Dammar Gum Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195182
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Dammar Gum Market size was estimated at USD 45 million in 2023 and is projected to reach USD 100 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Dammar Gum Market

(Market Size)
$45 million
$100 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 45 million
2030 Market Size USD 100 million
Key Players TIC Gums, AEP Colloids, LBG Sicilia Ingredients, Tate & Lyle, CP Kelco

Market Summary

The dammar gum market is an integral segment within the global food and beverages industry, primarily driven by its extensive use as a natural emulsifier, stabilizer, and glazing agent. Derived from the resin of trees belonging to the Dipterocarpaceae family, predominantly found in Southeast Asia, this gum is valued for its excellent film-forming and texturizing properties. It is widely utilized in confectionery, beverage processing, and bakery products to enhance texture, stability, and shelf life. The market is characterized by a steady demand from both food manufacturers and consumers seeking natural and clean-label ingredients. Key producing regions include Indonesia, India, and Malaysia, which are central to the supply chain. The market operates within a framework of quality standards and regulatory approvals, ensuring safety and efficacy in food applications. As the industry continues to evolve, dammar gum remains a relevant and functional ingredient, supporting innovation in product formulations.

Key Highlights

The dammar gum market showcases several key highlights that underline its significance in the food and beverages sector. Its natural origin and multifunctional properties make it a preferred choice over synthetic alternatives, aligning with the growing consumer inclination towards clean-label products. The gum's ability to act as an effective stabilizer in beverages and a glazing agent in confectioneries provides substantial value to manufacturers. Additionally, its compatibility with other food ingredients allows for versatile applications, enhancing product appeal and functionality. The market benefits from established supply chains in Southeast Asia, ensuring consistent availability. Furthermore, ongoing research into improving extraction and purification processes is enhancing product quality and expanding application scope. These factors collectively contribute to the steady growth and resilience of the dammar gum market, positioning it as a critical component in the food industry's ingredient portfolio.

Drivers, Opportunities & Restraints

Several drivers propel the dammar gum market forward, including the rising demand for natural food additives and the expanding processed food industry. Consumers' increasing awareness of health and wellness is encouraging manufacturers to incorporate natural ingredients like dammar gum, which acts as a safe and effective alternative to synthetic stabilizers and emulsifiers. Opportunities abound in the development of new applications, such as in functional foods and organic products, where dammar gum's properties can be leveraged to meet evolving consumer preferences. Additionally, advancements in processing technologies present chances for enhanced product quality and cost efficiency. However, the market faces restraints such as limited raw material availability due to geographical concentration and environmental factors affecting tree resin yield. Regulatory challenges and the need for compliance with international food safety standards also pose hurdles. Balancing these drivers, opportunities, and restraints is crucial for stakeholders aiming to capitalize on market potential.

Concentration Insights

The dammar gum market exhibits a concentrated supply chain, with production heavily reliant on specific geographic regions, particularly Southeast Asia. Countries like Indonesia, Malaysia, and India are the primary sources of raw dammar resin, owing to the prevalence of Dipterocarp trees in these areas. This concentration impacts global availability and pricing, as any disruptions in these regions can lead to supply constraints. The market is characterized by the presence of several key players who dominate through integrated operations involving harvesting, processing, and distribution. These companies often engage in sustainable sourcing practices to ensure long-term resin availability and meet environmental standards. The competitive landscape is influenced by factors such as product quality, reliability of supply, and adherence to regulatory requirements. Understanding this concentration is vital for businesses seeking to secure stable supply chains and mitigate risks associated with geographic dependency.

Type Insights

Dammar gum is available in various forms, primarily differentiated by grade and purification level, which cater to diverse application needs in the food and beverages industry. The most common types include food-grade dammar gum, which undergoes rigorous processing to meet safety and quality standards for human consumption. This grade is further?? into powder and lump forms, with the powdered variety being preferred for its ease of integration into food formulations. Another distinction is based on the source tree species, which can slightly alter the gum's properties such as solubility and viscosity. Manufacturers select specific types based on the desired functional outcome in end products, whether it be enhancing clarity in beverages or providing gloss in confectionery coatings. The availability of different types allows for tailored solutions, supporting innovation and efficiency in food production processes.

Application Insights

In the food and beverages industry, dammar gum finds extensive application across multiple segments due to its versatile functional properties. It is prominently used as a stabilizer and emulsifier in beverages, including fruit juices and soft drinks, where it helps maintain homogeneity and prevent separation. In confectionery products, such as gums and jellies, it serves as a glazing agent, imparting a shiny appearance and improving texture. The bakery sector utilizes dammar gum to enhance dough stability and shelf life in items like cakes and pastries. Additionally, it is employed in dairy alternatives and processed foods to improve mouthfeel and consistency. The growing trend towards natural and clean-label products is further driving its adoption in organic and health-focused food lines. These diverse applications underscore the gum's integral role in modern food manufacturing, supporting product quality and consumer satisfaction.

