Dehydrated Onions Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195187
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The Dehydrated Onions Market size was estimated at USD 950 million in 2023 and is projected to reach USD 2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Dehydrated Onions Market

(Market Size)
$950 million
$2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 950 million
2030 Market Size USD 2 billion
Key Players McCormick, Olam, British Pepper & Spice, The Spice Hunter, Frontier Co-op

Market Summary

The dehydrated onions market is a significant segment within the global food ingredients industry, characterized by the removal of moisture from fresh onions to extend shelf life and enhance convenience. This process preserves the flavor, nutritional value, and aroma, making dehydrated onions a versatile ingredient widely adopted across various food applications. The market caters to both industrial food processors and retail consumers, driven by the growing demand for ready-to-use and easy-to-store food products. Key product forms include flakes, powder, granules, and chopped varieties, each serving distinct culinary and manufacturing needs. The market is influenced by factors such as urbanization, changing dietary habits, and the expansion of the food service sector. Major producing regions include Asia Pacific, North America, and Europe, with India being a leading producer and exporter. Companies operating in this space focus on quality consistency, supply chain efficiency, and meeting stringent food safety standards to maintain competitiveness.

Key Highlights

The dehydrated onions market is distinguished by its critical role in reducing food waste by preserving onions that might otherwise spoil, aligning with global sustainability goals. Another highlight is the product's extensive application range, spanning snacks, ready meals, soups, sauces, and seasonings, which underscores its indispensability in modern food manufacturing. The market benefits from advanced dehydration technologies such as air drying, vacuum drying, and freeze drying, which help retain nutritional integrity and flavor profiles. Additionally, the growing consumer preference for natural and clean-label ingredients has propelled demand for dehydrated onions without additives or preservatives. The market is also characterized by robust export-import activities, with countries like India, China, and the United States being pivotal in the global supply chain. These factors collectively contribute to the market's resilience and steady growth trajectory.

Drivers, Opportunities & Restraints

Primary drivers of the dehydrated onions market include the rising consumption of processed and convenience foods, spurred by busy lifestyles and urbanization. The extended shelf life and reduced storage and transportation costs compared to fresh onions further incentivize manufacturers and food service providers to adopt dehydrated variants. Additionally, the growth of the fast-food industry and the increasing popularity of ethnic cuisines globally amplify demand. Opportunities abound in the development of organic and non-GMO dehydrated onions to cater to health-conscious consumers, as well as in expanding applications in the pet food and pharmaceutical industries. However, the market faces restraints such as fluctuating raw material prices due to seasonal variations and climate conditions affecting onion harvests. Stringent food safety regulations and competition from fresh and alternative preserved onion products also pose challenges to market expansion.

Concentration Insights

The dehydrated onions market exhibits a moderately concentrated landscape with a mix of large multinational corporations and regional players dominating production and distribution. Key companies such as Olam International, Jain Irrigation Systems, and Sensient Technologies have established significant market presence through extensive product portfolios and global supply networks. These players often engage in vertical integration, controlling processes from farming and dehydration to packaging and distribution, ensuring quality and cost efficiency. Regional concentrations are notable, with India and China being major hubs for production due to favorable climatic conditions and lower labor costs. In contrast, North America and Europe are leading consumers and importers, driven by high demand from food processing industries. The market also sees participation from numerous small and medium enterprises focusing on niche segments, such as organic or specialty dehydrated onion products.

Type Insights

Dehydrated onions are available in several types, each tailored to specific industrial and culinary requirements. The most common forms include flakes, which are ideal for use in soups, stews, and ready-to-eat meals due to their quick rehydration properties. Powdered dehydrated onions are extensively used in seasoning blends, sauces, and dressings where a smooth texture and even distribution are crucial. Granules offer a middle ground between flakes and powder, often utilized in processed meats and snack seasonings. Chopped or minced varieties provide a more textured appearance and are preferred in applications like pizzas and canned foods. Additionally, specialty products such as toasted dehydrated onions and onion juice powder cater to gourmet and health-focused segments. The choice of type depends on factors like desired flavor intensity, rehydration time, and application-specific needs, influencing procurement decisions among food manufacturers.

Application Insights

Dehydrated onions find widespread application across the food and beverage industry, significantly enhancing flavor profiles and convenience. In the snack sector, they are used in seasonings for chips, crackers, and extruded snacks. The ready meals segment relies on dehydrated onions for their quick preparation and consistent quality in products like frozen dinners and instant noodles. Soups and sauces represent a major application area, where dehydrated onions contribute depth and aroma without the perishability of fresh onions. The food service industry utilizes them in bulk preparations for restaurants and catering services to ensure efficiency and reduce waste. Additionally, dehydrated onions are incorporated into bakery products, meat processing, and dairy items such as dips and spreads. Their role as a natural flavoring agent aligns with the clean-label trend, further broadening their appeal in various culinary applications.

