Confectionery Coating Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195134
  • Format: Electronic (PDF)
  • Number of Pages: 179
  • Author(s): Joshi, Madhavi

Report Overview

The Confectionery Coating Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 6.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Confectionery Coating Market

(Market Size)
$3.2 billion
$6.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 3.2 billion
2030 Market Size USD 6.8 billion
Key Players Barry Callebaut, Cargill, Olam, Blommer, Cémoi

Market Summary

The confectionery coating market is a dynamic and integral segment within the global food and beverages industry, characterized by its application across a wide array of products including chocolates, biscuits, cakes, and various snack items. These coatings, often referred to as compound coatings, are primarily used to enhance visual appeal, texture, and shelf life while providing a cost-effective alternative to pure chocolate. The market is driven by continuous innovation in flavors, colors, and functional properties to meet evolving consumer preferences for indulgence and convenience. Key manufacturers are focusing on developing products that cater to the growing demand for premium and artisanal confectionery items, alongside a noticeable shift towards clean-label and sustainable sourcing practices. The industry is highly competitive, with numerous players striving to expand their product portfolios and geographical presence through strategic initiatives.

Key Highlights

The confectionery coating market is distinguished by several key highlights that underscore its growth trajectory and strategic importance. There is a significant emphasis on research and development to introduce innovative coatings with improved melt characteristics, enhanced flavors, and better nutritional profiles, including reduced sugar and fat content. The market is witnessing a surge in demand for organic and all-natural coatings, driven by increasing health consciousness among consumers. Additionally, the versatility of confectionery coatings allows for extensive application not only in traditional confectionery but also in bakery products, ice creams, and functional snacks, thereby broadening the consumer base. Technological advancements in manufacturing processes are enabling better quality control and efficiency, while sustainability initiatives, such as the use of certified sustainable cocoa and recyclable packaging, are becoming critical differentiators for brands aiming to capture environmentally aware customers.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the confectionery coating market, including rising disposable incomes, urbanization, and the increasing popularity of convenience foods and indulgent treats. The expansion of the retail sector, particularly e-commerce and hypermarkets, has made these products more accessible to a wider audience. Opportunities abound in the development of healthier alternatives, such as coatings fortified with vitamins and minerals, and those free from allergens like gluten and nuts, catering to specific dietary needs. The growing trend of customization and personalization in food products also presents a significant opportunity for manufacturers to offer tailored solutions. However, the market faces restraints such as volatility in raw material prices, particularly for cocoa and dairy products, which can impact profit margins. Stringent food safety regulations and increasing scrutiny over sugar content and artificial additives pose additional challenges, necessitating continuous compliance and innovation from industry participants.

Concentration Insights

The confectionery coating market exhibits a concentrated landscape with a few major players holding significant market share, alongside numerous regional and specialized manufacturers. Leading companies such as Cargill, Barry Callebaut, and Nestle dominate the market through extensive distribution networks, strong brand recognition, and comprehensive product portfolios that cater to diverse application needs. These industry giants invest heavily in research and development to maintain a competitive edge, often focusing on proprietary technologies and sustainable sourcing practices. Meanwhile, smaller and medium-sized enterprises are carving niches by offering organic, non-GMO, or ethically sourced coatings, appealing to specific consumer segments. The market concentration is also influenced by mergers and acquisitions, as larger entities seek to expand their geographic footprint and technological capabilities, thereby consolidating their positions in both developed and emerging economies.

Type Insights

Confectionery coatings are primarily categorized into dark, milk, and white varieties, each offering distinct flavor profiles and functional properties tailored to different applications. Dark confectionery coatings are favored for their rich cocoa content and slightly bitter taste, often used in premium chocolate products and gourmet baked goods. Milk coatings, known for their creamy texture and sweetness, are widely applied in candies, biscuits, and ice cream bars, appealing to a broad consumer base, including children. White coatings, which lack cocoa solids but contain cocoa butter, milk solids, and sugar, are popular for their versatility in accepting colors and flavors, making them ideal for decorative purposes and festive confectionery. Additionally, there is a growing segment of compound coatings that use alternatives to cocoa butter, such as palm kernel or coconut oil, providing cost-effective solutions with similar melting characteristics and shelf stability.

Application Insights

Confectionery coatings find extensive application across various segments of the food industry, with the bakery and confectionery sectors being the largest consumers. In bakeries, these coatings are used to enrobe cakes, donuts, and pastries, enhancing their visual appeal and extending shelf life by providing a protective barrier against moisture. The confectionery segment utilizes coatings for chocolates, truffles, and candy bars, where they contribute to texture, flavor, and overall product integrity. Ice cream manufacturers rely on confectionery coatings to create crisp shells on bars and novelties, which prevent melting and improve handling. Furthermore, the snack industry is increasingly incorporating these coatings into products like coated nuts and fruits, offering a sweet and savory combination that caters to evolving snack preferences. The versatility of confectionery coatings also extends to functional foods, where they are used to mask unpleasant tastes in nutritional supplements.

