Commercial Greenhouse Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196426
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The Commercial Greenhouse Market size was estimated at USD 32 billion in 2023 and is projected to reach USD 65 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.20% during the forecast period (2024-2030).

Commercial Greenhouse Market

(Market Size)
$32 billion
$65 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.20%
2023 Market Size USD 32 billion
2030 Market Size USD 65 billion
Key Players Richel Group, Hoogendoorn, Certhon, Dalsem, HortiMaX

Market Summary

The commercial greenhouse market within the food and beverages industry represents a critical segment of modern agriculture, enabling controlled environment cultivation to meet rising food demands. These structures facilitate year-round production of fruits, vegetables, herbs, and other edible crops, independent of external climatic conditions. The market is characterized by advanced technological integrations, including automated climate control, irrigation systems, and energy management solutions. Key players are increasingly focusing on sustainable practices, such as water conservation and reduced chemical usage, to align with global environmental standards and consumer preferences for organic produce. The adoption of commercial greenhouses is particularly prominent in regions with harsh weather conditions or limited arable land, ensuring a consistent and reliable food supply chain. This market is integral to enhancing food security, supporting local economies, and reducing the carbon footprint associated with long-distance food transportation. Innovations in materials, such as polycarbonate and glass variants, along with smart farming technologies, are further propelling market growth. The commercial greenhouse sector is evolving rapidly, driven by the need for efficient resource utilization and higher crop yields to feed the growing global population.

Key Highlights

The commercial greenhouse market is distinguished by several pivotal developments that underscore its transformation and expansion. Technological advancements, such as the integration of Internet of Things (IoT) devices and artificial intelligence, enable precise monitoring and management of crop growth parameters, leading to optimized productivity and resource efficiency. Energy-efficient solutions, including LED lighting and solar panels, are gaining traction to reduce operational costs and environmental impact. The market is also witnessing a surge in vertical farming practices within greenhouses, maximizing space utilization in urban settings. Partnerships and collaborations between technology providers and agricultural firms are fostering innovation, resulting in smarter and more automated greenhouse systems. Additionally, there is a growing emphasis on research and development to create disease-resistant and high-yield crop varieties tailored for greenhouse environments. These highlights reflect a shift towards sustainable and technology-driven agriculture, positioning commercial greenhouses as a cornerstone of future food production systems. The market's resilience during supply chain disruptions, as evidenced during recent global challenges, further highlights its critical role in ensuring food stability.

Drivers, Opportunities & Restraints

The commercial greenhouse market is propelled by several key drivers, including increasing global population, rising consumer demand for fresh and locally grown produce, and the need for sustainable agricultural practices. Climate change and unpredictable weather patterns are pushing farmers towards controlled environment agriculture to mitigate risks and ensure consistent output. Government initiatives and subsidies supporting modern farming techniques further accelerate market growth. Opportunities abound in the development of energy-efficient greenhouse technologies, expansion into emerging markets with growing food security concerns, and the rising trend of organic farming. The integration of renewable energy sources presents a significant avenue for reducing carbon footprints and operational costs. However, the market faces restraints such as high initial investment and setup costs, which can be prohibitive for small-scale farmers. Technical complexities in managing advanced greenhouse systems require skilled labor, posing a challenge in regions with limited expertise. Additionally, energy consumption remains a concern, though innovations are addressing this issue. Regulatory hurdles related to land use and environmental policies also impact market expansion. Balancing these drivers, opportunities, and restraints is crucial for stakeholders aiming to capitalize on this dynamic market.

Concentration Insights

The commercial greenhouse market exhibits a concentrated landscape with a mix of large multinational corporations and specialized regional players dominating the industry. Key companies such as Richel Group, Nexus Corporation, and Argus Control Systems Ltd. hold significant market shares due to their extensive product portfolios and global presence. These leaders focus on continuous innovation, strategic acquisitions, and partnerships to strengthen their positions and expand into new geographic regions. The market concentration is also influenced by technological expertise, with firms offering integrated solutions for climate control, irrigation, and lighting gaining competitive advantages. Regional players often cater to local demands with customized offerings, but they face intense competition from global giants. The concentration is higher in developed regions like North America and Europe, where advanced agricultural practices are well-established, while emerging markets show fragmented presence with growth potential. Collaboration between technology providers and agricultural companies is reshaping the competitive dynamics, leading to a more integrated and efficient market ecosystem. This concentration trend emphasizes the importance of innovation and scalability for companies aiming to maintain or enhance their market standing.

