines the competitive landscape, profiling major players and their strategies. This structured approach enables stakeholders to identify opportunities, understand regional variations, and make informed decisions based on thorough and segmented data analysis.

FAQs

What are the different types of dietary fibres? Dietary fibres are primarily categorized into soluble and insoluble types. Soluble fibres dissolve in water and include ingredients like inulin and pectin, known for benefits such as cholesterol management. Insoluble fibres do not dissolve and aid digestion by adding bulk; examples are cellulose and lignin. There are also resistant starches and oligosaccharides that offer prebiotic advantages.

What are the health benefits of dietary fibres? Dietary fibres support digestive health by preventing constipation and promoting regular bowel movements. They help in managing weight by increasing satiety and reducing overall calorie intake. Additionally, fibres assist in controlling blood sugar levels and lowering cholesterol, thereby reducing the risk of chronic diseases like diabetes and heart conditions.

What is driving the growth of the dietary fibres market? Market growth is driven by rising consumer awareness of health and wellness, increasing prevalence of lifestyle diseases, and government recommendations for higher fibre intake. Innovations in product development and expansion into new application areas such as animal feed and personal care also contribute significantly to the market's expansion.

Which regions are key in the dietary fibres market? Key regions include North America and Europe, where health consciousness and regulatory support are strong. The Asia-Pacific region is emerging as a high-growth area due to changing dietary habits and economic development. Latin America and the Middle East & Africa are also gaining traction with growing industrial applications and consumer awareness.

How are dietary fibres used in the food industry? In the food industry, dietary fibres are used to enhance the nutritional profile of products like baked goods, cereals, and snacks. They improve texture, moisture retention, and stability in beverages and dairy products. Fibres also enable health claims on packaging, supporting marketing efforts for functional foods aimed at health-conscious consumers.

Citius Research has developed a research report titled “Dietary Fibres Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dietary Fibres Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dietary Fibres Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dietary Fibres Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dietary Fibres Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dietary Fibres Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dietary Fibres Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dietary Fibres Market
• Cost and Gross Margin Analysis of Dietary Fibres Market
• Dietary Fibres Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dietary Fibres Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dietary Fibres Market Key Stakeholders

Below are the key stakeholders for the Dietary Fibres Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dietary Fibres Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dietary Fibres Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dietary Fibres Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dietary Fibres Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dietary Fibres Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dietary Fibres Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dietary Fibres Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dietary Fibres Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dietary Fibres Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dietary Fibres Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dietary Fibres Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dietary Fibres Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dietary Fibres Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dietary Fibres Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dietary Fibres Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dietary Fibres Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dietary Fibres Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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