Regional Insights

Regionally, the dehydrated onions market is diversified, with Asia Pacific leading in production due to abundant raw material availability and cost-effective manufacturing processes. India is a dominant player, exporting large quantities to North America, Europe, and the Middle East. North America and Europe are key consumption regions, driven by robust food processing industries and high consumer demand for convenience foods. These regions also emphasize quality standards and organic variants, influencing import preferences. The Middle East and Africa show growing demand, supported by expanding food service sectors and cultural culinary practices that heavily incorporate onions. Latin America exhibits potential with increasing industrialization of food production and rising disposable incomes. Each region's regulatory environment, trade policies, and consumer preferences shape market dynamics, necessitating tailored strategies for suppliers and manufacturers.

Company Insights

Prominent companies in the dehydrated onions market include Olam International, which leverages its extensive agricultural network to ensure a steady supply of high-quality products. Jain Irrigation Systems Ltd. is notable for its integrated approach, combining advanced dehydration technology with sustainable farming practices. Sensient Technologies Corporation focuses on providing customized onion solutions for flavor and color applications in the food industry. Other key players such as Garlico Industries Ltd., Daksh Foods, and Earth Expo Company contribute significantly through specialized product offerings and regional expertise. These companies invest in research and development to improve dehydration techniques, enhance product shelf life, and meet evolving consumer demands for natural and organic ingredients. Strategic partnerships, mergers, and acquisitions are common as firms seek to expand their geographic footprint and product portfolios in this competitive market.

Recent Developments

Recent developments in the dehydrated onions market reflect a focus on sustainability, technological innovation, and portfolio expansion. Many companies are adopting energy-efficient dehydration methods to reduce carbon footprints and operational costs. There is increasing investment in organic farming practices and certifications to cater to the growing demand for organic dehydrated onions. Technological advancements include the use of artificial intelligence and IoT in monitoring dehydration processes to ensure consistent quality and minimize waste. Several players have expanded their production capacities in key regions like Asia Pacific to meet global demand more effectively. Additionally, new product launches featuring non-GMO and clean-label dehydrated onions have gained traction. The market has also seen collaborations between dehydrated onion suppliers and food manufacturers to develop application-specific solutions, enhancing value proposition and customer engagement.

Report Segmentation

This report on the dehydrated onions market provides a comprehensive analysis segmented by type, application, and region. The type segmentation covers flakes, powder, granules, chopped, and other varieties, detailing their market presence and usage patterns. Application segmentation includes snacks, ready meals, soups & sauces, food service, and others, highlighting demand drivers and growth prospects for each category. Regional segmentation encompasses North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, offering insights into production, consumption, trade dynamics, and regulatory frameworks. Each segment is analyzed in terms of market trends, competitive landscape, and future opportunities, providing stakeholders with actionable intelligence. The report also examines the impact of macroeconomic factors, supply chain complexities, and consumer preferences on segment performance, aiding in strategic decision-making.

FAQs

What are dehydrated onions? Dehydrated onions are onions that have had most of their moisture removed through processes like air drying, vacuum drying, or freeze drying. This preservation method extends shelf life while retaining flavor, aroma, and nutritional value, making them a convenient ingredient for various food applications.

How are dehydrated onions used in cooking? Dehydrated onions are used similarly to fresh onions but require rehydration in water or other liquids before use in many recipes. They are commonly added to soups, stews, sauces, marinades, and seasoning blends. In their powdered form, they are ideal for dry mixes and rubs.

What is the shelf life of dehydrated onions? When stored properly in a cool, dry place in airtight containers, dehydrated onions can have a shelf life of up to one year or more. This extended shelf life is a significant advantage over fresh onions, reducing waste and ensuring availability year-round.

Are dehydrated onions healthy? Dehydrated onions retain most of the nutrients found in fresh onions, including vitamins, minerals, and antioxidants. However, the concentration of certain heat-sensitive nutrients may be reduced during the dehydration process. They are a healthy option for adding flavor without additional calories or fats.

Can dehydrated onions replace fresh onions? Yes, dehydrated onions can replace fresh onions in many recipes, especially where texture is not critical. Typically, one tablespoon of dehydrated onions equals about one-fourth cup of fresh chopped onions. They are particularly useful when fresh onions are unavailable or when convenience is a priority.

Citius Research has developed a research report titled “Dehydrated Onions Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dehydrated Onions Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dehydrated Onions Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dehydrated Onions Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dehydrated Onions Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dehydrated Onions Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dehydrated Onions Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dehydrated Onions Market
• Cost and Gross Margin Analysis of Dehydrated Onions Market
• Dehydrated Onions Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dehydrated Onions Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dehydrated Onions Market Key Stakeholders

Below are the key stakeholders for the Dehydrated Onions Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dehydrated Onions Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dehydrated Onions Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dehydrated Onions Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dehydrated Onions Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dehydrated Onions Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dehydrated Onions Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dehydrated Onions Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dehydrated Onions Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dehydrated Onions Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dehydrated Onions Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dehydrated Onions Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dehydrated Onions Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dehydrated Onions Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dehydrated Onions Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dehydrated Onions Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dehydrated Onions Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dehydrated Onions Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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