Type Insights

Commercial greenhouses are categorized based on their structural design and covering materials, each offering distinct advantages for food and beverages cultivation. Glass greenhouses are renowned for their durability, excellent light transmission, and aesthetic appeal, making them ideal for high-value crop production and research facilities. Polyethylene and polycarbonate greenhouses are popular for their cost-effectiveness, flexibility, and good insulation properties, suitable for a wide range of climatic conditions. Other types include shade houses and screen houses, used primarily in warmer regions to protect crops from excessive sunlight and pests. The choice of greenhouse type depends on factors such as crop requirements, local climate, budget constraints, and scalability needs. Innovations in materials, such as double-layered films and energy-efficient glazing, are enhancing the functionality and sustainability of these structures. Additionally, modular and retractable roof greenhouses are gaining popularity for their adaptability and ability to optimize natural ventilation. Understanding these type insights helps stakeholders select the most appropriate greenhouse solutions to maximize yield and operational efficiency in the food and beverages sector.

Application Insights

In the food and beverages industry, commercial greenhouses are primarily utilized for growing fruits, vegetables, herbs, and flowers, with a strong emphasis on year-round production and quality enhancement. Vegetables such as tomatoes, cucumbers, peppers, and leafy greens constitute a major portion of greenhouse cultivation due to their high demand and suitability for controlled environments. Fruits like berries and tropical varieties are increasingly grown in greenhouses to extend seasons and improve yield consistency. Herbs and microgreens are gaining traction for their premium value and use in gourmet and health-focused products. Beyond crop production, greenhouses are used for nursery applications, providing seedlings and young plants for open-field farming and landscaping. The application of advanced technologies, including hydroponics and aquaponics, enables soilless cultivation, reducing water usage and minimizing soil-borne diseases. These insights highlight the versatility of commercial greenhouses in addressing diverse agricultural needs, supporting local food systems, and meeting consumer preferences for fresh, pesticide-free produce. The adaptability of greenhouses to various crops underscores their critical role in modern agriculture.

Regional Insights

The commercial greenhouse market demonstrates varied growth patterns across different regions, influenced by climatic conditions, agricultural practices, and economic factors. North America and Europe are mature markets, characterized by high adoption of advanced technologies and strict regulatory standards for food safety and sustainability. These regions focus on energy-efficient and automated greenhouse systems to optimize production. The Asia Pacific region is experiencing rapid growth, driven by increasing population, rising disposable incomes, and government initiatives to enhance food security. Countries like China, India, and Japan are investing heavily in modern greenhouse infrastructure to boost local production. Latin America and the Middle East & Africa are emerging markets, with potential fueled by the need to overcome agricultural challenges such as water scarcity and extreme weather. Regional insights reveal that tailored approaches are essential, as market dynamics differ based on local demands, resource availability, and cultural preferences. Collaboration between regions through knowledge transfer and technology exchange is fostering global market development, ensuring that commercial greenhouses continue to evolve as a solution for diverse agricultural needs worldwide.

Company Insights

Leading companies in the commercial greenhouse market are driving innovation and setting industry standards through their product offerings and strategic initiatives. Key players such as Richel Group, Nexus Corporation, and Argus Control Systems Ltd. are recognized for their comprehensive solutions encompassing greenhouse structures, climate control systems, and automation technologies. These companies invest heavily in research and development to introduce energy-efficient and sustainable products, such as integrated LED lighting and water recycling systems. Other notable players include Certhon, Logiqs, and Hort Americas, which focus on specialized segments like vertical farming and hydroponic solutions. Company insights reveal a trend towards partnerships and mergers to expand geographic reach and enhance technological capabilities. For instance, collaborations with academic institutions and research organizations help in developing cutting-edge agricultural practices. Additionally, companies are increasingly offering consulting and support services to assist farmers in optimizing greenhouse operations. The competitive landscape is characterized by a focus on customization, reliability, and after-sales service, ensuring that clients achieve maximum productivity and return on investment. These insights underscore the importance of innovation and customer-centric approaches in maintaining leadership in the market.

