Dehydrated Garlic Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195185
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Dehydrated Garlic Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Dehydrated Garlic Market

(Market Size)
$650 million
$1.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 650 million
2030 Market Size USD 1.4 billion
Key Players McCormick, Olam, British Pepper & Spice, The Spice Hunter, Frontier Co-op

Market Summary

The dehydrated garlic market is a significant segment within the global food ingredients industry, characterized by the removal of moisture from fresh garlic to extend shelf life and enhance convenience. This process preserves the flavor, aroma, and nutritional properties of garlic, making it a versatile ingredient for various food applications. The market caters to food manufacturers, foodservice providers, and retail consumers seeking stable, easy-to-use garlic products. Dehydrated garlic is available in multiple forms, including powder, flakes, granules, and minced pieces, each serving distinct culinary and industrial purposes. The growing demand for processed and convenience foods, along with the expansion of the food processing industry, drives the adoption of dehydrated garlic. Key regions such as North America, Europe, and Asia-Pacific are major contributors to market dynamics, with China being a dominant producer and exporter. The market is competitive, with players focusing on quality, supply chain efficiency, and product innovation to meet diverse consumer needs and regulatory standards.

Key Highlights

The dehydrated garlic market is distinguished by several key factors that underscore its importance and growth potential. The product's extended shelf life and reduced transportation costs compared to fresh garlic make it economically advantageous for stakeholders across the supply chain. Its consistent flavor profile and ease of integration into food processing lines appeal to industrial users, enhancing operational efficiency. The market benefits from the rising consumer preference for natural and clean-label ingredients, as dehydrated garlic is perceived as a minimally processed option. Additionally, the growth of the snack food, ready-to-eat meal, and seasoning segments fuels demand. Technological advancements in dehydration techniques, such as air drying and freeze drying, improve product quality and retention of essential compounds like allicin. The market also sees trends toward organic and non-GMO variants, responding to health-conscious consumers. Major companies like Olam International, Garlico Industries Ltd., and Pacific Farms Inc. are actively expanding their production capacities and geographic reach to capitalize on these opportunities.

Drivers, Opportunities & Restraints

The dehydrated garlic market is propelled by several drivers, including the increasing consumption of processed and packaged foods globally. The busy lifestyles of consumers and the demand for convenient cooking ingredients boost the adoption of dehydrated garlic in households and foodservice establishments. The growth of the food processing industry, particularly in sectors like soups, sauces, dressings, and snacks, further accelerates market expansion. Opportunities arise from the rising popularity of ethnic cuisines, such as Italian, Asian, and Mexican, which extensively use garlic as a key flavoring agent. The trend toward natural preservatives and flavor enhancers also opens new avenues for dehydrated garlic in organic and health-focused product lines. However, the market faces restraints such as fluctuations in raw material supply due to climatic conditions and agricultural challenges, which can impact pricing and availability. Stringent food safety regulations and quality standards in importing countries pose compliance challenges for producers. Additionally, competition from fresh garlic and other substitutes may limit growth in certain regions.

Concentration Insights

The dehydrated garlic market exhibits a concentrated production landscape, with a few regions and companies dominating the global supply. China is the largest producer and exporter of dehydrated garlic, leveraging its vast garlic cultivation areas and cost-effective processing capabilities. Other significant producing countries include India, Spain, and the United States, each contributing to regional and international trade. The market concentration is also evident among key players, with companies like Olam International, Garlico Industries Ltd., and Pacific Farms Inc. holding substantial market shares through extensive distribution networks and product portfolios. These companies focus on vertical integration, controlling aspects from farming to processing, to ensure quality and supply consistency. The concentration in production regions leads to dependencies on specific geographic areas for raw materials, making the market vulnerable to regional disruptions such as adverse weather or trade policies. However, efforts to diversify sourcing and increase production in other regions are underway to mitigate risks and meet growing global demand.

Type Insights

The dehydrated garlic market is segmented into various types based on the form of the product, including powder, flakes, granules, and minced pieces. Dehydrated garlic powder is the most widely used form due to its fine texture and ease of blending into dry mixes, seasonings, and instant food products. It offers uniform flavor distribution and is preferred in applications where dissolvability is key. Dehydrated garlic flakes and granules are popular in foodservice and culinary applications, providing visible texture and burst of flavor in dishes like pizzas, sauces, and marinades. Minced dehydrated garlic is valued for its resemblance to fresh garlic and is used in ready-to-cook meals and processed foods. Each type caters to specific industry needs, with powder dominating the industrial segment and flakes/granules seeing higher demand in retail and foodservice. The choice of type depends on factors such as application requirements, desired flavor intensity, and processing techniques employed by end-users.

Application Insights

Dehydrated garlic finds extensive applications across the food and beverage industry, driven by its flavor-enhancing and preservative properties. In the food processing sector, it is a key ingredient in soups, sauces, dressings, and gravies, providing consistent taste and aroma. The snack food industry utilizes dehydrated garlic in seasonings for chips, crackers, and extruded snacks, capitalizing on its dry and stable nature. Ready-to-eat meals and instant noodles incorporate dehydrated garlic for convenience and flavor retention. The bakery and meat processing industries also employ it in products like bread, sausages, and marinades. Beyond food, dehydrated garlic is used in dietary supplements and animal feed due to its health benefits, such as antimicrobial and antioxidant properties. The growing trend toward clean-label and natural ingredients further expands its application in organic and health-focused products, making it a versatile component in various formulations.