Regional Insights

The dammar gum market displays distinct regional dynamics, influenced by production capabilities, demand patterns, and regulatory environments. Southeast Asia stands as the dominant production hub, with Indonesia, Malaysia, and India leading in resin extraction and initial processing. These regions benefit from favorable climatic conditions and abundant tree resources, making them critical to the global supply chain. In terms of consumption, North America and Europe represent significant markets, driven by robust food processing industries and high consumer demand for natural ingredients. Asia-Pacific is also a key consumption region, particularly in countries with growing food manufacturing sectors like China and Japan. Each region has its regulatory frameworks governing the use of dammar gum in food products, which influences market entry and expansion strategies. Understanding these regional insights helps stakeholders navigate market complexities and identify growth opportunities.

Company Insights

The competitive landscape of the dammar gum market features several prominent companies that play pivotal roles in production, processing, and distribution. Key players include AEP Colloids, TIC Gums, and Gum Technology Corporation, which are known for their extensive expertise in gum-based ingredients and their applications in the food industry. These companies often engage in vertical integration, controlling aspects from sourcing raw resin to delivering refined products, ensuring quality and supply chain reliability. Other significant participants include regional specialists in Southeast Asia who focus on extraction and initial processing. These firms prioritize sustainable practices and compliance with international standards to meet the demands of global clients. The market is also witnessing the entry of new players aiming to capitalize on the growing trend towards natural additives. Collaboration, innovation, and strategic partnerships are common strategies employed to strengthen market position and expand product portfolios.

Recent Developments

Recent developments in the dammar gum market reflect ongoing efforts to enhance product quality, expand applications, and adopt sustainable practices. Companies are investing in advanced extraction and purification technologies to improve the efficiency and yield of dammar gum production, resulting in higher purity grades suitable for diverse food uses. There is a growing emphasis on sustainable sourcing, with initiatives aimed at ensuring ethical harvesting and supporting local communities in producing regions. Additionally, research and development activities are focused on exploring new functional properties of dammar gum, such as its potential in encapsulation technologies for flavors and nutrients. Market players are also engaging in partnerships with food manufacturers to co-develop customized solutions that address specific formulation challenges. These developments indicate a dynamic market environment where innovation and sustainability are key drivers of growth and competitiveness.

Report Segmentation

The dammar gum market report is segmented to provide a comprehensive analysis, covering various aspects that influence market dynamics. Segmentation typically includes type, such as food-grade and industrial-grade dammar gum, with further breakdowns into form like powder and lumps. Application segmentation covers key uses in beverages, confectionery, bakery, dairy alternatives, and processed foods, highlighting demand patterns across different product categories. Geographic segmentation offers insights into regional markets, including North America, Europe, Asia-Pacific, and rest of the world, detailing production and consumption trends. Additional segments may focus on distribution channels, such as direct sales and distributors, and end-user industries beyond food and beverages. This structured approach allows for detailed examination of each segment's performance, growth potential, and competitive landscape, providing valuable insights for strategic decision-making.

FAQs

What is dammar gum used for in food? Dammar gum is primarily used as a natural emulsifier, stabilizer, and glazing agent in various food products including beverages, confectionery, and bakery items to improve texture, stability, and appearance.

Is dammar gum safe for consumption? Yes, food-grade dammar gum is generally recognized as safe for consumption when used in accordance with regulatory standards set by authorities such as the FDA and EFSA.

How is dammar gum sourced? Dammar gum is sourced from the resin of Dipterocarp trees, primarily found in Southeast Asian countries like Indonesia and Malaysia, through tapping and collection processes.

What are the benefits of using dammar gum? Benefits include its natural origin, effective stabilizing properties, ability to enhance product shelf life, and compatibility with clean-label trends in the food industry.

Can dammar gum be used in organic products? Yes, dammar gum can be used in organic food products, provided it is processed and certified according to organic standards, making it suitable for organic formulations.

Citius Research has developed a research report titled “Dammar Gum Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dammar Gum Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dammar Gum Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dammar Gum Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dammar Gum Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dammar Gum Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dammar Gum Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dammar Gum Market
• Cost and Gross Margin Analysis of Dammar Gum Market
• Dammar Gum Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dammar Gum Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dammar Gum Market Key Stakeholders

Below are the key stakeholders for the Dammar Gum Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dammar Gum Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dammar Gum Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dammar Gum Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dammar Gum Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dammar Gum Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dammar Gum Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dammar Gum Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dammar Gum Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dammar Gum Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dammar Gum Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dammar Gum Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dammar Gum Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dammar Gum Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dammar Gum Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dammar Gum Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dammar Gum Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dammar Gum Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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