Recent Developments

The commercial greenhouse market has witnessed significant recent developments that highlight its dynamic nature and ongoing evolution. Technological advancements continue to be a major focus, with companies introducing AI-based monitoring systems and robotics for planting, harvesting, and packaging processes. Energy sustainability is a key trend, leading to the adoption of renewable energy sources such as solar and geothermal power for heating and cooling operations. Strategic acquisitions and partnerships are prevalent, enabling firms to broaden their product portfolios and enter new markets. For example, several leading companies have acquired smaller tech startups to integrate innovative software solutions for crop management. Additionally, there is growing emphasis on circular economy practices, such as using recycled materials for greenhouse construction and implementing closed-loop water systems. Recent developments also include the expansion of greenhouse facilities in urban areas to support local food production and reduce transportation emissions. These advancements reflect the market's commitment to enhancing efficiency, sustainability, and scalability, positioning commercial greenhouses as a vital component of the future food supply chain.

Report Segmentation

The commercial greenhouse market report is segmented to provide a detailed analysis of various aspects influencing the industry. Segmentation by type includes glass greenhouses, plastic greenhouses, and others, each examined for their market share, growth potential, and application suitability. By application, the report covers fruits, vegetables, flowers, and nursery crops, highlighting demand trends and technological adoption across these categories. Regional segmentation divides the market into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, offering insights into geographic-specific drivers, challenges, and opportunities. Additional segments may focus on technology, such as heating systems, cooling systems, and irrigation methods, to understand the impact of advancements on market dynamics. The report also considers end-user segments, including large-scale commercial farms, small and medium enterprises, and research institutions. This comprehensive segmentation enables stakeholders to identify niche markets, assess competitive landscapes, and make informed decisions based on granular data. The analysis aids in recognizing growth avenues and tailoring strategies to capitalize on emerging trends within the food and beverages industry.

FAQs

What are the benefits of using commercial greenhouses? Commercial greenhouses offer numerous benefits, including year-round crop production, protection from adverse weather conditions, reduced pesticide usage, and efficient resource management. They enable higher yields and better quality produce compared to traditional farming methods.

How does climate control work in a commercial greenhouse? Climate control in commercial greenhouses involves automated systems that regulate temperature, humidity, light, and ventilation using sensors and controllers. These systems ensure optimal growing conditions, enhancing crop growth and minimizing energy consumption.

What crops are commonly grown in commercial greenhouses? Common crops grown in commercial greenhouses include tomatoes, cucumbers, peppers, lettuce, herbs, berries, and ornamental plants. These crops thrive in controlled environments, allowing for consistent quality and supply throughout the year.

What is the average cost to set up a commercial greenhouse? The cost to set up a commercial greenhouse varies widely based on size, technology, and materials. Basic structures may require moderate investment, while advanced systems with automation and energy solutions involve higher upfront costs but offer long-term savings.

How do commercial greenhouses contribute to sustainability? Commercial greenhouses contribute to sustainability by reducing water usage through efficient irrigation systems, minimizing chemical inputs, lowering food miles by enabling local production, and incorporating renewable energy sources to decrease carbon footprints.

Citius Research has developed a research report titled “Commercial Greenhouse Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Commercial Greenhouse Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Commercial Greenhouse Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Commercial Greenhouse Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Commercial Greenhouse Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Commercial Greenhouse Market
• Research Methodology
• Executive Summary
• Market Dynamics of Commercial Greenhouse Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Commercial Greenhouse Market
• Cost and Gross Margin Analysis of Commercial Greenhouse Market
• Commercial Greenhouse Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Commercial Greenhouse Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Commercial Greenhouse Market Key Stakeholders

Below are the key stakeholders for the Commercial Greenhouse Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Commercial Greenhouse Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Commercial Greenhouse Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Commercial Greenhouse Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Commercial Greenhouse Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Commercial Greenhouse Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Commercial Greenhouse Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Commercial Greenhouse Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Commercial Greenhouse Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Commercial Greenhouse Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Commercial Greenhouse Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Commercial Greenhouse Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Commercial Greenhouse Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Commercial Greenhouse Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Commercial Greenhouse Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Commercial Greenhouse Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Commercial Greenhouse Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Commercial Greenhouse Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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