Regional Insights

The dehydrated garlic market demonstrates diverse regional dynamics, with Asia-Pacific leading in both production and consumption. China is the epicenter of production, accounting for a majority of global output, supported by extensive garlic farming and export-oriented processing industries. India is another significant player, with growing domestic and international demand. In North America, the United States is a major importer and consumer, driven by the robust food processing sector and consumer preference for convenience foods. Europe shows steady demand, with countries like Spain and Germany being key producers and users, influenced by culinary traditions and processed food industries. The Middle East and Africa regions are emerging markets, with increasing adoption in foodservice and retail sectors. Regional preferences vary; for instance, Asian cuisines favor strong garlic flavors, while Western markets often use it in processed forms. Trade policies, agricultural practices, and consumer trends shape regional market developments, with imports and exports flowing predominantly from Asian producers to North American and European markets.

Company Insights

The dehydrated garlic market features several prominent companies that drive competition and innovation. Key players include Olam International, a global agribusiness with a strong presence in dehydrated vegetables, offering a wide range of garlic products. Garlico Industries Ltd., based in India, is a major exporter focusing on quality processing and customer-specific solutions. Pacific Farms Inc. in the United States emphasizes sustainable practices and organic offerings. Other significant companies include Jain Irrigation Systems Ltd., which integrates agricultural and processing operations, and Italian Flavor S.A., known for its expertise in dehydrated ingredients. These companies compete on factors such as product quality, pricing, supply chain reliability, and certification standards like ISO and HACCP. Strategies include expanding production capacities, investing in dehydration technology, and developing value-added products such as organic and non-GMO dehydrated garlic. Partnerships with food manufacturers and retailers help strengthen market presence, while adherence to international food safety regulations ensures compliance and consumer trust.

Recent Developments

Recent developments in the dehydrated garlic market reflect ongoing trends toward innovation, sustainability, and market expansion. Companies are investing in advanced dehydration technologies, such as microwave and vacuum drying, to enhance product quality and nutrient retention. There is a growing emphasis on organic and non-GMO product lines to cater to health-conscious consumers, with certifications playing a key role in market differentiation. Strategic acquisitions and partnerships are common, such as Olam International's expansion of its dehydrated vegetable portfolio through investments in processing facilities. Sustainability initiatives are gaining traction, with efforts to reduce water and energy consumption in dehydration processes and implement eco-friendly packaging. The market also sees increased focus on traceability and transparency, leveraging blockchain and other technologies to ensure supply chain integrity. Regulatory developments, such as stricter food safety standards in import markets, drive compliance upgrades among producers. These developments aim to address evolving consumer preferences and strengthen competitive positioning in the global market.

Report Segmentation

This report on the dehydrated garlic market provides a comprehensive analysis segmented by type, application, and region. The type segmentation includes dehydrated garlic powder, flakes, granules, minced pieces, and others, detailing the characteristics and demand drivers for each form. Application segmentation covers food processing (e.g., soups, sauces, snacks, ready-to-eat meals), foodservice, retail, and other sectors like dietary supplements and animal feed, highlighting usage patterns and growth areas. Regional segmentation analyzes key geographies such as North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, offering insights into production, consumption, trade dynamics, and regulatory environments. Each segment is evaluated based on market trends, competitive landscape, and future prospects, providing stakeholders with actionable intelligence. The report also includes qualitative analysis on factors like consumer preferences, technological advancements, and industry challenges, ensuring a holistic view of the market dynamics and opportunities.

FAQs

What is dehydrated garlic? Dehydrated garlic is produced by removing moisture from fresh garlic through processes like air drying or freeze drying, resulting in a shelf-stable product that retains flavor and nutritional properties. It is used as a convenient ingredient in food processing and culinary applications.

How is dehydrated garlic used in food processing? Dehydrated garlic is widely used in food processing for products such as soups, sauces, dressings, snacks, and ready-to-eat meals. It provides consistent flavor, ease of storage, and integration into dry mixes and formulations.

What are the benefits of dehydrated garlic over fresh garlic? Dehydrated garlic offers benefits like longer shelf life, reduced transportation costs, convenience in handling, and consistent flavor profile. It is also less perishable and easier to store compared to fresh garlic.

Which countries are major producers of dehydrated garlic? China is the largest producer of dehydrated garlic, followed by India, Spain, and the United States. These countries have significant garlic cultivation and processing infrastructures supporting global supply.

Is dehydrated garlic healthy? Dehydrated garlic retains many health benefits of fresh garlic, including antioxidants and compounds like allicin, which have antimicrobial properties. It is a natural ingredient often used in healthy and clean-label food products.

Citius Research has developed a research report titled “Dehydrated Garlic Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dehydrated Garlic Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dehydrated Garlic Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dehydrated Garlic Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dehydrated Garlic Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dehydrated Garlic Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dehydrated Garlic Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dehydrated Garlic Market
• Cost and Gross Margin Analysis of Dehydrated Garlic Market
• Dehydrated Garlic Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dehydrated Garlic Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dehydrated Garlic Market Key Stakeholders

Below are the key stakeholders for the Dehydrated Garlic Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dehydrated Garlic Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dehydrated Garlic Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dehydrated Garlic Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dehydrated Garlic Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dehydrated Garlic Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dehydrated Garlic Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dehydrated Garlic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dehydrated Garlic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dehydrated Garlic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dehydrated Garlic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dehydrated Garlic Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dehydrated Garlic Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dehydrated Garlic Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dehydrated Garlic Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dehydrated Garlic Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dehydrated Garlic Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dehydrated Garlic Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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