Regional Insights

The confectionery coating market demonstrates varied dynamics across different regions, influenced by local consumer preferences, economic conditions, and cultural factors. North America and Europe represent mature markets characterized by high per capita consumption of confectionery products, driven by a strong tradition of indulgence and innovation in flavors and formats. These regions are also at the forefront of demand for premium and organic coatings, with consumers showing heightened awareness regarding ingredient sourcing and sustainability. The Asia-Pacific region is emerging as a high-growth market, fueled by rising disposable incomes, urbanization, and the increasing influence of Western dietary habits, particularly in countries like China and India. Latin America and the Middle East & Africa are witnessing steady growth, supported by expanding retail infrastructure and growing popularity of packaged foods, though these regions also present challenges related to economic volatility and supply chain constraints.

Company Insights

Prominent companies in the confectionery coating market include Cargill, Barry Callebaut, Nestle, Puratos, and Blommer Chocolate Company, among others. These players leverage their extensive research and development capabilities to innovate and differentiate their product offerings, often focusing on sustainability and clean-label trends. Cargill is noted for its broad portfolio of cocoa and chocolate products, emphasizing sustainable sourcing through initiatives like the Cargill Cocoa Promise. Barry Callebaut excels in providing high-quality chocolate and coating solutions to artisanal and industrial customers, with a strong focus on innovation and customer collaboration. Nestle utilizes its vast brand equity and global reach to cater to diverse market needs, while Puratos specializes in bakery, patisserie, and chocolate ingredients, offering tailored coating solutions. Blommer Chocolate Company is a key player in North America, known for its expertise in cocoa processing and custom coating formulations.

Recent Developments

Recent developments in the confectionery coating market reflect a strong focus on sustainability, innovation, and expansion. Major players are increasingly investing in sustainable cocoa sourcing programs to ensure ethical supply chains and meet consumer demand for responsibly produced products. There has been a notable surge in the launch of organic, non-GMO, and allergen-free coatings to align with health and wellness trends. Technological advancements have led to the development of coatings with improved heat resistance and better compatibility with various processing methods, enhancing application efficiency. Companies are also engaging in strategic partnerships and acquisitions to strengthen their market presence and technological capabilities. For instance, expansions in production facilities in emerging markets are common, aimed at tapping into growing local demand and reducing logistical costs. Additionally, there is a growing emphasis on digital marketing and e-commerce strategies to reach a broader consumer base and drive sales.

Report Segmentation

The confectionery coating market report is meticulously segmented to provide a comprehensive analysis of various aspects influencing the industry. Segmentation by type includes dark, milk, and white confectionery coatings, along with compound coatings that utilize alternatives to cocoa butter. Application segmentation covers bakery products, confectionery items, ice creams, snacks, and others, highlighting the diverse usage across food sectors. Geographical segmentation breaks down the market into key regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, each analyzed for their unique market dynamics, growth drivers, and challenges. Further segmentation may consider distribution channels, including direct sales, supermarkets/hypermarkets, convenience stores, and online retail, to understand the sales landscape. This detailed segmentation enables stakeholders to identify specific growth opportunities and tailor strategies accordingly.

FAQs

What are the different types of confectionery coatings available? Confectionery coatings primarily include dark, milk, and white varieties, each made from cocoa products, sweeteners, and fats. Additionally, compound coatings use vegetable fats instead of cocoa butter, offering cost-effective alternatives with similar functional properties.

How are confectionery coatings used in the food industry? They are extensively used to enrobe and decorate products like chocolates, biscuits, cakes, and ice creams, providing enhanced flavor, texture, and shelf stability. Their application also extends to snacks and nutritional bars for added appeal and functionality.

What is driving the growth of the confectionery coating market? Key growth drivers include rising demand for indulgent and convenience foods, innovation in flavors and health-oriented products, and expansion in emerging markets due to urbanization and changing consumer lifestyles.

Are there healthy alternatives in confectionery coatings? Yes, manufacturers are developing healthier options such as coatings with reduced sugar, added fortifications, and organic ingredients to cater to health-conscious consumers and dietary restrictions.

Which regions are key markets for confectionery coatings? North America and Europe are mature markets with high consumption, while Asia-Pacific is rapidly growing due to economic development and increasing adoption of Western food trends.

Citius Research has developed a research report titled “Confectionery Coating Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Confectionery Coating Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Confectionery Coating Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Confectionery Coating Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Confectionery Coating Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Confectionery Coating Market
• Research Methodology
• Executive Summary
• Market Dynamics of Confectionery Coating Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Confectionery Coating Market
• Cost and Gross Margin Analysis of Confectionery Coating Market
• Confectionery Coating Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Confectionery Coating Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Confectionery Coating Market Key Stakeholders

Below are the key stakeholders for the Confectionery Coating Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Confectionery Coating Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Confectionery Coating Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Confectionery Coating Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Confectionery Coating Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Confectionery Coating Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Confectionery Coating Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Confectionery Coating Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Confectionery Coating Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Confectionery Coating Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Confectionery Coating Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Confectionery Coating Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Confectionery Coating Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Confectionery Coating Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Confectionery Coating Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Confectionery Coating Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Confectionery Coating Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Confectionery Coating Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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